Research to Action: The use of data for SBCC scale up Desta Kebede, Alive & Thrive, FHI 360 Part 1 The Alive & Thrive experience Rapid large scale behavior change is possible Multi-Sectoral Nutrition Strategy Global Learning and Evidence Exchange East and Southern Africa Regional Meeting Who we are • $163M global health project • Focus on maternal & child nutrition • Funded by 1. Bill & Melinda Gates Foundation 2. Department of Foreign Affairs, Trade and Development (Canada) 3. Irish Aid • Managed by FHI 360 Multi-Sectoral Nutrition Strategy Global Learning and Evidence Exchange East and Southern Africa Regional Meeting Where we work Multi-Sectoral Nutrition Strategy Global Learning and Evidence Exchange East and Southern Africa Regional Meeting Part 2 How is Behavioral Change a challenge? Multi-Sectoral Nutrition Strategy Global Learning and Evidence Exchange East and Southern Africa Regional Meeting What is SBCC? Social and Behavior Change Communication (SBCC) is the systematic application of interactive, theory-based and research-driven communication processes and strategies to address change at: 1. Individual 2. Community, and 3. Societal levels Multi-Sectoral Nutrition Strategy Global Learning and Evidence Exchange East and Southern Africa Regional Meeting Mostly people change for two reasons • The logical reason real • The reason Multi-Sectoral Nutrition Strategy Global Learning and Evidence Exchange East and Southern Africa Regional Meeting Feelings are more important than facts What percentage of the mind is conscious? a) 70 - 76% b) 50 - 55% c) 25 - 30% d) 5 -10% Multi-Sectoral Nutrition Strategy Global Learning and Evidence Exchange East and Southern Africa Regional Meeting