LATINO TALENT EFFECTIVE STRATEGIES TO RECRUIT, RETAIN, AND DEVELOP HISPANIC PROFESSIONALS ROBERT RODRIGUEZ , PhD John Wiley & Sons, Inc. ffffiirrss..iinndddd iiiiii 99//2255//0077 11::3399::4477 PPMM ffffiirrss..iinndddd iiii 99//2255//0077 11::3399::4477 PPMM LATINO TALENT ffffiirrss..iinndddd ii 99//2255//0077 11::3399::4477 PPMM ffffiirrss..iinndddd iiii 99//2255//0077 11::3399::4477 PPMM LATINO TALENT EFFECTIVE STRATEGIES TO RECRUIT, RETAIN, AND DEVELOP HISPANIC PROFESSIONALS ROBERT RODRIGUEZ , PhD John Wiley & Sons, Inc. ffffiirrss..iinndddd iiiiii 99//2255//0077 11::3399::4477 PPMM Copyright © 2008 by Robert Rodriguez. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. Wiley Bicentennial Logo: Richard J. Pacifi co No part of this publication may be reproduced, stored in a retrieval system, or trans- mitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and spe- cifi cally disclaim any implied warranties of merchantability or fi tness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the pub- lisher nor author shall be liable for any loss of profi t or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com. ISBN-13: 978-0-470-12523-6 Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 ffffiirrss..iinndddd iivv 1100//88//0077 1111::4444::1199 AAMM In loving memory of my grandmother, Guadalupe Rodriguez ffffiirrss..iinndddd vv 99//2255//0077 11::3399::4499 PPMM ffffiirrss..iinndddd vvii 99//2255//0077 11::3399::4499 PPMM Contents Preface xi Acknowledgments xv Author Biography xvii Chapter 1 The Business Case for Latino Diversity 1 Chapter 2 Latino Demographics and Terminology 13 Chapter 3 Latino Cultural Aspects 35 Chapter 4 Improving Latino Recruiting Effectiveness 57 Chapter 5 Retaining Latino Employees 101 Chapter 6 Latino Leadership Development 131 Chapter 7 Shaping the Future 161 Chapter 8 From One Latino to Another 179 Appendix Latino Organizations and Publications 191 References 201 Index 209 vii ffttoocc..iinndddd vviiii 99//2244//0077 99::1166::4466 PPMM ffttoocc..iinndddd vviiiiii 99//2244//0077 99::1166::4466 PPMM