Journal of the Market Research Society HILL, ANDREW Non-conscious processes and semantic image profiling HokEK, JANET A and GENDALL, PHILIP A new method of predicting voting behaviour IDDIOLS, DAVID see NEWTON, SARAH JONES, PETER and POLAK, JOHN Computer-based personal interviewing: State of the art and future prospects JONES, KELVYN Using multilevel models for statistical analysis KATRICHIS, JEROME The conceptual implications of data centering in interactive regression models KELLER, WOUTER J Trends in survey data processing KREIGER, ABBA M see GREEN, PAUL E LIEVESLEY, DENISE The role of the ESRC Data Archive in the dissemination of data for secondary analysis MORELLO, GABRIELE The hidden dimensions of marketing NEFFENDORF, HUGH Survey computing in the 1990s: a technology update NEWTON, SARAH and IDDIOLS, DaviD From hearses to horses OrTT, ROLAND and SCHOORMANS, JAN Consumer research in the development process of a major innovation Author/title index PARKER, KEN see WINSTANLEY, LORNA PHILLIPS, HUGH and BRADSHAW, Roy How customers actually shop: customer interaction with the point of sale POLAK, JOHN see JONES, PETER REYNOLDS, NINA; DIAMANTOPOULOS, ADAMANTIOS and SCHLEGELMILCH, Bopo B Pre-testing in questionnaire design: a review of the literature and suggestions for further research REYNOLDS, Joy Comment on Participant observation and the pursuit of truth Rosson, SUE and HEDGES, ALAN Analysis and interpretation of qualitative findings. Report of the MRS Qualitative Interest Group SCHLEGELMILCH, Bobo B see REYNOLDS, NINA SCHOORMANS, JAN see ORTT, ROLAND SPARROW, NICK Improving polling techniques following the 1992 General Election STAFFORD, THOMAS F and STAFFORD, MARLA RoyNE Reaction effects in participant observation: a response STAFFORD, THOMAS F see STAFFORD, MARLA ROYNE STAFFORD, MARLA ROYNE see STAFFORD, THOMAS F STAFFORD, MARLA RoyYNE and STAFFORD, THOMAS F Participant observation and the pursuit of truth VALENTINE, VIRGINIA and EvANs, MALCOLM The dark side of the onion: rethinking the meanings of ‘rational’ and ‘emotional’ responses Journal of the Market Research Society WESTLAKE, ANDREW Guest Editorial WINSTANLEY, LORNA and PARKER, KEN The 1992 Market Research Society Membership Survey Subject index Subject index c denotes Communications cn denotes Current Notes Abbey Management Services Adstock Advertising awareness _ effects, long term _ strategy nwmo Age effects Agnosia AMV-BBDO wwo ow 2 Anxiety 4 Aphasia 2 Attitudes 2 Bank study BLAISE Brand attitudes equity perceptions values British consumers in the 1990s BUNDOPT Model Bus travel CADI CAPI Car clinic CASI Change Journal of the Market Research Society Code of Conduct, MRS Cohort effects Collage stimuli Computer -Assisted Data Input -Assisted Personal Interviewing -Assisted Self-Interviewing technology Computing and research Conjoint-based model Consumer attitudes behaviour brand equity es discourses to Contraceptives study Correspondence analysis Credit card study Cultural meaning wown Data Archive, ESRC centering collection processing Diderot effect Doctors, family planning EDI Ehrenberg’s model of repeat buying Election polls Electronic Data Interchange processing Emotional responses Employment status of married women Subject index Error types 178 ESRC Data Archive Essex University Ethics of observation Exchange process Family planning study Fishbein model General Election polls Guinness campaign Hawthorne Effect Horticultural study Husband’s unemployment ICM poll Impulse buying Information Technology Innovation Interactive regression models Interviewer effects Juster scale Labour force participation Language systems Legal considerations of observation Linguistic model Local Area Network Journal of the Market Research Society Market Research Society, The Code of Conduct Membership Survey Qualitative Interest Group Marketing, hidden dimensions of Mean centering approach Membership Survey, MRS Merchandise, impact of Metaphor Metonymy Model of Consciousness Multicollinearity Multilevel models KNPSOYFY K NNNNK Multiple correspondence analysis tw Mystery shopping _ National Market Retail Audit Needs Netherlands, The, study in Netherlands Central Bureau of Statistics New product development New realism New Zealand General Election Non-conscious processes Nurses, family planning FDDSO~&&SH FH K F Observation studies Opinion polls Parking behaviour Participant observation Peripheral vision Personification Point-of-sale Subject index Polling techniques -_ 79 en Pretesting in questionnaire design 171 Price 44 Product mapping 139 Projective techniques wWw we 133 Qualitative Interest Group, MRS Qualitative research Quality Questionnaire design Rational responses 125 Recall interviews b-w 79 c Recession in the UK 2 117 Recording devices 1 70 Refusals 1 79 c Regression models 2 183 Repeat buying 53 Research and computing : passim role of 145 Sacks, Oliver Sales, Media, Tracking model (SMT) Satisfaction Scale construction Schlackman Model of Consciousness Secondary analysis Secret ballots Segmentation Semantic image profiling memory priming Semiotics Journal of the Market Research Society Shopping behaviour Socio-cultural frames Statistical modelling Study Group on Computers in Survey Analysis Survey analysis computing data processing design Target market advertising strategy Telematic information services Time perception series model Transport study Travel patterns Turnout Unemployment Values Vision, peripheral Visual perception Volvo car Voting behaviour VULNER Model fNKnFF K o nwork Wants Wessex Regional Health Authority Wide Area Network Wine study Women, working 238 Word association 140 Working women 238