Journal of Public Policy & Marketing Subject and Author Index 2002 (Volume 21) Subject Index . Marketing in Antitrust: Contributions and Challenges Vol. 21, No. 2, 2002, 250-53 Advertising Gregory T. Gundlach and Joan M. Phillips 5. Marketing Research and Public Policy: The Case of Slotting Fees . Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Vol. 21, No. 2, 2002, 275-88 Says No William L. Wilkie, Debra M. Desrochers, and Gregory T. Vol. 21, No. 2, 2002, 194-201 Gundlach Joel Lexchin and Barbara Mintzes . The Public Policy of Antitrust and Strategy: An Overview . Direct-to-Consumer Advertising of Prescription Pharmaceuticals: A Vol. 21, No. 2, 2002, 257-59 Consumer Perspective from New Zealand Norman W. Hawker Vol. 21, No. 2, 2002, 213-23 Sandra Coney Recent Legal and Regulatory Developments in Slotting Allowances and Category Management . Image Advertisements’ Influence on Adolescents’ Perceptions of the Vol. 21, No. 2, 2002, 289-94 Desirability of Beer and Cigarettes Vol. 21, No. 2, 2002, 295-304 David Balto Kathleen J. Kelly, Michael D. Slater, and David Karan . Research Workshop and Conference on Marketing Competitive Con- duct and Antitrust Policy Public Policy Issues in Direct-to-Consumer Advertising of Prescription Vol. 21, No. 2, 2002, 224-26 Drugs Gregory T. Gundlach Vol. 21, No. 2, 2002, 174-93 John E. Calfee . The Role of Marketing in Antitrust Vol. 21, No. 2, 2002, 247-49 Alcohol and Drugs Mary W. Sullivan 5. Direct-to-Consumer Advertising Down Under: An Alternative Perspec The Third Leg of the Antitrust Stool tive and Regulatory Framework Vol. 21, No. 2, 2002, 227-31 Vol. 21, No. 2, 2002, 202-12 Albert A. Foe Janet Hoek and Philip Gendall Award Announcements 6. image Advertisements’ Influence on Adolescents’ Perceptions of the Desirability of Beer and Cigarettes 21. Exceptional Contribution by a JPP&M Reviewer Vol. 21, No. 2, 2002, 295-304 Vol. 21, No. 1, 2002, iii Kathleen J. Kelly, Michael D. Slater, and David Karan 22. Thomas C. Kinnear/Journal Public Policy & Marketing Antitrust Issues Vol. 21, No. 1, 2002, iti 7. Antitrust and Marketing: A Primer and Call to Research Channels of Distribution Vol. 21, No. 2, 2002, 232-36 23. Marketing Fraud: An Approach for Differentiating Multilevel Market Gregory T. Gundlach, Joan M. Phillips, and Debra M ing from Pyramid Schemes Desrochers Vol. 21, No. 1, 2002, 139-51 . Antitrust Economics and Marketing Peter J. Vander Nat and William W. Keep Vol. 21, No. 2, 2002, 243-46 Children’s Issues David T. Scheffman Antitrust Policy and Aggressive Business Strategy: A Historical Per- 24. Age and Consumer Socialization Agent Influences on Adolescents’ spective on Understanding Commercial Purposes and Effects Sexual Knowledge, Attitudes, and Behavior: Implications for Soctal Vol. 21, No. 2, 2002, 237-42 Marketing Initiatives and Public Policy Rudolph J.R. Peritz Vol. 21, No. I, 2002, 37-52 Jesse Moore, Mary Anne Raymond, John Mittelstaedt, Business School Economics and Antitrust: What's Thought and What's and John F. Tanner Ji Taught Vol. 21, No. 2, 2002, 254-56 Cigarettes Lawrence J. White 25. Image Advertisements’ Influence on Adolescents’ Perceptions of the . Choice and Variety in Antitrust Law: A Marketing Perspective Desirability of Beer and Cigarettes Vol. 21, No. 2, 2002, 260-68 Vol. 21, No. 2, 2002, 295-304 Joseph P. Guiltinan Kathleen J. Kelly, Michael D. Slater, and David Karan . Legal Strategies for Protecting Brands from Genericide: Recent Trends Commercial Speech in Evidence Weighted in Court Cases Vol. 21, No. 1, 2002, 160-67 26. Doing the Right Thing: The Case for the Teleservices Industry Charles R. Taylor and Michael G. Walsh Vol. 21, No. 2, 2002, 332-34 Patricia Faley . Limiting Product Choice: Innovation, Market Evolution, and Antitrust Vol. 21, No. 2, 2002, 269-74 Ross D. Petty Vol. 20 (2) Fall 2001, 339-342 Journal of Public Policy & Marketing 340 Subject and Author Index 27. Public Policy Issues in Direct-to-Consumer Advertising of Prescription 41. Introductory Comments: Direct-to-Consumer Prescription Drug Adver- Drugs tising: Evaluating Regulatory Policy in the United States and New Vol. 21, No. 2, 2002, 174-93 Zealand John E. Calfee Vol. 21, No. 2, 2002, 172-73 Joel B. Cohen Consumer Behavior 42. Overview of the Special Issue on Social Marketing Initiatives 28. Age and Consumer Socialization Agent Influences on Adolescents’ Vol. 21, No. 1, 2002, 1-2 Sexual Knowledge, Attitudes, and Behavior: Implications for Social Cornelia Pechmann Marketing Initiatives and Public Policy Vol. 21, No. 1, 2002, 37-52 Ethics and Social Responsibility Jesse Moore, Mary Anne Raymond, John Mittelstaedt, 43. Building Brand Equity Through Corporate Societal Marketing and John F. Tanner Jr. Vol. 21, No. 1, 2002, 78-89 Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler and Kevin Lane Keller Vol. 21, No. 1, 2002, 78-89 44. Ethical Challenges of Social Marketing Steve Hoeffler and Kevin Lane Keller Vol. 21, No. 1, 2002, 14-25 Direct-to-Consumer Advertising of Prescription Drugs: The Evidence George G. Brenkert Say s No Federal Regulatory Issues Vol. 21, No. 2, 2002, 194-201 Joel Lexchin and Barbara Mintzes 45. Doing the Right Thing: The Case for the Teleservices Industry Direct-to-Consumer Advertising of Prescription Pharmaceuticals: A Vol. 21, No. 2, 2002, 332-34 Consumer Perspective from New Zealand Patricia Faley Vol. 21, No. 2, 2002, 213-23 Federal Trade Commission Issues Sandra Coney Improving the Dietary Status of Low-Income Pregnant Women at 46. Doing the Right Thing: The Case for the Teleservices Industry Nutritional Risk Vol. 21, No. 2, 2002, 332-34 Vol. 21, No. 1, 2002, 100-104 Patricia Faley David Brinberg and Marta L. Axelson 47. Marketing Fraud: An Approach for Differentiating Multilevel Market- The Role of Summary Information in Facilitating Consumers’ Com- ing from Pyramid Schemes prehension of Nutrition Information Vol. 21, No. 1, 2002, 139-51 Vol. 21, No. 2, 2002, 305-18 Peter J. Vander Nat and William W. Keep Madhubalan Viswanathan and Manoj Hastak Food and Drug Administration Issues Us Versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives 48. Direct-to-Consumer Advertising Down Under: An Alternative Perspec- tive and Regulatory Framework \V ol 21 No l, 2002. 26C .B.3 6 Bhattacharya and Kimberly D. Elsbach Vol. 21, No. 2, 2002, 202-12 Janet Hoek and Philip Gendall Copyright and Trademark Issues 49. The Role of Summary Information in Facilitating Consumers’ Com- 35. Legal Strategies for Protecting Brands from Genericide: Recent Trends prehension of Nutrition Information in Evidence Weighted in Court Cases Vol. 21, No. 2, 2002, 305-18 Vol. 21, No. 1, 2002, 160-67 Madhubalan Viswanathan and Manoj Hastak Charles R. Taylor and Michael G. Walsh 50. When Do Firms Conform to Regulatory Control? The Effect of Control Customer Satisfaction Processes on Compliance and Opportunism Vol. 21, No. 2, 2002, 319-31 36. Customer Experience with Rent-to-Own Transactions David 1. Gilliland and Kenneth C. Manning Vol. 21, No. 1, 2002, 126-38 Formation of Public Policy James M. Lacko, Signe-Mary McKernan, and Manoj Hastak 51. Two Decades of Contributions to Marketing and Public Policy: An 37. Does Health Status Matter? Examining the Experiences of the Chroni Analysis of Research Published in Journal of Public Policy & Market- cally Ill in Medicaid Managed Care ing Vol. 21, No. 1, 2002, 53-65 Vol. 21, No. 1, 2002, 105-25 Marlys J. Mason, Debra L. Scammon, and Robert P David E. Sprott and Anthony D. Miyazaki Huefner Health Care Issues Deception Issues 52. Does Health Status Matter? Examining the Experiences of the Chront- 38. Marketing Fraud: An Approach for Differentiating Multilevel Market- cally Ill in Medicaid Managed Care ing from Pyramid Schemes Vol. 21, No. 1, 2002, 53-65 Vol. 21, No. 1, 2002, 139-51 Marlys J. Mason, Debra L. Scammon, and Robert P. Peter J. Vander Nat and William W. Keep Huefner Disadvantaged Consumers 53. Marketing Social Marketing in the Social Change Marketplace Vol. 21, No. 1, 2002, 3-13 39. Customer Experience with Rent-to-Own Transactions Alan R. Andreasen Vol. 21, No. 1, 2002, 126-38 54. Social Marketing Initiatives: National Kidney Foundation’s Organ James M. Lacko, Signe-Mary McKernan, and Manoj Donation Programs in Singapore Hastak Vol. 21, No. 1, 2002, 66-77 Editorials May O. Lwin, Jerome D. Williams, and Luh Luh Lan 40). Editor’s Statement Vol. 21. No. 2. 2002. Joel B. Cohen Journal of Public Policy & Marketing Historical Analysis and Review Pharmaceuticals 55. Changing Eating Habits on the Home Front: Lost Lessons from World 69. Direct-to-Consumer Advertising of Prescription Drugs: The Evidence War II Research Says No Vol. 21, No. 1, 2002, 90-99 Vol. 21, No. 2, 2002, 194-201 Brian Wansink Joel Lexchin and Barbara Mintzes Information Disclosures 70. Direct-to-Consumer Advertising of Prescription Pharmaceuticals: A Consumer Perspective from New Zealand 56. Customer Experience with Rent-to-Own Transactions Vol. 21, No. 2, 2002, 213-23 Vol. 21, No. 1, 2002, 126-38 Sandra Coney James M. Lacko, Signe-Mary McKernan, and Manoj Hastak 71. Direct-to-Consumer Advertising Down Under: An Alternative Perspec- tive and Regulatory Framework 57. Cyber-Libel: Policy Trade-Offs Vol. 21, No. 2, 2002, 202-12 Vol. 21, No. 1, 2002, 152-59 Janet Hoek and Philip Gendall Madeline Johnson and Betsy D. Gelb 72. Public Policy Issues in Direct-to-Consumer Advertising of Prescription 58. Does Health Status Matter? Examining the Experiences of the Chroni- Drugs cally Ill in Medicaid Managed Care Vol. 21, No. 2, 2002, 174-93 Vol. 21, No. 1, 2002, 53-65 John E. Calfee Marlys J. Mason, Debra L. Scammon, and Robert P Huefner Privacy and Technology International Issues 73. Cyber-Libel: Policy Trade-Offs Vol. 21, No. 1, 2002, 152-59 59. Social Marketing Initiatives: National Kidney Foundation’s Organ Madeline Johnson and Betsy D. Gelb Donation Programs in Singapore Vol. 21, No. 1, 2002, 66-77 Product Liability and Safety May O. Lwin, Jerome D. Williams, and Luh Luh Lan 74. When Do Firms Conform to Regulatory Control? The Effect of Control Legal and Political Issues Processes on Compliance and Opportunism Vol. 21, No. 2, 2002, 319-31 60. Cyber-Libel: Policy Trade-Offs David I. Gilliland and Kenneth C. Manning Vol. 21, No. 1, 2002, 152-59 Madeline Johnson and Betsy D. Gelb Social Marketing 61. Legal Strategies for Protecting Brands from Genericide: Recent Trends 75. Age and Consumer Socialization Agent Influences on Adolescents’ in Evidence Weighted in Court Cases Sexual Knowledge, Attitudes, and Behavior: Implications for Social Vol. 21, No. 1, 2002, 160-67 Marketing Initiatives and Public Policy Charles R. Taylor and Michael G. Walsh Vol. 21, No. 1, 2002, 37-52 Jesse Moore, Mary Anne Raymond, John Mittelstaedt, 62. When Do Firms Conform to Regulatory Control? The Effect of Control and John F. Tanner Ji Processes on Compliance and Opportunism Vol. 21, No. 2, 2002, 319-31 Building Brand Equity Through Corporate Societal Marketing David |. Gilliland and Kenneth C. Manning Vol. 21, No. 1, 2002, 78-89 Steve Hoeffler and Kevin Lane Kelle: Nonprofit and Political Issues Changing Eating Habits on the Home Front: Lost Lessons from World 63. Ethical Challenges of Social Marketing War II Research Vol. 21, No. 1, 2002, 14-25 Vol. 21, No. 1, 2002, 90-99 George G. Brenkert Brian Wansink 64. Marketing Social Marketing in the Social Change Marketplace . Ethical Challenges of Social Marketing Vol. 21, No. 1, 2002, 3-13 Vol. 21, No. 1, 2002, 14-25 Alan R. Andreasen George G. Brenkert 65. Us Versus Them: The Roles of Organizational Identification and Improving the Dietary Status of Low-Income Pregnant Women at Disidentification in Social Marketing Initiatives Nutritional Risk Vol. 21, No. 1, 2002, 26-36 Vol. 21, No. 1, 2002, 100-104 C.B. Bhattacharya and Kimberly D. Elsbach David Brinberg and Marta L. Axelson Nutritional Information ). Marketing Social Marketing in the Social Change Marketplace Vol. 21, No. 1, 2002, 3-13 66. Changing Eating Habits on the Home Front: Lost Lessons from World Alan R. Andreasen War II Research Vol. 21, No. 1, 2002, 90-99 . Overview of the Special Issue on Social Marketing Initiatives Brian Wansink Vol. 21, No. 1, 2002, 1-2 Cornelia Pechmann 67. Improving the Dietary Status of Low-Income Pregnant Women at Nutritional Risk 2. Social Marketing Initiatives: National Kidney Foundation’s Organ Vol. 21, No. 1, 2002, 100-104 Donation Programs in Singapore David Brinberg and Marta L. Axelson Vol. 21, No. 1, 2002, 66-77 May O. Lwin, Jerome D. Williams, and Luh Luh Lan 68. The Role of Summary Information in Facilitating Consumers’ Com- prehension of Nutrition Information Us Versus Them: The Roles of Organizational Identification and Vol. 21, No. 2, 2002, 305-18 Disidentification in Social Marketing Initiatives Madhubalan Viswanathan and Manoj Hastak Vol. 21, No. 1, 2002, 26-36 C.B. Bhattacharya and Kimberly D. Elsbach Subject and Author Index Author Index John Mittelstaedt Anthony D. Miyazaki Alan R. Andreasen Jesse Moore Marta L. Axelson Cornelia Pechmann David Balto Rudolph J.R. Peritz C.B. Bhattacharya Ross D. Petty George G. Brenkert Joan M. Phillips David Brinberg Mary Anne Raymond John E. Calfee Joel B. Cohen Debra L. Scammon Sandra Coney David T. Scheffman Michael D. Slater Debra M. Desrochers 1D David E. Sprott Mary W. Sullivan Kimberly D. Elsbach 34, 65, John F. Tanner Jr. Patricia Faley 26, 45, ¢ Charles R. Taylor Albert A. Foer 20 Peter J. Vander Nat Betsy D. Gelb 57, 60, 73 Madhubalan Viswanathan Philip Gendall 5, 48, 71 David I. Gilliland 50, 62, 74 Michael G. Walsh Joseph P. Guiltinan 11 Brian Wansink Gregory T. Gundlach 4; 44,15; 13 Lawrence J. White Jerome D. Williams Manoj Hastak 33, 36, 39, 49, 56, 68 William L. Wilkie Norman W. Hawker 16 Steve Hoeffler 29, 43, 76 Book Reviews Janet Hoek 5, 48, 71 Robert P. Huefner a7, 32,58 Data Privacy in the Information Age by Jacqueline Klosek Madeline Johnson 57, 60, 73 Vol. 21, No. 2, 2002, 336-38 Reviewed by John A. McCarty David Karan 5,6, 25 William W. Keep 23, 38, 47 Ethics in Social Marketing edited by Alan R. Andreasen Kevin Lane Keller 29, 43, 76 Vol. 21, No. 1, 2002, 168-69 Kathleen J. Kelly 3,6, 25 Reviewed by Patrick E. Murphy James M. Lacko 36, 39, 56 The Handbook of Marketing and Society edited by Paul N. Luh Luh Lan 54, 59, 82 Bloom and Gregory T. Gundlach Joel Lexchin 1, 30, 69 Vol. 21, No. 2, 2002, 335-36 May O. Lwin 54, 59, 82 Reviewed by Lauren Block Kenneth C. Manning 50, 62, 74 Surviving in a Material World by Ronald Paul Hill Marlys J. Mason a7, 32, 96 Vol. 21, No. 1, 2002, 169-70 Signe-Mary McKernan 36, 39. 56 Barbara Mintzes 1, 30, 69 Reviewed by Linda F. Alwitt