Journal of Public Policy & Marketing Subject and Author Index 1999 (Volume 18) Subject Index Channels of Distribution 10. Product Liability Obligations of Component Parts Advertising Suppliers 1. Can the Educationally Disadvantaged Interpret the Fred W. Morgan FDA-Mandated Nutrition Facts Panel in the Pres- Vol. 18, No. 2, 1999, 189-196 ence of an Implied Health Claim? Children’s Issues Anu Mitra, Manoj Hastak, Gary T. Ford, and Debra 11. Marketing and Policy Considerations for Violent Jones Ringold Video Games Vol. 18, No. 1, 1999, 106-117 Kelly Anders . The Effects of Education and Information Source on Vol. 18, No. 2, 1999, 270-273 Consumer Awareness of Diet—Disease Relation- 12. A Means-End Analysis of Mothers’ Infant Feeding ships Choices Mario F. Teisl, Alan S. Levy, and Brenda M. Derby Charles E. Gengler, Michael S. Mulvey, and Janet E. Vol. 18, No. 2, 1999, 197-207 Oglethorpe 3. Pricing and Public Policy: A Research Agenda and an Vol. 18, No. 2, 1999, 172-188 Overview of the Special Issue Cigarettes Dhruv Grewal and Larry D. Compeau Vol. 18, No. 1, 1999, 3-10 13. Cigarette Smoking and Perceived Risk: A Multidi- mensional Investigation Affirmative Disclosure Aric Rindfleisch and David X. Crockett 4. Consumer Evaluations of Price and Promotional Vol. 18, No. 2, 1999, 159-171 Restrictions—A Public Policy Perspective Consumer Behavior Indrajit Sinha, Rajan Chandran, and Srini S. 14. Cigarette Smoking and Perceived Risk: A Multidi- Srinivasan Vol. 18, No. 1, 1999, 37-51 mensional Investigation Aric Rindfleisch and David X. Crockett Alcohol and Drugs Vol. 18, No. 2, 1999, 159-171 5. Effects of the Arizona Alcohol Warning Poster . Consumer Evaluation of Reference Price Advertise- David P. MacKinnon, Rhonda M. Williams-Avery, ments: Effects of Other Brands’ Prices and Seman- Kathryn L. Wilcox, and Andrea M. Fenaughty tic Cues Vol. 18, No. 1, 1999, 77-88 Abhijit Biswas, Chris Pullig, Balaji C. Krishnan, and 6. Tobacco Marketing Restrictions in the Multistate Scot Burton Vol. 18, No. 1, 1999, 52-65 Attorneys General Settlement: Is This Good Public Policy? . Elderly Consumers’ Receptiveness to Telemarketing Ross D. Petty Fraud Vol. 18, No. 2, 1999, 249-257 Jinkook Lee and Loren V. Geistfeld Vol. 18, No. 2, 1999, 208-217 Antitrust Issues . Global Poverty and the United Nations 7. Econometric Analysis in FTC v. Staples Ronald Paul Hill and Bahram Adrangi Jonathan B. Baker Vol. 18, No. 2, 1999, 135-146 Vol. 18, No. 1, 1999, 11-21 . The Price of Money: Consumers’ Understanding of . Some Lessons Learned from FTC v. Staples APRs and Contract Interest Rates Kent B. Monroe Jinkook Lee and Jeanne M. Hogarth Vol. 18, No. 1, 1999, 22-24 Vol. 18, No. 1, 1999, 66-76 . Will Khan Foster or Hinder Franchising? An Eco- . Toward a Fair and Just Marketplace for All Con- nomic Analysis of Maximum Resale Price Mainte- sumers: The Responsibilities of Marketing Profes- nance sionals Roger D. Blair and Francine Lafontaine Rhoda H. Karpatkin Vol. 18, No. 1, 1999, 25-36 Vol. 18, No. 1, 1999, 118-122 Vol. 18 (2) Journal of Public Policy & Marketing Fall 1999, 278-282 Journal of Public Policy & Marketing Subject and Author Index 1999 (Volume 18) Subject Index Channels of Distribution 10. Product Liability Obligations of Component Parts Advertising Suppliers 1. Can the Educationally Disadvantaged Interpret the Fred W. Morgan FDA-Mandated Nutrition Facts Panel in the Pres- Vol. 18, No. 2, 1999, 189-196 ence of an Implied Health Claim? Children’s Issues Anu Mitra, Manoj Hastak, Gary T. Ford, and Debra 11. Marketing and Policy Considerations for Violent Jones Ringold Video Games Vol. 18, No. 1, 1999, 106-117 Kelly Anders . The Effects of Education and Information Source on Vol. 18, No. 2, 1999, 270-273 Consumer Awareness of Diet—Disease Relation- 12. A Means-End Analysis of Mothers’ Infant Feeding ships Choices Mario F. Teisl, Alan S. Levy, and Brenda M. Derby Charles E. Gengler, Michael S. Mulvey, and Janet E. Vol. 18, No. 2, 1999, 197-207 Oglethorpe 3. Pricing and Public Policy: A Research Agenda and an Vol. 18, No. 2, 1999, 172-188 Overview of the Special Issue Cigarettes Dhruv Grewal and Larry D. Compeau Vol. 18, No. 1, 1999, 3-10 13. Cigarette Smoking and Perceived Risk: A Multidi- mensional Investigation Affirmative Disclosure Aric Rindfleisch and David X. Crockett 4. Consumer Evaluations of Price and Promotional Vol. 18, No. 2, 1999, 159-171 Restrictions—A Public Policy Perspective Consumer Behavior Indrajit Sinha, Rajan Chandran, and Srini S. 14. Cigarette Smoking and Perceived Risk: A Multidi- Srinivasan Vol. 18, No. 1, 1999, 37-51 mensional Investigation Aric Rindfleisch and David X. Crockett Alcohol and Drugs Vol. 18, No. 2, 1999, 159-171 5. Effects of the Arizona Alcohol Warning Poster . Consumer Evaluation of Reference Price Advertise- David P. MacKinnon, Rhonda M. Williams-Avery, ments: Effects of Other Brands’ Prices and Seman- Kathryn L. Wilcox, and Andrea M. Fenaughty tic Cues Vol. 18, No. 1, 1999, 77-88 Abhijit Biswas, Chris Pullig, Balaji C. Krishnan, and 6. Tobacco Marketing Restrictions in the Multistate Scot Burton Vol. 18, No. 1, 1999, 52-65 Attorneys General Settlement: Is This Good Public Policy? . Elderly Consumers’ Receptiveness to Telemarketing Ross D. Petty Fraud Vol. 18, No. 2, 1999, 249-257 Jinkook Lee and Loren V. Geistfeld Vol. 18, No. 2, 1999, 208-217 Antitrust Issues . Global Poverty and the United Nations 7. Econometric Analysis in FTC v. Staples Ronald Paul Hill and Bahram Adrangi Jonathan B. Baker Vol. 18, No. 2, 1999, 135-146 Vol. 18, No. 1, 1999, 11-21 . The Price of Money: Consumers’ Understanding of . Some Lessons Learned from FTC v. Staples APRs and Contract Interest Rates Kent B. Monroe Jinkook Lee and Jeanne M. Hogarth Vol. 18, No. 1, 1999, 22-24 Vol. 18, No. 1, 1999, 66-76 . Will Khan Foster or Hinder Franchising? An Eco- . Toward a Fair and Just Marketplace for All Con- nomic Analysis of Maximum Resale Price Mainte- sumers: The Responsibilities of Marketing Profes- nance sionals Roger D. Blair and Francine Lafontaine Rhoda H. Karpatkin Vol. 18, No. 1, 1999, 25-36 Vol. 18, No. 1, 1999, 118-122 Vol. 18 (2) Journal of Public Policy & Marketing Fall 1999, 278-282 Journal of Public Policy & Marketing 279 Deception Issues 31. Toward a Fair and Just Marketplace for All Con- sumers: The Responsibilities of Marketing Profes- 20. Consumer Evaluation of Reference Price Advertise- sionals ments: Effects of Other Brands’ Prices and Seman- Rhoda H. Karpatkin tic Cues Abhijit Biswas, Chris Pullig, Balaji C. Krishnan, and Vol. 18, No. 1, 1999, 118-122 Scot Burton Federal Trade Commission Issues Vol. 18, No. 1, 1999, 52-65 32. Elderly Consumers’ Receptiveness to Telemarketing . Consumer Evaluations of Price and Promotional Fraud Restrictions—A Public Policy Perspective Jinkook Lee and Loren V. Geistfeld Indrajit Sinha, Rajan Chandran, and Srini S. Vol. 18, No. 2, 1999, 208-217 Srinivasan Vol. 18, No. 1, 1999, 37-51 33. Some Lessons Learned from FTC v. Staples Kent B. Monroe . Distributive Justice, Catholic Social Teaching, and the Vol. 18, No. 1, 1999, 22-24 Moral Responsibility of Marketers Gene R. Laczniak Food and Drug Administration Issues Vol. 18, No. 1, 1999, 125-129 34. Can the Educationally Disadvantaged Interpret the . Elderly Consumers’ Receptiveness to Telemarketing FDA-Mandated Nutrition Facts Panel in the Pres- Fraud ence of an Implied Health Claim? Jinkook Lee and Loren V. Geistfeld Anu Mitra, Manoj Hastak, Gary T. Ford, and Debra Vol. 18, No. 2, 1999, 208-217 Jones Ringold Vol. 18, No. 1, 1999, 106-117 Economic Issues . The Impact of Heath Claims on Consumer Search and 24. Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective Product Evaluation Outcomes: Results from FDA Stanley C. Hollander, William W. Keep, and Roger Experimental Data Dickinson Brian Roe, Alan S. Levy, and Brenda M. Derby Vol. 18, No. 2, 1999, 265-269 Vol. 18, No. 1, 1999, 89-105 ). Wealth Effects of the Passage of the Nutrition Label- Editorial ing and Education Act of 1990 for Large US. 25. Editor’s Statement Multinational Food Corporations J. Craig Andrews WaQar I. Ghani and Nancy M. Childs Vol. 18, No. 1, 1999, 1-2 Vol. 18, No. 2, 1999, 147-158 Energy Issues Franchise Issues 26. A Market-Based Solution to Acid Rain: The Case of 37. Will Khan Foster or Hinder Franchising? An Eco- the Sulfur Dioxide (SO,) Trading Program nomic Analysis of Maximum Resale Price Mainte- Kanwalroop Kathy Dhanda nance Vol. 18, No. 2, 1999, 258-264 Roger D. Blair and Francine Lafontaine Environmental Issues Vol. 18, No. 1, 1999, 25-36 27. A Market-Based Solution to Acid Rain: The Case of Health Care Issues the Sulfur Dioxide (SO,) Trading Program 38. Improving Service Encounters Through Resource Kanwalroop Kathy Dhanda Sensitivity: The Case of Health Care Delivery in an Vol. 18, No. 2, 1999, 258-264 Appalachian Community 28. Marketing and the Tragedy of the Commons: A Syn- Renée Gravois Lee, Julie L. Ozanne, and Ronald Paul thesis, Commentary, and Analysis for Action Hill Clifford J. Shultz II and Morris B. Holbrook Vol. 18, No. 2, 1999, 230-248 Vol. 18, No. 2, 1999, 218-229 Historical Perspectives Ethics and Social Responsibility 39. Marketing Public Policy and the Evolving Role of 29. Distributive Justice, Catholic Social Teaching, and the Marketing Academics: A Historical Perspective Moral Responsibility of Marketers Stanley C. Hollander, William W. Keep, and Roger Gene R. Laczniak Dickinson Vol. 18, No. 1, 1999, 125-129 Vol. 18, No. 2, 1999, 265-269 30. The Role of Consumer Research and Consumer Information Disclosure Advocacy in Defining and Promoting the Con- sumer Interest 40. The Impact of Heath Claims on Consumer Search and Janis K. Pappalardo Product Evaluation Outcomes: Results from FDA Vol. 18, No. 1, 1999, 123-124 Experimental Data Subject and Author Index Brian Roe, Alan S. Levy, and Brenda M. Derby 52. The Role of Consumer Research and Consumer Vol. 18, No. 1, 1999, 89-105 Advocacy in Defining and Promoting the Con- sumer Interest The Price of Money: Consumers’ Understanding of Janis K. Pappalardo APRs and Contract Interest Rates Vol. 18, No. 1, 1999, 123-124 Jinkook Lee and Jeanne M. Hogarth Vol. 18, No. 1, 1999, 66-76 53. Wealth Effects of the Passage of the Nutrition Label- ing and Education Act of 1990 for Large U.S. Wealth Effects of the Passage of the Nutrition Label- Multinational Food Corporations ing and Education Act of 1990 for Large U.S. WaQar I. Ghani and Nancy M. Childs Multinational Food Corporations Vol. 18, No. 2, 1999, 147-158 WaQar I. Ghani and Nancy M. Childs Vol. 18, No. 2, 1999, 147-158 Nutritional Information 54. Can the Educationally Disadvantaged Interpret the International Issues FDA-Mandated Nutrition Facts Panel in the Pres- 43. Global Poverty and the United Nations ence of an Implied Health Claim? Ronald Paul Hill and Bahram Adrangi Anu Mitra, Manoj Hastak, Gary T. Ford, and Debra Vol. 18, No. 2, 1999, 135-146 Jones Ringold Vol. 18, No. 1, 1999, 106-117 Legal and Political Issues . The Effects of Education and Information Source on 44. Effects of the Arizona Alcohol Warning Poster Consumer Awareness of Diet—Disease Relation- David P. MacKinnon, Rhonda M. Williams-Avery, ships Kathryn L. Wilcox, and Andrea M. Fenaughty Mario F. Teisl, Alan S. Levy, and Brenda M. Derby Vol. 18, No. 1, 1999, 77-88 Vol. 18, No. 2, 1999, 197-207 . Marketing and Policy Considerations for Violent . The Impact of Heath Claims on Consumer Search and Video Games Product Evaluation Outcomes: Results from FDA Kelly Anders Experimental Data Vol. 18, No. 2, 1999, 270-273 Brian Roe, Alan S. Levy, and Brenda M. Derby . Marketing Public Policy and the Evolving Role of Vol. 18, No. 1, 1999, 89-105 Marketing Academics: A Historical Perspective . A Means—End Analysis of Mothers’ Infant Feeding Stanley C. Hollander, William W. Keep, and Roger Choices Dickinson Charles E. Gengler, Michael S. Mulvey, and Janet E. Vol. 18, No. 2, 1999, 265-269 Oglethorpe 7. Product Liability Obligations of Component Parts Vol. 18, No. 2, 1999, 172-188 Suppliers Political Issues Fred W. Morgan 58. Global Poverty and the United Nations Vol. 18, No. 2, 1999, 189-196 Ronald Paul Hill and Bahram Adrangi The Role of Consumer Research and Consumer Vol. 18, No. 2, 1999, 135-146 Advocacy in Defining and Promoting the Con- Pricing sumer Interest Janis K. Pappalardo 59. Consumer Evaluation of Reference Price Advertise- Vol. 18, No. 1, 1999, 123-124 ments: Effects of Other Brands’ Prices and Seman- . Tobacco Marketing Restrictions in the Multistate tic Cues Abhijit Biswas, Chris Pullig, Balaji C. Krishnan, and Attorneys General Settlement: Is This Good Public Scot Burton Policy? Vol. 18, No. 1, 1999, 52-65 Ross D. Petty Vol. 18, No. 2, 1999, 249-257 . Consumer Evaluations of Price and Promotional Restrictions—A Public Policy Perspective Toward a Fair and Just Marketplace for All Con- Indrajit Sinha, Rajan Chandran, and Srini S. sumers: The Responsibilities of Marketing Profes- Srinivasan sionals Vol. 18, No. 1, 1999, 37-51 Rhoda H. Karpatkin Vol. 18, No. 1, 1999, 118-122 . Econometric Analysis in FTC v. Staples Jonathan B. Baker Markets Vol. 18, No. 1, 1999, 11-21 51. A Market-Based Solution to Acid Rain: The Case of . The Price of Money: Consumers’ Understanding of the Sulfur Dioxide (SO,) Trading Program APRs and Contract Interest Rates Kanwalroop Kathy Dhanda Jinkook Lee and Jeanne M. Hogarth Vol. 18, No. 2, 1999, 258-264 Vol. 18, No. 1, 1999, 66-76 Journal of Public Policy & Marketing 63. Pricing and Public Policy: A Research Agenda and an Author Index Overview of the Special Issue I Dhruv Grewal and Larry D. Compeau tem Vol. 18, No. 1, 1999, 3-10 Number Adrangi, Bahram 17, 43 , 38 . Some Lessons Learned from FTC v. Staples Anders, Kelly 11, 45 , 70 Kent B. Monroe Andrews, J. Craig Vol. 18, No. 1, 1999, 22-24 Baker, Jonathan B. . Will Khan Foster or Hinder Franchising? An Eco- Biswas, Abhijit nomic Analysis of Maximum Resale Price Mainte- Blair, Roger D. nance Burton, Scot Roger D. Blair and Francine Lafontaine Vol. 18, No. 1, 1999, 25-36 Chandran, Rajan Product Liability and Safety Childs, Nancy M. Compeau, Larry D. 66. Product Liability Obligations of Component Parts Crockett, David X. Suppliers Fred W. Morgan Derby, Brenda M. Vol. 18, No. 2, 1999, 189-196 Dhanda, Kanwalroop Kathy Dickinson, Roger Retailing Fenaughty, Andrea M. 67. Pricing and Public Policy: A Research Agenda and an Ford, Gary T. Overview of the Special Issue Dhruv Grewal and Larry D. Compeau Geistfeld, Loren V. Vol. 18, No. 1, 1999, 3-10 Gengler, Charles E. Social Marketing Ghani, WaQar I. Grewal, Dhruv 68. Marketing and the Tragedy of the Commons: A Syn- thesis, Commentary, and Analysis for Action Hastak, Manoj Clifford J. Shultz Il and Morris B. Holbrook Hill, Ronald Paul Vol. 18, No. 2, 1999, 218-229 Hogarth, Jeanne M. 69. A Means—End Analysis of Mothers’ Infant Feeding Holbrook, Morris B. Choices Hollander, Stanley C. Charles E. Gengler, Michael S. Mulvey, and Janet E. Karpatkin, Rhoda H. Oglethorpe Keep, William W. Vol. 18, No. 2, 1999, 172-188 Krishnan, Balaji C. State Regulatory Issues Laczniak, Gene R. 70. Marketing and Policy Considerations for Violent Lafontaine, Francine Video Games Lee, Jinkook Kelly Anders Lee, Renée Gravois Vol. 18, No. 2, 1999, 270-273 Levy, Alan S. &WNMHw a WooMw 71. Tobacco Marketing Restrictions in the Multistate MacKinnon, David P. Attorneys General Settlement: Is This Good Public Mitra, Anu Policy? Monroe, Kent B. Ross D. Petty Morgan, Fred W. Vol. 18, No. 2, 1999, 249-257 Mulvey, Michael S. Vulnerable Populations Oglethorpe, Janet E. 72. Improving Service Encounters Through Resource Ozanne, Julie L. Sensitivity: The Case of Health Care Delivery in an Pappalardo, Janis K. Appalachian Community Petty, Ross D. Renée Gravois Lee, Julie L. Ozanne, and Ronald Paul Hill Pullig, Chris Vol. 18, No. 2, 1999, 230-248 Rindfleisch, Aric Warnings Ringold, Debra Jones Roe, Brian 73. Effects of the Arizona Alcohol Warning Poster David P. MacKinnon, Rhonda M. Williams-Avery, Shultz, Clifford J., II Kathryn L. Wilcox, and Andrea M. Fenaughty Sinha, Indrajit Vol. 18, No. 1, 1999, 77-88 Srinivasan, Srini S. Subject and Author Index Teisl, Mario F. High Performance Nonprofit Organizations: Managing Upstream for Greater Impact by Christine W. Letts, Wilcox, Kathryn L. William P. Ryan, and Allen S. Grossman Williams-Avery, Rhonda M. Reviewed by Alan R. Andreasen Vol. 18, No. 2, 1999, 275-275 Book Reviews Net Worth: Shaping Markets When Customers Make the Encyclopedia of the Consumer Movement edited by Stephen Rules by John Hagel III and Marc Singer Brobeck, Robert Mayer, and Robert O. Herrmann Reviewed by Allison B. Smith Reviewed by Mary L. Carsky Vol. 18, No. 2, 1999, 275-277 Vol. 18, No. 1, 1999, 130-32 The Great American Blowup: Puffery in Advertising and Selling by Ivan Preston Reviewed by John Eighmey Vol. 18, No. 1, 1999, 132