JOURNAL OF INTERNATIONAL MARKETING SUBJECT AND AUTHOR INDEX 2009 (VOLUME 17) SUBJECT INDEX Item Number Authors Item Number Authors AWARD ANNOUNCEMENTS 12. Package Design as a Communications Vehicle in Cross- Cultural Values Shopping Hans B. Thorelli 5-Year Award Vol. 17, No. 1, 30-57 Vol. 17, No. 1, 2009, iii Yonca Limon, Lynn R. Kahle, and Ulrich R. Orth S. Tamer Cavusgil Award Vol. 17, No. 1, 2009, iv ENTRY AND EXPANSION MODES BUYER BEHAVIOR 3. Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice The Effects of Cultural Values in Word-of-Mouth Communica- Research tion Vol. 17, No. 2, 74-98 Vol. 17, No. 3, 55-70 Douglas Dow and Jorma Larimo Desmond Lam, Alvin Lee, and Richard Mizerski . When Does International Marketing Standardization Matter to Package Design as a Communications Vehicle in Cross- Firm Performance? Cultural Values Shopping Vol. 17, No. 4, 24—46 Vol. 17, No. 1, 30—57 Oliver Schilke, Martin Reimann, and Yonca Limon, Lynn R. Kahle, and Ulrich R. Orth Jacquelyn S. Thomas COUNTRY CLUSTERING/SEGMENTATION EXPORT MARKETING Global Consumer Innovativeness: Cross-Country Differences 5. Export Market-Oriented Behavior and Export Performance: and Demographic Commonalities Vol. 17, No. 2, 1-22 Quadratic and Moderating Effects Under Differing Degrees of Market Dynamism and Internationalization Gerard J. Tellis, Eden Yin, and Simon Bell Vol. 17, No. 4, 71-89 CULTURE AND INTERNATIONAL MARKETING John W. Cadogan, Olli Kuivalainen, and Sanna Sundgqvist Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice ). Export Product Strategy Fit and Performance: An Empirical Research Investigation Vol. 17, No. 2, 74-98 Vol. 17, No. 4, 1-23 Magnus Hultman, Matthew J. Robson, and Douglas Dow and Jorma Larimo Constantine S. Katsikeas Cosmopolitanism, Consumer Ethnocentrism, and Material- ism: An Eight-Country Study of Antecedents and Outcomes 7. Key Factors for Successful Export Performance for Small Vol. 17, No. 1, 116-46 Firms Mark Cleveland, Michel Laroche, and Vol. 17, No. 3, 21-38 Nicolas Papadopoulos Lance Eliot Brouthers, George Nakos, John Hadjimarcou, and Keith D. Brouthers Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries . Relationship Capabilities, Quality, and Innovation as Deter- Vol. 17, No. 3, 71-86 minants of Export Performance Vol. 17, No. 4, 47-70 Francisco Guzman and Audhesh K. Paswan Luis Filipe Lages, Graga Silva, and Chris Styles The Effects of Cultural Values in Word-of-Mouth Communica- tion GLOBAL MARKETING RESEARCH/OPPORTUNITY Vol. 17, No. 3, 55—70 ANALYSIS Desmond Lam, Alvin Lee, and Richard Mizerski 19. Cosmopolitanism, Consumer Ethnocentrism, and Material- . Global Consumer Innovativeness: Cross-Country Differences ism: An Eight-Country Study of Antecedents and Outcomes and Demographic Commonalities Vol. 17, No. 1, 116-46 Vol. 17, No. 2, 1-22 Mark Cleveland, Michel Laroche, and Nicolas Gerard J. Tellis, Eden Yin, and Simon Bell Papadopoulos . Governance of International Business Relationships: A Cross- 20. The Effects of Cultural Values in Word-of-Mouth Communica- Cultural Study on Alternative Governance Modes Vol. 17, No. 3, 1-20 tion Vol. 17, No. 3, 55—70 Christian Homburg, Joseph P. Cannon, Harley Desmond Lam, Alvin Lee, and Richard Mizerski Krohmer, and Ingo Kiedaisch Journal of International Marketing © 2009, American Marketing Association 106 Vol. 17, No. 4, 2009, pp. 106-109 ISSN 1069-031X (print) 1547-7215 (electronic) JOURNAL OF INTERNATIONAL MARKETING SUBJECT AND AUTHOR INDEX 2009 (VOLUME 17) SUBJECT INDEX Item Number Authors Item Number Authors AWARD ANNOUNCEMENTS 12. Package Design as a Communications Vehicle in Cross- Cultural Values Shopping Hans B. Thorelli 5-Year Award Vol. 17, No. 1, 30-57 Vol. 17, No. 1, 2009, iii Yonca Limon, Lynn R. Kahle, and Ulrich R. Orth S. Tamer Cavusgil Award Vol. 17, No. 1, 2009, iv ENTRY AND EXPANSION MODES BUYER BEHAVIOR 3. Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice The Effects of Cultural Values in Word-of-Mouth Communica- Research tion Vol. 17, No. 2, 74-98 Vol. 17, No. 3, 55-70 Douglas Dow and Jorma Larimo Desmond Lam, Alvin Lee, and Richard Mizerski . When Does International Marketing Standardization Matter to Package Design as a Communications Vehicle in Cross- Firm Performance? Cultural Values Shopping Vol. 17, No. 4, 24—46 Vol. 17, No. 1, 30—57 Oliver Schilke, Martin Reimann, and Yonca Limon, Lynn R. Kahle, and Ulrich R. Orth Jacquelyn S. Thomas COUNTRY CLUSTERING/SEGMENTATION EXPORT MARKETING Global Consumer Innovativeness: Cross-Country Differences 5. Export Market-Oriented Behavior and Export Performance: and Demographic Commonalities Vol. 17, No. 2, 1-22 Quadratic and Moderating Effects Under Differing Degrees of Market Dynamism and Internationalization Gerard J. Tellis, Eden Yin, and Simon Bell Vol. 17, No. 4, 71-89 CULTURE AND INTERNATIONAL MARKETING John W. Cadogan, Olli Kuivalainen, and Sanna Sundgqvist Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice ). Export Product Strategy Fit and Performance: An Empirical Research Investigation Vol. 17, No. 2, 74-98 Vol. 17, No. 4, 1-23 Magnus Hultman, Matthew J. Robson, and Douglas Dow and Jorma Larimo Constantine S. Katsikeas Cosmopolitanism, Consumer Ethnocentrism, and Material- ism: An Eight-Country Study of Antecedents and Outcomes 7. Key Factors for Successful Export Performance for Small Vol. 17, No. 1, 116-46 Firms Mark Cleveland, Michel Laroche, and Vol. 17, No. 3, 21-38 Nicolas Papadopoulos Lance Eliot Brouthers, George Nakos, John Hadjimarcou, and Keith D. Brouthers Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries . Relationship Capabilities, Quality, and Innovation as Deter- Vol. 17, No. 3, 71-86 minants of Export Performance Vol. 17, No. 4, 47-70 Francisco Guzman and Audhesh K. Paswan Luis Filipe Lages, Graga Silva, and Chris Styles The Effects of Cultural Values in Word-of-Mouth Communica- tion GLOBAL MARKETING RESEARCH/OPPORTUNITY Vol. 17, No. 3, 55—70 ANALYSIS Desmond Lam, Alvin Lee, and Richard Mizerski 19. Cosmopolitanism, Consumer Ethnocentrism, and Material- . Global Consumer Innovativeness: Cross-Country Differences ism: An Eight-Country Study of Antecedents and Outcomes and Demographic Commonalities Vol. 17, No. 1, 116-46 Vol. 17, No. 2, 1-22 Mark Cleveland, Michel Laroche, and Nicolas Gerard J. Tellis, Eden Yin, and Simon Bell Papadopoulos . Governance of International Business Relationships: A Cross- 20. The Effects of Cultural Values in Word-of-Mouth Communica- Cultural Study on Alternative Governance Modes Vol. 17, No. 3, 1-20 tion Vol. 17, No. 3, 55—70 Christian Homburg, Joseph P. Cannon, Harley Desmond Lam, Alvin Lee, and Richard Mizerski Krohmer, and Ingo Kiedaisch Journal of International Marketing © 2009, American Marketing Association 106 Vol. 17, No. 4, 2009, pp. 106-109 ISSN 1069-031X (print) 1547-7215 (electronic) 21. Persistence and Learning: Success Factors of Taiwanese Firms INTERNATIONAL CHANNEL DECISIONS in International Markets . Global Sourcing Strategy and Performance of Knowledge- Vol. 17, No. 3, 39-54 Intensive Business Services: A Two-Stage Strategic Fit Model Joseph Johnson, Eden Yin, and Hueiting Tsai Vol. 17, No. 4, 90-105 GLOBAL SOURCING/SUPPLY CHAIN MANAGEMENT Janet Y. Murray, Masaaki Kotabe, and Stanford A. Westjohn 22. Global Sourcing Strategy and Performance of Knowledge- Intensive Business Services: A Two-Stage Strategic Fit Model 5. Governance of International Business Relationships: A Cross- Vol. 17, No. 4, 90-105 Cultural Study on Alternative Governance Modes Vol. 17, No. 3, 1-20 Janet Y. Murray, Masaaki Kotabe, and Christian Homburg, Joseph P. Cannon, Harley Stanford A. Westjohn Krohmer, and Ingo Kiedaisch 23. Governance of International Business Relationships: A Cross- Cultural Study on Alternative Governance Modes 3. Practices and Performance of Small Retail Stores in Develop- Vol. 17, No.3 , 1-20 ing Economies Vol. 17, No. 1, 58-90 Christian Homburg, Joseph P. Cannon, Harley Tomasz Lenartowicz and Sridhar Balasubramanian Krohmer, and Ingo Kiedaisch . Practices and Performance of Small Retail Stores in Develop- INTERNATIONAL CUSTOMER SERVICE ing Economies Vol. 17, No. 1, 58-90 . Conjoining International Marketing and Relationship Marketing: Exploring Consumers’ Cross-Border Service Tomasz Lenartowicz and Sridhar Balasubramanian Relationships Vol. 17, No. 1, 91-115 GLOBAL STRATEGY Edwin J. Nijssen and Hester van Herk 5. Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects Under Differing Degrees of INTERNATIONAL MARKETING MANAGEMENT Market Dynamism and Internationalization Vol. 17, No. 4, 71-89 . Conjoining International Marketing and Relationship Marketing: Exploring Consumers’ Cross-Border Service John W. Cadogan, Olli Kuivalainen, and Relationships Sanna Sundgqvist Vol. 17, No. 1, 91-115 5. Global Consumer Innovativeness: Cross-Country Differences Edwin J. Nijssen and Hester van Herk and Demographic Commonalities . Cosmopolitanism, Consumer Ethnocentrism, and Material- Vol. 17, No. 2, 1-22 ism: An Eight-Country Study of Antecedents and Outcomes Gerard J. Tellis, Eden Yin, and Simon Bell Vol. 17, No. 1, 116-46 . In Search of Platforms to Increase Market Responsiveness: Mark Cleveland, Michel Laroche, and Evidence from Foreign Subsidiaries Nicolas Papadopoulos Vol. 17, No. 2, 59-73 . Product Development Strategy, Product Innovation Perfor Ruby P. Lee, Qimei Chen, and Xiongwen Lu mance, and the Mediating Role of Knowledge Utilization: . Key Factors for Successful Export Performance for Small Evidence from Subsidiaries in China Firms Vol. 17, No. 2, 42-58 Vol. 17, No. 3, 21-38 Junfeng Zhang, C. Anthony Di Benedetto, and Lance Eliot Brouthers, George Nakos, John Scott Hoenig Hadjimarcou, and Keith D. Brouthers . Relationship Capabilities, Quality, and Innovation as Deter- . Order-of-Entry Effects for Service Firms in Developing Mar- minants of Export Performance kets: An Examination of Multinational Advertising Agencies Vol. 17, No. 4, 47-70 Vol. 17, No. 2, 23-41 Luis Filipe Lages, Graga Silva, and Chris Styles Peter Magnusson, Stanford A. Westjohn, and 2. Subsidiary Use of Foreign Marketing Knowledge David J. Boggs Vol. 17, No. 1, 1-29 . Package Design as a Communications Vehicle in Cross- Martin S. Roth, Satish Javachandran, Mourad Cultural Values Shopping Dakhli, and Deborah A. Colton Vol. 17, No. 1, 30-57 Yonca Limon, Lynn R. Kahle, and Ulrich R. Orth INTERNATIONAL MARKETING OF SERVICES . Subsidiary Use of Foreign Marketing Knowledge 3. Conjoining International Marketing and Relationship Vol. 17, No. 1, 1-29 Marketing: Exploring Consumers’ Cross-Border Service Martin S. Roth, Satish Jayachandran, Mourad Relationships Dakhli, and Deborah A. Colton Vol. 17, No. 1, 91-115 Edwin J. Nijssen and Hester van Herk 2. When Does International Marketing Standardization Matter to Firm Performance? . Global Sourcing Strategy and Performance of Knowledge- Vol. 17, No. 4, 24—46 Intensive Business Services: A Two-Stage Strategic Fit Model Oliver Schilke, Martin Reimann, and Vol. 17, No. 4, 90-105 Jacquelyn S. Thomas Janet Y. Murray, Masaaki Kotabe, and StanfordA . Westjohn INTERNATIONAL BRANDING 3. Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries Vol. 17, No. 3, 71-86 Francisco Guzman and Audhesh K. Paswan Subject and Author Index, 2009 107 . Order-of-Entry Effects for Service Firms in Developing Mar- . Key Factors for Successful Export Performance for Small kets: An Examination of Multinational Advertising Agencies Firms Vol. 17, No. 2, 23-41 Vol. 17, No. 3, 21-38 Peter Magnusson, Stanford A. Westjohn, Lance Eliot Brouthers, George Nakos, John and David J. Boggs Hadjimarcou, and Keith D. Brouthers 3. Order-of-Entry Effects for Service Firms in Developing Mar- INTERNATIONAL PRODUCT DECISIONS kets: An Examination of Multinational Adveiiising Agencies . Export Product Strategy Fit and Performance: An Empirical Vol. 17, No. 2, 23-41 Investigation Peter Magnusson, Stanford A. Westjohn, and Vol. 17, No. 4, 1-23 David J. Boggs Magnus Hultman, Matthew J. Robson, and . Persistence and Learning: Success Factors of Taiwanese Firms Constantine S. Katsikeas in International Markets . Relationship Capabilities, Quality, and Innovation as Deter- Vol. 17, No. 3, 39-54 minants of Export Performance Joseph Johnson, Eden Yin, and Hueiting Tsai Vol. 17, No. 4, 47-70 . When Does International Marketing Standardization Matter to Luis Filipe Lages, Graga Silva, and Chris Styles Firm Performance? Vol. 17, No. 4, 24-46 INTERNATIONAL SALES FORCE MANAGEMENT Oliver Schilke, Martin Reimann, and . Practices and Performance of Small Retail Stores in Develop- Jacquelyn S. Thomas ing Economies Vol. 17, No. 1, 58-90 KNOWLEDGE MANAGEMENT Tomasz Lenartowicz and Sridhar Balasubramanian ». Subsidiary Use of Foreign Marketing Knowledge Vol. 17, No. 1, 1-29 INTERNATIONALIZATION OF THE FIRM Martin S. Roth, Satish Jayachandran, Mourad . Challenging the Conceptualization and Measurement of Dakhli, and Deborah A. Colton Distance and International Experience in Entry Mode Choice Research MARKET KNOWLEDGE MANAGEMENT Vol. 17, No. 2, 74-98 OF SUBSIDIARIES Douglas Dow and Jorma Larimo . In Search of Platforms to Increase Market Responsiveness: . Cultural Brands from Emerging Markets: Brand Image Across Evidence from Foreign Subsidiaries Host and Home Countries Vol. 17, No. 2, 59-73 Vol. 17, No. 3, 71-86 Ruby P. Lee, Qimei Chen, and Xiongwen Lu Francisco Guzman and Audhesh K. Paswan . Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects Under Differing Degrees of Market Dynamism and Internationalization Vol. 17, No. 4, 71-89 John W. Cadogan, Olli Kuivalainen, and Sanna Sundgqvist AUTHOR INDEX Item Number Item Number Balasubramanian, Sridhar Bell, Simon Jayachandran, Satish Boggs, David J. Johnson, Joseph Brouthers, Keith D. Brouthers, Lance Eliot Kahle, Lynn R. Katsikeas, Constantine S. 16, Cadogan, John W. Kiedaisch, Ingo 11 Cannon, Joseph P. Kotabe, Masaaki 22,< Chen, Qimei Krohmer, Harley 11, 23 Cleveland, Mark Kuivalainen, Olli 15,2 Colton, Deborah A. Lages, Luis Filipe 18, Dakhli, Mourad 31, 42, 56 Lam, Desmond 3, 9, 20 Di Benedetto, C. Anthony 40 Larimo, Jorma 6, 13, 49 Dow, Douglas 6, 13, 49 Laroche, Michel 7,19, 39 Lee, Alvin Guzman, Francisco 8, 33, 50 Lee, Ruby P. Lenartowicz, Tomasz Hadjimarcou, John 17, 28, 52 Limon, Yonca Hoenig, Scott 40 Lu, Xiongwen Homburg, Christian 11,.23,:35 Hultman, Magnus 16, 46 Magnusson, Peter 108 Journal of International Marketing Mizerski, Richard ‘ : Silva, Graca Murray, Janet Y. 22, 34, Styles, Chris Sundgqvist, Sanna Nakos, George 7; Nijssen, Edwin J. 37, 38, 43 Tellis, Gerard J. Thomas, Jacquelyn S. Orth, Ulrich R. Tsai, Hueiting Papadopoulos, Nicolas Van Herk. Hester Paswan, Audhesh K. Westjohn, Stanford A Reimann, Martin Robson, Matthew J. Yin, Eden Roth, Martin S. Zhang, Junfeng Schilke, Oliver Subject and Author Index, 2009 109