JOURNAL OF BUSINESS RESEARCH VOLUME 45 Contents M ‘tivated Search: Effects of Issue Involvement, and Prior Hanjoon Lee, Paul M Hert Perceived Importance of Ethics and Anusorn Singhapakdi 10] liming of Convertible Debt Issues Steven V. Mann, William T. Moore, and P aii SPECIAL ISSUE: STRATEGY IMPLEMENTATION AND ASSESSMENT RESEARCH Introduction: Special Issue on Strategy Implem Research on Implementation Deserves as Muc Jean-Charles Chebat Fourth-Generaton R@D: From Linear Model Jorge Niosi The Eclectic Roots of Strategy Implementation Research Charles H. Nobl Assessing Relationships among Strategic Types Jistinctive Marketing Competencies, and Orga niza ational Performance Arch G Woodside, Daniel Pp Sulliy and |R an dol) ph |. Trappey IT] Strategic Ty] Market Orientation, and the Balance between Adaptability and Adaptation Brian A \ Study of Policy Formation i nplex Organizations: Emulating Group Decision-Making with a Simple Artificial Intelligence and a System Model « orporate Operations Implementat ranchise Parsa Project Complexity and Elforts to Reduce Product Developm - : > hs , . i % 1 , Thomas B. Clift and Mark B. Vandenboscl : cisions and Implementation a Prospective Dialectic Interpersonal Method rgaddaddd gic Brand Evaluations Among Food anchises [Than Quality Strategy yf Business-to-Business Professional Se1 pi: erre Pi) erre Fiil] iat} raual t anc / 7 an-. Cha] rles] SPECIAL ISSUE: DIRECT MARKETING: WHERE THE OLD MEETS THE NEW Introduction: Special Issue on Direct ‘id Meet: iI larr,y Tim. merma. ns and MicheLloll e ‘M ors y Consumer Acceptance of th Dirk L Van, de-n_ Poei ] and Jose p!l Managing Direct Sellin Sherriff T. K. Luk Lorna Direct Selling in the West and East Relative Roles of P Relationship (Guanxi Bill Me rrilees at d Dal Mail Order Direct wang in the United States anc nited Kingdom Responses to Changing Miz irket Condition Miche lle \ Mot Et and jJ ohn Fir ie ne Motives lor hM ail Catalog Shopping Mary An 1 EastlLi l¢ k and KnDI Cl hard \ Feinbe rg Membership Clubs as a Tool for Enhancin : ; Yehoshua Liebermann