JOURNAL OF BUSINESS RESEARCH VOLUME 38 Contents SPECIAL ISSUE: NEW INTERNATIONAL ENTERPRISE IN LATIN AMERICA 1 Prologue to This Special Issue: Strategic Choices in the New International Enterprise in Latin America Esteban R. Brenes and Luis V. Dominguez The Internationalization of Latin American Enterprises and Market Liberalization in the Americas: A Vital Linkage Luis V. Dominguez and Esteban R. Brenes 17 Atlas Eléctra, S.A. J. Nicolas and Juan Carlos Barahona 23 Café Britt, S.A. Esteban R. Brenes, Isabel Bolafios, Ramon Burciaga, Marco Jimeno and Francisco Salas 35 Chocolates El Rey: Industrial Modernization and Export Strategy Luis V. Dominguez and Mariana Cirigliano 47 Cerro Cahui John C. Ickis and Jorge Rivera 57 Free Zones in El Salvador Esteban R. Brenes, Vince Ruddy, and René Castro 67 J.M. Textiles Esteban R. Brenes, Kenneth Bryant, René Castro, and Vince Ruddy 77 MAVESA: Strategic Alliance John C. Ickis 89 Portico, S.A. Betty J. Diener and Hunter Saklad 97 Shrimp or Bananas Forrest D. Colburn (continued) | Effects of Researcher Presence and Appeal on Response Quality in Hand-Delivered, Self-Administered Surveys Cynthia Webster Individual and Joint Decision-Making in Industrial Vendor Selection W. E. Patton, III Determinants of Audit Committee Formation in the Life Insurance Industry: New Zealand Evidence Mike Adams Developing Typologies of Consumer Motives for Use of Technologically Based Banking Services Gloria Barczak, Pam Scholder Ellen, and Bruce K. Pilling Using a Hierarchy-of-Effects Approach to Gauge the Effectiveness of Corporate Social Responsibility to Generate Goodwill Toward the Firm: Financial versus Nonfinancial Impacts Keith B. Murray and Christine M. Vogel 161 Environmental Management by Marketing Decision-Makers in Financial Services Terry Clark and Daryl McKee 171 An Analysis of Implied Tax Rates on Long-Term Taxable and Tax-Exempt Bonds Timothy W. Koch and Duane Stock SPECIAL ISSUE: CONTRIBUTIONS OF BUSINESS-TO-BUSINESS MARKETING JOURNALS 177 Contributions of Business-to-Business Marketing Journals: Introduction to the Special Issue Arch G. Woodside 179 Contributions to Marketing Theory and Practice from Industrial Marketing Management Peter J. LaPlaca 199 Advances in Industrial Marketing Theory and Research from the Journal of Business and Industrial Marketing Wesley J. Johnston and Jeffrey E. Lewin Scientific Contributions to the Field from the Journal of Business-to-Business Marketing J. David Lichtenthal, David T. Wilson, and Mary M. Long Theory, Practice, and Empirical Development Contributions: Advances in Business Marketing and Purchasing Richard E. Plank Author Index Subject Index Volume Contents