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AI a EE ESE PESRR-c RNPNI RS Author Index Abe M, 241 Kaicker A, 2 Olshavsky RW Aylesworth AB, 207 Kempf DS Olusoga SA Krishna A, 57 Barnett T, 13 Kroll M, 143 Papatla P Bearden WO, 231 Pray B, 143 Belich TJ, 1 Lado A Bourgeois D], 67 Larimo J, 25 y A, 183 Lehmann DR, 57 Ruth JA, 219 Chrisman J], 165 Leone RP, 197 Lundberg O, 13 Davis PS, 129 De Castro JO, 165 Mahoney JT, 9] Dubinsky AJ, | Manning KC, 23] Simonin Bl McKee D, 77 Sivakumar K Goldhar JD, 103 Mela C, 57 Stern LW, 115 Menon AG, 81 Harlam BA, 57 Mitra A, 187 Varadarajan PR Hartline MD, 129 Mokwa MP, 153 Hartman S, 13 Mulhern FJ, 197 White M, 13 Henry W, 183 Woodside CA Hunt SD, 8] Noble CH, 153 Wright P, 143 Journal of Business Research 33, 277 (1995) © 1995 Elsevier Science Inc ISSN 0148-2963/95/$9 50 655 Avenue of the Americas, New York, NY 10010 SDI 0148-296 3(95)00078.7 Fake | bor + —- “ -a ELSEVIER LAN MEERIT NIT OS PETS SI RR A SIRS SIRS Subject Index ADVERTISING RESEARCH I \ Dynamic Model of the Advertising-Price r tionship tor Heterogenous Consumer ¢ Price and Advertising Strategy of a National Brand A\gains Its Private-Label Clone: A Signaling Game Approact 241 Special Issue on Pricing Strategy and the Marketing ATTRIBUTE INFORMATION Price Cue Utilization in Product Evaluations: The Role of Motivation and Attribute Informatior BOOK REVIEWS Aerospace Agencies & Organizations: A Guide & Government, 67 Exploring Identity and Gender: The Narrative Stuc Volume Two, 7] BUNDLING Bundling as a Strategy for New Product Introduction: Effect on consumers Reservation Prices for the Bundle New Product, and Its Tie-in, 219 Component versus Bundle Pricing: The Role of Selling Deviations from Price Expectations, 23] Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle, 57 COMPETITIVE ADVANTAGI Advanced Manufacturing and New Directions for Competi tive Strategy, 103 ION ACQUISITION Metaphors and Competitive Advantage: Evaluating the Use of Factors Related t ) I| nifoorr n' att ion A A Metaphors in Theories of Competitive Strategy, 81 ganizations Order of Market Entry, Competitive Strategy, and Financial NFORMATION PP ROCESSING Performance, 165 cessing Technique Special Issue on Sustainable Competitive Advantage Strategic Adaptation to Extended Rivalry: Effects on Organizational Performance, 129 Strategic Groups, Mobility Barriers, and Competitive Advan tage: An Empirical Investigation, 153 Strategic Orientations, Competitive Advantage, and Business Pertormance, 143 CONSUMER BEHAVIOR Bundling as a Strategy for New Product Introduction: Effects MARKET RESPONSI on Consumers’ Reservation Prices for the Bundle, the Mea iring Market Response r New Product, and Its Tie-in, 219 Approach iv Impact of Bundle Type, Price Framing and Familiarity on MARKETING RESEARCH Purchase Intention for the Bundle, 57 i Strategy tor New P ict Introduction: | Price and Advertising Strategy of a National Brand Against the Bundle Journal of Business Research 33, 279-280 (1995 © 1995 Elsevier Science Inc 148-2963/95 655 Avenue of the Americas, New York, NY 10010 SSI 148-296 3/95) 280 J) Busn Res Subject Index 1995:33:279-280 New Product, and Its Tie-in, 219 Strategic Orientations, Competitive Advantage, and Business A Dynamic Model of the Advertising-Price Sensitivity Rela- Performance, 143 tionship for Heterogenous Consumers, 261 Impact of Bundle Type, Price Framing and Familiarity on PLANNING SITUATIONS Purchase Intention for the Bundle, 57 Information Processing Techniques in Planning: An Investi- Measuring Market Response to Price Changes: A Classifica- gation of Preferences of Executive Planners, 13 tion Approach, 197 PRICE-CHOICE RELATIONSHIP Metaphors and Competitive Advantage: Evaluating the Use of The Price-Choice Relationship: A Contingent Processing Metaphors in Theories of Competitive Strategy, 81 Approach, 207 Order of Market Entry, Competitive Strategy, and Financial PRICE INFORMATION Performance, 165 Price Cue Utilization in Product Evaluations: The Moderating Price and Advertising Strategy of a National Brand Against Role of Motivation and Attribute Information, 187 Its Private-Label Clone: A Signaling Game Approach PRICING STRATEGY 241 A Dynamic Model of the Advertising-Price Sensitivity Rela- The Price-Choice Relationship: A Contingent Processing tionship for Heterogenous Consumers, 261 Approach, 207 Price and Advertising Strategy of a National Brand Against Price Cue Utilization in Product Evaluations: The Moderating Its Private-Label Clone: A Signaling Game Approach Role of Motivation and Attribute Iniormation, 187 241 Product Differentiation and Market Performance in Producer Quality-Tier Competition and Optimal Pricing, 251 Goods Industries, 115 Special Issue on Pricing Strategy and the Marketing Mix, 183 Quality-Tier Competition and Optimal Pricing, 251 PRODUCT DIFFERENTIATION Special Issue on Pricing Strategy and the Marketing Mix, 183 Product Differentiation and Market Performance in Producer Special Issue on Sustainable Competitive Advantage, 77 Goods Industries, 115 Strategic Adaptation to Extended Rivalry: Effects on Organizational Performance, 129 QUALITY-TIER COMPETITION Strategic Groups, Mobility Barriers, and Competitive Advan- A Dynamic Model of the Advertising-Price Sensitivity Rela- tage: An Empirical Investigation, 153 tionship for Heterogenous Consumers, 261 Strategic Orientations, Competitive Advantage, and Business Price and Advertising Strategy of a National Brand Against Performance, 143 Its Private-Label Clone: A Signaling Game Approach METAPHORS, MARKETING 241 Metaphors and Competitive Advantage: Evaluating the Use of Quality-Tier Competition and Optimal Pricing, 251 Metaphors in Theories of Competitive Strategy, 81 MOBILITY BARRIERS RESOURCE-BASED THEORY Strategic Groups, Mobility Barriers, and Competitive Advan- The Management of Resources and the Resource of Manage- tage: An Empirical Investigation, 153 ment, 91 ORGANIZATIONAL THEORY AND BEHAVIOR The Foreign Direct Investment Decision Process: Case Studies of Different Types of Decision Processes in Finnish Firms, 25 SERVICE DIFFERENTIATION The Management of Resources and the Resource of Manage- Product Differentiation and Market Performance in Producer ment, 91 Goods Industries, 115 Special Issue on Sustainable Competitive Advantage, 77 STRATEGIC GROUP ANALYSIS Strategic Adaptation to Extended Rivalry: Effects on Strategic Groups, Mobility Barriers, and Competitive Advan- Organizational Performance, 129 tage: An Empirical Investigation, 153