JOURNAL OF BUSINESS RESEARCH VOLUME 31 Contents Extending Brands with New Product Concepts: The Role of Category Attribute Congruity, Brand Affect, and Brand Breadth Daniel A. Sheinin and Bernd H. Schmitt Strategic Inertia: The Enduring Impact of CEO Specialization and Strategy on Following Strategies Michael C. White, Mark Smith, and Tim Barnett A Model of Reputation Building and Destruction Paul Herbig, John Milewicz, and Jim Golden Cross-validation of the Economic Significance of Factors in Security Returns David E. Upton Adaptive Selling: The Role of Gender, Age, Sales Experience, and Education Michael Levy and Arun Sharma Advance Notice of Plant Closings and Firm Value Michael F. Spivey, David W. Blackwell, and M. Wayne Marr The King and Summers Opinion Leadership Scale: Revision and Refinement Leisa Reinecke Flynn, Ronald E. Goldsmith, and Jacqueline K. Eastman The Effect of Sociopolitical Instability on the Flow of Different Types of Foreign Direct Investment Kamal Fatehi and M. Hossein Safizadeh Family Purchasing Roles in Saudi Arabia: Perspectives from Saudi Wives Ugur Yavas, Emin Babakus, and Nejdet Delener Book Review: Women & Men in Management Cheryl L. Adkins Call for Papers Introduction: Special Issue on Strategy Evaluation Research Jean-Charles Chebat Delineating the Scope of Corporate, Business, and Marketing Strategy P. Rajan Varadarajan and Terry Clark Predictors of Export Strategy and Performance of Small- and Medium-Sized Firms G. M. Naidu and V. Kanti Prasad Setting the Strategic Direction in a Product-Service Firm Mark B. Vandenbosch and Charles B. Weinberg Diagnosing Customer Comparisons of Competitors’ Marketing Mix Strategies Arch G. Woodside and Elizabeth J. Wilson Evaluating the Performance Effects on Miles’ and Snow’s Strategic Archetypes in Banking, 1983 to 1987: Big or Small? William L. James and Kenneth J. Hatten Profiling Technology Diffusion Categories: Empirical Test of Two Models James R. Taylor, Eric G. Moore, and Edwin J. Amonsen An Approach for Identifying Cannibalization within Product Line Extensions and Multi-Brand Strategies Charlotte H. Mason and George R. Milne A Test of the Effects of Competition on Consumer Brand Selection Processes Michel Laroche, Michael Hui, and Lianxi Zhou Belief Structures in Conflict: Mapping a Strategic Marketing Decision Gary L. Frankwick, Beth A. Walker, and James C. Ward Strategic Auditing of Human and Financial Resource Allocation in Marketing: An Empirical Study Using Data Envelopment Analysis Jean-Charles Chebat, Pierre Filiatrault, Arnon Katz, and Shlomo Mai Tal Evaluating Strategic Effectiveness in the Retail Sector: A Conceptual Approach Sam D. Cappel, Peter Wright, David C. Wyld, and Joseph H. Miller, Jr. Evaluating Strategy with Internal and Environmental Effects: A Response Elasticities Approach Daniel P. Rutledge and R. Dale Wilson CPA Service Providers: A Profile of Client Types and Their Assessment of Performance Nicholas van der Walt, Don Scott, and Arch G. Woodside Reconciling Diverse Measures of Performance: A Conceptual Framework and Test of a Methodology Mukesh Bhargava, Chris Dubelaar, and Sridhar Ramaswami The Impact of Firms’ Risk-Taking Attitudes on Advertising Budgets Don Y. Lee Call for Papers Author Index Subject Index Volume Contents