Author Index Adkins CL, 87 Hui M, 171 Sharma A Amonsen E], 155 Sheinin DA, |] James WL, 145 Smith M, 11] Babakus E, 75 Spivey MF, 49 Barnett T, 11 Katz A, 197 Bhargava M, 235 Tal SM, 197 Blackwell DW, 49 Laroche M, 171 Taylor JR, 155 Lee DY, 247 Cappel SD, 209 Levy M, 39 Upton DE, 33 Chebat J-C, 91, 197 Clark T, 93 Marr MW, 49 van der Walt N, 225 Mason CH, 163 Vandenbosch MB, 117 Delener N Milewicz J, 23 Varadarajan PR, 93 Dubelaar C, Miller JH Jr, 209 Milne GR, 163 Walker BA, 183 Eastman JK Moore EG, 155 Ward JC, 183 Weinberg CB, 117 Fatehi K, 65 Naidu GM, 107 White MC, 1] Filiatrault P, 197 Wilson EJ, 133 Flynn LR, 55 Prasad VK, 107 Wilson RD, 213 Frankwick GL, 183 Woodside AG Ramaswami S, 235 Wright P, 209 Golden J, 23 Rutledge DP, 213 Wyld DC, 209 Goldsmith RE, 55 Safizadeh MH, 65 Yavas | Hatten KJ, 145 Schmitt BH, | Herbig P, 23 Scott D, 225 Zhou L, 171 Journal of Business Research 31, 261 (1994) ISSN 0148-2963/94/$7.00 © 1994 Elsevier Science Inc 655 Avenue of the Americas, New York, NY 10010 LLL LS SN SY ITT ET, I TT, CT TS OTT EI TA EG = RN A IRIN Subject Index ADAPTIVE SELLING FOREIGN DIRECT INVESTMENT Adaptive Selling: The Role of Gender, Age, Sales Experience The Effect of Sociopolitical Instability on the Flow of Different and Education, 39 Types of Foreign Direct Investment, 65 ADVERTISING BUDGETS The Impact of Firms’ Risk-Taking Attitudes on Advertising GENDER Budgets, 247 Adaptive Selling: The Role of Gender, Age, Sales Experience and Education, 39 BRAND EXTENSIONS Women & Men in Management (Book Review), 87 Extending Brands with New Product Concepts: The Role of Category Attribute Congruity, Brand Affect, and Brand INERTIA Breadth, 1 Strategic Inertia: The Enduring Impact of CEO Specialization and Strategy on Following Strategies, 11 C-A-B PARADIGM INTERNATIONALIZATION A Test of the Effects of Competition on Consumer Brand Se- Predictors of Export Strategy and Performance of Small- and lection Processes, 171 Medium-Sized Firms, 107 CANNABILIZATION An Approach for Identifying Cannibalization within Product MARKETING RESEARCH Line Extensions and Multi-Brand Strategies, 163 An Approach for Identifying Cannibalization within Product CATEGORY MANAGEMENT Line Extensions and Multi-Brand Strategies, 163 An Approach for Identifying Cannibalization within Product CPA Service Providers: A Profile of Client Types and Their Line Extensions and Multi-Brand Strategies, 163 Assessment of Performance, 225 CEO SUCCESSIONS Delineating the Scope of Corporate, Business, and Marketing Strategic Inertia: The Enduring Impact of CEO Specialization Strategy, 93 and Strategy on Following Strategies, 11 Diagnosing Customer Comparisons of Competitors’ Marketing CONSUMER BEHAVIOR Mix Strategies, 133 Adaptive Selling: The Role of Gender, Age, Sales Experience Evaluating Strategic Effectiveness in the Retail Sector: A Con and Education, 39 ceptual Approach, 209 Diagnosing Customer Comparisons of Competitors’ Marketing Evaluating Strategy with Internal and Environmental Effects: A Mix Strategies, 133 Response Elasticities Approach, 213 Family Purchasing Roles in Saudi Arabia: Perspectives from Extending Brands with New Product Concepts: The Role of Saudi Wives, 75 Category Attribute Congruity, Brand Affect, and Brand The King and Summers Opinion Leadership Scale: Revision Breadth, | and Refinement, 55 The King and Summers Opinion Leadership Scale: Revision A Test of the Effects of Competition on Consumer Brand Se- and Refinement, 55 lection Processes, 171 A Model of Reputation Building and Destruction, 23 COST LEADERSHIP Predictors of Export Strategy and Performance of Small- and Evaluating Strategic Effectiveness in the Retail Sector: A Con- Medium-Sized Firms, 107 ceptual Approach, 209 Profiling Technology Diffusion Categories: Empirical Test of Two Models, 155 DIFFERENTIATION Strategic Auditing of Human and Financial Resource Allocation Evaluating Strategic Effectiveness in the Retail Sector: A Con- in Marketing: An Empirical Study Using Data Envelop ceptual Approach, 209 ment Analysis, 197 MICRO-MARKETING EXPORT RESEARCH An Approach for Identifying Cannibalization within Product Predictors of Export Strategy and Performance of Small- and Line Extensions and Multi-Brand Strategies, 163 Medium-Sized Firms, 107 MULTI-BRAND STRATEGIES An Approach for Identifying Cannibalization within Product FACTORS, ECONOMIC SIGNIFICANCE OF Line Extensions and Multi-Brand Strategies, 163 Cross-validation of the Economic Significance of Factors in MULTINATIONAL CORPORATION INVESTMENT Security Returns, 33 DECISIONS FIRM VALUE The Effect of Sociopolitical Instability on the Flow of Different Advance Notice of Plant Closings and Firm Value, 49 Types of Foreign Direct Investment, 65 Journal of Business Research 31, 263-264 (1994) ISSN 0148-2963/94/$7.00 © 1994 Elsevier Science Inc 655 Avenue of the Americas, New York, NY 10010 264 J Busn Res Subject Index 1994:31:263-—264 NEW PRODUCT CONCEPT EXTENSIONS SERVICE-PROVIDER PERFORMANCE Extending Brands with New Product Concepts: The Role of CPA Service Providers: A Profile of Client Types and Their Category Attribute Congruity, Brand Affect, and Brand Assessment of Performance, 225 Breadth, 1 SERVICE VS. PRODUCT IMPROVEMENT Setting the Strategic Direction in a Product-Service Firm, 117 OPINION LEADERSHIP SCALE SOCIOPOLITICAL INSTABILITY The King and Summers Opinion Leadership Scale: Revision The Effect of Sociopolitical Instability on the Flow of Different and Refinement, 55 Types of Foreign Direct Investment, 65 ORGANIZATIONAL THEORY AND BEHAVIOR STRATEGIC ARCHETYPES Adaptive Selling: The Role of Gender, Age, Sales Experience, Evaluating the Performance Effects of Miles’ and Snow’s Strate- and Education, 39 gic Archetypes in Banking, 1983-1987: Big or Small? Belief Structures in Conflict: Mapping a Strategic Marketing 145 Decision, 183 STRATEGY EVALUATION RESEARCH Delineating the Scope of Corporate, Business, and Marketing An Approach for Identifying Cannibalization within Product Strategy, 93 Line Extensions and Multi-Brand Strategies, 163 Evaluating the Performance Effects of Miles’ and Snow’s Strate- Belief Structures in Conflict: Mapping a Strategic Marketing gic Archetypes in Banking, 1983-1987: Big or Small? Decision, 183 145 CPA Service Providers: A Profile of Client Types and Their Reconciling Diverse Measures of Performance: A Conceptual Assessment of Performance, 225 Framework and Test of a Methodology, 235 Delineating the Scope of Corporate, Business, and Marketing Strategic Inertia: The Enduring Impact of CEO Specialization Strategy, 93 and Strategy on Following Strategies, 11 Diagnosing Customer Comparisons of Competitors’ Marketing Women & Men in Management (Book Review), 87 Mix Strategies, 133 Evaluating Strategic Effectiveness in the Retail Sector: A Con- PERFORMANCE MEASURES ceptual Approach, 209 Reconciling Diverse Measures of Performance: A Conceptual Evaluating Strategy with Internal and Environmental Effects: A Framework and Test of a Methodology, 235 Response Elasticities Approach, 213 PLANT CLOSINGS Evaluating the Performance Effects of Miles’ and Snow's Strate- Advance Notice of Plant Closings and Firm Value, 49 gic Archetypes in Banking, 1983-1987: Big or Small?, PRODUCT VS. SERVICE IMPROVEMENT 145 Setting the Strategic Direction in a Product-Service Firm, 117 The Impact of Firms’ Risk-Taking Attitudes on Advertising PROFESSIONAL SERVICE MARKETING Budgets, 247 CPA Service Providers: A Profile of Client Types and Their Introduction: Special Issue on Strategy Evaluation Research, 91 Assessment of Performance, 225 Predictors of Export Strategy and Performance of Small- and Medium-Sized Firms, 107 REPUTATION Profiling Technology Diffusion Categories: Empirical Test of A Model of Reputation Building and Destruction, 23 Two Models, 155 RESOURCE ALLOCATION Reconciling Diverse Measures of Performance: A Conceptual Strategic Auditing of Human and Financial Resource Allocation Framework and Test of a Methodology, 235 in Marketing: An Empirical Study Using Data Envelop- Setting the Strategic Direction in a Product-Service Firm, 117 ment Analysis, 197 Strategic Auditing of Human and Financial Resource Allocation RESPONSE ELASTICITIES in Marketing: An Empirical Study Using Data Envelop- Evaluating Strategy with Internal and Environmental Effects: A ment Analysis, 197 Response Elasticities Approach, 213 A Test of the Effects of Competition on Consumer Brand Se- RISK ATTITUDES lection Processes, 171 The Impact of Firms’ Risk-Taking Attitudes on Advertising Budgets, 247 TECHNOLOGY ADOPTION CATEGORIES Profiling Technology Diffusion Categories: Empirical Test of SALES PERFORMANCE Two Models, 155 Adaptive Selling: The Role of Gender, Age, Sales Experience, and Education, 39 SECURITY RETURNS WORKER ADJUSTMENT AND RETRAINING NOTIFICA- Cross-validation of the Economic Significance of Factors in TION (WARN) ACT Security Returns, 33 Advance Notice of Plant Closings and Firm Value, 49