INDEX TO VOLUME 41: 2001 RY, and JAN timating differential lag weCrTreTtiIicSsiIinNn Gg also estimate the profit budget allocations across rhe stringency of the advertising review procedures of in ferent lagged effects dividual television stations is examined. Stations have the power to require changes to advertising submissions or to reject submissions, but using this power can hurt station revenues The authors offer a Tom, and Brett A. S. Martin. Planned or Impulse | power of the Ducoffe w to Create tive Infomercials. No. 6, pp. 35-42 ternet Advertising and compar Infomercial shoppers are not necessarily impulse buyers In fact, the majority has seen the infomercial several times and a certain amount of planning has gone into the con Marketing managers need a mea for the sumer’s purchase advertising investment. They want this to comy AIKMAN-ECKENRODE, SHELLEY N. See Crites and Aikman- fectso f advertising across media, across brands Eckenrode They also ask, “How m s advertising ¢ ALLAWAY, ARTHUR. See Berkowitz, Allaway, and D’ Souza MY Se Appian, Ose. Ethnic Identification on Adolescent vertisements \ NO. 5, pp 22 [This paper examines whether the strength of ethnic iden tity influences black and white adolescents’ responses to Different formats of banner ads on the WWW advertisements featuring models of different races ent advertising respons BACKHAUS, KLAUS, KATRIN MUHFELD, and JENN iN Di Perspectives on Standardization in Inter A Student Sample. No. 5, pp. 53-61 No Based on a cross-country student sample, findings indicat Whil sponsorsn ps are not that visual aspects above all, especially illustrations, deter ability to enhance stock pt is t non mine the perception of standardization from a consumer stock price change offers a measure of sponsorsh I perspective. The firms having a st ong link to motorsport BAKER, MICHAEL J. See Erdogan, Baker, and Tagg that winning sponsorships can yield significar ras, GeorRGE. Effects of Nutrition Informati the share holders of sponsoring con panies Choice. No. Fi pp: 57-63. L., and SH An econometric discrete choice model, in which brand ni preferences depend on nutrition characteristics, is imple- mented in real purchase data The corn lusion of Rossi BEARD, FRED, and KOANGHYUB Kim. Linking19 the Use of Advertising (2001) that “SSPT can tell 1 exactly Agency Review Consultants to Agency Search Outcomes. No being stored in consumers’ memories Ss not pp. 49-55. Before the utility of SSPT can be assessed, num This study, which links the use of consultants to review les are needed characteristics and outcomes, finds little conclusive evi- D’SouzA, GILI See Berkowitz llawa ind D’Souz: dence that consultants introduce bias into the review pro- DAHLEN, MICAEFI Janner A fit i@i \ | No cess. Banner advertising effect ness is not static BERKOWITZ, DAvip, ARTHUR ALLAWAY, and GiLes D’Souza. The Im same for all products. Brand familiarity and pact of Differential Lag Effects on the Allocation of Advertising experience are two i portant factors to cor Budgets across Media. No. 2, pp. 27-36 Dick, STEVEN J]. See McDowell and Dick This article presents and illustrates a methodology for es- DONTHU, NAVEEN. See | » and Donth November e December 2001 JOURNAL Of AQUERTISING RESEARCH 72 Dou, Wt and Six The author explores how there are great efficiencies in ad- Smart Banners”? No vertising to one’s core market and tempting others beyond Keyword-activated banners” can bring target t to buy your branded product ing messages to internet users. This st Ephron and Gray smart banners” are not equally See Rossiter, Silberstein, Harris, and Nield relevant banner matches for keywords. Some ups. No. 1, pp. 59-65 gines performed better than others The dramatic difference between other measures and the Erik. See Ewing, du Plessis, and Foster Brand Perception measure would not normally occur in measurement of straight advertising-because advertising No. 1, pp works by improving Brand perception meter panels are required for single-source GEO E. See Urban, Hoffer, and Pratt they can’t measure viewing. This paper makes th W M and BRENDA S. Si using set-meter panels and modeling viewing. Pay tudent Samples. No. 5, pp. 63-71 household demographic data and independent VP Traditional student samples respond differently from con- timates are the key sumer samples. Based on a study using three different MICHA BAKER, and $ samples to compare a series of advertisements the authors conclude that traditional student samples should not be used in advertising research This article investigates British advertising agency See Kim and Kang ers’ consideration of important celebrity charac Lynch, Kent, and Srinivasan , when selecting an endorser M Yoon and Kim MICHA T., Eri i ( M p Beard and Kim rtising Re-Const | KAN Decision Making. No. 2, pp. 39-48 sion GRPs in terms of the penetration of ad\ This study examines the three main ethnic consumer memory and invariably represent a bette groups in the United States (blacks, Hispanics, and whites) money. Cinema, due to its ability to make advertisir in their decision-making patterns as it affects their pur- etrate, should be considered as a launch medium an chase decisions vision as the support medium THIERR See Ewing, du Plessis, and Foster 1ed Sponsorshij Gallagher, Foster, and Parsons ope. No. 1, pp. 48-58 Gallagher, Parsons, and Foster This experimental study examined the effects of two types ISTER, and JEFI of sponsorship activities: on-site sponsorship and televised broadcast sponsorship announcements. The study re- No vealed that for both sponsorship methods, initial market This study explores whether traditional principles of mas prominence hinders attitudinal change media advertising still apply to advertising on 1 the web EI NG-G See Cho, Lee, and Tharpe KATHERINE, JEFFREY PARSONS, and K. Da I P. W. See Tse and Lee See Dou, Linn, and Yang. Evaluation in Print and on the Web.” No MING, and NAVEEN DoNTHU. . BBeenn chmark ing Advertising Ef \n experiment comparing advertising effectiveness and le? y. No. 6, pp. 7-18 content evaluation in print and on the web was replicated The authors demonstrate the application of Data Envelop- using a random sample of the population of adult web ment Analysis to benchmark advertising efficiency. Data users Envelopment Analysis can be used to estimate the relative GELB, Betsy D. Gaining “Bonus Customers” by Stretching the Mark efficiency of advertising campaigns characterized by mul- No. 5, pp. 73-77. tiple inputs and multiple outputs. 72 JOURNAL OF ADVERTISING RESEARCH November ¢ December 20 ‘JalaUn! L s. No. 3, pp 15-23 The impact of websites’ characteristics and consumers positive shopping experiences varies across product cat egories and world regions. Marketers must use caution when targeting global online customers and favor a r gional approach tailored to unique preferences and per- ceptions for products in markets Brett A. S. See Agee and Martin S., and STEv! R)o ssiter et comments on Placing commercials in highly rated multi-hour dayparts can provide audience frequency without sacrificing reach +, pp iONY D., and ANGI Given the trend toward it Sponsoring comes to consumer respo investigated whether th Event sponsoring, particularly related to sporting events, is banner ad is embedded of growing importance to firms that are seeking brand rec- process an advertisement ognition and/or certain brand image changes 5 N, KK : Rossiter, Silb RIN. See Backhause, Mihlfeld, and van Doorn id Smit , G. See Miyazaki and Morgan ina Sonn Rossiter, Silberstein, Harris, and Nield Kent See Gallagher, Foster, and Parsons See Gallagher, Parsons, and Foster , JAMES. See Wolburg and Pokrywczynski ‘ No 6 , MicHaet D. See Urban, Hoffer, and Pratt This study compared prices T, STEPHEN W. See Cornwell, Pruitt, and Van Ness paid by advertisers for 46 magazines De lor vil E G., and BEveRLY THOMPSON. Adv dit Bureau of Circulation between 1980 and Promotion Leve rage on Arts Sponsorship Effectiveness mine who is really supporting magazines pp. 33-47 consumers. Analyzing tl sand adijustir An experimental study examining the effectiveness of found that advertisers are paving more bu sponsorship for three leading sponsors of an Australian consumers were actually paying less for Arts Festival finds that sponsors sought to achieve attitu- the end of the studied pe dinal changes but engaged in contrasting levels of leverage See Youn, Sun, Wells, and Zhao promotion. gan, Baker Quester, PASCALE G. See Lardinoit and Quester Shamdasani, Stanala ROEHM, MICHELLE L. Instrumental versus Vocal Versions of Popular larpe Music in Advertising. No. 3, pp. 39-48 Quester and Thompson When including a popular song in an advertisement, is it and R more effective to include a vocal or instrumental version? ymnmercial B ' No 3 pp Findings of this research indicate that instrumental ver- This article reports on an empiri al stud, sions may be superior to vocal versions when the target the effect of zapping and the impact of the po audience is familiar with the song advertisement within a commercial break on ROSSITER, JOHN R., RICHARD S. SILBERSTEIN, PHitirp G. HARRIS, recall November e December 2001 JOURNAL Of ADUERTISING RESEARCH 73 and MiIcH | , students are not a homogenous group in their evaluations ket for Used \ N of advertising as an information source and their evalua- 66--77 tions of depictions in the media Bason ea sdurv ey of 600 used-vehicle buyers, used ic ang, Sixian. See Dou, Linn, and Yang alers, including vehicle “superstores,” shoul 1 advertis \ ION, and Joo-Ho Kim ce and repair facilities, availability of nego financing to better serve minority customers 6, pp 53-60 See Backhaus, Miihlfeld, and van Doort This study seeks to compare the differences in media char- See Cornwell, Pruitt, and Van Ness acteristics between the internet and traditional media and W M M. Point of Vie ) Advert determine product characteristics most influential in the Effects’? No. 6 ) 26 choice of internet advertising The “hierarchy of advertising effects” does how advertising works, either theoretically Rent advances in cognitive psychology illumi ter in a new way The authors find that product category moderates the re- W M D. See Youn, Sun, Wells, and Zhao lationship between commercial liking and memory. Strong \ and Bruce L. SmITH. Assessing Ad tivit positive relationships between liking and memory hold Creative Product Semantic Scale. No. 6, pp. : true for approach products only, not avoidance or utilitar- The Creative Product Semantic Scale proved to be an ef ian products fective measure of advertising creativity as rceived by ‘ XINS e Youn, Sun, Wells, and Zhao advertising professionals, college students, ar pub ] Using this scale, it was found tt hat + adver fessionals and the general public judge advertising ity differently See Abernethy and Wicks Random Thoughts to Dism Purists and Mayl k at Research M., and JAMES Por \ NSk e} ition Y College 5 Students. No. 5 pp Psychographic analysis shows that Generation Index of Advertisers American Marketing Association (http://www.ama.org).. . ie page 52 [he ARS Group: rsc The Quality Measurement Company (http://www.rscquality.com) . . Cover 4 Decision Analyst Inc. (http://www.decisionanalyst.com) . page 6 Public Opinion Quarterly ... hs page 68 Strategy & Tactics, Ltd. : , page 18 University of Georgia Principles of Marketing Research Cover 3 74 JOURNAL OF ADVERTISING RESEARCH November * December 2001