Journal of Marketing Research Subject and Author Index Vol. XLIV, 2007 Subject Index ADVERTISING AND MEDIA RESEARCH BRAND EVALUATION AND CHOICE 1. Adoption of New and Really New Products: The Effects of Self- 11. Blending Cobrand Personalities: An Examination of the Comples Regulation Systems and Risk Salience Self Vol. 44, No. 2, May 2007, 251-60 Vol. 44, No. 3, August 2007, 389-400 Michal Herzenstein, Steven S. Posavac, and Alokparna Basu Monga and Loraine LJ duU-Ue J. Josko Brakus 12. Bounded Rationality in Pricing Under State-Dependent Demand: Do 2. The Defensive Consumer: Advertising Deception, Defensive Process- Firms Look Ahead, and if So, How Far? ing, and Distrust Vol. 44, No. 3, August 2007, 434-49 Vol. 44, No. 1, February 2007, 114-27 Hai Che, K. Sudhir, and P.B. Seetharamar Peter R. Darke and Robin J.B. Ritchie 13. Brand Synergy Effects in Multiple Brand Extensions 3. The Impact of Regulatory Focus on Adolescents’ Response to Anti- Vol. 44, No. 4, November 2007, 663-70 smoking Advertising Campaigns Byung Chul Shine, Jongwon Park, and Robert S. Wyer J1 Vol. 44, No. 4, November 2007, 671-87 Guangzhi Zhao and Cornelia Pechmann 14. Consumer Packaged Goods in the United States: National Brands Local Branding 4. The Predictive Validity of Multiple-Item Versus Single-Item Mea- Vol. 44, No. 1, February 2007, 4-13 sures of the Same Constructs Bart J. Bronnenberg, Sanjay K. Dhar, and Vol. 44, No. 2, May 2007, 175-84 Jean-Pierre Dube Lars Bergkvist and John R. Rossiter 15. Decomposition of the Sales Impact of Promotion-Induced 5. Social Context and Advertising Memory Stockpiling Vol. 44, No. 2, May 2007, 284-96 Vol. 44, No. 3, August 2007, 450-67 Stefano Puntoni and Nader T. Tavassoli Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, and Scott A. Neslin 6. Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge 16. Just Give Me Another Chance: The Strategies for Brand Recovery Vol. 44, No. 4, November 2007, 688-701 from a Bad First Impression Amna Kirmani and Rui (Juliet) Zhu Vol. 44, No. 2, May 2007, 334-45 A.V. Muthukrishnan and Amitava Chattopadhyay senieiaeeie 17. National Brands, Local Branding: Conclusions and Future Research 7. “Says Who?!” How the Source of Price Information and Affect Influ- Opportunities caries ieatcnal ence Perceived Price (Un)fairness Vol. 44, No. 1, February 2007, 26-28 ? ‘ Vol. 44. No. 2. May 2007. 261-71 Bart J. Bronnenberg, Sanja) x. Dhar and : Margaret C. Campbell Jean-Pierre Dube 18. Preference Fluency in Choice AGGREGATE DATA ANALYSIS Vol. 44, No. 3, August 2007, 347-56 Nathan Novemsky, Ravi Dhar, Norbert Schwarz, and 8. Estimating Disaggregate Models Using Aggregate Data Through ltamar Simonson Augmentation of Individual Choice Vol. 44, No. 4, November 2007, 613-21 19. Product Contagion: Changing Consumer Evaluations Through Physi Yuxin Chen and Sha Yang cal Contact with “Disgusting” Products Vol. 44, No. 2, May 2007, 272-83 ATTITUDE THEORY RESEARCH Andrea C. Morales and Gavan J. Fitzsimons 9. The Defensive Consumer: Advertising Deception, Defensive Process- 20 Transfer-Appropriate Processing, Response Fluency, and the Mere ing, and Distrust Measurement Effect . Vol. 44, No. 1, February 2007, 114-27 May 2007, 309-323 . ; Peter R. Darke and Robin J.B. Ritchie Chris Janiszewski and Elise Chandon 10. Just Give Me Another Chance: The Strategies for Brand Recovery BRAND MANAGEMENT from a Bad First Impression Vol. 44, No. 2, May 2007, 334-45 21. Brand-Level Effects of Stockkeeping Unit Reductions A.V. Muthukrishnan and Amitava Chattopadhyay Vol. 44, No. 4, November 2007, 545-59 Jie Zhang and Aradhna Krishna © 2007, American Marketing Association Journal of Marketing Research ISSN: 0022-2437 (print), 1547-7193 (electronic) : Vol. XLIV (November 2007), 715-722 716 JOURNAL OF MARKETING RESEARCH, NOVEMBER 2007 22. Brand Synergy Effects in Multiple Brand Extensions 5. Choice Goal Attainment and Decision and Consumption Satisfaction Vol. 44, No. 4, November 2007, 663-70 Vol. 44, No. 2, May 2007, 234-50 Byung Chul Shine, Jongwon Park, and Robert S. Wyer Jr. Mark Heitmann, Donald R. Lehmann, and Andreas Herrmann Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding 6. Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Vol. 44, No. 1, February 2007, 14-20 Delays M. Berk Ataman, Carl F. Mela, and Vol. 44, No. 1, February 2007, 142-52 Harald J. van Heerde On Amir and Dan Ariely Consumer Packaged Goods in the United States: National Brands, . A Discrete—Continuous Model for Multicategory Purchase Behavior Local Branding of Households Vol. 44, No. 1, February 2007, 4-13 Vol. 44, No. 4, November 2007, 595-612 Bart J. Bronnenberg, Sanjay K. Dhar, and Inseong Song and Pradeep K. Chintagunta Jean-Pierre Dubé 3. The Effect of Measurement Task Transparency on Preference Con- . National Brands, Local Branding: Conclusions and Future Research struction and Evaluations of Personalized Recommendations Opportunities Vol. 44, No. 2, May 2007, 224-33 Vol. 44, No. 1, February 2007, 26-28 Thomas Kramer Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé . The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience Vol. 44, No. 1, February 2007, 164-74 BUSINESS-TO-BUSINESS MARKETING Chezy Ofir and Itamar Simonson Customer Loyalty to Whom? Managing the Benefits and Risks of Form Versus Function: How the Intensities of Specific Emotions Salesperson-Owned Loyalty Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Vol. 44, No. 2, May 2007, 185-99 Preferences Robert W. Palmatier, Lisa K. Scheer, and Vol. 44, No. 4, November 2007, 702-714 Jan-Benedict E.M. Steenkamp Ravindra Chitturi, Rajagopal Raghunathan, and Vijay Mahajan Interfirm Monitoring, Social Contracts, and Relationship Outcomes Vol. 44, No. 3, August 2007, 425-33 Getting Emotional About Health Jan B. Heide, Kenneth H. Wathne, and Aksel I. Rokkan Vol. 44, No. 1, February 2007, 100-113 Nidhi Agrawal, Geeta Menon, and Jennifer L. Aaker CHANNELS OF DISTRIBUTION Hedging Your Bets and Assessing the Outcome 3. Assessing the Economic Value of Distribution Channels: An Applica Vol. 44, No. 3, August 2007, 516-24 tion to the Personal Computer Industry Susan Jung Grant and Ying Xie Vol. 44, No. 1, February 2007, 29-41 Junhong Chu, Pradeep K. Chintagunta, and 3. How to Attract Customers by Giving Them the Short End of the Stick Naufel J. Vilcassim Vol. 44, No. 1, February 2007, 128-41 Alison K.C. Lo, John G. Lynch Jr., and Richard Staelin . Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding . The Impact of Regulatory Focus on Adolescents’ Response to Anti- Vol. 44, No. 1, February 2007, 14-20 smoking Advertising Campaigns M. Berk Ataman, Cari F- Mela, and Vol. 44, No. 4, November 2007, 671-87 Harald J. van Heerde Guangzhi Zhao and Cornelia Pechmann . Interfirm Monitoring, Social Contracts, and Relationship Outcomes 5. Is Obesity Caused by Calorie Underestimation? A Psychophysical Vol. 44, No. 3, August 2007, 425-33 Model of Meal Size Estimation Jan B. Heide, Kenneth H. Wathne, and Aksel I. Rokkan Vol. 44, No. 1, February 2007, 84-99 Pierre Chandon and Brian Wansink COMPETITIVE BEHAVIOR . Just Give Me Another Chance: The Strategies for Brand Recovery Competitive Pricing of Information: A Longitudinal Experiment from a Bad First Impression Vol. 44, No. 1, February 2007, 42-56 Vol. 44, No. 2, May 2007, 334-45 A.V. Muthukrishnan and Amitava Chattopadhyay Markus Christen and Miklos Sarvary /. Mental Simulation and Preference Consistency over Time: The Role CONSUMER BEHAVIOR of Process- Versus Outcome-Focused Thoughts Vol. 44, No. 3, August 2007, 379-88 2. Adoption of New and Really New Products: The Effects of Self Min Zhao, Steve Hoeffler, and Gal Zauberman Regulation Systems and Risk Salience Vol. 44, No. 2, May 2007, 251-60 3. Preference Fluency in Choice Michal Herzenstein, Steven S. Posavac, and Vol. 44, No. 3, August 2007, 347-56 J. Josko Brakus Nathan Novemsky, Ravi Dhar, Norbert Schwarz, and Itamar Simonson . Blending Cobrand Personalities: An Examination of the Complex Self . Product Contagion: Changing Consumer Evaluations Through Physi- Vol. 44, No. 3, August 2007, 389-400 cal Contact with “Disgusting” Products Alokparna Basu Monga and Loraine Lau-Gesk Vol. 44, No. 2, May 2007, 272-83 Andrea C. Morales and Gavan J. Fitzsimons . Brand Synergy Effects in Multiple Brand Extensions Vol. 44, No. 4, November 2007, 663-70 Byung Chul Shine, Jongwon Park, and Robert S. Wyer Jr. Subject and Author Index 50. “Says Who?!” How the Source of Price Information and Affect Influ- . Satisfaction Strength and Customer Loyalty ence Perceived Price (Un)fairness Vol. 44, No. 1, February 2007, 153-63 Vol. 44, No. 2, May 2007, 261-71 Murali Chandrashekaran, Kristin Rotte, Stephen S. Tax, and Margaret C. Campbell Rajdeep Grewal . The Shopping Momentum Effect CUSTOMER SERVICE Vol. 44, No. 3, August 2007, 370-78 Ravi Dhar, Joel Huber, and Uzma Khan . The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience . Social Context and Advertising Memory Vol. 44, No. 1, February 2007, 164-74 Vol. 44, No. 2, May 2007, 284-96 Stefano Puntoni and Nader T. Tavassoli Chezy Ofir and Itamar Simonson . Thinking Inside the Box: Why Consumers Enjoy Constrained Cre- DECISION RESEARCH ative Experiences Vol. 44, No. 3, August 2007, 357-69 . Choice Goal Attainment and Decision and Consumption Satisfaction Darren W. Dahl and C. Page Moreau Vol. 44, No. 2, May 2007, 234-50 Mark Heitmann, Donald R. Lehmann, and . Understanding Impulsive Eaters’ Choice Behaviors: The Motivational Andreas Herrmann Influences of Regulatory Focus Vol. 44, No. 2, May 2007, 297-308 . Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Jaideep Sengupta and Rongrong Zhou Delays Vol. 44, No. 1, February 2007, 142-52 . Vigilant Against Manipulation: The Effect of Regulatory Focus on On Amir and Dan Ariely the Use of Persuasion Knowledge Vol. 44, No. 4, November 2007, 688-701 . The Effect of Measurement Task Transparency on Preference Con Amna Kirmani and Rui (Juliet) Zhu struction and Evaluations of Personalized Recommendations Vol. 44, No. 2, May 2007, 224-33 . When Internal Reference Prices and Price Expectations Diverge: The Thomas Kramer Role of Confidence Vol. 44, No. 3, August 2007, 401-409 . The Effect of Stating Expectations on Customer Satisfaction and Manoj Thomas and Geeta Menon Shopping Experience Vol. 44, No. 1, February 2007, 164-74 CONSUMER VALUATION Chezy Ofir and Itamar Simonson . Form Versus Function: How the Intensities of Specific Emotions . Reservation Price as a Range: An Incentive-Compatible Measurement Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Approach Preferences Vol. 44, No. 2, May 2007, 200-213 Vol. 44, No. 4, November 2007, 702-714 Tuo Wang, R. Venkatesh, and Rabikar Chatterjee Ravindra Chitturi, Rajagopal Raghunathan, and Vijay Mahajan CREATIVITY . How to Attract Customers by Giving Them the Short End of the Stick . Thinking Inside the Box: Why Consumers Enjoy Constrained Cre- Vol. 44, No. 1, February 2007, 128-41 ative Experiences Alison K.C. Lo, John G. Lynch Jr., and Richard Staelin Vol. 44, No. 3, August 2007, 357-69 Darren W. Dahl and C. Page Moreau 2. Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts CUSTOMER RELATIONSHIP MANAGEMENT Vol. 44, No. 3, August 2007, 379-88 Min Zhao, Steve Hoeffler, and Gal Zauberman . Customer Loyalty to Whom? Managing the Benefits and Risks of . Preference Fluency in Choice Salesperson-Owned Loyalty Vol. 44, No. 3, August 2007, 347-56 Vol. 44, No. 2, May 2007, 185-99 Robert W. Palmatier, Lisa K. Scheer, and Nathan Novemsky, Ravi Dhar, Norbert Schwarz, and Jan-Benedict E.M. Steenkamp Itamar Simonson . The Shopping Momenium Effect . The Effect of Measurement Task Transparency on Preference Con- Vol. 44, No. 3, August 2007, 370-78 struction and Evaluations of Personalized Recommendations Vol. 44, No. 2, May 2007, 224-33 Ravi Dhar, Joel Huber, and Uzma Khan Thomas Kramer 5. Understanding Impulsive Eaters’ Choice Behaviors: The Motivational Influences of Regulatory Focus . A Model of Consumer Learning for Service Quality and Usage Vol. 44, No. 2, May 2007, 297-308 Vol. 44, No. 4, November 2007, 529-44 Jaideep Sengupta and Rongrong Zhou Raghuram Iyengar, Asim Ansari, and Sunil Gupta . Optimal Customer Relationship Management Using Bayesian Deci- DESIGN sion Theory: An Application for Customer Selection Vol. 44, No. 4, November 2007, 579-94 . Form Versus Function: How the Intensities of Specific Emotions Rajkumar Venkatesan, V. Kumar, and Timothy Bohling Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences 3. Optimal Marketing Strategies for a Customer Data Intermediary Vol. 44, No. 4, November 2007, 702-714 Vol. 44, No. 4, November 2007, 560-78 Ravindra Chitturi, Rajagopal Raghunathan, and Joseph Pancras and K. Sudhir Vijay Mahajan JOURNAL OF MARKETING RESEARCH, NOVEMBER 2007 DISAGGREGATE CHOICE MODELS 90. National Brands, Local Branding: Conclusions and Future Research Opportunities 77. Estimating Disaggregate Models Using Aggregate Data Through Vol. 44, No. 1, February 2007, 26-28 Augmentation of Individual Choice Bart J. Bronnenberg, Sanjay K. Dhar, and Vol. 44, No. 4, November 2007, 613-21 Jean-Pierre Dubé Yuxin Chen and Sha Yang HEALTH AND NUTRITION ECONOMETRIC MODELS . Getting Emotional About Health 78. Bounded Rationality in Pricing Under State-Dependent Demand: Do Vol. 44, No. 1, February 2007, 100-113 Firms Look Ahead, and if So, How Far? Nidhi Agrawal, Geeta Menon, and Jennifer L. Aaker Vol. 44, No. 3, August 2007, 434-49 Hai Che, K. Sudhir, and P.B. Seetharaman 2. Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation Decomposition of the Sales Impact of Promotion-Induced Vol. 44, No. 1, February 2007, 84-99 Stockpiling Pierre Chandon and Brian Wansink Vol. 44, No. 3, August 2007, 450-67 Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, and HEDGING STRATEGY Scott A. Neslin 3. Hedging Your Bets and Assessing the Outcome A Discrete—Continuous Model for Multicategory Purchase Behavior Vol. 44, No. 3, August 2007, 516-24 of Households Susan Jung Grant and Ying Xie Vol. 44, No. 4, November 2007, 595-612 Inseong Song and Pradeep K. Chintagunta HIERARCHICAL BAYESIAN ANALYSIS An Econometric Model of Location and Pricing in the Gasoline Market 4. Estimating Disaggregate Models Using Aggregate Data Through Vol. 44, No. 4, November 2007, 622-35 Augmentation of Individual Choice Tat Y. Chan, V. Padmanabhan, and P.B. Seetharaman Vol. 44, No. 4, November 2007, 613-21 Yuxin Chen and Sha Yang Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry INFORMATION PROCESSING Vol. 44, No. 3, August 2007, 410-24 Miguel I. Gomez, Vithala R. Rao, and . Competitive Pricing of Information: A Longitudinal Experiment Edward W. McLaughlin Vol. 44, No. 1, February 2007, 42-56 Markus Christen and Miklos Sarvary A Model of Consumer Learning for Service Quality and Usage Vol. 44, No. 4, November 2007, 529-44 The Defensive Consumer: Advertising Deception, Defensive Process- Raghuram Iyengar, Asim Ansari, and Sunil Gupta ing, and Distrust Vol. 44, No. 1, February 2007, 114-27 Satisfaction Strength and Customer Loyalty Peter R. Darke and Robin J.B. Ritchie Vol. 44, No. 1, February 2007, 153-63 Murali Chandrashekaran, Kristin Rotte, Stephen S. Tax, and /. Getting Emotional About Health Rajdeep Grewal Vol. 44;-No. 1, February 2007, 100-113 Nidhi Agrawal, Geeta Menon, and Jennifer L. Aaker To Lease or to Buy? A Structural Model of a Consumer’s Vehicle and Contract Choice Decisions 8. Hedging Your Bets and Assessing the Outcome Vol. 44, No. 3, August 2007, 490-502 Vol. 44, No. 3, August 2007, 516-24 Srabana Dasgupta, S. Siddarth, and Jorge Silva-Risso Susan Jung Grant and Ying Xie Willingness to Pay and Competition in Online Auctions . How to Attract Customers by Giving Them the Short End of the Stick Vol. 44, No. 2, May 2007, 324-33 Vol. 44, No. 1, February 2007, 128-41 Tat Y. Chan, Vrinda Kadiyali, and Young-Hoon Park Alison K.C. Lo, John G. Lynch Jr., and Richard Staelin EDITORIALS Transfer-Appropriate Processing, Response Fluency, and the Mere Measurement Effect Journal of Marketing Research in the New Competitive Journalistic Vol. 44, No. 2, May 2007, 309-323 Environment Chris Janiszewski and Elise Chandon Vol. 44, No. 1, February 2007, | Joel Huber Understanding Impulsive Eaters’ Choice Behaviors: The Motivational Influences of Regulatory Focus Vol. 44, No. 2, May 2007, 297-308 GEOGRAPHIC BRAND COMPETITION Jaideep Sengupta and Rongrong Zhou 38. Another Reason Academics and Practitioners Should Communicate . Vigilant Against Manipulation: The Effect of Regulatory Focus on More the Use of Persuasion Knowledge Vol. 44, No. 1, February 2007, 23-25 Vol. 44, No. 4, November 2007, 688-701 Leonard M. Lodish Amna Kirmani and Rui (Juliet) Zhu . Consumer Packaged Goods in the United States: National Brands, When Internal Reference Prices and Price Expectations Diverge: The Local Branding Role of Confidence Vol. 44, No. 1, February 2007, 4-13 Vol. 44, No. 3, August 2007, 401-409 Bart J. Bronnenberg, Sanjay K. Dhar, and Manoj Thomas and Geeta Menon Jean-Pierre Dubé Subject and Author Index 719 INTERNET AUCTIONS . Reservation Price as a Range: An Incentive-Compatible Measurement Approach 104. Willingness to Pay and Competition in Online Auctions Vol. 44, No. 2, May 2007, 200-213 Vol. 44, No. 2, May 2007, 324-33 Tuo Wang, R. Venkatesh, and Rabikar Chatterjee Tat Y. Chan, Vrinda Kadiyali, and Young-Hoon Park . Transfer-Appropriate Processing, Response Fluency, and the Mere MARKET ANALYSIS AND RESPONSE Measurement Effect Vol. 44, No. 2, May 2007, 309-323 105. Another Reason Academics and Practitioners Should Communicate Chris Janiszewski and Elise Chandon More . Willingness to Pay and Competition in Online Auctions Vol. 44, No. 1, February 2007, 23-25 Vol. 44, No. 2, May 2007, 324-33 Leonard M. Lodish Tat Y. Chan, Vrinda Kadiyali, and Young-Hoon Park 106. Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding MULTICATEGORY ANALYSIS Vol. 44, No. 1, February 2007, 14-20 M. Berk Ataman, Carl F. Mela, and . A Discrete—Continuous Model for Multicategory Purchase Behavior Harald J. van Heerde of Households Vol. 44, No. 4, November 2007, 595-612 .An Econometric Model of Location and Pricing in the Gasoline Inseong Song and Pradeep K. Chintagunta Market Vol. 44, No. 4, November 2007, 622-35 NEW PRODUCT DEVELOPMENT AND LAUNCH Tat Y. Chan, V. Padmanabhan, and P.B. Seetharaman . Adoption of New and Really New Products: The Effects of Self 108. Estimating Promotion Response When Competitive Promotions Are Regulation Systems and Risk Salience Unobservable Vol. 44, No. 2, May 2007, 251-60 Vol. 44, No. 3, August 2007, 503-515 Michal Herzenstein, Steven S. Posavac, and Sangkil Moon, Wagner A. Kamakura, and J. Josko Brakus Johannes Ledolter 21. An Incentive-Aligned Mechanism for Conjoint Analysis 109. How Geographic Variation Persists: Comments on “Consumer Pack- Vol. 44, No. 2, May 2007, 214-23 aged Goods in the United States: National Brands, Local Branding” Min Ding Vol. 44, No. 1, February 2007, 21-22 Michael W. Kruger 2. New Product Preannouncements and Shareholder Value: Don’t Make Promises You Can’t Keep MARKET RESEARCH UTILIZATION Vol. 44, No. 3, August 2007, 468-89 Alina B. Sorescu, Venkatesh Shankar, and 110. How Geographic Variation Persists: Comments on “Consumer Pack- Tarun Kushwaha aged Goods in the United States: National Brands, Local Branding” Vol. 44, No. 1, February 2007, 21-22 . Why Some Acquisitions Do Better Than Others: Product Capital as a Michael W. Kruger Driver of Long-Term Stock Returns Vol. 44, No. 1, February 2007, 57-72 111. To Lease or to Buy? A Structural Model of a Consumer’s Vehicle and Alina B. Sorescu, Rajesh K. Chandy, and Contract Choice Decisions Jaideep C. Prabhu Vol. 44, No. 3, August 2007, 490-502 Srabana Dasgupta, S. Siddarth, and Jorge Silva-Risso ORGANIZATIONAL RELATIONSHIPS MARKETING-FINANCE INTERFACE . Working with Rivals: The Impact of Competitor Alliances on Finan cial Performance 112. New Product Preannovncements and Shareholder Value: Don’t Make Vol. 44, No. 1, February 2007, 73-83 Promises You Can’t Keep Xueming Luo, Aric Rindfleisch, and David K. Tse Vol. 44, No. 3, August 2007, 468-89 Alina B. Sorescu, Venkatesh Shankar, and PRICING Tarun Kushwaha 5. Bounded Rationality in Pricing Under State-Dependent Demand: Do 113. Why Some Acquisitions Do Better Than Others: Product Capital as a Firms Look Ahead, and if So, How Far? Driver of Long-Term Stock Returns Vol. 44, No. 3, August 2007, 434-49 Vol. 44, No. 1, February 2007, 57—72 Hai Che, K. Sudhir, and P.B. Seetharaman Alina B. Sorescu, Rajesh K. Chandy, and Jaideep C. Prabhu . Competitive Pricing of Information: A Longitudinal Experiment Vol. 44, No. 1, February 2007, 42-56 MEASUREMENT Markus Christen and Miklos Sarvary 114. Measuring Consumer and Competitive Impact with Elasticity Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Decompositions Delays Vol. 44, No. 4, November 2007, 636-46 Vol. 44, No. 1, February 2007, 142-52 Thomas J. Steenburgh On Amir and Dan Ariely 115. The Predictive Validity of Multiple-Item Versus Single-Item Mea- .An Econometric Model of Location and Pricing in the Gasoline sures of the Same Constructs Market Vol. 44, No. 2, May 2007, 175-84 Vol. 44, No. 4, November 2007, 622-35 Lars Bergkvist and John R. Rossiter Tat Y. Chan, V. Padmanabhan, and P.B. Seetharaman 720 JOURNAL OF MARKETING RESEARCH, NOVEMBER 2007 129. A Model of Consumer Learning for Service Quality and Usage RETAILING Vol. 44, No. 4, November 2007, 529-44 Raghuram Iyengar, Asim Ansari, and Sunil Gupta . Brand-Level Effects of Stockkeeping Unit Reductions Vol. 44, No. 4, November 2007, 545-59 130. Optimal Marketing Strategies for a Customer Data Intermediary Jie Zhang and Aradhna Krishna Vol. 44, No. 4, November 2007, 560-78 Joseph Pancras and K. Sudhir . Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry . Reservation Price as a Range: An Incentive-Compatible Measurement Vol. 44, No. 3, August 2007, 410-24 Approach Miguel I. Gémez, Vithala R. Rao, and Vol. 44, No. 2, May 2007, 200-213 Edward W. McLaughlin Tuo Wang, R. Venkatesh, and Rabikar Chatterjee . Optimal Marketing Strategies for a Customer Data Intermediary . “Says Who?!” How the Source of Price Information and Affect Influ- Vol. 44, No. 4, November 2007, 560-78 ence Perceived Price (Un)fairness Joseph Pancras and K. Sudhir Vol. 44, No. 2, May 2007, 261-71 Margaret C. Campbell . Product Contagion: Changing Consumer Evaluations Through Physi- cal Contact with “Disgusting” Products . To Lease or to Buy? A Structural Model of a Consumer’s Vehicle and Vol. 44, No. 2, May 2007, 272-83 Contract Choice Decisions Andrea C. Morales and Gavan J. Fitzsimons Vol. 44, No. 3, August 2007, 490-502 Srabana Dasgupta, S. Siddarth, and Jorge Silva-Risso . Shopper Response to Bundle Promotions for Packaged Goods Vol. 44, No. 4, November 2007, 647-62 . When Internal Reference Prices and Price Expectations Diverge: The Bram Foubert and Els Gijsbrechts Role of Confidence Vol. 44, No. 3, August 2007, 401-409 SALES FORCE MANAGEMENT Manoj Thomas and Geeta Menon . Customer Loyalty to Whom? Managing the Benefits and Risks of PRODUCT ASSORTMENT Salesperson-Owned Loyalty Vol. 44, No. 2, May 2007, 185-99 35. Brand-Level Effects of Stockkeepinn g Unit Reductions Robert W. Palmatier, Lisa K. Scheer, and Vol. 44, No. 4, November 2007, 545-59 Jan-Benedict E.M. Steenkamp Jie Zhang and Aradhna Krishna . Optimal Customer Relationship Management Using Bayesian Deci- PROMOTION sion Theory: An Application for Customer Selection Vol. 44, No. 4, November 2007, 579-94 Decomposition of the Sales Impact of Promotion-Induced Rajkumar Venkatesan, V. Kumar, and Timothy Bohling Stockpiling Vol. 44, No. 3, August 2007, 450-67 SATISFACTION AND LOYALTY Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, and Scott A. Neslin . Satisfaction Strength and Customer Loyalty Vol. 44, No. 1, February 2007, 153-63 . Empirical Analysis of Budget and Allocation of Trade Promotions in Murali Chandrashekaran, Kristin Rotte, Stephen S. Tax, and the U.S. Supermarket Industry Rajdeep Grewal Vol. 44, No. 3, August 2007, 410-24 Miguel I. Gomez, Vithala R. Rao, and SCALING METHODS Edward W. McLaughlin Is Obesity Caused by Calorie Underestimation? A Psychophysical Estimating Promotion Response When Competitive Promotions Are Unobservable Model of Meal Size Estimation Vol. 44, No. 1, February 2007, 84-99 Vol. 44, No. 3, August 2007, 503-515 Sangkil Moon, Wagner A. Kamakura, and Pierre Chandon and Brian Wansink Johannes Ledolter 2. The Predictive Validity of Multiple-Item Versus Single-Item Mea- . Measuring Consumer and Competitive Impact with Elasticity sures of the Same Constructs Decompositions Vol. 44, No. 2, May 2007, 175-84 Vol. 44, No. 4, November 2007, 636-46 Lars Bergkvist and John R. Rossiter Thomas J. Steenburgh SEGMENTATION RESEARCH Shopper Response to Bundle Promotions for Packaged Goods Vol. 44, No. 4, November 2007, 647-62 . Another Reason Academics and Practitioners Should Communicate Bram Foubert and Els Gijsbrechts More Vol. 44, No. 1, February 2007, 23-25 REGRESSION AND OTHER STATISTICAL METHODS Leonard M. Lodish 141. Working with Rivals: The Impact of Competitor Alliances on Finan SELF cial Performance Vol. 44, No. 1, February 2007, 73-83 54. Blending Cobrand Personalities: An Examination of the Complex Xueming Luo, Aric Rindfleisch, and David K. Tse Self fol. 44, No. 3, August 2007, 389-400 RESEARCH DESIGN Alokparna Basu Monga and Loraine Lau-Gesk 142. An Incentive-Aligned Mechanism for Conjoint Analysis Vol. 44, No. 2, May 2007, 214-23 Min Ding Subject and Author Index 721 SEQUENTIAL CHOICE . New Product Preannouncements and Shareholder Value: Don’t Make Promises You Can’t Keep 5. The Shopping Momentum Effect Vol. 44, No. 3, August 2007, 468-89 Vol. 44, No. 3, August 2007, 370-78 Alina B. Sorescu, Venkatesh Shankar, and Ravi Dhar, Joel Huber, and Uzma Khan Tarun Kushwaha SOCIAL MARKETING . Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns Vol. 44, No. 1, February 2007, 57-72 . The Impact of Regulatory Focus on Adolescents’ Response to Anti- smoking Advertising Campaigns Alina B. Sorescu, Rajesh K. Chandy, and Jaideep C. Prabhu Vol. 44, No. 4, November 2007, 671-87 Guangzhi Zhao and Cornelia Pechmann . Working with Rivals: The Impact of Competitor Alliances on Finan cial Performance STATISTICAL METHODS Vol. 44, No. 1, February 2007, 73-83 Xueming Luo, Aric Rindfleisch, and David K. Ts¢ . Estimating Promotion Response When Competitive Promotions Are Unobservable SURVEY DESIGN Vol. 44, No. 3, August 2007, 503-515 Sangkil Moon, Wagner A. Kamakura, and Johannes Ledolter . An Incentive-Aligned Mechanism for Conjoint Analysis Vol. 44, No. 2, May 2007, 214-23 . Optimal Customer Relationship Management Using Bayesian Deci- Min Ding sion Theory: An Application for Customer Selection . Interfirm Monitoring, Social Contracts, and Relationship Outcomes Vol. 44, No. 4, November 2007, 579-94 Vol. 44, No. 3, August 2007, 425-33 Rajkumar Venkatesan, V. Kumar, and Timothy Bohling Jan B. Heide, Kenneth H. Wathne, and Aksel I. Rokkan STRATEGY AND PLANNING TIME Measuring Consumer and Compeiitive Impact with Elasticity Decompositions . Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts Vol. 44, No. 4, November 2007, 636-46 Vol. 44, No. 3, August 2007, 379-88 Thomas J. Steenburgh Min Zhao, Steve Hoeffler, and Gal Zauberman Author Index Item Item Number Number Aaker, Jennifer L. 41,91, 97 Dahl , Darren W. 53. 58 Agrawal, Nidhi 41,91, 97 Darke, Peter R 2, 9, 96 Ailawadi, Kusum L 15, 79, 136 Dasg upta, Srabana 85, 111, 133 Amir, On 36, 67, 127 Dhar , Ravi 18, 48, 51 Ansari, Asim 61, 83, 129 155 Ariely, Dan 36, 67, 127 Dhar, Sanjay K 14, 17, 24, 25, 89, 90 Ataman, M. Berk 23, 29, 106 Ding , Min 121, 142, 163 Dubé, Jean-Pierre 14, 17, 24, 25, 89, 90 Bergkvist, Lars 4, 115, 152 Bohling, Timothy 62, 149, 158 Fitzsimons, Gavan J. 19, 49, 146 Brakus, J. JoSko 1, 32, 120 Foubert, Bram 140, 147 Bronnenberg, Bart J. 14, 17, 24 Gede nk, Karen 15, 79, 136 Campbell, Margaret C. 7, 50, 132 Gijsbrechts, Els 140, 147 Chan, Tat Y. 81, 86, 104, 107, 118, Goémez, Miguel I. 82, 137, 144 128 Grant, Susan Jung 42, 93, 98 Chandon, Elise 20, 100, 117 Grewal, Rajdeep 64, 84, 150 Chandon, Pierre 45, 92, 151 Gupta, Sunil 61, 83, 129 Chandrashekaran, Murali 64, 84, 150 Chandy, Rajesh K. 113, 123, 161 Heide, Jan B. 7 , 164 Chatterjee, Rabikar 57, 116, 131 Heitmann, Mark Chattopadhyay, Amitava 10, 16, 46 Herrmann, Andreas Che, Hai 12, 78, 125 Herzenstein, Michal Chen, Yuxin 8, 77, 94 Hoeffler, Steve Chintagunta, Pradeep K. 28, 37, 80, 119 Huber, Joel Chitturi, Ravindra 40, 70, 76 Christen, Markus 31, 95, 126 Iyengar, Raghuram 61, 83, 129 Chu, Junhong 28 Janiszewski, Chris 20, 100, 117 722 JOURNAL OF MARKETING RESEARCH, NOVEMBER 2007 Kadiyali, Vrinda 86, 104, 118 Rokkan, Aksel I. 27, 30, 164 Kamakura, Wagner A. 108, 138, 157 Rossiter, John R. 4, 1197152 Khan, Uzma SL, 74, 153 Rotte, Kristin 64, 84, 150 Kirmani, Amna 6, 55, 102 Kramer, Thomas 38, 60, 68 Sarvary, Miklos 31, 95, 126 Krishna, Aradhna 21, 135, 143 Scheer, Lisa K. 26, 59, 148 Kruger, Michael W 109, 110 Schwarz, Norbert 18, 48, 73 Kumar, V. 62, 149, 158 Seetharaman, P.B. 12, 78, 81, 107, 125, Kushwaha, Tarun 112, 122, 160 128 Sengupta, Jaideep 54, 75, 101 Lau-Gesk, Loraine 11, 33, 154 Shankar, Venkatesh 112, 122, 160 Ledolter, Johannes 108, 138, 157 Shine, Byung Chul 13, 22, 34 Lehmann, Donald R. 35, 66 Siddarth, S. $5; £11,133 Lo, Alison K.C 43, 71,99 Silva-Risso, Jorge 85, 111, 133 Lodish, Leonard M 88, 105, 153 Simonson, Itamar 18, 39, 48, 65, 69, 73 Luo, Xueming 124, 141, 162 Song, Inseong 37, 80, 119 Lutzky, Christian 15, 79, 136 Sorescu, Alina B. 112; 113; #22, 123, Lynch, John G., Jr. 43, 71,99 160, 161 Staelin, Richard 43, 71,99 Mahajan, Vijay 40, 70, 76 Steenburgh, Thomas J. 114, 139, 159 McLaughlin, Edward W 82, 137, 144 Steenkamp, Jan-Benedict E.M. 26, 59, 148 Mela, Carl F. 23, 29, 106 Sudhir, K. 12, 63, 78, 125, 130, Menon, Geeta 41, 56, 91, 97, 103, 145 134 Monga, Alokparna Basu 11, 33, 154 Tavassoli, Nader T. ee? | Moon, Sangkil 108, 138, 157 Tax, Stephen S. 64, 84, 150 Morales, Andrea C 19, 49, 146 Thomas, Manoj 56, 103, 134 Moreau, C. Page 53, 58 Tse, David K. 124, 141, 162 Muthukrishnan, A.V. 10, 16, 46 Van Heerde, Harald J. 23, 29, 106 Neslin, Scott A 15, 79, 136 Venkatesan, Rajkumar 62, 149, 158 Novemsky, Nathan 18, 48, 73 Venkatesh, R 37, 136, 131 Vilcassim, Naufel J. Ofir, Chezy 9, 65, 69 Wang, Tuo 57, 146,131 Padmanabhan, V 31, 107, 128 Wansink, Brian 45, 92, 151 Palmatier, Robert W. , 59, 148 Wathne, Kenneth H 7, 30, 164 Pancras, Joseph 3. 130, 145 Wyer, Robert S., Jr. , 22, 34 Park, Jongwon Park, Young-Hoon Xie, Ying , 93, 98 Pechmann, Cornelia Posavac, Steven S. Yang, Sha 8, 77, 94 Prabhu, Jaideep C Puntoni, Stefano Zauberman, Gal 47, 72, 165 Zhang, Jie 21, 135, 143 Raghunathan, Rajagopal 40, 70, 76 Zhao, Guangzhi 3, 44, 156 Rao, Vithala R 82, 137, 144 Zhao, Min 47, 72, 165 Rindfleisch, Aric 124, 141, 162 Zhou, Rongrong 54, 75, 101 Ritchie, Robin J.B 2, 9, 96 Zhu, Rui (Juliet) 6, 55, 102