Internet Marketing Secrets Revealed The Complete Interrogation of an Internet Marketing Guru…so you can think just like him and literally write your own online paychecks at will. By Terry Dean & Fred Gleeck 1 Internet Marketing Secrets Revealed By Terry Dean & Fred Gleeck No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from author or publisher. Published by: Business Systems 2000 2747 South County Road 600 East New Castle, IN 47362 U.S.A. OBLIGATORY LEGAL NOTICE: While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations is unintentional. This publication is an information product, and is not intended for use as a source of legal, accounting, or tax advice. Information contained herein may be subject to varying national, state, and/or local laws or regulations. All users are advised to retain the services of competent professionals for legal, accounting, or tax advice. The purchaser or reader of this publication assumes responsibility for the use of these materials and information, including adherence to all applicable laws and regulations, federal, state, and local, governing professional licensing, business practices, advertising, and all other aspects of doing business in the United States or any other jurisdiction in the world. No guarantees of income are made. Publisher reserves the right to make changes. If you can=t accept these terms, kindly return product. The Author and Publisher assume no responsibility or liability whatsoever on the behalf of any purchaser or reader of these materials. Please visit us at our other Internet sites: http://www.bizpromo.com http://www.netbreakthroughs.com http://www.internetxfactor.com 2 Internet Marketing Secrets Revealed For your convenience this manual is divided into 6 sections. They follow in sequence the audio tapes in the program you received, 1 tape per section. NOTE: This manual is a transcription of an audio presentation. Spoken language is never the same as “written” language. Spoken language is always more fluid than the language of written literature. As such, you’ll find the normal idiosyncrasies of the spoken language… Sentences interrupted by other thoughts… ideas that may not be completed to their literary end… repeated words, etc. The authors recommend that you use this manual as intended, as a supplement to the audios. If you don’t have the accompanying audios , please request them from Business Systems 2000 2747 South County Road 600 East New Castle, IN 47362 765-332-2488 [email protected] 3 Internet Marketing Secrets – REVEALED! Terry Dean as Interviewed by Fred Gleeck – Tape 1 FG: Hi folks, good morning (or it’s morning for us). I don’t know when you’re listening to this. I’m Fred Gleeck and I’m here with Terry Dean. Terry welcome. Thank you for coming all the way to New York City. TD: Well, thank you for inviting me. FG: Absolutely, and what I wanted to do on this program folks is to spend the next, I don’t know how many hours picking Terry’s brain on everything there possibly is to know about marketing on the Internet. Now, more specifically marketing informational products, but we’ll talk about a lot of different products. So Terry, we were just getting started before we actually had the tape rolling and you were telling me a little bit about your background, so I’d like you to share with our listeners sort of who you are and where you’re from. I know you’re from Rural Indiana. Why don’t you tell people exactly, a little about your history, how about it? TD: Well, a little bit of my history is the fact that I’m from Indiana, I was originally born in Richmond, Indiana, which is a town of 30,000, and that’s, I don’t know what you consider good size in Indiana but it’s a bigger town than where I live now. FG: OK. TD: Basically I had gone through high school, I graduated high school, then I started in college. And I was actually a theology major, at a bible college, and then ended up dropping out. FG: You and Marlon Sanders both can become preachers and I guess Marlon was a preacher. TD: Well, actually I’m an ordained minister still at this point. FG: Ah! Excellent. TD: I ended up dropping out of college because of some problems we had, and the fact that I got married at the time, to one of the teachers. (Laughter) FG: Well, that does create a problem I think. Ok. TD: So, my wife had a Bachelor’s Degree in Christian Counseling, basically. FG: Got it. Okay so then, so after you guys got married you obviously didn’t complete your work in the ministry. 4 TD: No, I still, at that point in time was a minister for a little while and also did a bunch of odd jobs. The funny thing about my history is I’ve actually never kept a job for more than 30 days. FG: For more than 30 days? God you are worse than me. Usually me, I last two or three months. TD: I lasted only a month. My last job being a pizza delivery driver, which is one that we joked about a lot, went from being a pizza delivery driver to running a very, very large Internet business. FG: Wow, that’s interesting. Okay, so how did you make the transition? So now you were doing the pizza delivery. How did the whole, how did you get started on the internet? Give people that background. TD: Basically I got started on the internet out of board of failure. Before the Internet I had tried a lot of home businesses. I tried mail order business, I tried to do networking marketing business, and none of them fit my personality real well because I’m actually kind of a shy, you’ll almost say a reclusive type person who lives up in the country. I was basically a failure at all those, but I decided that I wasn’t going to stay where I was at, so I actually bought a computer, at that point in time my first computer and printer and monitor cost about $2500.00. FG: When was that? What year Terry? TD: That would be back in ‘96. FG: Okay, 1996. TD: ’96, it was $2500.00, it’s a 75 MHz. That’s slow nowadays, and that was my first computer and the whole purpose of me buying that computer was with the goal of learning how to do something online with business. FG: Got it, so you bought it specifically thinking, I’ve got to figure out how to make money on the internet. TD: Exactly FG: Got it, Okay so what happened after that? TD: Basically I spent my first three months just studying. At that point in time when you go back to ’96, there was really nobody teaching anything about how to do anything online, so anything I learned was by trial and error, or just researching and trying to find a few models of success online. What I ended up doing was, we basically borrowed money off our credit cards to buy reprint rights to several products, which were videos at the time. 5 FG: What did you buy the reprint rights to? TD: The reprint rights that I had at that time…Actually the first product I bought was a CD. It was one of the CD’s that was like 2,000 books and discs. FG: Yeah, 2,000 different things. Yeah TD: Back then that was kind of when it was beginning for that type of product, and one of the other video’s was on basically, basic standard net marketing. I started, back in that time with a little of what we now call “SPAM.” FG: Right. TD: “SPAMMING,” which is bulk-emailing people who are online, sending email to email addresses without them requesting anything. FG: Right. TD: That is a big no-no. FG: Right. TD: It’s even bigger now than it was then. FG: Right, so you did that initially? TD: I did that initially for a little bit, and we actually made some money back at that point in time. FG: What kind of money? TD: From doing, I would say that during the first six months we did probably $25,000.00, you know in net profit kind of business, which isn’t bad for you just starting off and still doing other stuff. FG: Sure. FG: Better than delivering pizzas. TD: It’s better than delivering pizza, by the end of that, six months I wasn’t working there well cause I’d already quit. FG: I’ve gotcha. TD: I think I might have lasted maybe 45 days on that job. 6 FG: A record. TD: A record for me. I actually didn’t stay in bulk email for very long, because the fact is when you’re doing bulk email, back then any time you sent email you got cancelled from your service provider. FG: And you had to keep jumping to another one. TD: And you had to keep finding one and that was even before, now if someone were to listen to this tape and say, well I’m going to start bulk email, it’s even worse now there not only going to get cancelled, they’re probably going to get sued. FG: Right. TD: In today’s market, because you just don’t send bulk Email. FG: It’s not cool. TD: It’s not cool. FG: Okay so how did you make the transition? So after you started doing that you made some money the first six months doing, selling those couple different reprint things. What was next? TD: Basically the next part of my business was I went in, and bought some over priced (chuckle) websites and they call it time malls, web site malls they cost $2,000.00. FG: And which malls did you buy? TD: The mall that I was in at the time was World Profits. FG: World Profits, OOOh, sounds like a guy named Jeffery Lant behind that isn’t it? TD: Yes. FG: Yeah Okay. TD: Now although I don’t have any special love for Jeffery Lant personally, and wouldn’t do business with him at this point in time. FG: He’s a bright guy. TD: He is a nice guy, and I actually would say at that point in time I learned quite a bit from him. You know the basics of getting started online, because back at that point in time, he was considered real advanced for other people. 7 FG: Absolutely. TD: And he was teaching a lot of the opt-in email, which I started learning from him. FG: Yep. TD: On opt-in email. FG: I have known Jeffery since the early 80’s. TD: And with the opt-in email basically that is when people basically give someone something free. FG: Right. TD: An offer, I’ll give you my free newsletter about what ever the topic is, and they give you their email address and now you can email them, and you always give them a chance to remove it, basically you just keep on emailing them until they remove themselves. FG: Got it, Okay so you got started first with the malls and what were you selling on the malls? TD: I was still selling the same product. FG: The same product. TD: You know the same products at that time we would put up the web site. We started trying to work with the search engines. Back in ‘96 search engines were actually pretty easy to get good rankings on. FG: Right. TD: And so, that was the big game for me was when ranking for those search engines for those products, and in starting to build an opt-in list. FG: Got it. TD: You know an opt-in email list. FG: Now do some of you subscribers currently, that you have, I know you’re up close to 60,000 people, are some of those the original people that you had from back in ‘96? TD: Some of them are originals. I’ve received emails several times people saying I’ve been on your newsletters for four years. FG: Wow! 8 TD: And that would be pretty much near the beginning. FG: Absolutely. TD: We actually have customers all the way back to just about every product we’ve launched. FG: Well good. Well, lets step it up a little bit, get us in to the present. Okay or lets move quickly through to where you are now. TD: Okay we’ll move quickly to where I am now. Basically as we went on I would buy more reprints rights to more products. For the first two, two and a half years I only sold products I bought reprint rights to. That’s basically how the whole business ran. Let’s just buy reprint rights and sell them as products. FG: Got it. TD: Actually we were going up in income quite a bit. Since I began my business we at least doubled, and most of the time tripled, our income every year as we went up FG: Wow! Excellent! TD: At the beginning. As we went quickly, what I actually started learning, actually took me about a year to notice this, the size of my list determined what my income would be, so the quicker I could build my list, the quicker my income would grow. FG: That’s a pretty important point I think for people listening on tape, that often times I hear people in the online marketing business talking about the relationship between the size of the list, and the size of their income. Is that a true-ism? I mean isn’t that basically what it’s all about? The larger size of your list, the greater the money earned. TD: That is exactly it. If we go back two years my list had 7,000 people at Christmas. FG: Two years? TD: In two years. Two years ago I had 7,000 people on the list. At the beginning of this year right around January I had right around 28,000. FG: 28,000? TD: 28,000. FG: And now you have? TD: And now I have at this point in time 58,000. 9 FG: Okay well maybe it’s appropriate now to ask you then. You went from selling reprint rights to selling something else, and lets talk about what you did next and how you built the list. So what happened after you got out of selling reprint rights or you continued doing this? TD: I still sell products I have reprint rights to this day, if someone offers me a good package I will buy the reprint rights to it. Just for example last November another market online sold me a product reprint rights to her product for $1,600.00. FG: Right. TD: I immediately bought it, sold it to my list, made $10,000.00. Just in selling to my list in 24 hours. FG: Almost overnight, yeah. TD: Almost overnight and put it up in a separate web site, which is at http://www.paperlessnewsletter.com. Just put it up there basically, and let it run by itself. That’s simply just a product I bought reprints to and I really don’t do much with that product at all. It’s a downloadable ebook, which I’m sure we’re going to get into quite a bit later on. FG: That’s right. TD: It’s ran by another company called ClickBank, which runs the orders…takes the orders and just sends me checks every two weeks and my checks every two weeks from that have never dropped below $2,000.00, every two weeks, and I don’t really do anything with that product. FG: Wow, so in other words you set up a site with a product you bought reprint rights for, chances are, in fact almost certainly, you’re making more money than the author of that product. TD: I’m sure I am. (Laughter) FG: You’re sure you are, and so that goes to tell people which is one of the things people listening on tape should understand, is you don’t have to be a genius creator of material to be a genius marketer. TD: And even a lot of times I would suggest that for people who are just starting out to go with something that is already there instead of creating their own, because when you create your own product you have to learn how to do product price, you have to learn to write sale’s letters or spend a lot of money for somebody else to write them. FG: Right. 10