Internet Marketing Lingo "Cheat Sheet" By best selling authors Steve Mancini and Geoff Hoff © 2010 Joseph Coaler Productions All Rights Reserved. http://www.JosephCoaler.com This eBook is presented by Joseph Coaler Productions and no part of it may be reproduced, stored in a retrieval system, or transmitted by any means without the express written permission of the authors. Table of Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iv A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 F . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 G . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 H . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 J . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 K . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 M . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 N . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 O . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 © 2010 by Joseph Coaler Productions ~ Page ii ~ http://www.InternetLingo.net P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 U . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 W . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Some Useful Phrases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Write Once, Sell Often . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Find a problem, solve the problem, sell the solution . . . . . . . . . . . . . . . . . . . . . 28 People buy with their emotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Special Bonus "Cheat Sheet" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Quick Resource for Internet Marketing Lingo "Cheat Sheet" . . . . . . . . . . . . . . . 32 © 2010 by Joseph Coaler Productions ~ Page iii ~ http://www.InternetLingo.net Introduction Congratulations! You now own one of the most powerful tools an Internet Marketer could own: Knowledge at your fingertips! This concise, handy and informative guide will immediately slide you right into Internet Marketing conversations with the best of them. As you will see, the words and terms are put into alphabetical order (the terms by the first letter of the first word) with cross-referenced words and terms linked to one another for speed and efficiency. Many of the definitions are not exactly how a dictionary would define them, but rather how they are used in Internet Marketing circles. As a special bonus, after the definitions of the words and meanings, you will find some of the most powerful phrases used by many of the top Internet Marketing gurus explained, and how you can apply them to your business! The last thing in this book is an extremely handy "one page" of all of the definitions that you can print, fold in half and keep in your pocket, notebook, purse or briefcase when you are in seminars or on the road. © 2010 by Joseph Coaler Productions ~ Page iv ~ http://www.InternetLingo.net We hope you find this book to be as useful and valuable a resource tool as we have. There are several ways you can use it. Read it all the way through to discover words and phrases you might encounter. Use it like a dictionary when someone uses a word or phrase you don't know or are not sure of. Use it as a tool when writing your own sales pages! (Disclaimer: There are several links within this guide to products and services in support of the word. Some of these are Affiliate Links and, if you go there and purchase, we will get a small commission, but that will not affect your purchase price. In every case, there are other products and services that function in the same way, which you can find with a search. The products and services we've linked to, we use and have been happy with.) To your success! © 2010 by Joseph Coaler Productions ~ Page v ~ http://www.InternetLingo.net Your "Cheat Sheet" Note: Click on any Red Word in a definition to be taken directly to the definition of that word. ~A~ Above the Fold - When a web site is opened, everything you see on the screen or page without scrolling down is "Above the Fold". This is very important when marketing, because many people will leave a page without scrolling down if it doesn't catch their attention immediately. Affiliate Tracking or Affiliate Manager - A service or software that manages the Affiliates who are selling your products. Some of the most important features of good affiliate tracking service or software are the statistics it keeps, the registration of new affiliates and the ability to keep track of their sales and the commissions due them. Affiliate - Someone who sells another person's product or service to earn a commission. One of the most popular affiliate services is ClickBank, where the affiliate signs up once and has access to © 2010 by Joseph Coaler Productions ~ Page 1 ~ http://www.InternetLingo.net thousands of products to sell. Affiliates are provided with their own personal code in the product's URL which will identify that a sale has been made through them. For example: www.thegreatestproductofalltimeever.com/?48814 .In this link, the personal affiliate code is 48814. Autoresponder - A program or service that automatically sends out email in response to an inquiry. For example, if someone joins your Mailing List, you can set your autoresponder to instantly respond to the email address they provided with a thank you and welcome email, without your intervention. One of the most valuable features of an autoresponder is to have a series of responses set up in a queue to be delivered over time. One can be sent instantly, then another one sent the next day, then another the day after that and so on. You can configure it any way you like. One of the more popular Autoresponder services is AWeber. ~B~ Back End - Selling additional products once a sale has been made. This is very popular with most Infomercials. You call the toll free number to buy the special blender and, by the time you've made your purchase, the person on the other end of the phone has convinced you to buy the additional storage © 2010 by Joseph Coaler Productions ~ Page 2 ~ http://www.InternetLingo.net units, the special attachment for chopping vegetables and the extended warranty. (Some people use this interchangeably with Up Sell, but they are different.) See also: Cross Sell Belcher Button - A specific Buy Now Button designed by Internet Marketer Perry Belcher which was tested over and over to see how well it Converted. A special combination of elements, including colors and fonts, were Tested to see which increased sales the most. Perry has an example on his site that he allows you to use for free. You can find it here: http://www.belcherbutton.com/. Benefit - Taking a Feature of a product or service to the next level: How can this feature benefit your customer? A feature of a Bic Pen is that it writes upside down. The benefit is that you can draw lines on your ceiling where your track lighting will be placed. A feature of a Zippo lighter is that it lights in the wind. The benefit is that you can quickly and easily light that comforting campfire on a cold, windy night. Benefits are often confused with features but the differences are very important. Body - This is the meat of a Sales Page, the story, the content. This is where you tell your story of the product to the reader and make them feel emotionally attached. Not all readers will read the body, so it's very important to have strong Sub Headlines, Bullet Points and P.S. © 2010 by Joseph Coaler Productions ~ Page 3 ~ http://www.InternetLingo.net