ijcrb.webs.com FEBRUARY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 ISSN 2073 -7122 IJCRB Vol . 3, No. 10 February 2012 Inter disciplinary Journal of Contemporary Research in Business Double Blind Peer Reviewed Journal Indexing /Abstracting in www.ijcrb.webs.com Inclusion in Indexing in ABI/INFORM [email protected] Included in Monthly Edition GOOGLE SCHOLAR USA, Americian Business Information Copyri ght © 2012 IJCRB Listed in ULRICH’S Indexed in CABELL’s-USA Indexed in APA-PsycINFO Listed in Journal Seek COPY RIGIHnTs ©t 2i0t1u2 t Iens toituft eI onf Itneterrddiiscsicpliinpalryi nBuasrinyes sB Ruesseairnche ss Research~ IIBR 1 INTERNATIONAL RESEARCH CENTRE ijcrb.webs.com FEBRUARY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 Editorial Board IJCRB is a peer reviewed Journal and IJCRB Editorial Board consists of Phd doctors from all over the world including USA, UK, South Africa, Canada, European and Asian countries. Prof. Renee Pistone Harvard University, Lifetime Fellow - Harvard URI. 706 McCormick Dr Toms River, New Jersey USA Voice: 732.668.4533 Lord David K Oxford University , St Catherine's College, Oxford, OX1 3UJ www.stcatz.ox.ac.uk/ , www.ox.ac.uk/ Phone: +44 1865 271700 , Fax: +44 1865 271768 Dr. Kenan Peker Department of Agricultural Economics, University of Selcuk, http://www.selcuk.edu.tr/ University of Selcuk, 42079 Konya, Turkey, Tel: 90-332-231-2877 Dr. A. Sathiyasusuman Senior Lecturer, Dept. of Statistics, University of the Western Cape, South Africa Dr Mahdi Salehi Assistant Professor, Accounting and Management Department, http://www.znu.ac.ir/ Zanjan University , D.N 1 Nagilo Alley, Hidaj City, Zanjan Province, Zanjan, Iran , Tel: 98-9121-425-323 Dr Heryanto Regional Development Bank of West Sumatra Jalan Pemuda No. 21 PO Box 111 Padang 25117 West Sumatra Indonesia Tel: +62-8126771699 Dr. Dave Hinkes Assistant Professor of Managment & Marketing Sam Walton Fellow , Lincoln Memorial University , Harrogate, TN ,UK Tel 423.869.6441 Dr. Francis A. Ikeokwu Sr., Ph.D., MAC, MBA, CFC Adjunct Professor, American Intercontinental University http://www.aiuniv.edu/ Dr Charles C. Dull Sr. MBA, Ph.D. American Intercontinental University http://www.aiuniv.edu/ COPY RIGHT © 2012 Institute of Interdisciplinary Business Research 2 ijcrb.webs.com FEBRUARY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 Dr Cara Peters Assistant professor of marketing , Winthrop University , Rock Hill, South Carolina. PhD in business administration , University of Nebraska Peer-reviewer of the Journal of Consumer Psychology; Consumption, Markets, and Culture; and Journal of Academy of Marketing Science. Dr Mahmoud M. Haddad PhD in Finance 214 Business Administration Building University of Tennessee-Martin ,Martin, TN 38238 Tel No +1731-881-7249 Dr G.A. Abu Department of Agricultural Economics, College of Agricultural Economics, Extension and Management Technology, University of Agriculture, P.M.B.2373, Makurdi, Benue State, Nigeria. Phone: +234-803-607-4434; fax: +234-44-534040 Dr.Rashid Rehman Associate Professor , College of Business Studies Al Ghurair University , Dubai, UAE. Dr Ebrahim Soltani Lecturer in Operations Management Kent Business School University of Kent , UK Dr Pu Xujin Business School, Jiangnan University, Jiangsu Wuxi,P.R.China ,214122 Tel: (86510) 85913617 , FAX: (86510) 62753617 , Mobile: (86) 13616193600 Dr. E. B. J. Iheriohanma Ph. D. Sociology Directorate of General Studies, Federal University of Technology, Owerri Imo State Nigeria. Tel +2348037025980. Dr Etim Frank Departmentof Political Science-University of Uyo-Akwa Ibom State-Nigeria Phd (Political Science/Public Administration) University of Calabar SL Choi University Teknologi Malaysia School of Business Management Southern College Malaysia Dr. Nek Kamal Yeop Yunus Senior Lecturer, Department of Business Management Faculty of Business & Economics, Universiti Pendidikan Sultan Idris, Tanjong Malim, Malaysia. COPY RIGHT © 2012 Institute of Interdisciplinary Business Research 3 ijcrb.webs.com FEBRUARY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 Dr. S. I. Malik PhD Bio Chemistry & Molecular Biology (National University of Athens) NHEERL. Envrironmental carcinigenei division RTP Complex NC 27713, US Environmental protection Agency , 919-541-3282 Dr. Bhagaban Das Reader, Department of Business Management Vyasa Vihar, Balasore-756019 Orissa T. Ramayah http://www.ramayah.com Associate Professor , School of Management ,University Sains Malaysia, Tel 604-653 3888 Dr. Wan Khairuzzaman bin Wan Ismail Assoc. Professor International Business School, UTM International Campus Jalan Semarak 54100 Kuala Lumpur, MALAYSIA Zainudin Hj Awang Faculty of Information Technology and Quantitative Sciences, MARA University Technology MARA Kelantan 18500, Malaysia ,Tel: 60-9-9762-302 Ravi Kiran Associate Professor, School Of Management & Social Sciiences, Thapar University. Dr.Suguna Pathy Head, Department of Sociology, VNSG University, Surat Birasnav M Assistant professor, Park Global School of Business Excellence, Kaniyur, Coimbatore Mohammad Reza Noruzi Faculty of Management and Economics ,Tarbiat Modarres University, Tehran, Iran Dr. C.N. Ojogwu Phd Education Management - University of Benin, Benin City, Edo state, Nigeria. Senior lecturer - University of Benin. Dr. Nik Maheran Nik Muhammad General Conference Co-Chair, GBSC 2009, www.nikmaheran.com Dr. A. Abareshi Lecturer, School of Business IT and Logistics RMIT University, Melbourne, Australia Office: +61 3 99255918 Dr Ganesh Narasimhan Lecturer, Management Sciences ,Sathyabama University Board of Advisor - AN IIM Alumina Initiative & International Journal Economics, Management, & Financial Markets Denbridge press, New York, USA COPY RIGHT © 2012 Institute of Interdisciplinary Business Research 4 ijcrb.webs.com FEBRUARY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 IJCRB is Indexed in Directory of Open Access Journals IJCRB is Indexed in Worlds Prestigious Research Directory IJCRB is Indexed in APA Research Directory Inclusion /Indesing in Worlds Premium Database Indexed/Abstracted in Includes High Impact Factor Journals Listed in Largest Journals Directory IJCRB is Included in GOOGLE SCHOLAR UK CHAPTER: CANTERBURY , KENT , CT2 , 7PE , UNITED KINGDOM SOUTH AFRICA CHAPTER: WESTERN CAPE , PRIVATE BAG X17, BELLVILLE 7535 , SOUTH AFRICA COPY RIGHT © 2012 Institute of Interdisciplinary Business Research 5 ijcrb.webs.com FEBRUARY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 Contents Title Page ANALYSIS OF FINANCING CAPACITY OF THE MAIN FUND-RAISING OF SICHUAN 18 NEW RURAL OLD-AGE INSURANCE —BASED ON THE DATA OF 21 PILOT COUNTIES (DISTRICTS) OF 2010 FU YU, WU PING, HE KE (Click Here or on Title of paper for Full paper view) POST-CRISIS ERA", EMPIRICAL RESEARCH OF FINANCING PREFERENCES FOR 29 CHINA AGRICULTURAL LISTED COMPANIES LUO HUAWEI , YANG JIAN (Click Here or on Title of paper for Full paper view) THE COMPARISON BETWEEN STUDENTS’ SELF EFFICACIES AND THEIR 36 INSTRUCTORS IN USING INTERNET AT THE TEACHER TRAINING CENTER OF ISFAHAN CITY BIBI ESHRAT ZAMANI (Click Here or on Title of paper for Full paper view) STUDY ON FEATURES OF PURE PUBLIC GOODS OF INFORMATIZATION 50 DEVELOPMENT IN RURAL AREAS IN CHINA YANG FUYU, LUO HUAWEI (Click Here or on Title of paper for Full paper view) TESTING THE CONTEMPORANEOUS AND CAUSAL RELATIONSHIP 55 BETWEEN TRADING VOLUME AND RETURN IN THE PALESTINE EXCHANGE DR. MARWAN J. DARWISH (Click Here or on Title of paper for Full paper view) RESEARCH ON RURAL TOURISM AND DEVELOPMENT OF NEW RURAL 65 CONSTRUCTION BASED ON COUPLING THEORY HE LI, QI YANBIN (Click Here or on Title of paper for Full paper view) EFFECTIVE FACTORS IN ANTI-PAIN MEDICINE REQUIREMENT 75 (ACETAMINOPHEN CODEINE) BAHMAN AKBARI , ZAHRA HOVEIZANI, AZIZEH KHALEDI (Click Here or on Title of paper for Full paper view) BAPSI SIDHWA’S THE BRIDE: AN ALTERNATIVE VIEWPOINT IN PAKISTANI 87 LITERATURE SOFIA DILDAR ALVI, ABDUL BASEER, SONIA ZAHOOR (Click Here or on Title of paper for Full paper view) CULTURE BOUND DIFFERENCES IN MODE OF GREETINGS IN HINDUS AND 93 MUSLIMS-----A CASE IN INTERCULTURAL COMMUNICATION. ABDUL BASEER, SOFIA DILDAR ALVI, FAREHA ZAFRAN (Click Here or on Title of paper for Full paper view) AUTOMOBILES INDUSTRY (CASE OF PAKISTAN) 2001-2010 101 (THE DRIVER OF ECONOMY) YASIR HASSAN, FAWAD WAHEED, MUHAMMAD AZEEM MUSHTAQ, HASSAN RAZZAQ, SHAGAFAT ALI ANDMUHAMMAD BINYAMEEN (Click Here or on Title of paper for Full paper view) COPY RIGHT © 2012 Institute of Interdisciplinary Business Research 6 ijcrb.webs.com FEBRUARY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 Title Page STUDY THE VALUABLE TRENDS OF STUDENTS WITH RESPECT 115 TO DEMOGRAPHIC VARIABLES (CASE STUDY: ISLAMIC AZAD UNIVERSITY OF RASHT) BAHMAN AKBARI , AZITA HARIRI (Click Here or on Title of paper for Full paper view) STUDENTS’ ATTITUDE TOWARDS SCIENCE AND TECHNOLOGY 129 NAJAFI, MOHAMMAD EBRAHIMITABASS, EBRAHIM, DEHGHANI, AAZAM, REZAEI, MARYAM, (Click Here or on Title of paper for Full paper view) RELATIONSHIP ANALYSIS BETWEEN INTELLECTUAL CAPITAL AND KNOWLEDGE 135 MANAGEMENT (CASE STUDY: TEHRAN SCIENCE & TECHNOLOGY PARK) RAMEZAN ALI SALMANINEZHAD MARYAM DANESHVAR (Click Here or on Title of paper for Full paper view) WORK-FAMILY CONFLICT AND PERSONALITY 144 MARZIHE MALEKIHA MOHAMMAD. R. ABEDI IRAN BAGHBAN (Click Here or on Title of paper for Full paper view) DETERMINATION OF THE PARTS OPTIMAL LOCATION IN SERIES SYSTEM IN 153 ORDER TO INCREASE SYSTEM RELIABILITY VAHIDE FAREZIAN MAHDI KARBASIAN MAHSA GHANDEHARI SAEED ABEDI (Click Here or on Title of paper for Full paper view) THE IMPACT OF EMPLOYEE JOB SATISFACTION ON THE ORGANIZATIONAL 161 COMMITMENT: A STUDY OF FACULTY MEMBERS OF PUBLIC SECTOR UNIVERSITIES OF PAKISTAN DR. SYED MUNIR AHMED SHAH, MRS SAMINA ISRAN MOHAMMAD SALIHMEMON (Click Here or on Title of paper for Full paper view) IMPACT OF TAXATION ON INFORMATION PROCESSING OF FINANCIAL SERVICES 171 BUSINESS LOCATION DECISIONS MOHAMMAD SALIH MEMON ,SYED MUNIR AHMED SHAH MRS SAMINA ISRAN (Click Here or on Title of paper for Full paper view) THE IMPACT OF E-COMMERCE TECHNOLOGY RESOURCES AND MANAGEMENT 181 SKILLS ON ORGANIZATION CAPABILITIES IN MALAYSIA MUTIA SOBIHAH ABD HALIM NURU MAZLIA MUSA AHMAD MUNIR B. MOHD SALLEH EMBAT WAN ABD AZIZ B. WAN MOHD AMIN MOHAMAD SALADIN MUDA, NOOR MAIZURA MOHAMAD NOOR (Click Here or on Title of paper for Full paper view) COPY RIGHT © 2012 Institute of Interdisciplinary Business Research 7 ijcrb.webs.com FEBRUARY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 Title Page DESIGNING A MODEL FOR AFFECTING SOCIAL MARKETING ON THE BEHAVIOR 193 OF CITIZENS IN THE PRESERVATION AND MAINTENANCE OF URBAN GREEN SPACE (CASE STUDY: CITY OF ISFAHAN) HOSSEIN REZAIE DOLATABADI ALI KAZEMI JAFAR ETESAMI RENANI (Click Here or on Title of paper for Full paper view) THE RELATIONSHIP BETWEEN TEACHERS’ SELF 204 EFFICACY AND THEIR PERCEIVED JOB PERFORMANCE DR. FAUZIA KHURSHID FARAH NAZ QASMI NADIA ASHRAF (Click Here or on Title of paper for Full paper view) VOWEL EPENTHESIS IN PAKISTANI ENGLISH 224 FARHAT JABEEN MUHAMMAD ASIM MAHMOOD MUHAMMAD ASGHAR (Click Here or on Title of paper for Full paper view) MEASUREMENT OF IMPACT AGENCY COSTS LEVEL OF FIRMS ON 234 DIVIDEND AND LEVERAGE POLICY: AN EMPIRICAL STUDY DR. GHASSAN AL TALEB (Click Here or on Title of paper for Full paper view) IDENTIFYING AND PRIORITIZING STRATEGIES OF A MANUFACTURING COMPANY 244 THROUGH INTEGRATION OF BSC, FANP AND FTOPSIS MINA BEIG DR. MAJID NILI AHMADABADI DR. BIJAN KHAYAMBASHI YASER GHORBANZAD (Click Here or on Title of paper for Full paper view) STUDYING IMPACTS OF PSYCHOLOGICAL FACTORS ON CONSUMER’S BUYING 257 BEHAVIOR AT IRANIAN CHAIR STORES ALI MOLLAHOSEYNI ALI NASR ESFAHANI MARYAM JAFARZADEH (Click Here or on Title of paper for Full paper view) THE IMPACT OF FINANCIAL LEVERAGE OPERATING CASH FLOW AND SIZE 264 OF COMPANY ON THE DIVIDEND POLICY (CASE STUDY OF IRAN) DR. SEYED ABBAS HASHEMI FATEMEH ZAHRA KASHANI ZADEH (Click Here or on Title of paper for Full paper view) PERSONALITY DEVELOPMENT PARADIGM IN ELEMENTARY 271 SCHOOL CURRICULUM MUHAMMAD HAMID PROF. DR. MOHAMMD IQBAL (Click Here or on Title of paper for Full paper view) COPY RIGHT © 2012 Institute of Interdisciplinary Business Research 8 ijcrb.webs.com FEBRUARY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 Title Page DETERMINANTS OF FEMALE HEALTH AWARENESS IN PAKISTAN 278 DR. NADEEM SOHAIL GHULAM, JILANI YASIR TANVEER HUSSAIN, TARIQ DR. MUHAMAD MOAAZ ARIF (Click Here or on Title of paper for Full paper view) APPLICATION OF ASSEMBLY LINE BALANCING HEURISTICS TO 285 DESIGNING PRODUCT LAYOUT IN MOTOR MANUFACTURING OPERATIONS E.C. UBANI (Click Here or on Title of paper for Full paper view) EVALUATION OF FACTORS AFFECTING WORK SCHEDULE 297 EFFECTIVENESS IN THE MANAGEMENT OF CONSTRUCTION PROJECTS ENGR. (MRS) UCHENNA UGOCHI MONEKE (Click Here or on Title of paper for Full paper view) COMPARATIVE ANALYSIS IDENTITY COMPONENTS BETWEEN AN EASTERN 310 SOCIETY (ISLAMIC REPUBLIC OF IRAN) AND WESTERN SOCIETY DR. AMIR MASOUD SHAHRAMNIA ZAHRA TADAYON (Click Here or on Title of paper for Full paper view) STUDYING MANAGERS AND PERSONALS’ AWARENESS OF COMMUNICATIONAL 317 DIFFERENCES BETWEEN MEN AND WOMEN: THE CASE OF ENTEKHAB INDUSTRIAL SET REYHANESADAT ALEM ALI NASR ESFAHANI IRAJ SOLTANI (Click Here or on Title of paper for Full paper view) COMPARING THREE METHODS OF MEDICINE THERAPY, COGNITION 325 THERAPY AND BEHAVIOR THERAPY IN REDUCING ADOLESCENTS’ DEPRESSION MARZIEH RAFIEIAN ISFAHANI MOHAMMED REZA ABEDI (Click Here or on Title of paper for Full paper view) THE EFFECTS OF EARNING SMOOTHING ON EARNING QUALITY AND 338 MARKET VALUING IN ENVIRONMENTAL UNCERTAINTY HOSSEIN. KAZEMI , SANAZ. NOURI (Click Here or on Title of paper for Full paper view) THE SURVEY OF RELATIONSHIP BETWEEN SIZE OF FIRMS AND 355 POLITICAL COSTS MOHAMMAD KAZEM EMADZADEH BAHAREH AKBARI SHAHRESTANI MOHAMMAD SAFANOOR KAVEH SHAHRAKI (Click Here or on Title of paper for Full paper view) STUDYING IMPACT OF WOMEN’S FEMINIST ATTITUDE ON THEIR JOB STATUS 366 IN THE CITY OF ISFAHAN MAEDESADAT MAHMODIAN MANSOUR HAGHIGHATIAN, SAYYED ALI HASHEMIANFAR (Click Here or on Title of paper for Full paper view) COPY RIGHT © 2012 Institute of Interdisciplinary Business Research 9 ijcrb.webs.com FEBRUARY 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 10 Title Page CUSTOMER BUYING BEHAVIOUR AT A NIGHT MARKET 377 KHURSIAH ABD. AZIZ AVINI SAPINDAL (Click Here or on Title of paper for Full paper view) DETERMINANTS OF CAPITAL STRUCTURE – A STUDY OF OIL AND GAS 395 SECTOR OF PAKISTAN MAHVISH SABIR QAISAR ALI MALIK (Click Here or on Title of paper for Full paper view) HOW INNOVATIVE CONCEPTS SUPPORT THE GROWTH OF MALAYSIAN STARTUPS 401 TO EXIT SUCCESSFULLY ABDULLAH ALGAHTANI DR. MD. RAZIB BIN ARSHAD (Click Here or on Title of paper for Full paper view) AN EMPIRICAL INVESTIGATION OF THE DETERMINANTS INNOVATIVENESS 413 FROM VIEWPOINT OF LEARNING ORIENTATION THE CASE OF IRAN'S COMMUNICATIONS INDUSTRY. HASSAN GHORBANI AFSANEH SOLEIMANI FATEMEH ALSADAT MADANI (Click Here or on Title of paper for Full paper view) DEBT AND THE MANAGERIAL ENTRENCHMENT IN U.S 422 KAMMOUN CHAFIK BOUJELBÈNE YOUNES (Click Here or on Title of paper for Full paper view) RELATION BETWEEN IRANIAN STUDENTS’ DEMOGRAPHIC AND 433 INTENTION TO INTERNET PURCHASE ZOHREH DEHDASHTI SHAHROKH JAMSHID SALEHI SADAGHIANI SEYYED MAHDI TIMASI (Click Here or on Title of paper for Full paper view) FACTOR AFFECTING TEACHER MOTIVATION AT 442 SECONDARY SCHOOL LEVEL IN KOHAT CITY DR MUHAMMAD NASEER UD DIN, MISS.HUMAIRA TUFAIL MISS. SHABNAM SHEREEN, MR. ALLAH NAWAZ, MR. ANJUM SHAHBAZ (Click Here or on Title of paper for Full paper view) PRODUCT LINE EXTENSION: A SUCCESSFUL MARKETING STRATEGY TO LIMIT 450 MARKET CANNIBALIZATION IN A THERAPEUTIC SEGMENT RIAZ. H. SOOMRO, AYESHA MUSHTAQ (Click Here or on Title of paper for Full paper view) EVALUATING THE STATISTICAL MEASURES OF CORE INFLATION IN PAKISTAN 456 RIAZ. H. SOOMRO SAGHIR PERVAIZ AMEER HAIDER (Click Here or on Title of paper for Full paper view) COPY RIGHT © 2012 Institute of Interdisciplinary Business Research 1 0