Front_Ends_02-03_C57967.indd 2 8/3/10 8:46:13 AM (Ray) Job No:02-17870 Title:RP-1000 Indie Posters(Bulking Dunmy) 07-C57967 (204) #150 DTP:126 Page:Front_Endpaper_2 Front_Ends_02-03_C57967.indd 3 8/3/10 8:46:16 AM Job No:02-17870 Title:RP-1000 Indie Posters(Bulking Dunmy) (Ray) Job No:02-17870 Title:RP-1000 Indie Posters(Bulking Dunmy) 07-C57967 (204) #150 DTP:126 Page:Front_Endpaper_2 07-C57967 (204) #150 DTP:126 Page:Front_Endpaper_3 1000 INDIE JOHN FOSTER POSTERS 001-005_20759.indd 1 8/10/10 2:11 PM 001-005_20759.indd 1 8/10/10 2:12 PM JJoobb NNoo::0022--1177887700//2200775599 TTiittllee::RRPP--11000000 IInnddiiee PPoosstteerrss((BBuullkkiinngg DDuunnmmyy)) (Text)((RRaayy)) ##117755 DDttpp::220044 PPaaggee::11 001-005_20759.indd 3 8/10/10 2:11 PM 001-005_20759.indd 3 8/10/10 2:12 PM JJoobb NNoo::0022--1177887700//2200775599 TTiittllee::RRPP--11000000 IInnddiiee PPoosstteerrss((BBuullkkiinngg DDuunnmmyy)) (Text)((RRaayy)) ##117755 DDttpp::220044 PPaaggee::33 001-005_20759.indd 4 8/10/10 2:11 PM 001-005_20759.indd 4 8/10/10 2:12 PM JJoobb NNoo::0022--1177887700//2200775599 TTiittllee::RRPP--11000000 IInnddiiee PPoosstteerrss((BBuullkkiinngg DDuunnmmyy)) (Text)((RRaayy)) ##117755 DDttpp::220044 PPaaggee::44 C COONNTTEENNTTSS 06 ININTRTROODDUUCCTITOIONN cchhaapptteerr 11 0 00 9 HHAANNDDMMAADDE EH, AHNADN-DP-UPLULLELDED cchhaapptteerr 22 0 05 5 WWHHATA’TS’S O OLDLD I SIS N NEWEW A AGGAAININ cchhaapptteerr 33 0100 3 NNOOWW T HTHATA’TS’S W WHHATA TI IC CAALLL LT YTPYPOOGGRRAAPPHHYY cchhaapptteerr 44 0105 3 WWHHENEN A TA TA A L OLOSSSS, ,U USSE EA A G GIAIANNT TH HEAEADD cchhaapptteerr 55 0200 3 MMESESSSAAGGESES F OFORR T HTHE EM MAASSSSESES cchhaapptteerr 66 0205 7 ININ C CLOLOSSININGG: :A A N NEWEW B BEGEGININNNININGG 0301 4 CCOONNTRTRIBIBUUTOTORR I NINDDEXEX 0302 0 AABBOOUUT TT HTHE EA AUUTHTHOORR 320 SPECIAL THANKS 001-005_20759.indd 5 8/10/10 2:11 PM 001-005_20759.indd 5 8/19/10 11:09 AM JJoobb NNoo::0022--1177887700//2200775599 TTiittllee::RRPP--11000000 IInnddiiee PPoosstteerrss((BBuullkkiinngg DDuunnmmyy)) (Text)((RRaayy)) 08-C57995 ##117755 DDttpp::220044 PPaaggee::55 IINNTTRROODDUUCCTTIIOONN 006-320_20072.indd 6 17/08/2010 8:34 PM 006-320_20072.indd 6 17/08/2010 8:57 PM ((0088--2200777722)) JJoobb NNoo::0022--1177887700//2200775599 TTiittllee::RRPP--11000000 IInnddiiee PPoosstteerrss((BBuullkkiinngg DDuunnmmyy)) Text ((RRaayy)) ##117755 DDttpp::221166 PPaaggee::66 7 In tro d u c tio n I AM A POSTER JUNKIE. Always have been; always will be. My chief worry your own hands, has built a cottage industry for poster makers. The movie in life is which six prints to rotate on my office walls. (At the time of this poster has even seen resurgence, as not only have the larger studios writing, I have a Pink Panther litho, a Jesse LeDoux, a Haley Johnson, a produced more challenging visuals, but the drafthouse circuit has Seripop, a Lichtenstein, and a Keith Haring, with a Jeff Kleinsmith commissioned a new set of jaw-dropping visuals. Political messaging framed and waiting in the wings.) When I moved my office, not only did continues to push and pull the very best out of the world’s designers. I have to transport well over 1,000 prints, but also it was the only thing Creatives of all stripes can’t resist the large format and becoming part I was worried about. My love for the poster is unending. I often tell of the history of the magical format. the tale of taking my first studio job based on the abundance of poster work in the portfolio, only to find out that they hadn’t done one for One of the toughest aspects of curating a collection of work is that you nearly a year. I would have to donate my time to local organizations just have to leave some of your favorite pieces on the sidelines. When to bring one in to lavish with my attention. However, that experience I was asked to assemble 1,000 Indie Posters, I leapt at the chance would heavily inform my desire to show the rest of the world the to put together a fuller snapshot of what is happening wonders being produced. in the world of poster design. The funny thing is that I will inevitably have to do the same thing once again. The wealth When I was pitching the book idea for New Masters of Poster of work is that great. Pouring out of all corners of the world, Design years ago (it should be noted that Rockport Publishers posters carry our hopes and dreams, fears and nightmares, joys was the only one willing to take the plunge with me), numerous and jollies. They serve as a mirror, and reflected in their glory publishers confirmed my worst fears. The poster was considered is a battalion of inspired souls—so many using it as a vehicle a dead form of communication and a book compiling them to achieve greatness; so many succeeding. couldn’t possibly sell. It seemed as if I was the only one who could see the value in what is arguably the most important medium Just when I think this golden age of the poster has for design over the last one hundred years. I knew that small crested, a 100-foot (30.5 m) wave of bracing visu- outposts had kept the poster alive with amazing work—even als show me that we are just getting started. if it was mostly being done for tiny clients in an underground fashion. Soon, corporate giants began to adopt the poster as a 1,000 posters? The next volume might need a million (and point-of-sale tool and the music industry replaced many someone will still find it lacking). The most challenging of their pieces of merchandise with perhaps the most personal of design work continues to take place on these simple sheets all—the gigposter. The email blast and microsite would remain, but it of paper and there seems to be no end in sight. There is only couldn’t swallow the large printed sheet shining on our walls. one thing that I know for certain: The walls of the world are a richer place. Now we can say the same about your bookshelf. The poster was back. Enjoy. Since the publication of New Masters, the design world has undergone numerous upheavals, including a huge return to hand-produced work, as well as small and personalized productions. A fascination with archaic printing methods like letterpress and silk-screening, coupled with the pure, unadulterated satisfaction of producing your final piece using 006-320_20072.indd 7 17/08/2010 8:34 PM 006-320_20072.indd 7 17/08/2010 8:57 PM ((0088--2200777722)) JJoobb NNoo::0022--1177887700//2200775599 TTiittllee::RRPP--11000000 IInnddiiee PPoosstteerrss((BBuullkkiinngg DDuunnmmyy)) Text ((RRaayy)) ##117755 DDttpp::221166 PPaaggee::77 006-320_20072.indd 8 17/08/2010 8:34 PM 006-320_20072.indd 8 17/08/2010 8:57 PM ((0088--2200777722)) JJoobb NNoo::0022--1177887700//2200775599 TTiittllee::RRPP--11000000 IInnddiiee PPoosstteerrss((BBuullkkiinngg DDuunnmmyy)) Text ((RRaayy)) ##117755 DDttpp::221166 PPaaggee::88