7 Steps To Complete Search Engine Domination by Ana Hoffman ________________________________________________________________________ 1 7 Steps To Complete Search Engine Domination by Ana Hoffman ________________________________________________________________________ “Please print out this report before you read it; trust me, you’ll want to take notes in the margins. If you use one idea from this report, you’ll be ahead of the game; if you use them all, you are golden.” Ana Hoffman www.TrafficGenerationCafe.com Notice: You’ve Got FREE Giveaway Rights! This is a complimentary resource. You may distribute this digital report as a free gift, post it on your website or include it as part of a package as long as the content in it is not changed and it is delivered via this PDF file. © Copyright TrafficGenerationCafe.com All Rights Reserved. OK to distribute as free content with all links intact. 2 Contents Introduction…………………………………………………Page 4 Step 1. Research Your Keywords……………………….Page 6 Step 2. Study Your Competition………………………..Page 15 Step 3. Make a Plan………………………………………..Page 22 Step 4. On-Page Optimization…………………………..Page 24 Step 5. Get Indexed……………………………………….Page 30 Step 6. RSS Master Feed………………………………...Page 32 Step 7. Link Building……………………………………...Page 39 7 Steps To Complete Search Engine Domination by Ana Hoffman ________________________________________________________________________ Introduction I’ll keep this short. If you were anything like I was when I first started online, this would sound familiar to you. You probably started a brand new site. It looked pretty and shiny and was sure to bring you a fortune. Now all you needed to do was wait for the stampede of traffic to come through and make you rich. A couple of weeks went by – nothing. If you are one of the “smart ones”, you might have actually optimized your site for your primary keyword, waiting for your site to show on the first page of Google among a couple of million of other sites competing for the same keyword. Nothing. No traffic, no sales, no money. What now? Build another website around a different niche or quit altogether? Either way, you probably know by now that was not the way to get your website noticed online. It’s time to figure out what your first steps should be when building a new site… ANY site, in ANY niche. 4 7 Steps To Complete Search Engine Domination by Ana Hoffman ________________________________________________________________________ Please read my Affiliate Disclaimer (or don’t, either way… as long as you know it’s here…) In this absolutely free value-packed report, I will promote, endorse, or suggest products and/or services for sale. GASP! My recommendation is ALWAYS based on my belief that the product and its author will provide excellent and valuable information or service based on a review of that product, my relationship with that person, and/or previous positive experience with the person or company who’s product I am recommending. In some cases, I will make a dollar or two, if you decide to purchase that product based on my recommendation. Always Always Always do your OWN due-diligence before making any purchases. Never purchase anything that you cannot afford. Most people don’t do anything with the products they buy, so most of the time, their typical results are zero. Don’t do drugs, stay in school. There is no such thing as a Silver Bullet. I bet this disclaimer would make a good rap song… 5 7 Steps To Complete Search Engine Domination by Ana Hoffman ________________________________________________________________________ Step 1. Research Your Keywords Please do not skip this step; your SEO strategy is meaningless without it. If you just skim through this section, you’ll see a lot of “intimidating” metrics, screen shots, etc. Don’t do it – skim through it, I mean! Just do it step by step and you’ll see that it’s very doable. So, here we go… In order to find your money keywords (you do want to make money, don’t you?), you need to answer these two questions: 1. How BIG is your audience? and 2. How HUNGRY are they for your product/service? In other words, how many people are there in your market and how willing are they to buy? Five visitors that have 2 paying customers sure beat 100 visitors with 1 paying customer! Let me show you step by step how I do my keyword research and the tools I use. I decided to take “dental plans” as our test market (for no particular reason). 6 7 Steps To Complete Search Engine Domination by Ana Hoffman ________________________________________________________________________ 1. Find Out How Much Traffic Your Keyword Gets Believe it or not, Google Keyword Tool will provide you with all the data you need; you just need to know where to look for it. (note: if you are new to keyword research, this might look intimidating - I understand that. It really is not, if you do it step by step. However, personally I choose to go the easy route and let Market Samurai do all the heavy lifting for me. Not trying to push it down your throats (well, maybe just a little bit, but it really is SOOO much easier with it!) Google Volume Search data gives us a very accurate indication of how much traffic (and therefore how many potential customers there are) in any market. 1. Go to: https://adwords.google.com/select/KeywordToolExternal 2. Just below the main search box, you’ll see “Advanced Options and Filters”. Click on it to specify the language and the country of your choice. 3. Type your keyword or keyword phrase in the search box. 4. Click on “Only show ideas closely related to my search terms” box. 5. Click on “Search“. You’ll probably have to enter the captcha (the funny-looking letters that appear in the picture) into the box provided as well. 7 7 Steps To Complete Search Engine Domination by Ana Hoffman ________________________________________________________________________ 7. The “Global Monthly Searches” box will give us our result: how many people search for this keyword on a monthly basis. In the picture above, we see that the Dental Plans market has 246,000 average searches per month – that’s 246,000 potential visits to your website or 246,000 potential buyers – each month! So that’s our Traffic Level Data. 2. Find Out How Much $ Each Visitor Is Worth Next, we need to find out what each visitor is worth. In order to do that, we’ll take Cost Per Click (CPC) figures from Google Adwords. Here’s why we would want to do that: If we find out how much we would have to pay in order to take #1 position in Google Adwords for our keyword, we will have a very good estimate as to the value of each visitor in a particular market (i.e. how much per visitor a paying advertiser is willing to cough up to bring traffic to their site). How to get Cost per Click figures using the Google Keyword Tool: 1. After following the steps above to determine traffic levels in your market, we’ll switch from “Keyword Tool” mode to “Traffic Estimator” mode. 8 7 Steps To Complete Search Engine Domination by Ana Hoffman ________________________________________________________________________ 2. We’ll add “dental plans” as our keyword and “99” in the Max CPC $ section. Note: Why $99? Because this outrageous amount per click will insure that the results we’ll see will be for the first spot in Google AdWords section. 3. Click “Estimate”. 4. Make sure that the figure in the “Estimated Ad Position” column says “1“. 5. The “Estimated Avg. CPC” figure displayed here is the figure we’ll be using. Now on to the good stuff: let’s finally find out if our “dental plans” market is worth our time. 3. Your Market Value Calculation Once we have our numbers for Traffic Level and Visitor Values, I use a very simple formula to come up with the total market value. 9 7 Steps To Complete Search Engine Domination by Ana Hoffman ________________________________________________________________________ TRAFFIC LEVEL x VISITOR VALUE = TOTAL MARKET VALUE So simple, too bad I did not come up with it myself. The folks from Market Samurai did, but more on that later. Our final number tells us the total monthly value of visitors searching for a particular keyword (or keywords) in a market. Let’s go back to our “dental plans” example and quickly find out what this market is worth. 246,000 (our Traffic Level) X $6.67 (Visitor Value) = $1,640,820 – our Total “dental plan” Market Value Wow, that’s $1,640,820 per month; $19,689,840 per year! Before you run off on me creating dental plan websites, here’s something to cool you off. Just because dental plan market is worth over $19M per year, it doesn’t mean that you’ll make that much! Most likely, nowhere close to it… Maybe, a tiny fraction of it! Remember that this traffic is shared by thousands of web sites in the niche, and of course, those with the highest ranking will have the biggest slice. How big of a slice can you get? Well, it all depends: • It depends on how competitive your niche is; • It depends on your product price; • It depends on how well you convert your traffic into visitors; 10