According to F. Scott Fitzgerald, there are no second acts in American life. Apparently he forgot to tell Steve Jobs. Jobs rose from an outcast high school electron ics nerd to become the driving force behind Apple and avatar of the computer revolution, only to be driven from the company in failure and disgrace. Then, having endured repeated personal and professional disasters, he went on to make an indelible mark on the entertain ment industry, reclaim the throne at Apple, and, with the extraordinary success of the iPod, regain his reputation as arguably the greatest innovator of the digital age. iCon takes a look at the most astounding figure in a business era noted for its mavericks, odd balls, and iconoclasts. Drawing on a wide range of sources in Silicon Valley and Hollywood, Jeffrey Young, author of the first-ever Jobs biography, and coauthor William Simon provide new perspectives on the legendary creation of Apple in a Silicon Valley garage and detail Jobs's meteoric rise as the prototypical digital wunderkind and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. Act two begins with Jobs displaying his talent for bedeviling business associates and making ene mies along the way. Still stinging with embarrass ment after his crash from the heights, he waged a tough negotiation with George Lucas for the purchase of the legendary filmmaker's computer animation business-at one-third of the asking price-and pressured his Npartners" into settling for a modest percent<Jge of wh<Jt would become Pixar. keeping the remainder for himself. This unflinching and completely unauthorized portrait reveals both sides of Jobs's role in the remarkable rise of the Pixar animation studio, from Toy Story and the string of hit movies that delighted audiences around the world to his rocky alliance with Disney. It also re-cre<Jtes the acrimony betwe~n Jobs and Disney's Michael Eisner, which ended the once--close relationship between the two companies. 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Wileayl spou blisihtbesos o kisna varieotfey l ectrfoonrimca Stosm.e c ontetnhtaa tp peairns primnaty n otb ea vailianbe llee ctrboonoikcFs o.rm orei nformaatbioouWnti lepyr oducvtiss,i t ourw ebs itaetww w .wiley.com. LibroaCfryo ngCraetsasl oging-Diant-aP:u blication YounJge,ffr eySd.a,t e. iCon:S tevJeo btsh,ge r eatseescto ancdit n t heh istoorfby u sinIes s JeffreSy.Y ounWgi,l liLaS.mi mon. p.cm. Inclubdiebsl iograrpehfiecraealnn cdie nsd ex. ISBN-1937 8-0-471-7(2c0l8o:3talk -h.6 p aper) ISBN-100- 471-720(8c3l-o:alkt6 h . paper) 1. JobSst,e ve1n9,5 5-Adbuilotg rap2h.Cy o.m puteenrg ineers-United States-Biography-Adul3t. A bpipolCgeor mappuhtye.r , Inc.-History-AdultI S.bi imoognWr,ia lplhiyLa..mI IT.i tle. QA76.23.YJ667270 05 3387.'1 60 0146'092-dc22 2005006841 Printientd h Uen itSetda toefAs m erica 10 9 8 7 6 5 4 3 2 1 ForJ aneAyl,y sFsiao,n aan,dA listair ForA rynneS,h eldVoinc,t oarnidaD ,a vid Contents Prologue 1 PARTON E FlowearniWdni gt hering 5 1 Roots 7 2 A CompaInsBy orn 31 3 LestB 'eP irates! 58 4 LearnitnoFg a il 99 PARTTW O NewB eginnings 131 5 TheN eXTS tep 133 6 Show Business 146 7 MasterC eorfe monies 181 8 Icon 210 PARTTH REE DefintihFneug t ure 241 9 Mogul 243 10 BreakiNnegwG round 261 11 iPodi,T uensT,h erefIoAm r e 275 12 Clasohft heT itans 298 13 Showmtei 322 Epilogue 331 Acknowledgments 335 Notes 337 Index 345 vii