Cover Page: 1 Halftitle Page: 2 Title Page: 3 Copyright Page: 6 Content Page: 9 Part One Page: 17 “If You Want to Gather Honey. Don’t Kick Over the Beehive”  Page: 18 The Big Secret of Dealing with People  Page: 22 “He Who Can Do This Has the Whole World With Him. He Who Cannot Walks a Lonely Way.” Page: 26 Part Two Page: 32 Do This and You’ll be Welcome Anywhere  Page: 33 A Simple Way to Make a Good First Impression Page: 37 If You Don’t Do This. You Are Headed For Trouble  Page: 40 An Easy Way to Become A Good Conversationalist Page: 43 How to Interest People Page: 47 How To Make People Like You Instantly Page: 48 Part Three Page: 52 You Can’t Win An Argument Page: 53 A Sure Way of Making Enemies-and How to Avoid It Page: 55 If You’re Wrong, Admit It  Page: 59 The High Road to a Man’s Reason  Page: 61 The Secret of Socrates  Page: 65 The Safety Valve in Handling Complaints Page: 67 How to Get Co-operation Page: 69 A Formula That Will Work Wonders For You Page: 71 What Everybody Wants Page: 72 An Appeal That Everybody Likes  Page: 75 The Movies Do It. Radio Does It. Why Don’t You Do It? Page: 77 When Nothing Else Works, Try This Page: 78 Part Four Page: 79 If You Must Find Fault, This is the Way to Begin Page: 80 How to Criticize—and Not Be Hated For It  Page: 82 Talk About Your Own Mistakes First Page: 83 No One Likes to Take Orders Page: 84 Let the Other Man Save His Face  Page: 85 How to Spur Men on to Success  Page: 86 Give The Dog a Good Name  Page: 87 Make the Fault Seem Easy to Correct Page: 88 Making People Glad To Do What You Want  Page: 89 BCover Page: 90