How the Paper Fish Learned to Swim xx .................16052$ $$FM 08-15-0614:08:27 PS PAGEi .................16052$ $$FM 08-15-0614:08:53 PS PAGEii How the Paper Fish Learned to Swim A Fable About Inspiring Creativity and Bringing New Ideas to Life xxxxxxxxxxx JONATHON A. FLAUM ILLUSTRATIONS BY RAINA BAYS AMERICAN MANAGEMENT ASSOCIATION NewYork •Atlanta•Brussels• Chicago•MexicoCity•SanFrancisco Shanghai•Tokyo•Toronto• Washington,D.C. .................16052$ $$FM 08-15-0614:08:54 PS PAGEiii SpecialdiscountsonbulkquantitiesofAMACOMbooksare availabletocorporations,professionalassociations,andother organizations.Fordetails,contactSpecialSalesDepartment, AMACOM,adivisionofAmericanManagementAssociation, 1601Broadway,NewYork,NY10019. Tel.:212-903-8316.Fax:212-903-8083. Website:www.amacombooks.org Thispublicationisdesignedtoprovideaccurateandauthoritative informationinregardtothesubjectmattercovered.Itissoldwith theunderstandingthatthepublisherisnotengagedinrendering legal,accounting,orotherprofessionalservice.Iflegaladviceorother expertassistanceisrequired,theservicesofacompetentprofessional personshouldbesought. LibraryofCongressCataloging-in-PublicationData Flaum,JonathonA.,1968– Howthepaperfishlearnedtoswim:afableaboutinspiringcreativityand bringingnewideastolife/JonathonA.Flaum;illustrationsbyRainaBays. p. cm. Includesindex. ISBN-10:0-8144-0888-5(hardcover) ISBN-13:978-0-8144-0888-9(hardcover) 1. Creativeabilityinbusiness. 2. Leadership. I. Title. HD53.F635 2007 658.4(cid:2)063—dc22 2006012217 (cid:2)2007JonathonA.Flaum Allrightsreserved. PrintedintheUnitedStatesofAmerica. Illustrations(cid:2)2007AMACOM,adivision ofAmericanManagementAssociation Thispublicationmaynotbereproduced, storedinaretrievalsystem, ortransmittedinwholeorinpart, inanyformorbyanymeans,electronic, mechanical,photocopying,recording,orotherwise, withoutthepriorwrittenpermissionofAMACOM, adivisionofAmericanManagementAssociation, 1601Broadway,NewYork,NY10019. Printingnumber 10 9 8 7 6 5 4 3 2 1 .................16052$ $$FM 08-15-0614:08:55 PS PAGEiv For Tami. My wife and best friend. .................16052$ $$FM 08-15-0614:08:55 PS PAGEv This page intentionally left blank .................16052$ $$FM 08-15-0614:08:55 PS PAGEvi ‘‘There is nothing with which every man is so afraid as getting to know how enormously much he is capable of doing and becoming.’’ —Soren Kierkegaard .................16052$ $$FM 08-15-0614:08:56 PS PAGEvii This page intentionally left blank .................16052$ $$FM 08-15-0614:08:56 PS PAGEviii ‘‘It is our duty as men and women to proceed as though the limits of our abilities do not exist.’’ ierre eilhard de hardin —P T C .................16052$ $$FM 08-15-0614:08:56 PS PAGEix