Holidays in the mountains - future trends Ulf Sonntag, NIT Bozen/Bolzano 6 -9 June 2017 Global trends in tourism flows Relevant segments for mountain holidays in different markets Trends for mountain holidays on the German market Winter and summer holidays in the Alps Segments for mountain holidays in Germany © 2017 NIT 2 Global tourism flows: Number of international arrivals is continously growing 2016: 1400 1.235 billion 1200 1000 46 million 800 arrivals more than in 2015 600 306 million 400 arrivals more than in pre- 200 crisis year 2008 0 6 8 0 2 4 6 8 0 2 4 6 9 9 0 0 0 0 0 1 1 1 1 9 9 0 0 0 0 0 0 0 0 0 1 1 2 2 2 2 2 2 2 2 2 © 2017 NIT Basis: International touristarrivalsin million 3 International arrivals 2016: Breakdown by continents Europe is by far the biggest destination © 2017 NIT Basis: International touristarrivalsin million 4 Global tourism flows: Top 10 outbound markets by trips The big countries in all continents 1. 6. 2. 7. 3. 8. 4. 9. 5. 10. © 2017 NIT Basis: International travellersper marketin milllion 5 Type of holidays: Trends in Europe, Asia and USA Montain and country declining in Europe, growing in Asia and USA © 2017 NIT Basis: Change per yearin international travellers 6 Evolution of worldwide ski visits: Small decline in recent years, specially in the Alps © 2017 NIT Basis: Numberofskivisitsin milllion 7 What do we learn for the ropeways? • International tourism is growing • Europe is the top destination • Main outgoing markets are the big countries in all continents • Mountain and countryside holidays are decreasing in Europe Countryside holidays are growing in Asia and USA • The Alps are the main region for ski visits. The total number of visits is stagnating. The number of ski visits in the Alps is decreasing  Look out for potential markets and segments © 2017 NIT 8 Interest in the population for “an active holiday where I do or see a lot of things” 45% 38% 44% 38% 41% 33% 40% 32% 40% 26% © 2017 NIT Basis: Internet users(ages15+) in theresp. countries 9 Main reasons for going on holidays 2015 for European travellers “NATURE: mountain, lake, landscape, etc.” 55% 30% 50% 23% 49% 22% 40% 22% 37% 18% © 2017 NIT Basis: Holiday travellers(ages15+) in theresp. countries 10