CONWAY,, SC HISTORIC DESIGN REVIEW DISTRICTS: COMMUNITY APPEARANCE GUIDELINES DOWNTOWN, SIGNS, MAIN STREET CORRIDOR, VOLUNTARY RESIDENTIAL, & THE WACCAMAW RIVERFRONT DISTRICT Adopted December 12, 2011 (Page intentionally left blank) HISTORIC DESIGN REVIEW DISTRICTS: COMMUNITY APPEARANCE GUIDELINES ED.2 Handbook for Local Historic Property Owners and Community Appearance Board Design Review INCLUDES INTRODUCTION AND APPENDIX WITH: • Glossary • Secretary of the Interior’s Standards for Rehabilitation • Conway Historic Preservation Ordinance • CAB Application & COA Submittal Checklist & Forms • CAB Rules for Procedure & Applicant Flowchart • Financial Incentives for Historic Preservation • Additional Resources for Assistance Prepared For: • Conway Community Appearance Board • City of Conway, SC • Conway Downtown Alive Thank you for being a steward of the historic fabric of Conway’s neighborhoods and commercial districts, we hope you find this document inspiring. These guidelines constitute accepted suggestions for the preservation of the character of Conway’s historic resources. They were written in order to retain a level of national historic significance and guide property owners in the choices they make for completing sensitive work on their structures, applying for historic preservation tax incentives and making it easier for the com- munity to apply for future historic preservation-based grants. This document is based on the most current standards for the treat- ment of historic property and environments, as set by the Secretary of the Interior, National Park Service and is to be used as guiding principal for the care and review of these resources, by those in Conway, South Carolina. The City of Conway, Conway Designed and Authored By: Community Appearnace Board, the National Park Service, the South Carolina State Historic Preservation Office, jB+a Commu- Paul Simo, Heritage Preservation Planner nity Advantage, LLC., or any person’s affiliated with the creation of these guidelines shall not be held liable for any damage or unacceptable results upon a property in conjunction with the application of these guidelines. This publication has been financed in part with federal funds from the National Park Service, U.S. Depart- ment of the Interior, and Preserve America funds through the South Carolina State Historic Preservation Office jB+a Community Advantage, LLC (Department of Archives and History (SCDAH)). However, the contents and opinions do not necessarily reflect the views 700 Galleria Parkway, Ste. 400 or policies of the Department of the Interior or SCDAH, nor does the mention of trade names, commercial products, Atlanta, Georgia 30339 example photo locations or consultants constitute endorsement or recommendation by these agencies. This program www.jbaAdvantage.com received Federal financial assistance for identification and protection of historic properties. Under Title VI of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, and the Age Discrimination Act of 1975, as amended, the U.S. Department of the Interior prohibits discrimination on the basis of race, color, national origin, age, gender or disabil- (In coordination with Robert & Company, Atlanta (planning & authors ity in its federally-assisted programs. If you believe you have been discriminated against in any program, activity, or facility of the 2011 Conway Unified Development Ordinance), the 2009-11 as described above, or if you desire further information, please write to: Office of Equal Opportunity, National Parks Service, City of Conway Planning Department, 2010-11 Conway Community 1840 C Street, N.W., Washington, D.C. 20240. Appearance Board, public participants and residents.) (Page intentionally left blank) ORDINANCE #2011-12-12(B) AN ORDINANCE TO ADOPT THE “HISTORIC DESIGN REVIEW DISTRICTS: COMMUNITY APPEARANCE GUIDELINES” WHEREAS, Title 6, Chapter 29 of the Code of Laws of South Carolina 1976, as Amended known as the “South Carolina Local Government Comprehensive Planning Enabling Act of 1994” empowers municipalities to create a board of architectural review or similar body by specific provisions in the local zoning ordinance. Ordinance Done & Ratified by City Council: WHEREAS, the City Council of the City Of Conway, South Carolina deems it necessary, for the general purposes of guiding historic design review development in accordance with existing December 12, 2011 and future needs and promoting the public health, safety, morals, convenience, order, appear- ance, prosperity, and general welfare to enact such an ordinance; and WHEREAS, the City Council, pursuant to the provisions of the Title 6, Chapter 29 of the Code of Laws of South Carolina 1976, as Amended has appointed the Community Appearance Board to recommend the boundaries of the various original historic design review districts and appropriate regulations to be enforced herein; and WHEREAS, the Community Appearance Board has divided the City of Conway, South Caro- lina into historic design review districts and has prepared regulations pertaining to such districts in accordance with Secretary of Interior Standards for Rehabilitation and the South Carolina Department of Archives and History (SCDAH); and WHEREAS, the City Council, upon recommendation from the Community Appearance Board, has given the due public notice of hearing related to historic design review districts, regu- lations, and restrictions and held such public hearings; and WHEREAS, all requirements of Title 6, Chapter 29 of the Code of Laws of South Carolina 1976, as Amended regarding the preparation and adoption of a new “Historic Design Review Districts: Community Appearance Guidelines” NOW, THEREFORE, BE IT ORDAINED by the City Council of the City of Conway, in Council duly assembled that this Ordinance to adopt the “Historic Design Review Districts: Community Appearance Guidelines” in accordance with Title 6, Chapter 29 of the Code of Laws of South Carolina 1976, as Amended known as the “South Carolina Local Government Comprehensive Planning Enabling Act of 1994.” BE IT FURTHER ORDAINED, that all ordinances or parts of ordinances inconsistent with this Ordinance are hereby repealed to the extent of such inconsistency. First Reading: Nov. 14, 2011 Second Reading: Dec. 12, 2011 (Items on this page reproduced for use in these guidelines.) (Page intentionally left blank) Historic Design Review Districts: Community Appearance Guidelines - Conway, South Carolina GUIDELINES TABLE OF CONTENTS SECTION A OVERVIEW page: (Section B, Chapter 3 Continued:) page: CHAPTER 1. INTRODUCTION 3.4 The Downtown Environment . . . . . . . . . . . . . . .B.6 1.1. Why Have Community Appearance Guidelines? . . . . .A.1 • Density • What Guidelines DO • Setback • What Guidelines DO NOT DO • Building Height . . . . . . . . . . . . . . . . . . .B.7 1.2. Benefits of Local “Historic Design Review Districts” . . . .A.2 • “Horizontal Continuity” . . . . . . . . . . . . . . . .B.8 1.3. The Conway Community Appearance Board (CAB) . . . .A.3 • The Sidewalk is the “Pedestrian Hallway” 1.4. Conway Historic District(s) Information . . . . . . . . . .A.4 • The Significance of National Register Historic Districts CHAPTER 4. COMMERCIAL REHABILITATION & • Guideline’s Relationship to Zoning ARCHITECTURAL DESIGN GUIDELINES • Conway’s Design Review Districts Map . . . . . . . .A.5 4.1. Storefronts . . . . . . . . . . . . . . . . . . . . . . .B.9 1.5. Required and Voluntary CAB Design Review . . . . . . .A.6 • General Standards • Which Properties Require Design Review? • Entrances and Plans . . . . . . . . . . . . . . . . .B.10 • Benefits of Voluntary Design Review • Doors 1.6. Retaining a “Sense of Place” & Context . . . . . . . . . .A.8 • Displays . . . . . . . . . . . . . . . . . . . . . . .B.11 1.7. Recognize Change . . . . . . . . . . . . . . . . . . .A.9 • Transom Windows . . . . . . . . . . . . . . . . . .B.12 • Bulkheads . . . . . . . . . . . . . . . . . . . . . .B.13 CHAPTER 2. HOW TO USE THESE GUIDELINES • Store Cornices / Belt Courses / Sign Band . . . . . .B.14 2.1. Project Planning and Preservation Principles . . . . . . .A.10 4.2. Upper Façades . . . . . . . . . . . . . . . . . . . . .B.15 • Levels of Preservation Effort • Upper Windows • The Secretary of the Interior’s Standards . . . . . . .A.11 • Upper Building Cornices . . . . . . . . . . . . . . .B.16 2.2. Certificate of Appropriateness CAB Approval Matrix . . .A.12 • Commercial Roofs . . . . . . . . . . . . . . . . . .B.17 2.3. How to Apply for a Certificate of Appropriateness (COA) .A.17 1. Roofing Materials 2.4. Design Review Process Flowchart . . . . . . . . . . . . .A.18 2. Parapet Walls 4.3. Rear “Façades” . . . . . . . . . . . . . . . . . . . . .B.18 • Retain Context of the Rear Elevation SECTION B • Rear Utilities . . . . . . . . . . . . . . . . . . . . .B.19 COMMERCIAL HISTORIC DESIGN REVIEW DISTRICT GUIDELINES • Back Entrances & Loading Areas 4.4. Additional Features and Amenities . . . . . . . . . . . .B.20 Intro. Conway’s Historic Downtown Overview . . . . . . . . .B.1 • Exterior Walls • Quality Architectural Materials . . . . . . . . . . . .B.21 CHAPTER 3. BASICS OF TRADITIONAL COMMERCIAL BUILDINGS • Awnings and Canopies . . . . . . . . . . . . . . .B.22 3.1. Commercial Forms vs. Applied Styles . . . . . . . . . .B.2 4.5. New Commercial Construction . . . . . . . . . . . . . .B.24 3.2. Commercial Building Forms . . . . . . . . . . . . . . .B.3 • Placement and Orientation • One-Part Commercial • Scale • Two-Part Commercial • Style • The “Business Block” 4.6. New Commercial Additions . . . . . . . . . . . . . . .B.25 • Other Forms of Commercial Buildings • Keep Additions in Context 3.3. Parts of the Commercial Façade . . . . . . . . . . . . .B.4 • Rooftop Additions • The Storefront • Adding Balconies . . . . . . . . . . . . . . . . . .B.26 • The Upper Façade . . . . . . . . . . . . . . . . . .B.5 • Adding Porches, Stairs & Patios • The Building Cornice Historic Design Review Districts: Community Appearance Guidelines - Conway, South Carolina TOC.1 GUIDELINES TABLE OF CONTENTS (Section D, Chapter 7 Continued:) SECTION C page: page: 7.2. Common Historic Residential Building Forms . . . . . . .D.4 TRADITIONAL COMMERCIAL SIGN GUIDELINES • Basic “Shotgun” & “I-House” Forms . . . . . . . . .D.4 • Basic Gable-end & Pyramid Cottage Forms . . . . . .D.4 CHAPTER 5. INTRODUCTION TO SIGN BASICS • Progression of Gable-end House Forms . . . . . . . .D.5 5.1. Marketing and Sign Basics . . . . . . . . . . . . . . . .C.1 • Progression of Pyramid House Forms . . . . . . . . .D.5 • “Keep it Simple” • Georgian, “Raised Cottage” & House Forms . . . . .D.6 • The Context of Signs . . . . . . . . . . . . . . . . .C.2 • Multiple Bungalow Forms . . . . . . . . . . . . . . .D.6 • Use Appropriate Scale • Post-WWII “American Small House” & Ranch . . . . .D.7 • Follow Good Sign Placement . . . . . . . . . . . . .C.3 • 20th-21st Century Professional/Residential . . . . . .D.7 • Create a “Hierarchy” of Sign Types 5.2. Sign Materials . . . . . . . . . . . . . . . . . . . . . .C.4 CHAPTER 8. RESIDENTIAL RESTORATION & 5.3. Sign and Architectural Lighting . . . . . . . . . . . . .C.5 ARCHITECTURAL DESIGN GUIDELINES • True NEON vs. “Neon Appearing” Signs 8.1. Residential Openings and Amenities . . . . . . . . . . .D.8 5.4. Tips for Arranging Facade Signage . . . . . . . . . . .C.7 • Residential Entrances & Doors 5.5. Traditional Sign Categories . . . . . . . . . . . . . . .C.7 • Residential Windows & Fenestration . . . . . . . . .D.9 • Residential Lighting . . . . . . . . . . . . . . . . .D.10 CHAPTER 6. DOWNTOWN COMMERCIAL SIGN GUIDELINES 8.2. Foundations, Piers and Crawlspaces . . . . . . . . . . .D.10 6.1. The Primary Sign . . . . . . . . . . . . . . . . . . . .C.8 • Architectural Materials • Suggested Primary Sign Types . . . . . . . . . . . .C.9 8.3. Porches . . . . . . . . . . . . . . . . . . . . . . . .D.11 6.2. Secondary Sign(s) . . . . . . . . . . . . . . . . . . .C.10 • Construction, Enclosures & Connection 6.3. Subordinate Signs(s) . . . . . . . . . . . . . . . . . .C.11 • Columns & Millwork . . . . . . . . . . . . . . . . .D.12 6.4. “Grandfathered” & Historic Identification Signs . . . . . .C.12 • Coverings, Eaves & Porch Roofs 6.5. Advertising and Other Signs . . . . . . . . . . . . . . .C.14 8.4. Exterior Walls and Insulation . . . . . . . . . . . . . .D.13 • Product Endorsement Signs • Siding, Clapboard & Gables • Temporary Sales Signs and Banners • Masonry Walls & Applied Coatings . . . . . . . . . .D.14 • Pedestrian Zone Advertising (“Sandwich Boards”) 8.5. Roofs and Rooflines . . . . . . . . . . . . . . . . . .D.15 • Historic, Directory and Address Signs • Shingles & Covering • Roof Pitch • Chimneys, Eaves & Parapets SECTION D 8.6. Residential Yards . . . . . . . . . . . . . . . . . . .D.16 • Landscape Features & Surfaces (& Parking) MAIN STREET CORRIDOR HISTORIC DESIGN REVIEW DISTRICT • Fences, Steps, Retaining Walls & ADA Ramps & (VOLUNTARY) RESIDENTIAL GUIDELINES 8.7. Commercial Adaptive-Use & Sign Placement . . . . . .D.17 8.8. New Residential Construction . . . . . . . . . . . . . .D.18 Intro. Conway’s Main St. Corridor Architecture & Environment • Compatible Placement, Construction & Materials Professional/Commercial Infill Along Main Street . . . .D.1 • Matching Scale and Form Conway’s Traditional Residential Overview . . . . . . . .D.2 • Use Contextual Style 8.9. New Residential Additions . . . . . . . . . . . . . . .D.19 CHAPTER 7. BASICS OF TRADITIONAL RESIDENTIAL BUILDINGS • Views from the Public Right-of-way 7.1. Residential Form vs. Style . . . . . . . . . . . . . . . .D.3 • Home Additions in Context • Residential Rooftop Additions TOC.2 Historic Design Review Districts: Community Appearance Guidelines - Conway, South Carolina GUIDELINES TABLE OF CONTENTS SECTION E page: SECTION F page: WACCAMAW RIVERFRONT DEMOLITION, RELOCATION AND STABILIZATION HISTORIC DESIGN REVIEW DISTRICT GUIDELINES CHAPTER 11. PROCESS OF CARING FOR BUILDINGS Intro. Waccamaw Riverfront District (WRD) Overview . . . . .E.1 11.1. Failure to Provide “Ordinary Maintenance” . . . . . . .F.1 11.2. Variances for Undue Hardship . . . . . . . . . . . . .F.2 CHAPTER 9. BASICS OF THE HISTORIC RIVERFRONT ENVIRONMENT 11.3. Criteria for Relocation . . . . . . . . . . . . . . . . .F.2 9.1. Character Areas of Conway’s Riverfront . . . . . . . . .E.2 11.4. Criteria for Demolition . . . . . . . . . . . . . . . . .F.3 A) “River-side of the Railroad” 11.5. Stabilization (“Mothballing”) of Structures . . . . . . .F.4 B) “Town-side of the Railroad” 9.2. Common Historic Warehouse & Storage Building Forms . .E.3 • Gable-end Shed and Pole Storage Barns REFERENCE AND APPENDICES R • Heavy Timber Post & Beam • “Fireproof,” Masonry, or “Mill Construction” APPENDIX I. – Glossary of Terms . . . . . . . . . . . . . . . . .REF.1 9.3. Waccamaw Riverfront Development Standards . . . . . .E.4 • Preservation of Viewsheds APPENDIX II. – Conway Unified Development Ordinance Items: • Public Amenities & the Boardwalk/Riverwalk • Community Appearance Board (Articles 14.1.1 &14.1.2) REF.5 • Infill, Parking & Multiple Structures Per Lot . . . . . .E.5 • Historic Design Review and • Setback from Curb Along Streets & Sidewalks Community Appearance Requirements (Article 14.1.3) . .REF.8 • Riverfront Buffer Areas: Recreation & Nature . . . . .E.6 • Site and Plan Submittals (Articles 14.1.3 & 14.1.4) . . . .REF.9 • Design Review Procedures for Applicants CHAPTER 10. WACCAMAW RIVERFRONT REHABILITATION & and Application Process (Article 14.1.5(A-D.1) . . . . .REF.9 ARCHITECTURAL DESIGN GUIDELINES APPENDIX III. - FORMS: 10.1. Riverfront Buidling Preservation . . . . . . . . . . . . .E.7 • Conway Certificate of Appropriateness: Application . . . .REF.10 • General Standards & Features • CAB Requirements for submissions . . . . . . . . . . . .REF.11 10.2. Riverfront Warehouse Openings . . . . . . . . . . . .E.8 • CBD Incentive Program & Application . . . . . . . . . .REF.13 • Entrances, Doors & Loading Doors • Temporary Business Event Sign Permit: Application . . . .REF.14 • Windows & Fenestration . . . . . . . . . . . . . . .E.9 • Conway Street Tree Requirements (COA Application) . . .REF.15 10.3. WRD Foundations, Piers and Crawlspaces . . . . . . .E.10 10.4. WRD Buildings’ Exterior Cladding . . . . . . . . . . .E.11 APPENDIX IV. – Routine Maintenance Resources • Siding & Clapboards (Historic VS. New) 1. Eight Steps to Complete a Preservation Project . . . . . .REF.16 10.5. WRD Roofs, Canopies and Roof Lines . . . . . . . . .E.12 2. National Park Service Preservation Briefs . . . . . . . . .REF.18 • Columns, Brackets & Eaves (incl. Sheds) 3. Getting Energy Efficiency from Older Buildings . . . . . .REF.19 • Industrial Roofing & Covering . . . . . . . . . . . .E.13 APPENDIX V. – Financial Incentives for Preservation Work • Roof Pitch & Curved Roofs 1. Federal Historic Rehabilitation Income Tax Credits . . . .REF.23 • Roof Monitors, Vents, Skylights & Chimneys 2. South Carolina State Historic Rehab Income Tax Credits . .REF.24 10.6. WRD Public Amenities and Features . . . . . . . . . .E.14 3. Horry County Tax Incentive & Historic District Benefits . . . . REF.25 • Landings, Patios & Property Connections (to Boardwalk) 4. Conway Property Tax Abatement & Local Incentives . . . .REF.27 • Railings & Private Fences Along Riverwalk • WRD Sign Standards & Area Lighting . . . . . . . .E.15 APPENDIX VI. - Hints for a Successful Historic District Business . . . .REF.28 • Trash, Dumpsters & WRD Public Furniture APPENDIX VII. – Additional Resources for Assistance . . . . . . . .REF.29 Historic Design Review Districts: Community Appearance Guidelines - Conway, South Carolina TOC.3 GUIDELINES TABLE OF CONTENTS NOTES: TOC.4 Historic Design Review Districts: Community Appearance Guidelines - Conway, South Carolina