Handbook of Research on Pathways and Opportunities Into the Business of Esports Sharon Andrews University of Houston-Clear Lake, USA Caroline M. Crawford University of Houston-Clear Lake, USA A volume in the Advances in E-Business Research (AEBR) Book Series Published in the United States of America by IGI Global Business Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue Hershey PA, USA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email protected] Web site: http://www.igi-global.com Copyright © 2021 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Names: Andrews, Sharon, 1957- editor. | Crawford, Caroline M., 1968- editor. Title: Handbook of research on pathways and opportunities into the business of eSports / Sharon Andrews and Caroline Crawford, editors. Description: Hershey, PA : Business Science Reference, 2021. | Includes bibliographical references. | Summary: “This book explains areas of specialization that intersect and align with eSports and why these are appropriate fields of specialization around eSports, how the fields are developing within the realm of eSports, and what research has already occurred (as well as what research opportunities and needs exist) as current gaps in practice, as well as future-leaning considerations”-- Provided by publisher. Identifiers: LCCN 2021017718 (print) | LCCN 2021017719 (ebook) | ISBN 9781799873006 (hardcover) | ISBN 9781799873020 (ebook) Subjects: LCSH: eSports (Contests) | eSports (Contests)--Research. | eSports (Contests)--Management. Classification: LCC GV1469.34.E86 P38 2021 (print) | LCC GV1469.34.E86 (ebook) | DDC 794.8--dc23 LC record available at https://lccn.loc.gov/2021017718 LC ebook record available at https://lccn.loc.gov/2021017719 This book is published in the IGI Global book series Advances in E-Business Research (AEBR) (ISSN: 1935-2700; eISSN: 1935-2719) British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the authors, but not necessarily of the publisher. For electronic access to this publication, please contact: [email protected]. Advances in E-Business Research (AEBR) Book Series In Lee Western Illinois University, USA ISSN:1935-2700 EISSN:1935-2719 Mission Technology has played a vital role in the emergence of e-business and its applications incorporate strategies. These processes have aided in the use of electronic transactions via telecommunications net- works for collaborating with business partners, buying and selling of goods and services, and customer service.  Research in this field continues to develop into a wide range of topics, including marketing, psychology, information systems, accounting, economics, and computer science.  The Advances in E-Business Research (AEBR) Book Series provides multidisciplinary references for researchers and practitioners in this area. Instructors, researchers, and professionals interested in the most up-to-date research on the concepts, issues, applications, and trends in the e-business field will find this collection, or individual books, extremely useful. This collection contains the highest qual- ity academic books that advance understanding of e-business and addresses the challenges faced by researchers and practitioners. Coverage • Social Network IGI Global is currently accepting manuscripts • Global e-business for publication within this series. To submit a pro- • Web advertising posal for a volume in this series, please contact our • E-Services Acquisition Editors at [email protected] • E-CRM or visit: http://www.igi-global.com/publish/. • E-business technology investment strategies • Electronic Communications • Economics of e-business • E-business strategies • Semantic Web The Advances in E-Business Research (AEBR) Book Series (ISSN 1935-2700) is published by IGI Global, 701 E. Chocolate Avenue, Hershey, PA 17033-1240, USA, www.igi-global.com. This series is composed of titles available for purchase individually; each title is edited to be contextually exclusive from any other title within the series. For pricing and ordering information please visit http://www.igi-global. com/book-series/advances-business-research/37144. Postmaster: Send all address changes to above address. Copyright © 2021 IGI Global. All rights, including translation in other languages reserved by the publisher. No part of this series may be reproduced or used in any form or by any means – graphics, electronic, or mechanical, including photocopying, recording, taping, or information and retrieval systems – without written permission from the publisher, except for non commercial, educational use, including classroom teaching purposes. The views expressed in this series are those of the authors, but not necessarily of IGI Global. Titles in this Series For a list of additional titles in this series, please visit: http://www.igi-global.com/book-series/advances-business-research/37144 Complex Systems and Sustainability in the Global Auditing, Consulting, and Credit Rating Agency Industries Michael I. C. 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Vincent/Lamar University, United States.............................................................................200 O’Reilly, Norm /University of Guelph, Canada................................................................................86 Otto, Richard F./East Stroudsburg University, USA.......................................................................239 Perreault, Gregory P./Appalachian State University, USA.............................................................303 Perreault, Mildred F./East Tennessee State University, USA.........................................................303 Polka, Walter S./Niagara University, USA......................................................................................270 Raimundo, Ricardo Gomes/IPAM The Marketing School, ISEC Lisboa, Portugal.......................321 Reavis, David /Texas A&M University, Texarkana, USA.................................................................179 Rosário, Albérico Travassos/GOVCOPP, IADE, Universidade Europeia, Portugal......................321 Savage, Noel /Fleming College, Canada............................................................................................86 VanAuken, Mark /East Stroudsburg University, USA....................................................................239 VanHusen, Monica J./Stafford County Public Schools, USA.........................................................270 Verschueren, Jos F./Vrije Universiteit Brussel, Belgium................................................................104 West, Christopher Adam/Lubbock Independent School District, United States............................200 Williams, Melissa A./University of Houston-Clear Lake, USA.................................................47,149  Table of Contents Preface...............................................................................................................................................xviii Section 1 Framing an Understanding of the Competitive World of eSports Chapter 1 eSports:HistoricalReview,CurrentState,andFutureChallenges........................................................1 Julien Bousquet, University of Quebec at Chicoutimi, Canada Myriam Ertz, University of Quebec at Chicoutimi, Canada Chapter 2 Barriers,Issues,andSimilaritiesAmongWomenineSportsandSimilarMixedGenderSports: AscertainingCommonGround.............................................................................................................25 Sharon K. Andrews, University of Houston-Clear Lake, USA Caroline M. Crawford, University of Houston-Clear Lake, USA Chapter 3 PwningNoobsforFunandProfit:eSportsandEntrepreneurship........................................................47 Timothy B. Michael, University of Houston-Clear Lake, USA Melissa A. Williams, University of Houston-Clear Lake, USA Chapter 4 WhatCompetitiveChessCanLearnFromeSports:PresentandFutureProspects..............................67 William M. Bart, University of Minnesota, USA Chapter 5 BurgeoningGrowthofeCyclingasaneSport......................................................................................86 Noel Savage, Fleming College, Canada Norm O’Reilly, University of Guelph, Canada    Chapter 6 SoccerEsportsinEurope:Brands,Partnerships,andBusinessOpportunitiesinProfessional Football...............................................................................................................................................104 Remco M. Beek, Rotterdam University of Applied Sciences, The Netherlands Jos F. Verschueren, Vrije Universiteit Brussel, Belgium Inge Derom, Vrije Universiteit Brussel, Belgium Section 2 Educational Consideration Surrounding eSports Chapter 7 Games,Gamification,andeSportsIntersectionsWithinDigitalandOnlineLearning......................128 Virginia L. Dickenson, eLumenata, USA Chapter 8 ImpactofeSportsUponHigherEducationFromaFacultyPerspective:Transformational PathwaysandOpportunities................................................................................................................149 Sharon K. Andrews, University of Houston-Clear Lake, USA Timothy B. Michael, University of Houston-Clear Lake, USA Melissa A. Williams, University of Houston-Clear Lake, USA Lisa L. Lacher, University of Houston-Clear Lake, USA Caroline M. Crawford, University of Houston-Clear Lake, USA Chapter 9 RecruitingFacultyforEsportsProgramsinAcademia......................................................................179 David Reavis, Texas A&M University, Texarkana, USA Chapter 10 GameChangers:BusinessandResearchOpportunitiesinK-12eSports...........................................200 Christopher Adam West, Lubbock Independent School District, United States J. Vincent Nix, Lamar University, United States Krystal M Hinerman, Lamar University, United States Chapter 11 ArtEducationineSports:HowtoIncorporateAestheticsIntotheeSportMarketingCurriculum....222 Jhih-yin Diane Lee, University of Georgia, USA Wen-hao Winston Chou, University of Georgia, USA Chapter 12 ESportsUDigitalWarriorCamp:CreatinganEsports-BasedCulturallyRelevantComputing LivingLearningCamp........................................................................................................................239 Jason Alphonso Engerman, East Stroudsburg University, USA Richard F. Otto, East Stroudsburg University, USA Mark VanAuken, East Stroudsburg University, USA