H M ANDBOOK OF ANAGEMENT AND B S EHAVIOURAL CIENCE VOL.-VII H M ANDBOOK OF ANAGEMENT AND B S EHAVIOURAL CIENCE VOL.-VII Edited by Dr. Sunil Kumar Dr. Shyam Lata Juyal Dr. Prashant P. Deshpande Dr. Rupali Kumar WISDOM PUBLICATIONS, DELHI Disclaimer The content and context of the articles are written by the authors. Although every care has been taken to avoid errors and omissions, this compendium is being published on the condition and understanding that the information given in this book is merely for reference and must not be taken having authority of or binding in any way on the author(s) editors, or publisher. Copyright © 2012, Editors ISBN : 978-93-81505-37-3 Wisdom Publications C-14, D.S.I.D.C. Work Centre Jhilmil Colony, Shahdara, Delhi - 110095 Ph. : 8860099797, 9891185157, 9871355989 Printed at New Offset Press, Delhi-110002 Type Setting: Sai Graphic Art, Delhi All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopying, recording or any information storage or retrieval system, without prior permission in writing from the publisher. M E D ASSAGE FROM XECUTIVE IRECTOR Welcome to all the Students, Research Scholars and Academicians who took part in SMBS’s 4th International Conference of Management and Behavioral Sciences Our dedicated team of professionals, staff and student are committed to enrich the quality of your research articles to ensure the success of the conference. In collaboration with the Faculty members from Indian and abroad, we have organized 4 innovative and responsive conferences at SMBS to promote academic research and to support students/researchers and faculty members in learning through knowledge sharing, transition, Innovation. This is being reflected through the variety of research papers. Last year over 600 research scholars and faculty members took advantage of 4 Academic conferences held in Jodhpur, Haridwar and New Delhi. I would like to congratulate and say thanks to Mr. D.R. Prajapati, Prof. Shyam Lata Juyal, Dr. Rupali Kumar, Prof. Prashant P. Deshpanday, Mr. Vijay Singh Rawat, Mr. Atul Garg and Ms. Sneha Dhanadiya for their efforts to make this event a success. My sincere thanks go to all our review board members and editors. Good luck to all with your research, studies, and teaching. I look forward to seeing you with more research papers in coming conferences of SMBS. Dr. S. Kumar Executive Director SMBS PREFACE The behavioral science approach to management has evolved since its appearanceshortly after the Second World War, over the intervening sixty years, from the earlywork of B.F. Skinner, Maslow and McGregor to a myriad of applications, consciousor otherwise, in a great variety of employment environments. It remains relevantbecause it deals with human emotions, achievements and satisfaction, and theseelements will always dictate the productivity and outcome of an organization solong as that organization continues to employ people. Douglas McGregor andAbraham Maslow dedicated their lives to the understanding of human behavior andits application in organizational management. A large number of other psychologists, engagement theorists and sociologists have taken the behavioral approach. The behavioural science approach is concerned with the social and psychological aspects of human behaviour in organisation. Many of the conclusions of the How throne studies were reaffirmed by the subsequent research studies, but certainideas were extended and others highlighted by the behavourial scientists. The behavioural scientists have shown how human beings bring to their task aspects of behaviour, which the effective manager should profitably understand. After all, it is individuals and groups with which a manager is concerned and while organisational roles are designed to accomplish group purposes, people must fill these roles. Thus, the behavioural sciences have provided managers with a more systematicunderstanding of one of the most critical factors in the process of management—the human element. Insights evolving from that understanding have been used todesign work situations that encourage increased productivity. It has enabled organisations to formulate programmes to more efficiently train workers andmanagers, and it has effects in numerous other areas of practical significance. This book includes current research work in the field of Management and BehaviouralScience. In present scenario there is a need to look after the behavioral scienceapproach to management. With this objective in mind 5th International Conferenceon Management and Behavioural Science (ICMBS-5) was conducted in Haridwar, UK (India) on 23rdand 24thJune 2012, which was organized by the Society ofManagement and Behavioural Science(SMBS). The selected papers are publishedin this book. This book makes an attempt to provide a thorough knowledge of currentresearch in the field of management and Behavioural sciences. CONTANTS Message from Director..........................................................................................v Preface .............................................................................................................. vii 1. Employee Engagement as a Predictor of OCB: A Study of Indian IT Sector..1 Aakanksha Kataria; Dr. Pooja Garg; Dr. Renu Rastogi 2. Drawing Knowledge for Modeling Consumer Churn in E-business: An Empirical Analysis...............................................................................19 Nidhi Joshi; Siddharth Upadhyaya; Nitish Ghune 3. Effect of FIIS on Indian Capital Market (from F.Y.2005-06 to F.Y.2011-12): A Case Study ............................................................................................30 Abhilasha Singh; Rahul Dayal 4. IT Demand Management Scenario in the Market & Derived Model ............44 Anand Bajpai 5. An Empirical Study on Motivational Factor to Analyze the Employee Satisfaction for an Effective Organization in India....................................51 Anjali Rai 6. Impact of Leadership and Emotional Intelligence on Performance Management.............................................................................................65 Ms. Ankur Lal 7. Corporate Ethics: Adhering to a Set of Rules or Nurturing Trust as an Intrin- sic Part of an Organizational Culture........................................................81 Dr. Annu Jai 8. Occupational Stress in Organisations: A Comparative Study between Male and Female Private Sector Employees in Guwahati City ...........................90 Arpita Sharma Nath; Bidisha Lahkar Das; Deepjyoti Chakraborty 9. Organisational Learning in Indian Organisations: An Empirical Overview 98 Aruna B. Bhat; Santosh Rangnekar; Mukesh Kumar Barua 10. Conflict and Youth in Kashmir: A Sociological Study — Health Consequences of Conflict with Special focus on Youth in Kashmir..........109 11. Impact of Supervisionand Reward Satisfaction on Career Management of employee: An Empirical Study................................................................120 Bhajan Lal Kardam; Santosh Rangnekar; Umesh Kumar Bamel (x) Handbook of Management and Behavioural Science [Vol-7] 12. Human Resource Accounting: Measurement of Human Resource Cost and Value .......................................................................................130 Bhawna Chandani; DS Chundawat 13. Awareness of Right to Information Act among the Students of Bachelor in Business Administration in Gauhati Commerce College..........................145 Bidisha Lahkar Das; Arpita Sharma Nath; Deepjyoti Chakraborty 14. Flexible Human Resource Management from the Perspective of Enterprise Culture..................................................................................151 Chandana G Upadhyaya; Smitha G R 15. The Need for Grief Counseling in Organ Donation Network .....................158 Mrs. Chandni Srinivasan 16. Foreign Direct Investment and Regional Development in India...............165 Mr. Debabrata Sutradhar 17. An Empirical Study on Business Law and Business Education ................177 Deepali Rani Sahoo 18. Determinants of Brand Preference of Consumers towards Passenger Cars185 Dr. K.N. Ushadevi 19. Coping Assessment Phobia for Success in College Education ..................196 Dr. N. George Mathew; Riyad Mahmoud Mohammad Ehmaid; Amjad Ahmad Abdul Qayum 20. Role of Tribal Communities in the promotion of Medical Tourism: A Case study of Uttarakhand ..................................................................204 Mr. Gaurav Garg; Mr. Dinesh Kumar Karush 21. A Conceptual Study of Total Quality Management ..................................217 Hari Lal Bhaskar 22. Tracing the Trend and Security Issues of Internet Banking in India........232 Ms. Jyoti Paul; Mr. Kumar Gaurav 23. Interactive Banking-Technology driven Retail Business for Indian Public Sector Banks.....................................................................244 Ms. Mamta Chawla; Ms. Anu Singhal 24. Rural Buyers’ Behavior and Marketing of “FMCG Products”....................258 Mr. Kush Kr. Patwa; Mr. Love Kumar Patwa 25. Retail Marketing: An Analysis on Indore Market....................................272 Dr. Mamta Vyas 26. Impact of Yoga on Adjustment Level in Old Age Male..............................287 Meetu Singh Contents (xi) 27. How Worthy is my Job? A Study of Educational Administrators Occupational Efficacy and Job Value ......................................................294 Mudasir Basu 28. Teaching Competence and Personality Profile: A study of Primary and Secondary Teachers................................................................................309 Nuzhat Basu 29. Climate Perception and Student Outcome: A Correlational Study...........317 Sameena Basu 30. Quality of Primary Education in Assam and the Development of English Language Proficiency of Underprivileged Children ..................................328 Pallabi Das; Dr. Gurudas Das 31. Comprehensive Study of Factors Leading to Stress and its Impact on Employees with Special Reference to 5 Star Hotels ................................342 Ms. Preeti Raj; Mr. Kamlesh Harbola 32. Prime Time For Socially Responsible & Sustainable Business Education 350 Pushpa Shetty 33. Impact of Cartoon Programs on Child Psychology...................................362 Dr. Rachana Gangwar; Vishal Sharma 34. Innovative Strategies for Attrition Management: A Special Case of Female Employees HI-Attrition Ratio in the Industry .........................................369 Mrs. Rama Goel 35. Work-Life Balance: The Theoretical Framework ......................................382 Ms. Reena Shah 36. Intervention of Information Technology in Molecular Marketing: An Analysis of FMCG Products................................................................392 Mr. Roshan Yadav; Mr. Jatin Dua; Mr. Mohammad Kashif ; Mr. Utkarsh Goel; Dr. Abhishek Vaish 37. Performance Measurement of Indian E-Commerce Websites ...................405 Mr. Saurabh Kumar Gupta; Mr. Ankit Kumar; Mr. Achal Kumar Rathore; Mr. Prakhar Swaroop; Dr. Vijayshree Tiwari; Mr. Saurabh Mishra 38. Women in Slums: A Sociological Study in Jammu City ...........................421 Ms. Shakun Sharma 39. Basel-III and the Requirement for Capital Inclusion: A Case of India.......430 Mr. Shashank Bansal; Ms. Arnima Srivastava; Mr.Anil Kumar; Ms. Manupriya Raheja; Dr. Vijay Kumar Chaurasiya; Dr. Santanu Das 40. Capital Budgeting in Singareni Colleries Company Limited.....................444 Y Shilpa (xii) Handbook of Management and Behavioural Science [Vol-7] 41. Stress: An Unavoidable Condition Affecting Work and Behaviour of Employees..............................................................................................454 Mrs. Shilpee Adhikari 42. The Impact of Social Networking Sites on Purchase Behavior: A Case of Apparel Retailers in India.......................................................................462 Mr. Shiv Kumar M. Belli 43. Internet and Phone Banking in India: Its Impacts and Structure.............476 Sonali Singh; Minali Deswal 44. Organizational Climate and Organizational Citizenship Behaviour among Mining Company Employees...................................................................489 Ms. Sonam J Gondlekar 45. Regional Variations in Women Autonomy: An India Scenario..................502 Ms. Sunil Kumari 46. MBA at the Threshold: Management Education Challenges & Threats in Future ....................................................................................................509 Prof. Tilottama Singh 47. Suicide Prevention: An Urgent Need ......................................................518 Dr. Sunita Rani 48. Is Micro-credit Really a Catalyst for Women Empowerment? An In-Depth Study of Women SHGs of Block Bhalwal (J&K, India) ..............................524 Ms. Varsha Kapoor 49. Problems of the Aged among Goans in Mumbai.......................................535 Dr. Vatika Sibal 50. Process Recording is Essential Part of Micro and Macro Level Field Work Practice & Communication.....................................................................551 Dr. Veena Dwivedi 51. Understanding Inflation and the need for Reforms in International Monetary System: An Indian Perspective................................................558 K J Yasser Arafath 52. An Empirical Study on the Effect of Age and of Gender of Children on the Pester Power that they Engage in, in Modern Retail Formats..................573 Pallavi K. Mhatre 53. Dynamic Promotional Resource Allocation for Multi-Products in a Segmented Market..................................................................................585 Prerna Manik; Anshu Gupta; P. C. Jha 54. Single-Source, Multiple-Destination, Multi-item EOQ Model with Price Discount Incorporating Partial/Full Truckload Policy.............................603 Sandhya Makkar; Nidhi Bhayana; P. C. Jha Contents (xiii) 55. Optimal Advertisement Planning for a Product incorporating Segment Specific and Spectrum Effect of Different Medias...................................619 Sugandha Aggarwal; Remica Aggarwal; P C Jha 56. Advance Trends and Training Methods ...................................................635 Mr. Vaibhav Verma; Mr. Sumit Pant; Mr. Manish Malhotra; Mr. Suprabhat Mandal; Mr. Tom Thomas 57. Shortage of Skilled Professional in Hotel Industry ..................................649 Mr. Vaibhav Verma; Mr. Sumit Pant; Mr. Manish Malhotra; Mr. Suprabhat Mandal; Mr. Tom Thomas 58. Business Ethics in Small Organization: An Overview of Key Issues .........660 Palvinder Kaur Sidhu 59. Analysis of Rational Behavior of Investors in Haryana ............................671 Ms. Parul Mittal 60. Managing Knowledge Workers for Higher Productivity in the Globalized Era ........................................................................................684 Dr. Prashant P. Deshpande 61. Financial Inclusion Initiatives of Private Sector Banks in Palakkad District of Kerala....................................................................................690 Dr. K.M.George 62. Cultural Influence on Consumer Behavior...............................................700 Mrs. Kalyani Chaudhary 63. Coca-Cola India’s Corporate Social Responsibility Strategy.....................709 Mrs. Kavita Thakur 64. Management of Elementary Education Through Communitisation in Tseminyu Block of Nagaland...................................................................723 Dr. Kaushal Kumar Jha; Samsam Kez Rengma 65. “Does Psychological Climate Predict Performance of Professors in Educational Institutions?”A Study on Private Professional Educational Institutions in India ...............................................................................732 MansiRastogi; RohitBansal 66. Problems and Prospect of Agriculture Marketing in Assam: A Case Study in Sivasagar and Dibrugarh District of Assam .............................................743 Romen Kalita; Purbashree Hazarika; Bishnupriya Hazarika 67. A Review of Research on Better Marital Adjustment...............................754 Mr. G Satya Narayana Goud 68. A Conceptual Framework for Studying Consumer Product Return Intention ....................................................................................758 Saumya Dixit; AnurikaVaish; Nikki Shreshtha; Bhuwanesh Man Rajbhandari; Fiza Khan; Tapas Giri