Handbook for Academic Authors Whether you are a faculty member, a librarian, an independ- ent scholar, the junior member of a research team, or a writer outside academia, Handbook for Academic Authors will help you select the right publisher, submit a winning proposal, negotiate a favorable contract, and work with your editor to ensure your research reaches the largest possible audience. The book provides advice on writing for different audiences and managing the mechanics of authorship, including manu- script preparation, acquiring illustrations, proofreading, and indexing. To address the major changes in scholarly publish- ing over the last decade, the sixth edition has been revised and updated to include discussions about open access and digital publishing, the use of social media as a marketing tool, changes within academia, and concerns of new entrants into academia. Written in a personalized, accessible style, Handbook for Academic Authors offers sound advice and encouragement to a wide range of aspiring academic authors. Beth Luey is the founding director emerita of the Scholarly Publishing Program at Arizona State University. She has more than thirty years’ experience working in scholarly edit- ing and publishing, having edited books for many university presses and textbook publishers and conducted publishing workshops for doctoral students and faculty members across numerous college campuses. In addition to Handbook for Academic Authors, now in its sixth edition, Luey is the author of Expanding the American Mind: Books and the Popularization of Knowledge and Revising Your Dissertation: Advice from Leading Editors. Published online by Cambridge University Press Published online by Cambridge University Press Handbook for Academic Authors Sixth Edition BETH LUEY Published online by Cambridge University Press University Printing House, Cambridge cb2 8bs, United Kingdom One Liberty Plaza, 20th Floor, New York, ny 10006, USA 477 Williamstown Road, Port Melbourne, vic 3207, Australia 314–321, 3rd Floor, Plot 3, Splendor Forum, Jasola District Centre, New Delhi – 110025, India 103 Penang Road, #05–06/07, Visioncrest Commercial, Singapore 238467 Cambridge University Press is part of the University of Cambridge. It furthers the University’s mission by disseminating knowledge in the pursuit of education, learning, and research at the highest international levels of excellence. www.cambridge.org Information on this title: www.cambridge.org/9781316513262 doi: 10.1017/9781009063876 © Cambridge University Press 1987, 1990, 1995, 2002, 2010 © Beth Luey 2022 This publication is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. First published 1987 Second edition 1990 Reprinted 1991, 1992, 1994 Third edition 1995 Reprinted 1996, 1997, 1999 Fourth edition 2002 Reprinted 2003, 2004, 2005, 2006, 2007, 2009 Fifth edition 2010 Reprinted 2012 Sixth edition 2022 A catalogue record for this publication is available from the British Library. Library of Congress Cataloging-in-Publication Data names: Luey, Beth, author. title: Handbook for academic authors / Beth Luey. description: Sixth edition. | New York, NY : Cambridge University Press, 2022. | Includes bibliographical references and index. identifiers: lccn 2021046575 (print) | lccn 2021046576 (ebook) | isbn 9781316513262 (hardback) | isbn 9781009073356 (paperback) | isbn 9781009063876 (ebook) subjects: lcsh: Authorship. | Authors and publishers. | Academic writing – Handbooks, manuals, etc. classification: lcc PN146 .L84 2022 (print) | lcc PN146 (ebook) | ddc 808/.02–dc23/eng/20211028 lc record available at https://lccn.loc.gov/2021046575 lc ebook record available at https://lccn.loc.gov/2021046576 isbn 978-1-316-51326-2 Hardback isbn 978-1-009-07335-6 Paperback Cambridge University Press has no responsibility for the persistence or accuracy of URLs for external or third-party internet websites referred to in this publication and does not guarantee that any content on such websites is, or will remain, accurate or appropriate. Published online by Cambridge University Press For Mike, Nora, and Matt Published online by Cambridge University Press Published online by Cambridge University Press Contents Preface page xi 1 Being an Author 1 Understanding Each Other 3 How to Use This Book 4 The Author’s Bookshelf 6 The Publishing Partnership 7 2 Journal Articles 11 Who Is an Author? 12 Writing Well 14 Selecting a Journal 18 Some Things to Avoid 22 Submitting Your Manuscript 23 Peer Review 25 Good News and Bad 29 Revising Oral Presentations 30 Money 33 Book Reviews 36 3 Revising a Dissertation 38 Purpose and Audience 39 Revising 42 Journal Articles 47 A Word of Encouragement 49 4 Finding a Publisher for a Scholarly Book 51 Types of Book Publishers 51 When Are You Ready? 61 How Long Is Too Long? 62 Choosing a Publisher 63 Writing a Prospectus 64 Submitting Your Manuscript 70 Peer Reviews 71 vii Published online by Cambridge University Press Contents Getting a Prompt Decision 74 The Letter 74 5 Working with Your Publisher 77 The Contract 77 Subventions 99 Seeking Grants 102 Working with an Editor 104 Manuscript to Bound Book 108 The Ad in The New York Times 109 After Publication 113 6 Multiauthor Books and Anthologies 115 Collections of Original Essays 115 Anthologies and Readers 126 7 Finding a Publisher for a College Textbook 131 College Textbooks 132 Choosing a Publisher 134 8 Working with Your Textbook Publisher 146 Writing a Textbook 146 Reviews and Rewriting 150 Working with Your Editors 155 Supplementary Materials 157 Marketing 159 Revised Editions 159 9 Books for General Readers 163 Economic Realism 164 Finding a Literary Agent 165 Writing for General Readers 167 Finding a Publisher for a Trade Book 179 Editing and Design 181 Marketing 184 Are You Ready for This? 186 10 The Mechanics of Authorship 188 Preparing a Manuscript for Submission 188 Camera-Ready Copy and Electronic Page Makeup 192 Preparing Revised Editions 195 Illustrations 196 Permissions 204 Proofreading 208 Indexing 211 11 Costs and Prices 215 Costs 215 Prices 225 viii Published online by Cambridge University Press Contents Why Prices Vary 230 Subtracting Paper and Ink 233 Paperback and Reprint Editions 235 Textbooks 238 Trade Books 239 Financial Partnership 242 12 Being a Digital Author 244 Digital Authorship 245 Digital Publication 251 Working with a Digital Publisher 255 Evaluation and Funding 256 Money 258 Marketing and Maintenance 259 Afterword 262 Bibliography 263 Index 275 ix Published online by Cambridge University Press Published online by Cambridge University Press