Newton Lee E ditor Google It Total Information Awareness Google It Newton Lee Editor Google It Total Information Awareness 123 Editor Newton Lee NewtonLeeLaboratories,LLC,Institutefor Education, ResearchandScholarships WoodburyUniversity Schoolof Media, Culture andDesign Burbank,CA USA Thisbookisanindependentpublicationandisnotaffiliatedwith,norhasitbeenauthorized, sponsored, or otherwise approved by any governments or organizations including Google. References to various copyrighted trademarks, characters, marks and registered marks may appear in this book. References to various Google copyrighted trademarks, servicemarks, marksandregisteredmarksownedbyGoogleand/oritssusidiariesmayappearinthisbook. Ratherthanuseatrademarksymbolwitheveryoccurrenceofatrademarkedname,logo,or image, this book uses the names, logos, and images only in an editorial fashion with no intentionof infringement of the trademark. ISBN978-1-4939-6413-0 ISBN978-1-4939-6415-4 (eBook) DOI 10.1007/978-1-4939-6415-4 LibraryofCongressControlNumber:2016946312 ©SpringerScience+BusinessMediaNewYork2016 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpart of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission orinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilar methodologynowknownorhereafterdeveloped. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publicationdoesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfrom therelevantprotectivelawsandregulationsandthereforefreeforgeneraluse. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authorsortheeditorsgiveawarranty,expressorimplied,withrespecttothematerialcontainedhereinor foranyerrorsoromissionsthatmayhavebeenmade. Printedonacid-freepaper ThisSpringerimprintispublishedbySpringerNature TheregisteredcompanyisSpringerScience+BusinessMediaLLCNewYork To peace, love, and freedom Acknowledgements TheresearcheffortforGoogleItwaspartiallysupportedbyaWoodburyUniversity faculty development grant and adjunct faculty micro grant. Google It (Soundtrack) is a companion music album that features all the songs mentioned in the book. I would like to thank Roger Hodgson (Supertramp) for his permission to include “The Logical Song” in the album, and also to thank the amazing international musicians and administrators involved in the companion music album: René Baños, Jake Coco, Keith Cooper, Brody Dolyniuk, Stefanie Field, Linda Gianotti, Poney Gross, Chris Hathcock, Seyfulla Mustafayev, Patrick Printz, Athena Reich, Shakti Shivaya, Pete Stark, and Princess X. Track listing: 1. “The Logical Song” written and performed by Roger Hodgson (Supertramp), USA 2. “Another Brick in the Wall, Pt 2” performed by Bizimkiler, copyright by ANS TV, Azerbaijan Republic 3. “Hotel California” performed by Vocal Sampling, Cuba 4. “In the Year 2525” performed by Pete Stark, Australia 5. “Time” performed by Brody Dolyniuk, USA 6. “Losing My Religion” performed by The Reticent (Chris Hathcock), USA 7. “With a Little Help from My Friends” performed by Adam Christopher, Tay Watts, Corey Gray, and Jake Coco, USA 8. “Free” performed by Princess X, USA vii viii Acknowledgements A Word From Roger Hodgson: “The Logical Song was born from my questions about what really matters in life. Throughoutchildhoodwearetaughtallthesewaystobeandyetwearerarelytold anything about our true self. We are taught how to function outwardly, but not guided to who we are inwardly. We go from the innocence and wonder of child- hood to the confusion of adolescence that often ends in the cynicism and disillu- sionmentofadulthood.InTheLogicalSong,theburningquestionthatcamedown toitsrawestplacewas‘pleasetellmewhoIam.’Ithinkinthesemoderntimes,the more complex life becomes, this eternal question becomes ever louder—which is why the song continues to strike such a deep chord in people around the world.” About the Book FromGooglesearchtoself-drivingcarstohumanlongevity,isAlphabetcreatinga neotericGardenofEdenorBentham’sPanopticon?WillKingSolomon’schallenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in thisbook,whichexplorestheimpactofinformationawarenessonhumanitystarting fromtheBookofGenesistotheRoyalLibraryofAlexandriainthe3rdcenturyBC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. The truth is out there; we just need to know how to Google it! Contributors Dennis Anderson, Ph.D., St. Francis College Penelope Beery, Ed.D., Knowledge Building in Action Dirk Bruere, the Transhumanist Party Frank Buddenbrock, Google AdWords Certified Specialist Lincoln Cannon, Mormon Transhumanist Association John Cassel, Wolfram Research Nicole Ciomek, Radiant PPC Tina Courtney, Evolve Inc. Andrew Donaldson, Bolder Super School Robert Epstein, Ph.D., American Institute for Behavioral Research and Technology Dennis Gamayunov, Ph.D., Lomonosov Moscow State University Barret Havens, MLIS, Woodbury University ix x AbouttheBook David J. Kelley, Microsoft MVP and Futurist Christoph Lahtz, Ph.D., Medical Researcher and Transhumanist Newton Lee, Institute for Education Research & Scholarship and Woodbury University School of Media Culture & Design Sandra Lund-Diaz, M.Ed., Knowledge Building in Action Trond Lyngbø, Search Planet AS AylinManduric,UniversityofTorontoandCenterfortheStudyofthePresidency and Congress Darren Manners, Sycomtech Mireia Montane, Ph.D., Knowledge Building in Action Robert Niewiadomski, Educator Frances Eames Noland, University of Oxford Emily Peed, Institute for Education, Research, and Scholarships Jennifer Rosenfeld, Woodbury University Cyrus Shahabi, Ph.D., University of Southern California Tiana Sinclair, Futurist Zach Tolan, the Polymathic Prodigy Institute NatashaVita-More,Ph.D.,Humanity+andUniversityofAdvancing Technology Mikhail Voronov, Lomonosov Moscow State University Lewis Watson, Marshall Fundamental School Nyagoslav Zhekov, Whitespark Inc. Contents Part I The Gordian Knot 1 To Google or Not to Google... .... .... .... .... .... ..... .... 3 Newton Lee 1.1 A Brief History of Time: From Research to Product ..... .... 3 1.2 Form Follows Function... .... .... .... .... .... ..... .... 5 1.3 Google Doodles ... ..... .... .... .... .... .... ..... .... 6 1.4 I’m Feeling Lucky . ..... .... .... .... .... .... ..... .... 9 1.5 Have Fun and Keep Googling . .... .... .... .... ..... .... 12 1.6 Gatekeeper of Information .... .... .... .... .... ..... .... 14 1.7 Censorship of Information .... .... .... .... .... ..... .... 17 1.8 Information Warfare and Connecting the Dots. .... ..... .... 18 1.9 Information Silos and Prison of Ideas.... .... .... ..... .... 21 1.10 Knowledge of Good and Evil.. .... .... .... .... ..... .... 22 1.11 Google’s Mantra: Don’t Be Evil.... .... .... .... ..... .... 25 1.12 Google for Education.... .... .... .... .... .... ..... .... 28 1.13 The Closing of the American Mind . .... .... .... ..... .... 29 1.14 The Opening of the American Mind. .... .... .... ..... .... 32 1.15 Internet Revolution and Collective Consciousness .. ..... .... 34 1.16 Alphabet Slogan: Do the Right Thing ... .... .... ..... .... 36 1.17 Philanthropy.. .... ..... .... .... .... .... .... ..... .... 37 1.18 Moon Landing and a Little Help from My Friends.. ..... .... 37 1.19 Faith in God and Trust in Google... .... .... .... ..... .... 41 References. .... .... .... ..... .... .... .... .... .... ..... .... 43 2 Google My Religion: Unraveling the Gordian Knot of Religious, Moral, and Political Entanglement.. .... .... .... .... ..... .... 53 Newton Lee 2.1 Book of Genesis and Theory of Relativity.... .... ..... .... 53 2.2 Information War and the Blame Game... .... .... ..... .... 57 2.3 Infinite Diversity in Infinite Combinations .... .... ..... .... 58 2.4 Questioning One’s Religion ... .... .... .... .... ..... .... 61 xi