Praise for Google Analytics™ Integrations “Integrations are among the most important value-adds that Google Analytics provides, making it possible to combine both pre-visit and visit data to paint a complete end-to-end picture of a visi- tor’s journey through a business. Integrations provide several kinds of important insights/analysis, ranging from deep insights into what ads lead to high quality traffi c (e.g., AdWords integration) to how to better monetize your content (e.g., AdSense integration). Daniel is one of the best people to educate folks on the value and power of these integrations. I have known Daniel for several years, and he is easily among the most knowledgeable people I know when it comes to Analytics. He has worked closely with several businesses and publishers and helped them succeed, and it is great to get these deep insights directly from him.” —Sagnik Nandy, Distinguished Engineer, Google Analytics “Daniel’s insightful recommendations on how to make digital analytics more actionable via integration are well researched and tightly presented in this wonderful book. This is a must-read for analytics users and marketers!” —Babak Pahlavan, Director of Product Management, Google Analytics “A key benefi t of Google Analytics is the deep integration with other Google products. Daniel does a great job of describing why the integrations are important, how to set them up, and how to actually use them.” —Justin Cutroni, Analytics Evangelist, Google Analytics “Delivering on the promise of big data requires not just capturing massive amounts of data in individual silos, but also an incredible ability to integrate the aforementioned silos to let real insights transform businesses. Daniel’s new book outlines specifi c strategies to accomplish this lofty goal for your digital data!” —Avinash Kaushik, Author,Web Analytics 2.0 and Web Analytics: An Hour A Day Google Analytics™ Integrations Google Analyytics™ Integrations Daniel Waisberg Google Analytics™ Integrations Published by John Wiley & Sons, Inc. 10475 Crosspoint Boulevard Indianapolis, IN 46256 www.wiley.com Copyright © 2015 by John Wiley & Sons, Inc., Indianapolis, Indiana Published simultaneously in Canada ISBN: 978-1-119-05306-4 ISBN: 978-1-119-05313-2 (ebk) ISBN: 978-1-119-05325-5 (ebk) Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. 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If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com. Library of Congress Control Number: 2015936338 Trademarks:Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affi liates, in the United States and other countries, and may not be used without written permission. Google Analytics is a trademark of Google, Inc. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book. To my parents, Sinai and Sonia, who have always been a superb example to follow.