New Media Trends winter 2013 OutcomH i g Hee r T H isn k i n g The Magazine of chrisTian leadership alliance The Mobile revoluTion It’s one shift you can’t afford to miss! online connecTions Being a conduit for life change online virTually everywhere Deeper engagement in an instant world Multiply! Francis Chan on the call to discipleship OC_Winter-2013.indb 1 11/20/2013 9:43:04 AM Your passion is ministry. So is ours. All 12,000 of us. EVANGELICAL CHRISTIAN CREDIT UNION • Church Loans • Banking Services for Ministries and Missionaries We are the people and organizations who bank with ECCU. Our mission is to fuel Christ-centered ministry worldwide. How can we fuel your ministry? To get started, check out these resources: • Truths about Tithers (webinar) • Purchasing and Financing Existing Facilities Today (white paper) • Funding Your Vision (webinar series) Visit www.eccu.org/resources for these resources and more. OC_Winter-2013.indb 2 11/20/2013 9:43:06 AM Outcomes WINTER 2013 Vol. 37, N0. 4 New Media Trends DEPARTMENTS 6 Talking Leadership Multiply! Interview by Tami Heim | Francis Chan on the call to discipleship 8 First Person Online Connections By Dana Byers | Being a conduit for life change online 10 NewNow&Next The Future of Giving Interview by Laura Leonard | Pearlina Simmons says advances in technology open up new ways to engage donors. 12 MEgAByTES AND 35 Emerging Trends MAgNIFyINg MESSIAh Perpetually Connected Exploring Jews for Jesus’ new media initiatives By Gordon Marcy | Digital technology is changing how we all do ministry. By Arielle Rothbard BiBlically Speaking 36 Raising the Bar 16 Technology on MiSSion Mastering Social Media By John Edmiston | Spreading the fragrance of Christ By Jason Caston | Multiply ministry impact through social networks WhaT WorkS: Five Q 38 Culture Care 18 CONTENT STRATEgy Marketing and Technology Collide Five questions you must ask (and answer) By Diana Marsh | Why both are critical to your ministry’s future By Georgia Joseph 24 ThE POwER OF VIDEO 40 Empowering People What’s your video strategy? Content is King By Mike and Kristin Sukraw By Shane Norman | Applying the power of content marketing 26 ONLINE FOR LIFE 42 Interior Remodel using technology to win the battle against abortion Investments that Matter By Brian Fisher and Tim Kachuriak By Greg Murtha | The story of Ray Gary and iDonate 28 ThE MOBILE REVOLuTION 44 Sources & Resources It’s one shift you can’t afford to miss! Book Discussion: Ministry in By Dave Raley the Digital Age 30 ONLINE gIVINg Interview by W. Scott Brown | Dr. David Bourgeois on strategies It’s worse than you think … and best practices in a post-website world By Brad Davies 54 Thought Leader 32 ThE ART OF ONLINE Virtually Everywhere DEVELOPMENT By Jim Finwick | Deeper engagement in an instant world Being strategic about online giving cover photo • Kevin von Qualen By Guy Richards Winter2013 Outcomes 3 OC_Winter-2013.indb 3 11/20/2013 9:43:21 AM INSIDE/OuTCOMES By W. Scott Brown Outcomes Our unique Moment i I love books, particularly antique books. Recently I read a wonderful older PUbliSHEr christian leadership alliance book, John Wesley’s Awakening, an inspiring little volume by James Richard Joy. EdiTOr iN CHiEf W. Scott Brown dESigNEr elizabeth Krogwold (The Methodist Book Concern, 1937) SPECial PrOjECTS Suzy West Of-course an antique book is an odd starting point for an Outcomes edition on advErTiSiNg SalES Julie Gladney New Media Trends, but I mention that particular book for a reason. I have always his Name Is COPy EdiTOr Brenda J. Hansen admired the zeal that John and Charles Wesley had for spreading the gospel, and PrOdUCTiON Ryan Jones, his Resume learning from my for doing good works to help the poor and needy in the name of Christ. They were Jones publishing inc. favorite leader. among the ground breaking forbears to the type of work that CLA member minis- By Gordon MacDonald tries carry forward today. ChristianLeadershipAlliance. The Wesley brothers were methodical in their approach to evangelizing the Eng- org/Resume land of their day, and beyond. They, along with a wide array of other past Christian leaders, have gifted us with a great heritage of strategic outreach. Today we are afford- ed an unparalleled opportunity to advance the kingdom work that Christian leaders PrESidENT/CEO Tami Heim like the Wesley’s started. We can share Christ’s love through a myriad of New Media vP, COMMUNiCaTiONS/ technologies that surpass anything that leaders of yesteryear could have imagined. lifElONg lEarNiNg W. Scott Brown I hope this edition of Outcomes inspires you to seize the unique out- vP, OPEraTiONS/fiNaNCE Suzy West reach moment provided by a world deeply interconnected via social CHairMaN Of THE bOard John Reynolds media, the Web, mobile technology and more. In it, you’ll gain per- Advertising in Outcomes does not necessar- spective on technology and mission from articles by leaders with ily imply editorial endorsement. Jews for Jesus, LifeChurch.tv, Online for Life, Cybermissions, Unless otherwise specified, Scripture quotations Compassion International, Glorystone.tv and more! taken from The Holy Bible, New International Want to go even deeper? Register for CLA Dallas 2014, Version® NIV® Copyright © 1973, 1978, 1984, 2011 by Biblica, Inc.TM Used by permission. All April 14 – 16, (CLAConference.org) where we’ll offer innovative rights reserved worldwide. and thought-provoking courses by many of the authors fea- The purpose of Outcomes is to fulfill Christian tured in this edition of Outcomes. Leadership Alliance’s mission to equip and unite leaders to transform the world for Christ. Outcomes offers those whom Christ calls to leadership with higher thinking, and lifelong learning resources, to equip them for excel- lence in kingdom service and stewardship. Contact Editorial offices: 635 Camino de los Mares, Suite 216, San Clemente, CA 92673. Website: OutcomesMagazine.com ChristianLeadershipAlliance.org Email: [email protected]. Subscriptions: OutcomesMagazine.com/ Subscribe. Connect with Outcomes and christian leadership alliance online: Outcomes magazine is published quarterly by Christian Leadership Alliance, 635 Camino de los Blog: blog.christianleadershipalliance.org Mares, Suite 216, San Clemente, CA 92673. © 2013 Christian Leadership Alliance. Twitter: @claoutcomes and @claleader Postmaster Send address changes to Out- comes magazine, 635 Camino de los Mares, Suite 216, San Clemente, CA 92673. (949) Facebook: (Facebook.com/christianleadershipalliance) 487-0900. © 2013 Christian Leadership Alli- ance. All rights reserved. Printed in USA, Volume google+: google.com/+christianleadershipallianceorg 37, Number 4. To find out more about Christian Leadership Alliance, linkedin: cla christian leadership alliance contact us at Christian Leadership Alliance, 635 Camino de los Mares, Suite 216, San Clemente, CA 92673; Telephone: (949) 487- pinterest: (pinterest.com/claleader) 0900; Fax: (949) 487-0927; Website: ChristianLeadershipAlliance.org; Email: [email protected] Websites: (christianleadershipalliance.org) and (outcomesMagazine.com) Advertising: To advertise in Outcomes, gift Outcomes Magazine to a Colleague or friend: Only $29.99 per year! contact Julie Gladney at Julie.Gladney@ ChristianLeadershipAlliance.org Go to: (OutcomesMagazine.com/Subscribe) Christian Leadership Alliance does not guarantee content or endorse independent websites. Committed to equipping leaders, called by Christ, with higher thinking for greater kingdom gain 8 CONTENT THEMES Executive Leadership • Resource Development • Financial Management • Board Governance • People Management and Care • Marketing and Communications • Internet and Technology • Legal and Tax www.ChristianLeadership 4 Outcomes Winter2013 www.OutcomesMagazine.com Alliance.org OC_Winter-2013.indb 4 11/20/2013 9:43:28 AM Winter2014 Outcomes 5 OC_Winter-2013.indb 5 11/20/2013 9:43:40 AM TALKINg LEADERShIP Interview by Tami Heim c Multiply! easier for you and the person you’re discipling to walk What’s the breakthrough that can cause a through it together, but it doesn’t replace that one-to- seismic shift in that thinking? one, one-to-three, one-to-twelve type of discipleship. It starts with placing responsibility back on people. Francis Chan on the call to discipleship It’s just a tool. Just think, what if I had told my five kids, “Hey, you guys can just live here as long as you want. In fact, I’m going ClA PresIdent tAmI HeIm recently interviewed Francis Chan, how is the church doing in discipleship to build a swimming pool and batting cages and a golf who will be a keynote speaker at CLA Dallas 2014 (April 14-16, 2014). today? course in the backyard.” As long as I allowed them to Chan is the best-selling author of books including: Crazy Love, Bluntly, we’re doing terribly. When Jesus said go make stay, without getting a job or their own place, they would Forgotten God, and Erasing Hell, as well as the host of the BASIC. disciples of all nations, he wasn’t saying form circles and likely take the path of the least resistance. series (Who is God & We Are Church). He has also written children’s disciple one another. There was a world of people who There’s a reason why God allowed the early church to books: Halfway Herbert, The Big Red Tractor and the Little Village, had not heard of him. His point was to get to them. Jesus be scattered. They made disciples everywhere they went. and Ronnie Wilson’s Gift. wants his story known all throughout the world. He gave We have to think through the structures we’re creating Currently, Chan is working on a church planting movement in us that responsibility. and the message those structures send. We must create inner city San Francisco. Recently, he joined with Pastor David Platt So let’s take your average church, say of a hundred new structures that require people to go out and launch to co-author a new book Multiply: Disciples Making Disciples (David people. On any given week how many shared the gospel new works, making disciples on their own. C Cook, 2012), and to launch a nationwide discipleship movement with an unbeliever? One? Maybe two? That’s terrible. called Multiply (multiplymovement.com). Chan is also the founding Jesus was looking at the small group of people on the your book Crazy Love says the love of pastor of Cornerstone Church in Simi Valley, California, and founder mountaintop — specifically those eleven disciples — and christ compels us to go. Where’s the of Eternity Bible College. He lives in northern California with his telling them to get this message to everyone on earth. disconnect? wife, Lisa, and their five children. He said he would fill us with his Spirit to do that, yet We are bombarded with messages urging comfort and most go a whole year without ever sharing the gospel. safety. That’s what our flesh desires. We seek security What inspired you and David platt to start the Multi- through where we live or how much money we have in ply Movement? So what is the lie, the stronghold holding the bank. We’re so clouded by the world’s messages that I was traveling with my family, and we were pretty set on living the church back? we can’t see straight. We try to make American principles in Asia. I was in Hong Kong after we were looking at apartments In a nutshell, we don’t expect people to do it. We’ve biblical principles. We’ve created a Christianized version and schools for the kids, and I had a strong sense that the Lord was set up a system that says bring people to church and of “the American dream.” We are tainted by the world, telling me I had not finished what I started in America and needed let the pastor lead them to the Lord. Bring your kids to and it’s a fight every day not to conform. to go back and complete that before going anywhere else. church and let childcare workers teach them Scripture. People could read Crazy Love and for a moment say, “I That work relates to discipleship and the way we do church. Cur- Bring your youth to the church and let professional youth want to live for eternity,” but they will hear contrary mes- rently, people expect their pastors to lead their friends to the Lord pastors guide them through their teenage years. It takes sages within a minute of putting the book down. Every and for the church staff to disciple them. Meanwhile you have this the responsibility off of people. day we’re pushed towards complacency and selfishness. whole army of people who attend services and Bible studies but It got to the point that people were even asking me: aren’t out doing evangelism or discipleship. “Pastor will you come to work with me and share the So what do you think is important for us I felt led to help equip people to make disciples. It was a massive gospel with my friend?” And it’s like, oh, no. You do it. to remember in these technologically vision, but I didn’t want to go out in the flesh and find people to make I know they’re saying, “I hear the way advanced times? it happen. I asked the Lord to bring people to me so that I knew it you speak, and you speak better.” I don’t have all the answers but I’m sure of a few was really from him. But Paul said he didn’t come with things. One is that this younger generation doesn’t know One of the first guys I met when I came back was David Platt. We eloquence for he didn’t want to how to pray. They can’t clear their minds of distraction. had read and were impacted by one another’s books, so there was empty the cross of its power. Attention spans are getting shorter and shorter. We jump an instant connection. I asked him what was on his heart. It was the There’s something powerful from this to that. Everything is instant. My kids do five exact same thing on my heart — making disciples who make disciples. about a simply spoken message. things at once. They don’t hear me as clearly as they did The more we talked, the more we thought, “Why not do this I fault leaders like myself even a few years ago. And I’m not listening to my own together?” That was the start of the Multiply Movement. who at the time didn’t really family as I used to. My prayer life is more scattered. think through how to equip the The ability to stay focused for long periods of time christ’s model of discipling was hands-on. can we saints for works of service. is ten times worse. All of this affects our intimacy use technology to do the same? Instead I just did it myself with the Lord. We have to be careful with technology. It isn’t supposed to replace and hired a staff that We used to get bothered when people were discipleship, but it can enhance it. With the Multiply book we say, would do it for them. texting while we talked. Now we’re used to it. “This is not about someone reading a book.” In fact, we don’t want Now that we’re trying Now no one pays 100 percent attention. people to read the book by themselves. It has to be one-on-one, to release the aver- We need to remember when we spent life-on-life. If the book can help guide you through basic doctrines age person to go share focused time in God’s presence, just enjoying of Christianity, hermeneutics and theology, that’s great, use it as a the gospel, we find that him, thanking him, worshiping him, turning tool as you go and make disciples. there’s a lot of insecurity off our phones and getting away. I think the We say the same with technology. We’re putting Multiply into and people feeling ill- future has to be more about retreats. We an app form so people can have it on their phones. It can make it equipped for the job. need to teach young people to turn off the 6 Outcomes Winter2013 www.OutcomesMagazine.com OC_Winter-2013.indb 6 11/20/2013 9:43:49 AM easier for you and the person you’re discipling to walk What’s the breakthrough that can cause a through it together, but it doesn’t replace that one-to- seismic shift in that thinking? When Jesus said go make disciples one, one-to-three, one-to-twelve type of discipleship. It starts with placing responsibility back on people. of all nations, he wasn’t saying form It’s just a tool. Just think, what if I had told my five kids, “Hey, you guys can just live here as long as you want. In fact, I’m going circles and disciple one another. how is the church doing in discipleship to build a swimming pool and batting cages and a golf today? course in the backyard.” As long as I allowed them to Bluntly, we’re doing terribly. When Jesus said go make stay, without getting a job or their own place, they would electronics so they can hear from the Lord. That doesn’t mean we disciples of all nations, he wasn’t saying form circles and likely take the path of the least resistance. shouldn’t use technology for God’s glory. We must take advantage of disciple one another. There was a world of people who There’s a reason why God allowed the early church to those opportunities. But we must train people how to use technology had not heard of him. His point was to get to them. Jesus be scattered. They made disciples everywhere they went. well. That is the great battle of the future. wants his story known all throughout the world. He gave We have to think through the structures we’re creating us that responsibility. and the message those structures send. We must create So a part of discipling should be the right use of So let’s take your average church, say of a hundred new structures that require people to go out and launch technology? people. On any given week how many shared the gospel new works, making disciples on their own. Yes. For example, we have a whole Facebook generation that with an unbeliever? One? Maybe two? That’s terrible. doesn’t realize that 99.9 percent of them are building shrines to them- Jesus was looking at the small group of people on the your book Crazy Love says the love of selves. We must open their eyes so they realize that’s what they’re mountaintop — specifically those eleven disciples — and christ compels us to go. Where’s the doing. They’re bringing glory to themselves and not to the Lord. But telling them to get this message to everyone on earth. disconnect? it’s what everyone does. They can only avoid it if they are taught that He said he would fill us with his Spirit to do that, yet We are bombarded with messages urging comfort and this is not what they’re on the earth to do. We’re supposed to build most go a whole year without ever sharing the gospel. safety. That’s what our flesh desires. We seek security up others and give glory to God. through where we live or how much money we have in We also have to exhort people to be quick to listen, slow to speak, So what is the lie, the stronghold holding the bank. We’re so clouded by the world’s messages that and slow to Tweet. Everyone wants to throw out their opinion. We’re the church back? we can’t see straight. We try to make American principles not listeners anymore. In a nutshell, we don’t expect people to do it. We’ve biblical principles. We’ve created a Christianized version There’s so much that technology brings along with it. And I’m set up a system that says bring people to church and of “the American dream.” We are tainted by the world, not even mentioning the pornography, and the flirting that goes on let the pastor lead them to the Lord. Bring your kids to and it’s a fight every day not to conform. through Facebook, and the affairs that have started through that. church and let childcare workers teach them Scripture. People could read Crazy Love and for a moment say, “I Obviously a ton of discipling is needed related to technology. Bring your youth to the church and let professional youth want to live for eternity,” but they will hear contrary mes- pastors guide them through their teenage years. It takes sages within a minute of putting the book down. Every We’re pleased you will be speaking the responsibility off of people. day we’re pushed towards complacency and selfishness. at cla Dallas 2014. Do you have any It got to the point that people were even asking me: closing thoughts for leaders who “Pastor will you come to work with me and share the So what do you think is important for us comprise cla? gospel with my friend?” And it’s like, oh, no. You do it. to remember in these technologically Probably a lot of these leaders are like me. We’re doers. We get I know they’re saying, “I hear the way advanced times? frustrated at people who sit around the church and talk, talk, talk, you speak, and you speak better.” I don’t have all the answers but I’m sure of a few but don’t do. It drives us crazy. Look at Christ (1 John 3:16–18). He But Paul said he didn’t come with things. One is that this younger generation doesn’t know came. He sacrificed. We should do the same. eloquence for he didn’t want to how to pray. They can’t clear their minds of distraction. But because I want to get a lot done, I can sometimes do that in the empty the cross of its power. Attention spans are getting shorter and shorter. We jump flesh. If I don’t rest in the Lord, and enjoy him as I should, my action There’s something powerful from this to that. Everything is instant. My kids do five doesn’t spring from my identity and enjoyment of Christ. When that about a simply spoken message. things at once. They don’t hear me as clearly as they did happens, I end up getting the glory rather than Jesus. People say, “Oh, I fault leaders like myself even a few years ago. And I’m not listening to my own look at what Francis has done and what he accomplished.” People who at the time didn’t really family as I used to. My prayer life is more scattered. see only my actions. Instead, if I focus on Christ with thanksgiving, think through how to equip the The ability to stay focused for long periods of time people see him. I would urge all leaders to be careful of that. Once we saints for works of service. is ten times worse. All of this affects our intimacy get away from time in the Lord’s presence, we are just doing things Instead I just did it myself with the Lord. in the flesh. We are not abiding. and hired a staff that We used to get bothered when people were The second thing I would say is to make sure you absolutely, would do it for them. texting while we talked. Now we’re used to it. radically, passionately love and help build the local church. I can Now that we’re trying Now no one pays 100 percent attention. get frustrated with the church [universal], and sometimes want to to release the aver- We need to remember when we spent do the work apart from her. Yet that’s not what Christ called us to age person to go share focused time in God’s presence, just enjoying do. I would ask nonprofit leaders to stay close to and come under the gospel, we find that him, thanking him, worshiping him, turning the leadership of the church. If all the workers just go off and do there’s a lot of insecurity off our phones and getting away. I think the their own thing apart from the church, the church just gets weaker and people feeling ill- future has to be more about retreats. We and weaker. However, Christ came to build the church. Let’s be the equipped for the job. need to teach young people to turn off the church’s champion. photo By Keith pytlinsKi Winter2013 Outcomes 7 OC_Winter-2013.indb 7 11/20/2013 9:43:57 AM FIRST PERSON By Dana Byers • Pastoral counseling was located and is being pro- Online vided to a demon-possessed person in South Africa. • A small group in Indonesia invited in a new believer Connections to be discipled. • A suicidal Filipino woman was ministered to and connected to local help and she eventually commit- Being a conduit for life change online ted her life to Christ. i It’s easy to think our online interactions In 2004, I left a corporate marketing job because my infant have little meaning. son was facing a life-threatening illness. Even though spending time with my now-recovered son was very rewarding, I did make a rather Here’s what I don’t want you to miss: None of these fast exit from the workforce. And at that time, I was left feeling as if people knew the resources in their area were available I was contributing less to the world around me than I had hoped. until an obedient, Spirit-led online volunteer made the Then something incredible happened. connection for them. My pastor, Craig Groeschel, told me I am a minister. Well, he Here’s the incredible news: We don’t have to be the didn’t so much tell me face to face as he did tell our entire con- solution. We only need to be the conduit. gregation one Sunday morning, but I received those empowering Pray. Welcome. Represent Christ and his church words as spoken straight to my heart from God. As I embraced this with excellence. Usher people into community. Let newfound truth in my life, I began to see things differently. All of the Holy Spirit guide you. People everywhere need en- my interactions became opportunities to minister. couragement, biblical truth, restorative relationships, Fast forward nearly a decade and I’ve discovered that I have as and the love of Christ. God’s plan to provide for all of many opportunities to minister to people online as I do in my local, these needs — and more — includes you and me. face-to-face community. When you make yourself available to serve, do you It’s easy to think our online interactions have little meaning. know what will happen in your online interactions? Sud- Our tweets join millions of other tweets sent the same minute. denly, what some refer to as self-serving, personal plat- The blog posts we publish become old news overnight. Instagram form-building, ego-enhancing social networking is trans- photos of smiling children behind a sea of birthday candles are formed into a primary way the Body of Christ can guide scrolled over only once — never to be seen again. the lonely, hurt, confused, and lost people in our world But every now and then an online connection makes a spark into community and a personal relationship with Jesus. (and I’m not talking about online dating sites here). Sometimes the Prepare to be blessed in an indescribable way as eternal makes its way into our “lol txt” talk. Occasionally, we type God works through you, and as you connect to other something, hit the enter key, and that blip can change a life. online ministers. Together we can lead people all over These occasional sparks become more common when we be- the world to become followers of Christ. come intentional about making online connections. Here are some recent experiences of people who’ve made themselves available to God, help us to use the online platforms you’ve God’s work online: given us for your glory. We ask that you’d bring • Answering questions about Jesus from a Muslim in the about eternal life change through our avail- Middle East ability to serve others online. Use any influence • Praying for and sharing resources with a porn ad- we have to expand your kingdom. Help us le- dict in Pakistan verage our resources, relationships, and social • Sharing insight with spiritual seekers in a chat networks to meet the needs of hurting and lost room designed to discuss a biblical message people around the globe. Amen. As surprising as these opportunities might dAnA byers is the church online community seem to you, the fact is, people everywhere pastor at LifeChurch.tv. Connect with Dana on go online to ask spiritual questions. I’m part Twitter @danalbyers. LifeChurch.tv, pastored of a team of hundreds of volunteers from by Craig Groeschel, is a multi-location and dozens of countries who represent the glob- online church attended by people in nearly al church - online. every country and territory each week. Here are a few powerful and recent LifeChurch.tv seeks to make a lasting stories from our volunteer team: difference in the lives of individuals, its • A person seeking baptism was con- community and the world. To learn nected to a local church in her vil- more about serving at Church On- lage in Nigeria. line, go to (lifechurch.tv/serving). 8 Outcomes Winter2013 www.OutcomesMagazine.com OC_Winter-2013.indb 8 11/20/2013 9:44:00 AM Performance Values + Top industry awards. Two years running. National recognition at this level is both humbling and validating, as it reflects our commitment to Performance + Values for GuideStone investors. Past performance is no guarantee of future results. Mutual fund investing involves risk, including the possible loss of principal. You should carefully consider the investment objectives, risks, charges and expenses of the GuideStone Funds before investing. A prospectus with this and other information about the Funds may be obtained by calling 1-888-98-GUIDE (1-888-984-8433) or downloading one at www.GuideStone.org. It should be read carefully before investing. GuideStone Funds shares are distributed by Foreside Funds Distributors LLC, not an advisor affiliate. About the 2012 Best Overall Small Company Lipper Award: Fund groups with at least three equity, three bond and three mixed-asset classes are eligible for a group award. The lowest average decile rank of the three years’ Consistent Return measure of the eligible funds per asset class and group will determine the award winner over the three-year period ended 11/30/2011. In cases of identical results, the lower average percentile rank will determine the winner. 182 firms were eligible for this award. About the 2013 Mixed-Asset Target 2025 Funds Award (three year): Classification averages are calculated with all eligible share classes for each eligible classification. The calculation periods extend over 36, 60 and 120 months. The highest Lipper Leader for Consistent Return (Effective Return) value within each eligible classification determines the fund classification winner over three, five or 10 years. The GuideStone MyDestination Fund 2025-GS4 won for the three-year period ended 11/30/2012. 92 funds were eligible for this award. © 2013 GuideStone Financial Resources 22189 05/13 22189-Outcomes-Test-0513.indd 1 4/22/13 11:00 AM OC_Winter-2013.indb 9 11/20/2013 9:44:02 AM NEwNOw&NEXT scorecard giving experience that allows generous givers Milestones to centralize their giving. They can do that THe LeadersHip Crisis by making contributions through an online A study released by the Barna Group in April demonstrated that 58 percent of Christians in the giving account we call the Giving Fund. They SELECTED United States identify themselves as a leader, and yet 82 percent believe that the United States are then able to recommend which organiza- gREgORy ThORNBuRy, as is facing a crisis of leadership because there aren’t enough leaders. So where is the disconnect? tions they want to receive a grant for their president of The King’s College in Many do not feel confident that they possess the leadership traits that are the most important in a leader. This suggests a relatively simple solution: leadership training and mentoring would go a fund. We handle all the research and distribu- New York City. He previously served long way toward solving this “leadership crisis” in America. tion for them. With that we provide action- as founding dean of Union University’s able info-graphics via an online dashboard School of Theology. whAT ARE ThE MOST that shows them how much they’ve given to DIED IMPORTANT QuALITIES their favorite charities over the life of their ChuCK SMITh, senior pastor IN A LEADER? fund. We have some givers who have been of Calvary Chapel Costa Mesa and The Future of giving with us for many years, and we’re able to go the founder of the Calvary Chapel integrity 64% back at least 10 years and show them the movement, after a long battle with lung advances in technology authenticity 40% cancer. He was 86. a impact of their giving over that period of time. open up new ways to Discipline 38% engage donors. how has the organization’s approach RESIgNED to technology evolved over time? CARLOS CAMPO, as president of passion for god 31% Regent University. Campo replaced Pat As dIreCtor of mArketIng for It all started in a file cabinet. Our founder, humility 7% Robertson after the founder’s retirement the National Christian Foundation (NCF), Terry Parker, started it in his law office. We’ve in 2010. Robertson will again serve as purpose 5% Pearlina Simmons knows a thing gone from having to do everything CEO until a replacement is found. iNTErviEW or two about the role technol- manually to having more online solu- WiTH ogy plays in the nonprofit sector. tions that allow givers to do things For more information on this study, go to: PEarliNa https://www.barna.org/barna-update/culture/609-christians-on-leadership-calling-and-career#.UlcYYVCsiSo Since it was co-founded in 1982 over the Internet. We are approach- SiMMONS by Larry Burkett and Terry Park- ing 4 billion dollars given in grants er, NCF has been helping donors and with that comes an increased Headlines: The latest ministry news and trends give — and give wisely — to multiply their number of transactions. When I started in impact and glorify God. As technology has 2007, we were doing about 40,000 grant grown and changed, so too has NCF as they checks a year, and this year we anticipate Cla announces its Winter 2014 help givers and organizations best use tech- doing over 100,000. We have to find ways Online academy Courses nology to further the kingdom of God. Here, to streamline our processes on a regular basis. The CLA Online Academy is a great way Simmons speaks with Laura Leonard about to take the Christian leadership skills of your how could christian nonprofits better how nonprofits can better think about and entire team to the next level of excellence! harness technology in fundraising? use technology in their organization. Check out our winter line-up designed just We have served about 30,000 charities for ministry leaders like you at (Christian- Tell me about your organization: What over the years, and last year about 18,000 LeadershipAlliance.org/Academy). do you do? What is your mission? received grants from us. We do get the oppor- The CLA Online Academy’s state-of-the- The National Christian Foundation is a tunity to look out over the sphere of Christian art platform is powered by Azusa Pacific Cla dallas 2014: Kingdom sponsor of donor-advised funds, but our goal nonprofits and what they do. One way they Online University, and each of the 10-hour Outcomes Conference is to help individuals increase their giving and could benefit from harnessing technology is modules we’ll be offering this winter will al- Today, more than ever, ministries must become more generous. Our vision is to mobi- streamlining their operations and their fun- low your organization to get your entire team achieve measurable kingdom outcomes. lize an unprecedented amount of resources to draising efforts. They should look at flexible up to date on the latest trends and devel- We live in a world that needs the kingdom accomplish every good work. We do that by platforms that allow them to connect to their opments in Christian nonprofit leadership. work to which we’re called more than ever enabling followers of Christ to give wisely to donor base faster, and thereby touch their Take a whole department through a module before, and as this edition of Outcomes advance his kingdom. Our whole purpose and hearts and tap into their passions better. Also together, and then do follow-up meetings makes clear, we live in a unique moment existence is built around helping individuals a lot of information about donors is available at the intersection of faith and technology. onsite! It’s the most cost-effective way to give more than they ever imagined they could, today, and that gives nonprofits an opportu- At CLA Dallas 2014, April 14–16, 2014, move the leadership skills of your teams to the next level. and to do that in a wise manner. nity to tailor their message to their donors’ you will not only have access to more than Winter session registration deadline is unique interests and passions for giving. 100 dynamic learning experiences, you’ll What role does technology play in Jan. 6, and classes start on Jan. 13! (Chris- also hear from inspiring thought leaders helping you accomplish these goals? Where is nonprofit giving heading? like Francis Chan, Rich Stearns, Michael tianLeadershipAlliance.org/Academy) Our technology platform presents givers The generosity movement is gaining Oh, Nancy Ortberg, Philip Yancey, Tony with a simple and easy way to understand momentum. We’re seeing generous individu- Evans, Shirley A. Mullen, Jedd Medefind, american bible Society the information, and analytics that help them als going online and increasing their scrutiny Mark Hanlon, Gary Hoag and Gail Dudley. Purchases New .bible domain recognize their giving passions and make of charities, but they also desire to give in com- Space is filling fast. The American Bible Society announced wise decisions. We’re developing a unique munity and share the experience of giving. Register today at (CLAConference.org) in August it had won the rights to the .bible 10 Outcomes Winter2013 www.OutcomesMagazine.com OC_Winter-2013.indb 10 11/20/2013 9:44:05 AM