Leah Pearlman Carolyn Abram Facebook Product Managers Learn to: • Create a Profile, navigate the site, and use privacy features • Find friends and Groups • Add applications and upload photos to your Facebook page • Build a fan page or get the word out about an event Facebook ® 2nd Edition Making Everything Easier!™ Open the book and find: • What you can and can’t do on Facebook • How to find and connect with your friends • Tips on navigating the site • Privacy controls and how to use them • Advice for creating the perfect Profile • How to schedule your life with Facebook • Ideas for a business page that gets attention • Great applications to try Leah Pearlman and Carolyn Abram work at Facebook. They’ve created and launched many of the site’s features. They know Facebook inside and out and contribute regularly to the company blog at blog.facebook.com. $21.99 US / $25.99 CN / £16.99 UK ISBN 978-0-470-52761-0 Internet/Social Media Go to Dummies.com® for videos, step-by-step photos, how-to articles, or to shop! Facebook secrets revealed! Keep up with friends, family, classmates, and business contacts Is everybody on Facebook except you? Change that with this friendly guide. These Facebook experts show you how to set up your Profile, protect your privacy, find friends and family members, learn what’s happening in their lives, and keep them up to date on yours. You can even improve your business life with Facebook — here’s how! • For the beginner — learn the rules, set up a Profile with your personal information, upload photos, and find friends • Make it work for you — tailor the Facebook system to deliver the updates you want and block out the rest • Here, you can write on the Wall — explore communication through personal posts, public comments, and photo sites • Participate — discover and join groups that focus on activities you enjoy • Take the lead — start your own group, plan an event, or find others who share a special interest • Promote your business — use fan pages and ads to introduce your business to new customers • On the go — use Facebook mobile texts to stay connected while you’re out and about • Help keep Facebook safe — report rules violations and activities that weaken the Facebook community Facebook ® Pearlman Abram 2nd Edition spine=.72” Start with FREE Cheat Sheets Cheat Sheets include • Checklists • Charts • Common Instructions • And Other Good Stuff! Get Smart at Dummies.com Dummies.com makes your life easier with 1,000s of answers on everything from removing wallpaper to using the latest version of Windows. Check out our • Videos • Illustrated Articles • Step-by-Step Instructions Plus, each month you can win valuable prizes by entering our Dummies.com sweepstakes. * Want a weekly dose of Dummies? Sign up for Newsletters on • Digital Photography • Microsoft Windows & Office • Personal Finance & Investing • Health & Wellness • Computing, iPods & Cell Phones • eBay • Internet • Food, Home & Garden Find out “HOW” at Dummies.com *Sweepstakes not currently available in all countries; visit Dummies.com for official rules. Get More and Do More at Dummies.com® To access the Cheat Sheet created specifically for this book, go to www.dummies.com/cheatsheet/facebook spine=.72” Facebook ® FOR DUMmIES ‰ 2ND EDITION 01_527610-ffirs.indd i 01_527610-ffirs.indd i 9/29/09 3:54:51 PM 9/29/09 3:54:51 PM 01_527610-ffirs.indd ii 01_527610-ffirs.indd ii 9/29/09 3:54:51 PM 9/29/09 3:54:51 PM by Carolyn Abram and Leah Pearlman Facebook Product Managers Facebook ® FOR DUMmIES ‰ 2ND EDITION 01_527610-ffirs.indd iii 01_527610-ffirs.indd iii 9/29/09 3:54:51 PM 9/29/09 3:54:51 PM Facebook® For Dummies®, 2nd Edition Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2010 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit- ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http:// www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/ or its affi liates in the United States and other countries, and may not be used without written permis- sion. Facebook is a registered trademark of Facebook, Inc. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. 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Library of Congress Control Number: 2009937277 ISBN: 978-0-470-52761-0 Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 01_527610-ffirs.indd iv 01_527610-ffirs.indd iv 9/29/09 3:54:51 PM 9/29/09 3:54:51 PM About the Authors Carolyn Abram: One of the fi rst Facebook users on the west coast, Carolyn took her English degree from Stanford University (Class of 2006), and decided the best career move was to get paid to be on Facebook all day long. At Facebook since 2006, Carolyn currently works on the User Experience Team as a Language Designer. This is a very fancy way of saying she works on site copy, voice, tone, and messaging. Originally from Ardsley, New York, Carolyn currently resides in Palo Alto. She boasts the highest ratio of mess to desk at the offi ce. Her hobbies include hiking, writing, enjoying sunshine, mocking her friends, and playing Ultimate Frisbee. Leah Pearlman: Leah graduated with a degree in computer science from Brown University, where she fi rst signed up for Facebook to fi nd out the name of a boy in a class. Typical. She spent two years at Microsoft learning the product management ropes (seriously, there are ropes) before becoming a Product Manager for Facebook. Since joining, she has worked on a wide range of projects including messaging and the Inbox, News Feed, Pages, and Ads. At the offi ce, Leah’s desk is always clean, except sometimes when it’s not, and instead of a chair, she sits on an infl atable ball — she has only fallen twice while people were watching. Her hobbies include snowboarding (though she feels pretentious every time she says it), writing (see previous parenthetical comment), and playing Ultimate Frisbee. 01_527610-ffirs.indd v 01_527610-ffirs.indd v 9/29/09 3:54:51 PM 9/29/09 3:54:51 PM 01_527610-ffirs.indd vi 01_527610-ffirs.indd vi 9/29/09 3:54:51 PM 9/29/09 3:54:51 PM About the Contributor Blake Ross: Blake is currently on leave from Stanford University to oversee development of the new user experience at Facebook. He is three times the dummy as his fellow authors, having written Firefox For Dummies in 2005. Or is that twice the dummy? We told you he was dumb. Deemed untannable by scientists, Blake grew up in sunny Miami, Florida, before being shipped out to even sunnier Palo Alto, California. He enjoys writing, playing piano, and programming. 01_527610-ffirs.indd vii 01_527610-ffirs.indd vii 9/29/09 3:54:51 PM 9/29/09 3:54:51 PM 01_527610-ffirs.indd viii 01_527610-ffirs.indd viii 9/29/09 3:54:51 PM 9/29/09 3:54:51 PM