03 TABLE OF CONTENTS 01 20 Essential Technical SEO Tools for Agencies 02 12 Great Link Building Tools That Are Essential to Your Success 03 Top 7 Keyword Research Tools for Agencies 04 10+ Tools You Can Use for SEO Competitive Analysis 05 Your Guide to Selecting SEO Rank Tracking Tools 07 09 Copyright 2018 Search Engine Journal. Published by Alpha Brand Media, All Rights Reserved. 06 Top 5 Essential SEO Reporting Tools for Agencies 07 The Top 5 SEO Software Suites for Agencies 08 7 Essential SEO Browser Extensions & Plugins 09 8 of the Best SEO Project Management Tools 10 Using Excel for SEO: 5 Essential Tips & Tricks You Might Not Know Chapter 1 20 Essential Technical SEO Tools for Agencies written by brian harnish T here is no shortage of technical SEO tools for agencies. From identifying issues with site speed, to crawling, to indexing, it’s important to have the right tools in your arsenal to identify any technical issues that may be impacting organic search performance. What follows is a list of essential technical SEO tools that every SEO professional should become familiar with. CHAPTER 1: 20 ESSENTIAL TECHNICAL SEO TOOLS FOR AGENCIES 9 1. Screaming Frog Screaming Frog is the crawler to have. To create a substantial website audit, it is crucial to first perform a website crawl with this tool. Depending on certain settings, it is possible to introduce false positives or errors into an audit that you otherwise would not know about. Screaming Frog can help you identify the basics like: Missing page titles. Missing meta descriptions. Missing meta keywords. Large images. Errored response codes. Errors in URLs. Errors in canonicals. Advanced things Screaming Frog can help you do include: Identifying issues with pagination. Diagnosing international SEO implementation issues. Taking a deep dive into a website’s architecture. CHAPTER 1: 20 ESSENTIAL TECHNICAL SEO TOOLS FOR AGENCIES 10 2. Google Search Console The primary tool of any SEO should be the Google Search Console. This critical tool has recently been overhauled. The new version replaced many old features while adding more data, features, and reports. What makes this tool great for agencies? Setting up a reporting process. For agencies who do SEO, good reporting is critical. If you have not already set up a reporting process, it is highly recommended that you do so. This process can save you in the case of an issue with website change-overs, when GSC accounts can be wiped out. If it is wiped out, it is possible to then go back to all of your GSC data because you have been saving it for all these months. Agency applications can also include utilizing the API for interfacing with other data usage as well.