EuroVision – Museums Exhibiting Europe EUROVISION – MUSEUMS EXHIBITING EUROPE (EMEE) THE E-BOOK EDITED BY THE EMEE CONSORTIUM CONCEPT AND REALISATION MÁRIO ANTAS MAFALDA RAMOS MIGUEL FEIO USER GUIDE In this e-book you will find icons that open interactive content: (Note: to access some of the hyperlinks you will need an internet connection.) Image Gallery/Slideshow Video Augmented Reality (AR) – Use it also in the e-book cover. How to use Augmented Reality (AR) – Aurasma 1 2 3 4 Download Aurasma Lite Open Aurasma in your Point your devide at the Interact with the content App for iPhone/iPad, device and search for trigger images with the by touching the screen from the AppStore, or the 'EMEE' channel. icon and watch the or the buttons in your for Android from the Then, choose Follow. images come to life with device. Play Store. video or other content. Download this e-book in alternative formats: PDF, HTML and EPUB. This e-book is based primarily on the EMEE website and on Schumann, J., Popp, S., Mayer-Simmet, O., Schilling, S. and Wolf, D. (2016), The EU Project ‘Museums Exhibiting Europe’ (EMEE): Ideas, Results, Outlooks, Vienna: edition mono/monochrom. EUROVISION – MUSEUMS EXHIBITING EUROPE THE E-BOOK This project has been funded with the support of the Culture Program- me of the European Union. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 4 ABOUT THIS PUBLICATION EE) R 1 M TE E P PE ( CHA URO ER 2 E T G AP TIN CH ‘EuroVision – Museums Exhibiting Europe (EMEE). The E-book’ is an in- XHIBI PTER 3 teractive tool with links to external sources. S E CHA M It is intended to be a useful practice manual for museum profes- EU R 4 sionals, museum study students and all (ongoing) experts in the field of US PTE M A cultural heritage, providing working strategies and inspiration to re-inter- – CH pret the museum objects on site in a new transregional and European ON R 5 way, to modify the relation between museum experts and visitors, and OVISI HAPTE R C to foster international exchange and cooperation. U E The e-book is a practical tool that can be downloaded, printed, or forewarded. There should be a theoretical and practical framework of the EMEE project, integrating the COP concept, the EuroVision Lab.s and the EMEE-Toolkits; This e-book provides a comprehensive overview of the theoreti- cal foundations and of the many outcomes of the EMEE project. Due to the hypertext references the user / reader can immediately access and follow his individual interests while navigating through the presentation. 5 6 INDEX EE) R 1 M TE E P PE ( CHA URO ER 2 E T G AP TIN CH GREETINGS 9 XHIBI PTER 3 E A EDITORIAL 11 S CH M EU R 4 CHAPTER 1: THE CONCEPT AND GOALS US PTE M A OF THE EMEE PROJECT 17 – CH TTHHEE GPROOAJLESC OTF C TOHNES EOMRETEIU PMR OJECT 1270 OVISION HAPTER 5 R C CONSULTANTS OF THE EMEE PROJECT 30 U E THE EMEE NETWORK 31 EMEE NETWORK OF ASSOCIATED PARTNERS 34 WORKGROUP MEMBERS 46 THE PROJECT PHASES 86 THE CONCEPT OF ‘CHANGE OF PERSPECTIVE’ 90 T HE RE-INTERPRETION OF OBJECTS IN A TRANSREGIONAL EUROPEAN PERSPECTIVE 95 ‘EUROPEANIZATION’ OF LOCAL, REGIONAL AND NATIONAL HISTORY MUSEUMS 102 CHAPTER 2: EMEE OUTCOMES 107 INTRODUCTION 107 MAPPING PROCESS 108 BRIDGING-THE-GAP 115 THE EMEE TOOLKITS AND EXEMPLARY COP-UNITS 116 THE EMEE WORKSHOPS AND THE EMEE STUDY MODULE 128 YOUNG SCENOGRAPHERS CONTEST 132 7 EUROVISION LAB.S 143 EUROVISION LAB. BULGARIA 146 EUROVISION LAB. PORTUGAL 152 EUROVISION LAB. SLOVENIA 157 EUROVISION LAB. AUSTRIA 163 EUROVISION LAB. FRANCE 167 EUROVISION LAB. GERMANY 172 EUROVISION LAB. ITALY 178 TRAVELLING EUROVISION LAB.S 183 EVALUATION OF THE EUROVISION LAB.S 187 EMEE PUBLICATIONS 191 THE EVALUATION OF THE EMEE CONCEPT BY MUSEUM EXPERTS 200 CHAPTER 3: USEFUL TIPS - BEST PRATICE IN MUSEUMS 205 P RACTICAL EXAMPLES: THE DEVELOPMENT OF ACTIVITIES CONCERNING THE CHANGE OF PERSPECTIVE AND THE NON-VISITORS ENGAGEMENT 205 CHAPTER 4: EMEE FILMS FOR INFORMATION AND FURTHER TRAINING 227 CHAPTER 5: SUMMING UP EMEE 231 THE EMEE PROJECT AND ITS OUTCOMESTHE EMEE PROJECT AND ITS OUTCOMES 231 RECOMMENDATIONS FOR STAKEHOLDERS AND POLICY MAKERS 236 GLOSSARY 243 IMPRESSUM 245 8 EE) R 1 M TE E P PE ( CHA URO ER 2 E T G AP TIN CH GREETINGS XHIBI PTER 3 E A S CH M The International Council of Museums’ (ICOM) definition of ‘museum’, EU R 4 which is held throughout the world, obliges museums to act in the ser- US PTE M A vice of society. Besides its mandate to preserve the material and imma- – CH terial cultural heritage, this, above all, includes the historical and cultural ON R 5 mediacy of the past. In contrast to other educational institutions, muse- OVISI HAPTE R C ums are uniquely characterized by processing and promoting informa- U E tion, knowledge as well as insight through historical, cultural and natural- history objects and collections. Especially since the objects, in addition to their material value, become sign bearers through interpretation and presentation, they have potential for far-reaching meaning. They are sup- posed to help stimulate discussion, allow the evaluation of historical and societal developments and reflect important topics of the past on a higher level of abstraction. Ultimately, the museums and therewith also cultural policy want to achieve the strengthening of identities in this way and improve the people's understanding of the present so as to be able to shape the future. Museums today want to work inclusively in order to reach a broad audience; they want to be a forum for societal dialogues so as to meet different experiences and perspectives; they want to be places of en- lightenment and reconciliation. Their work is supposed to have sustain- able effects and thereby embed societal values among the population. However, do museums manage to reach people in a technologically and socially rapidly changing world? Are the exhibition topics, exhibition 9 designs and ways of mediacy on offer already eve- rywhere developed in a way which brings about the desired success? Museums and their staff seek the dialogue among each other – in our increasingly globalised world also internationally; they need support, sugges- tions, and exchange. Thankfully, the European Union provides pro- grammes for the international dialogue of museums and universities so that applications can be developed that are meant to help the cultural institutions to be able to carry out their societal task. The project ‘EuroVision – Museums Exhibiting Europe’ is a milestone in this development; the Tool- kits are of valuable assistance on the way to meet the challenges of educational policy in the 21st century. Prof. Dr. Hans-Martin Hinz, Berlin President of the International Council of Museums (ICOM) (2010-2016) 10