Volume 16, Number 7 Printed ISSN: 1078-4950 PDF ISSN: 1532-5822 JOURNAL OF THE INTERNATIONAL ACADEMY FOR CASE STUDIES Editors Inge Nickerson, Barry University Charles Rarick, Purdue University, Calumet The Journal of the International Academy for Case Studies is owned and published by the DreamCatchers Group, LLC, and printed by Whitney Press, Inc. Editorial content is under the control of the Allied Academies, Inc., a non-profit association of scholars, whose purpose is to support and encourage research and the sharing and exchange of ideas and insights throughout the world. Authors execute a publication permission agreement and assume all liabilities. Neither the DreamCatchers Group or Allied Academies is responsible for the content of the individual manuscripts. Any omissions or errors are the sole responsibility of the authors. The Editorial Board is responsible for the selection of manuscripts for publication from among those submitted for consideration. The Publishers accept final manuscripts in digital form and make adjustments solely for the purposes of pagination and organization. The Journal of the International Academy for Case Studies is owned and published by the DreamCatchers Group, LLC, PO Box 1078, Arden, NC 28704. Those interested in subscribing to the Journal, advertising in the Journal, submitting manuscripts to the Journal, or otherwise communicating with the Journal, should contact the Executive Director at [email protected]. Copyright 2010 by the DreamCatchers Group, LLC, Arden, NC, USA iii EDITORIAL BOARD MEMBERS Irfan Ahmed Michael W. Boyd Sam Houston State University Western Carolina University Huntsville, Texas Cullowhee, North Carolina Charlotte Allen Thomas M. Box Stephen F. Austin State University Pittsburg State University Nacogdoches, Texas Pittsburg, Kansas Thomas T. Amlie William Brent SUNY Institute of Technology Howard University Utica, New York Washington, DC Kavous Ardalan Michael Broihahn Marist College Barry University Poughkeepsie, New York Miami Shores, Florida Barry Armandi Gary Brunswick SUNY-Old Westbury Northern Michigan University Old Westbury, New York Marquette, Michigan Joe Ballenger Carol Bruton Stephen F. Austin State University California State University San Marcos Nacogdoches, Texas Poway, California Lisa Berardino Chauncey Burke SUNY Institute of Technology Seattle University Utica, New York Seattle, Washington Thomas Bertsch Gene Calvasina James Madison University Southern University Harrisonburg, Virginia Baton Rouge, Louisiana Steve Betts Yung Yen Chen William Paterson University Nova Southeastern University Wayne, New Jersey Davie, Florida Narendra Bhandari Wil Clouse Pace University Vanderbilt University North Brunswick, New Jersey Nashville, Tennessee Barbara Bieber-Hamby Clarence Coleman Stephen F. Austin State University Winthrop University Nacogdoches, Texas Rock Hill, South Carolina W. Blaker Bolling Michael H. Deis Marshall University Clayton College & State University Huntington, West Virginia Morrow, Georgia Lisa N. Bostick Carol Docan The University of Tampa CSU, Northridge Tampa, Florida Northridge, California Journal of the International Academy for Case Studies, Volume 16, Number 7, 2010 iv EDITORIAL BOARD MEMBERS Scott Droege Richard Gregory Mississippi State University-Meridian Campus University of South Carolina Spartanburg Meridian, Mississippi Spartanburg, South Carolina Martine Duchatelet Robert D. Gulbro Purdue University Calumet Athens State University Hammond, Indiana Athens, Alabama Steve Edison Allan Hall University of Arkansas at Little Rock SUNY Institute of Technology Little Rock, Arkansas Utica, New York Andrew A. Ehlert Karen Hamilton Mississippi University for Women Appalachian State University Columbus, Mississippi Boone, North Carolina Henry Elrod Heikki Heino University of the Incarnate Word Governors State University San Antonio, Texas University Park, Illinois Mike Evans Terrance Jalbert Winthrop University University of Hawaii at Hilo Rock Hill, South Carolina Hilo, Hawaii Werner Fees Marianne L. James Georg-Simon-Ohm-Fachhochschule Nuernberg California State University, Los Angeles Nuernberg, Germany Los Angeles, California Troy Festervand Marlene Kahla Middle Tennessee State University Stephen F. Austin State University Murfreesboro, Tennessee Nacogdoches, Texas Art Fischer Joseph Kavanaugh Pittsburg State University Sam Houston State University Pittsburg, Kansas Spring, Texas Barbara Fuller William J. Kehoe Winthrop University University of Virginia Rock Hill, South Carolina Charlottesville, Virginia Ramaswamy Ganesan Wasif M. Khan BITS-Pilani Goa Campus Lahore University of Management Sciences Goa, India Lahore, PU, Pakistan Joseph J. Geiger Marla Kraut University of Idaho University of Idaho Moscow, Idaho Moscow, Idaho Michael Grayson S. Krishnamoorthy Jackson State University Amrita Institute of Management Jackson, Mississippi Tamil Nadu, India Journal of the International Academy for Case Studies, Volume 16, Number 7, 2010 v EDITORIAL BOARD MEMBERS Dave Kunz Kenneth K. Mitchell Southeast Missouri State University Shaw University Cape Girardeau, Missouri Raleigh, North Carolina John Lawrence Mohsen Modarres University of Idaho California State University Fullerton Moscow, Idaho Fullerton, California Jonathan Lee William B. Morgan University of Windsor Felician College Windsor, Ontario, Canada Jackson, New Jersey John Lewis Inge Nickerson Stephen F. Austin State University Barry University Nacogdoches, Texas Miami Shores, Florida Rod Lievano Inder Nijhawan University of Minnesota Duluth Fayetteville State University Duluth, Minnesota Fayetteville, North Carolina Steve Loy Adebisi Olumide Eastern Kentucky University Lagos State University Richmond, Kentucky Lagos, Nigeria Anne Macy Joseph Ormsby West Texas A&M University Stephen F. Austin State University Canyon, Texas Nacogdoches, Texas Edwin Lee Makamson Karen Paul Hampton University Florida International University Hampton, Virginia Miami, Florida Paul Marshall Steven K. Paulson Widener University University of North Florida Chester, Pennsylvania Jacksonville, Florida James R. Maxwell D. J. Parker State University of New York College at Buffalo University of Washington Tocama Buffalo, New York Tacoma, Washington Steve McGuire Terry Pearson California State University, Los Angeles West Texas A&M University Los Angeles, California Canyon, Texas Michael McLain Edith Piaf Hampton University LI schools Elizabeth City, North Carolina France Todd Mick Rashmi Prasad Missouri Western State University University of Alaska Anchorage St. Joseph, Missouri Anchorage, Alaska Journal of the International Academy for Case Studies, Volume 16, Number 7, 2010 vi EDITORIAL BOARD MEMBERS Sanjay Rajagopal Glenn Rhyne Western Carolina University Mississippi University for Women Cullowhee, North Carolina Columbus, Mississippi Charles Rarick Ida Robinson-Backmon Barry University University of Baltimore Miami Shores, Florida Baltimore, Maryland Sherry Robinson Joseph Sulock Penn State University UNC-Asheville New Albany, Pennsylvania Asheville, North Carolina Joesph C. Santora Jennifer Ann Swanson Essex County College Stonehill College Newark, New Jersey N. Easton, Massachusetts Sujata Satapathy Joe Teng Indian Institute of Technology Barry University New Delhi, India Miami Shores, Florida Elton Scifres Prasanna J. Timothy Stephen F. Austin State University Karunya Institute of Technology Nacogdoches, Texas Tamil Nadu, India Herbert Sherman Jeff W. Totten Southampton College Southeastern Louisiana University Southampton, New York Hammond, Louisiana Linda Shonesy Jack E. Tucci Athens State University Mississippi State University-Meridian Campus Athens, Alabama Meridian, Mississippi Mike Spencer Rae Weston University of Northern Iowa Macquarie Graduate School of Management Cedar Falls, Iowa NSW Australia Harriet Stephenson Greg Winter Seattle University Barry University Seattle, Washington Miami Shores, Florida Philip Stetz Chris Wright Stephen F. Austin State University Central Missouri State University Nacogdoches, Texas Warrensburg, Missouri Jim Stotler Joan Wiggenhorn North Carolina Central University Barry University Chapel Hill, North Carolina Miami Shores, Florida Bob Schwab Thomas Wright Andrews University University of Nevada - Reno Berrien Springs, Michigan Reno, Nevada Journal of the International Academy for Case Studies, Volume 16, Number 7, 2010 vii JOURNAL OF THE INTERNATIONAL ACADEMY FOR CASE STUDIES CONTENTS EDITORIAL BOARD MEMBERS ............................................... iii LETTER FROM THE EDITORS ................................................ ix GONE WITH THE WIND: HOME DEPOT IN FLORIDA .............................1 Kuo-Ting Hung, Suffolk University Neil Hunt, Suffolk University Hasan Arslan, Suffolk University FIDUCIARY FOLLY LEADS TO FIASCO: THE CASE OF CONSOLIDATED PIPELINE AND EQUIPMENT CORPORATION (CPEC) .......................7 Laura Sullivan, Sam Houston State University Robert Stretcher, Sam Houston State University Joey Robertson, Sam Houston State University ABC COATINGS, INC.: EQUIPMENT REPLACEMENT ANALYSIS ................................13 Sharad Maheshwari, Hampton University P. Michael McLain, Hampton University Robert Stretcher, Sam Houston State University THE BANKRUPTCY OPTION: DOES THE UNITED AIRLINES MODEL WORK FOR GENERAL MOTORS? ......................21 James A. Martin, Washburn University Janice L. Schrum, Washburn University STEVE JOBS AND APPLE, INC. ...............................................31 Todd A. Finkle, Gonzaga University Michael L. Mallin, The University of Toledo Journal of the International Academy for Case Studies, Volume 16, Number 7, 2010 viii eCAMPUS: SUCCESS! NOW WHAT? ...........................................41 Stephen L. Loy, Eastern Kentucky University Steven Brown, Eastern Kentucky University GENESIS, INC. CASE: ASSESSING EMPLOYEE SATISFACTION.................................55 Judy Nixon, University of Tennessee at Chattanooga Marilyn M. Helms, Dalton State College BAMA DRINKS COMPANY: AN INVENTORY CASE PORTFOLIO .....................................67 Marco Lam, York College of Pennsylvania Benjamin Neve, The University of Alabama Roger J. Gagnon, North Carolina A&T State University CAPE CHEMICAL: CASH AND PROFITS .......................................75 David A. Kunz, Southeast Missouri State University Benjamin L. Dow III, Southeast Missouri State University THE CUPBOARD IS BARE ....................................................85 Curtis A. Richards, Bellarmine University John T. Byrd, Bellarmine University David Collins, Bellarmine University THE FANTASTIC BRAND: A TEACHING CASE ON STRATEGIC DECISION-MAKING .......................................93 Lynne A. Patten, Clark Atlanta University THE RETIREMENT CASE OF PROFESSOR PAUL ................................99 Edward J. Stendardi, St. John Fisher College THE MERGER OF AOL AND TIME WARNER: A CASE STUDY .. ....................................................103 David Malone, Weber State University James Turner, Weber State University Journal of the International Academy for Case Studies, Volume 16, Number 7, 2010 ix LETTER FROM THE EDITORS Welcome to the Journal of the International Academy for Case Studies. The editorial content of this journal is under the control of the Allied Academies, Inc., a non profit association of scholars whose purpose is to encourage and support the advancement and exchange of knowledge, understanding and teaching throughout the world. The purpose of the JIACS is to encourage the development and use of cases and the case method of teaching throughout higher education. Its editorial mission is to publish cases in a wide variety of disciplines which are of educational, pedagogic, and practical value to educators. The cases contained in this volume have been double blind refereed, and each was required to have a complete teaching note before consideration. The acceptance rate for manuscripts in this issue, 25%, conforms to our editorial policies. The Instructor’s Note for each case in this volume will be published in a separate issue of the JIACS. We intend to foster a supportive, mentoring effort on the part of the referees which will result in encouraging and supporting writers. We welcome different viewpoints because in differences we find learning; in differences we develop understanding; in differences we gain knowledge and in differences we develop the discipline into a more comprehensive, less esoteric, and dynamic metier. The Editorial Policy, background and history of the organization, and calls for conferences are published on our web site. In addition, we keep the web site updated with the latest activities of the organization. Please visit our site and know that we welcome hearing from you at any time. Inge Nickerson, Barry University Charles Rarick, Purdue University, Calumet Journal of the International Academy for Case Studies, Volume 16, Number 7, 2010 x CASES Journal of the International Academy for Case Studies, Volume 16, Number 7, 2010