EDITORCf Publisher JANUARY 2004 WWW.EDITORANDPUBLISHER.COM $5.95 ITK^radlees — plus the Oppels, Rosenthals, and wi^s — talk about sharing tneliournalism gene / in the 200#Preview Top industry leaders explain why business will bounce back ~ Not even in South Carolina, where a history of inequality and injustice placed the state in the middle of tremendous social upheaval during the civil rights movement. But recent debates - from Confederate flags displayed on state property to school-funding inequities along racial lines - have raised the specter of.racism in South Carolina. To provide context, journalists at The (Columbia) State produced an award¬ winning special report detailing the evolution of the civil rights movement ■ in South Carolina. The Long Road To Justice: Civil Rights in South Carolina ; captured for readers the people, the’ | passion, the politics and the protests : that helped change the course of ' American history. The State's report, which has earned a spot in libraries, schools and historical societies throughout South Carolina, reaffirms the vital role newspapers ^ play in our society. It also exernplifies |||j the thorough, sensitive and balanced = Ir reporting that is a hallmark of all a[ Knight Bidder newspapers. . Photo: layne Bailey. The Charlotte Observer The Philadelphia Inquirer Philadelphia Daily.News f The (Biloxi, Miss.) Sun Herald Detroit Free Press Akron (Ohio) Beacon Journal Duluth (Minn.) News Tribune The Miami Herald Lexington (Ky.) Herald-Leader The (Fort Wayne, Ind.) News-Sentinel San Jose Mercury News The (Columbia, S)C.) State (Wilkes-Bprre, Pa.) Times Leader Nuevo Mundo, Viet Mercury The Wichi®TKan.) Eagle Bradenton (Ra.) Herald The Kansas City Star el Nuevo Herald (Miami) The (San Luis Obispo, Calif.) 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Cities 10928 ► ^ E&P ONLINE www.editorandpublisher.com FEATURES >nRUSHER ALL IN THE FAMILY Eleven sets of parents and kids talk about how and why the news bug got passed from generation to generation.22 THE YEAR IN PREVIEW Seven indus¬ try leaders predict the changes — and Th« Pow« '0 Perto™- profits — ahead in 2004.32 A Pric® W ^ * fYMOtCATtt Pti»se. y ^ With Native Americans gaining some wealth and local influence, newspapers T on and off “the Rez” face a new set of challenges .40 here’s a lot more to your Editor & Publisher subscription than THE ‘A’ SECTION pressing ISSUES paper and ink! As a subscriber A new column by Chicago Thinks Young Editor Greg Mitchell.20 you can go online for premium content With a 24-year-old editor and online — at no additional cost. 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Just go to Dakota. www.editorandpublisher.com/activate ^tuunittu*' •iW/HT'iiii* ■wni’ttk-: www.editoranclpublisher.com www.editorandpublisher.com JANUARY 2004 EDITOR Sc PUBLISHER 3 LETTERS THE WRITE WAY E&P welcomes letters. E-mail to letters@ editorandpublisher.com, fax to (646) 654-5370, or write to “Letters,” Editor & Publisher, 770 Broadway, New York, NY10003. Please include name, title, location, and e-mail address. Letters may be edited for all the usual reasons. ACHECK OUT THIS NEW MODEL 1 Meanwhile, we learn — over and over and It seems to me that unless the missing 1 over again — every conceivable detail of weapons of mass destruction and strong s A GUY WHO CLOSELY FOLLOWS i Kobe Bryant’s accuser, Michael Jackson’s evidence of links between Iraq and al media trends, I offer my con¬ ! Neverland, and Scott Peterson’s fertilizer Qaeda were found down in Saddam’s gratulations to you and your staff i sales. I’m sick of those three names, I can “spider hole,” and until they are found, (“E&P Rings in a New Era,” Dec. 15, tell you. the anti-war position remains as strong p. 30). My company consults with televi¬ I’m not a committed conspiracy theo- j as ever. But Lightman seems to have sion stations about new media, and I am rist, but I’m beginning to think there is ! adopted the position that the capture consistently on record as saying their some truth to the notion that the major j of Hussein puts an end to meaningful biggest competition downstream will be media are actually trying to distract us j criticism of the war. the local paper. As such. I’m especially from something! At any rate, E&P is a Lightman also wrote that Wesley Clark interested in trends involving publishing, welcome voice in the wilderness for those “is likely to take the hardest hit from and I am indebted to you and the people I of us who are brazen enough to believe j Sunday’s developments. Clark centered at E&P for keeping me well informed. 1 that we have a right to expect journalists j his campaign on the idea that as a mili¬ But my congratulations is primarily j to give us news we can use. j tary expert he could have better conduct¬ aimed at your new business model, one I SUZANNE DEBOLT j ed the war on terror...” With these words, that I think is not only smart but predic¬ j Niceville, Fla. he implies that the invasion of Iraq and tive of tomorrow. E&P is a dynamic capture of Saddam Hussein were part of leader in the world of media. As a daily WTHE CONEDIG WAR ON TERROR the war on terror. Indeed, Bush and his blogger, I am regularly steering people administration have labored long and to your articles, and I look forward to ITH RESPECT TO YOUR COLUMN hard to portray them as such. However, continuing that in the future. about the apparently counter¬ Clark’s position has been that the adven¬ TERRY L. HEATON feit document linking 9/11 ture in Iraq was an ill-conceived diversion PRESIDENT hijacker Mohammad Atta to Iraq (E&P ! from the real war on terror. DONATA COMMUNICATIONS ' Online, Dec. 19), a more insidious prob- JACK MCCAIN Hermitage, Tenn. j lemisjournalists’overall portrayal of Durham, Ct. the war in Iraq, which does not necessari¬ WAGOODODYORONLYOROWIG? ly reflect reality. TSADDAM WENT ATTA WAY? For example, on the day after the cap- ILL E&P HOURLY ONLINE i ture of Saddam Hussein was announced, i hank you, Greg Mitchell, for show publishers, at long last, i The Hartford Courant’s Washington | your article about the supposed how to do digital deliveiy bureau chief, David Lightman, wrote, j links between Saddam and 9/11 without further unduly alienating print “The biggest losers Sunday may be those hijacker Atta. Our citizens have got to readers? I fear not. Addiction to browsers candidates who built their campaigns understand that now more than ever we is far from universal. Many of us have around strong anti-war positions. Seen in need to question eveiything. We cannot firm habits or better things to do daily ' some circles 2is one-issue candidates, they rely on the nightly news to tell us the true than poking around in Web sites. ! now will need to quickly and forcefully news anymore. JOHN MCCLELLAND I build up other parts of their campaign ! KAREN SPURR JOURNALISM FACULTY portfolio.” I Austin, Texas ROOSEVELT UNIVERSITY Chicago, Ill. -50 YEARS AGO - SCELIINGEERTILIZER. INDEED NEWSPAPERDOM® FROM EDITOR & PUBLISHER JANUARY 9, 1954: JANUARY 16, 1954: 1,000 requests annually for ONTINUED THANKS TO EoP FOR Uganda saw the publication of Concerned that not enough young employment, whereas enrollment ^ your consistent voice regarding its first daily newspaper, the people were pursuing journalism is slightly more than 300.” One [ media coverage in Iraq (“Year in Uganda Mail, this week. The careers, the Minnesota Editorial survey of 58 j-schools showed Review,” Dec. 15, p. 17) and on domestic previous year, five weekly papers Association stated that the Uni¬ there were many more job open¬ issues. I am astonished at the news not began production in Africa. versity of Minnesota “has about ings than there were students. covered by major media on a daily basis. 4 EDITOR&publisher JANUARY 2004 www.editorandpublisher.com 9 Can-pain 2004? A BY JOE STRUPP s THE PRIMARY SEASON BEGINS, local papers hoping to reel in cam¬ paign ads may not like what we’re hearing from the first two showdown states. Voting nears in Iowa and New Hampshire this month, but you might not know it by the unusually low campaign advertising being purchased in newspapers there. “We have had the candidates in here more than we’ve had any of their ads in here,” says Ann-Marie Forrester, retail advertising director for the Concord (N.H.) Monitor. “With the primary voting coming up (on Jan. 27), I would expect there to be Leah Pietrusiak says her age provides an advantage in knowing her newspaper’s audience. more of it.” At The Union- At 24, she’s the boss ^ Leader in Manchester, “it •». . seems like we are seeing a little less than usual for a presidential year,” chokas, the paper’s H BY SETH FORGES of a growing newspaper in the Windy City. er face is animated, her eyes Pietrusiak flips her hair out of her eyes penence. Stachokas weary. Deadline is rapidly and taps away at the keyboard, finishing up says the paper is having approaching at Citylink, and an article about a new “green” building in to reach out to advertisers as it prepares an Leah Pietrusiak is the last remaining soul annual l6-page pre-election tab for Jan. 13. in the Chicago newsroom of the In Iowa, which holds its caucuses on Jan. free West Side weekly on 19, the situation is similar. “Not a whole lot this Wednesday evening. is materializing,” says Dan Collin, advertis¬ The University of Wis- ing director for the Waterloo Courier. The consin-Madison graduate Sioux City Journal received its first political is wearing a skirt, platform ^ ad of the season — from the Howard Dean gym shoes, knee-high socks, campaign — just before New Year’s Day. and a vintage black T-shirt \ At the Des Moines Register, Laura that says “Shotgun Willie’s,” \ ^P||H Hollingsworth, vice president of advertis¬ and with her strawberry ing, expresses disappointment with the ad red hair set back in pigtails, turnout so far in the presidential race, she looks a lot more like an although ads for state and local candidates anime cartoon heroine than <^5 are up 25% over four years ago. II the founding editor-in-chief .com JANUARY 2004 EDITOR & PUBLISHER 5 THE SECTION the neighborhood in time to meet up with Citylink has grown in circulation to over her first dose of community reporting in friends at a rock concert. Frantically trying 15,000. It shares a newsroom with Extra, a small towns surrounding Madison, cover¬ to make deadline is not that different from 30-year-old Spanish and English bilingual ing government meetings that dealt with cramming for a final, and it was only three paper; the two papers have about 15 staff issues such as watershed management. years ago when she was dealing with that. members between them. With the excep¬ Upon graduation, Pietrusiak got involved At the age of 24, Pietrusiak has been tion of the occasional intern, Pietrusiak is in Tell-Cliff as a copy editor for Extra. “My editor-in-chief of Citylink, published by Citylink’s only full-time editorial staffer. bosses wanted to start a shopper in Wicker the Tell-Cliff Corporation, since its launch Her paper appeals to neighborhood Park,” she recalls. “I was kind of the fresh more than two years ago. Due to the nature residents by straddling the fence between kid out of college, and I knew the neighbor¬ of Citylink and the neighborhoods where it a community paper and alternative weekly. hood from hanging out there and I think is distributed, her age and character are two “We have a lot of articles that could easily they thought to themselves: Well put this of the newspaper’s greatest assets. be front-page in an alt-weekly,” she says, kid in charge of it.’ The paper primarily circulates in “but then we have a story on how an “But I knew the neighborhood well Chicago’s Wicker Park and surrounding alderman is organizing safety councils enough to say, ‘It’s a well-educated artistic neighborhoods in the city’s near-Northwest for women. We’ll deal with real pop-culture community. They’re not going to pick up a Side. The area is ripe with young people, stuff and then we’ll deal with serious shopper. You need to put an article on the particularly artists and other creative types. community issues.” front page at least,*” Pietrusiak says. “And “Being in my 20s, I can definitely relate to Growing up in suburban Chicago, they thought about it and said. Yeah, you’re the younger majority of the target audi¬ Pietrusiak was in the Illinois state spelling right.’ And that just spurred a lot of other ence,” Pietrusiak says. “In one night I can bee championships for three straight years. ideas.” But it wasn’t until the paper first hit a fashion show or cover a metal band, She says she wanted to study environmen¬ went to press that she formally became and just be part of the scene. I’ve got tal science in college so she could “save the editor. enough life and energy that I can have six the planet,” but fate brought her to the Pietrusiak says more people are im¬ different things going on at the same time,” University of Wisconsin’s agricultural and pressed with her ability to launch and run she explains. “Ill stay out late networldng, science journalism programs, with dreams a newspaper at such a young age than are but then get up the next morning to go to a of someday penning articles for National turned offby it. “They deal vnth me first 10 a.m. press conference on the closing of a Geographic. and they find out my age later,” she says, local hospital and (write about) how that “I realized I wasn’t science-minded,” “and I think they’re more impressed that will affect the low-income and uninsured. Pietrusiak says. “So I figured if I can’t do I’ve been able to have the business sense Sure I get tired out, but I thrive on it.” science, I can write about science.” She got to build a new newspaper.” il Reader raves help spice up Web MM aannyy WWeebb eexxeeccuuttiivveess lloovvee rreeaaddeerr--ggeenneerraatteedd SSuubbmmiitttteedd aatt tthhee WWeebb ssiittee,, ccoonntteenntt.. IItt eennccoouurraaggeess rreeaaddeerr llooyyaallttyy,, aanndd hheeyy,, iitt’’ss tthhee RReeaaddeerr RReevviieewwss wweerree ssoo cchheeaapp.. AAnndd iitt ccaann eevveenn ccrreeaattee aa llooccaall ccrraazzee,, wwhhaatt wwee’’llll ppooppuullaarr tthhaatt BBeehhrreennss call, in this case, “Beer Eye for the Lake Guys” in Chicago. launched live panels, where In that city, the Chicago Tribune’s Metromix.com has created Metromix readers volunteer to quite an online community with its Reader Reviews. “We’ve form reviewer teams. After now got more than 30,000 opinions, and that’s with reviews getting a deluge of candidates, cycling off after nine months in order to keep them current,” says Metromix winnowed it down cheap eats with, from left, Mike Editor and Product Manager Leigh 1. Behrens. “We launched to finalist groups and then let and Erin Ensign, Michael Spencer it as a quick, easy way for our audience to share their opinions readers pick the reviewer team about everything from restaurants and movies to bars and they preferred. “Then the audience also decided what places theater, and it’s really taken off.” the group visited each week,” Behrens says. The audience loved - the Beer Garden Guys, who rated the best places Chicago’s own "Fab .1 to enjoy a brewski outdoors during the Windy Five City’s brief summer. “They’ve actually become brewing up f| local semi-celebrities,” Behrens adds. a review: The next reader review panel: The Low-Dough from left, Diners, who went in search of restaurant and bar Ray Popp, deals for $10 or less. Now Metromix plans to do Am Margulies, live panels once a quarter. “Reader Reviews have Mitt the potential to work in any market because they Delaplan tap into the ‘word of mouth’ buzz factor, and are a Jered Thoi natural way to strengthen the relationship with and Dc Shermc readers,” Behrens says. “But you’ve got to know your audience and tap into what your audience really cares about.” — Carl Sullivan 6 EDITOR&PUBLISHER JANUARY 2004 www.editorandpublisher.com Colorliner® ... pre-set and forget 'Ultimate printing automation Added .value features ' 3-form ink train Automated folder _ . v I Digital inking option Available as 6x2 also from 2004 "No other press offers such high levels of automation and ‘ fhe chance to achieve consistently low waste at start-up" Arne Gunnestad, Production Director, Schibsted Trykk, Norway Goss...Innovation for Business ' * GOSS INTERNATIONAL www.gossinternational.com ! THE ‘A’ SECTION New API chief backs preparedm just over a year ago — which eventually Andrew B. Davis says prepared hundreds of reporters and newspapers can learn a lot photographers who covered the war in Iraq as embedded journalists. That from military about training program occurred during Davis’ two- year stint as director of U.S. Marine i Corps Public Affairs that ended last BY JOE STRUPP July. Prior to (and just after) that, he NDREW B. Davis is not your I spent five years at Northwestern Uni¬ typical press institute chief. He has j versity, most recently as director of in¬ run a weekly newspaper group — [ novation and business development at and commanded U.S. Marines during the j the Media Management Center. first Persian Gulf War. Still, for the 54-year- i “It was an absolute home run,” Davis old Davis, who took over as executive direc¬ said of the military’s training and the tor of the American Press Institute on embedding program. “I think it is here Dec. 1, his unusual mix of military, journal¬ to stay.” But he points out that such ism and business experience is perfect for training is better done by the Pentagon today’s changing news landscape. “They are and not through organizations such two wholly separate tribes,” Davis said of as API. newspapers and the militaiy. “But the i Davis’ militaiy career began follow¬ crossover is in their leadership skills.” ! ing graduation from Princeton Univer¬ Davis, a brigadier general in the Marine | sity in 1970, when he spent three years Corps reserve, was the man who launched { as a U.S. Marine Infantry officer before the Pentagon’s journalism training program ; joining Copley Press as a reporter. Send in the Marine: Davis, a brigadier general, After taking time off to earn a Master’s promoted safety training for embedded journalists Degree from Northwestern, Davis spent I newsroom-management course is drawing two years at The Courier News in Elgin, Ill., ! about two-thirds of the expected crowd. and then joined the Chicago Suburban j “One of the luxuries we have is to be able Newspaper Group, rising to editor of the I to be flexible imd tiy new things,” Davis said. weekly chain and then publisher in 1987- | “We have got to have things that are During that time he maintained his Ma- , relevant.” rine reserve officer status and actually Most newspapers invest only 1% of their led a team of reservists for nine months budgets for training, compared to an aver¬ during the first Persian Gulf War. age of 6% for most other industries. “We Davis sees API as an organization that take our best reporters and make them edi¬ has proven its ability to provide necessary tors, but we don’t train them to be editors,” training, especially in management and | he added. In the military, he said, training is leadership, but also needs to grow. He ex- 1 a constant no matter what the rank. “When pects to implement programs that will allow a private joins the Marines, he goes to boot the training institute to raise more money, | camp for three months and gets other train¬ provide more courses, and extend training I ing for more than a year before he hits the into other media areas. He also plans fleet,” said Davis. “Then he gets more train¬ to expand API’s efforts overseas and ing as he reaches every rank. It is a career- link it more with other training long commitment to training. That is a great grounds such as the Media lesson for newspapers.” Management Center and the ! In the spending realm, Davis believes Poynter Institute. API’s $3 million annual budget could be The first task is conducting boosted. In addition, Davis wants to add an inventory of the current 35 more cross-media emphasis. ‘We truh’ have annual seminars offered by newsrooms generating news across media API. Davis said some lack inter- j platforms,” he said. “But there is no one est, while others are in great [in the industry] to my knowledge who is demand and need expanding. training journalism managers to think and Programs on convergence execute the work as both ink on paper and have a waiting list, while a electrons on screen.” 11 I 8 EDITOR&PUBLISHER JANUARY 2004 www.edltorandpubllsher.com EDITORe^ For faster service call toll-free 1-800-562-2706. Or subscribe online I PUBLISHER www.editorandpublisher.coin/v4inst | □YES! Start my combined I-year print and online subscription to E&P for only $99! Company □ Save me more money! Send me 2 years for only $169! □ Bill me. □ Payment enclosed. 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