Editor & Publisher THE ONLY INDEPENDENT WEEKLY JOURNAL OF NEWSPAPERING laricature iontroversy n Chicago See page 14) Orange County, California. Not only is it the richest market in Southern California with the highest percentage of households earning at least S50k, it is the home of the world’s most successful mall, and many of the most prominent names in retailing. The newspaper they have come to rely on to sell merchandise faster than any other? The Orange Count)' Register — the nation’s Number One newspaper in total JOL /a \ Trv) /Av 'r1 AylT CI1 J retail advertising. V Bright, crisp news coverage. Outstanding color reproduction. Widespread household penetration (73% more daily Orange County penetration than the Los Angeles newspaper). And a CPM that is among the lowest in the country. Using The Orange County Register is the most cost-effective medium to increase your sales in upscale Orange County... a retailer’s paradise. Sources; Sales and Marketing Management, 1991 Survey of Buying Power; LNA, total retail rankings, Jan.- Oct., 1991; ABC Publisher’s Statements, September 30,1991. We're on Orange Ceunty's side. 40,000 SAN DIEQANS JUST JOINED OUR CREATIVE TEAM. it’s tru£. We consulted San Diego before creating the new San Diego Union^Tribune. Who better? Forty thousand San Diegans responded to our call for ideas by writing or calling to tell us exactly what they wanted in their new newspaper. Over 500,000 individual ideas. And we're giving it to them. The new San Diego Union-Tribune. Coming February 2nd. On a collision course with the future*.♦ Digital photgraphy is here! your best opportunity this year to see latest in this technology: The debut of 3 alternatives for archiving. Four ways to transmit photos digitally. Affordable desktop newspaper publishing. Meet the experts in over 20 sessions. On-site hardware and software training. NPPA presents At the Crossroads DIGITAL ’92 IMAGING CONFERENCE March 19-21, 1992 Hyatt Regency San Francisco at Embarcadero Center Yes, register me for Digital ’92 Name Title Company Aflriress City State ZIP Ph. FAX GENERAL ADMISSION: For more information call NPPA Member: $100 before Feb. 17; $125 after Scott Henry: (415) 382-7269 Non-members: $125 before Feb. 17; $150 after VENDORS: $750 per 8‘X10' unit (includes two conference registrations) PAYMENT: Mail registration form & payment to: □ Check payable to NPPA Digital Imaging Conference NPPA Digital ’92 Registration □ VISA □ MasterCard c/o Scott Henry Account no. _Exp. date _ 849 Maria Drive Signature ___ Petaluma, California 94954 NATIONAL PRESS PHOTOGRAPHERS ASSOCIATION • Watch for Digital ’92 details in the PressLink Photo Forum EDITOR & PUBLISHER CALENDAR OF EVENTS The 4th Estate MNUAIT RUUAIT MMCH S M T W T r s $ M T W T F S $ M T W t F S 12 3 4 1 1 2 3 4 5 6 7 S 6 7 8 9)011 2 3 4 S 6 7 8 8 9)0)1 13)314 By Doug Borgstedt )2I3I4ISI617I8 9)0)1 12)3 14)5 1516)7)8)9202) 192021 222324 25 16)7)8)9202)22 222324 252627 28 2627 28 293031 2324 25 2627 28 29 293031 FEBRUARY 10-11—The Audiotex Group/Editor & Publisher, Talking Newspapers Con¬ ference. Hyatt Regency Hotel. New Orleans. La. 13-14—Georgia Press Association. Trade Show, Georgia Center for Con¬ tinuing Education, Athens. Ga. 13-15—California Newspaper Publishers Association. Annual Convention, Hotel del Coronado, San Diego, Calif. 23-24—American Newspaper Publishers Association. Pre-press Technol¬ ogy Symposium, The Peabody Hotel, Orlando, Fla. 23-26—Inland Press Association, Annual Meeting. Sheraton Bonaventure Hotel, Fort Lauderdale, Fla. 26-28—Center for Earth Resource Management Applications, Annual Recyded Paper Conference, Omni Hotel, San Diego. Calif. 26-29—American Newspaper Publishers Association. Human Resources Committee/Department and Newspaper Personnel Relations Asso¬ ciation, Annual Conference and Meeting. Hilton HotelYValt Disney World Village. Lake Buena Vista. Fla. 29-3/2—Great Lakes Newspaper Production Conference. Hyatt Regency Hotel, Indianapolis. Ind. w MARCH 2-6—Newspapers In Education Week 9-10—International Press Institute, U.S.-Japan Editors Conference, Jeipan National Press Club, Nippon Press Center Building. Tokyo. 12- 14—Research and Engineering Council of the Graphic Arts Industry, Annual Conference. Marco Beach Hilton Hotel. Marco Island, Fla. 13- 14—Ozark Press Association Convention, University Plaza Hotel, Springfield. Mo. 15- 17—Southern Newspaper Publishers Association. Newspaper Opera¬ tions Conference and Trade Show, Hyatt Regency Hotel, Houston. Texas. WHY THE LON^ 17—American Advertising Federation. Government Affairs Conference, FACE - isn't he The Willard Hotel, Washington, D.C. 18- 21—National Newspaper Association. Government Affairs Conference, qOING BACK TO Capitol Hilton Hotel, Washington, D.C. HIS MOSCOW J0&? 19- 21—National Press Photographers Association, Digital Photography Conference. Hyatt Regency Hotel, San Francisco, Calif. 25- 27—America East Conference, Hershey Lodge & Convention Center, Hershey, Pa. 26- 29—American Newspaper LayOut Managers Association, Annual Con¬ ference. Hyatt Regency Hotel. Dallas. Texas. Seminars! Workshops/Clinics FEBRUARY 5-7—Rochester Institute of Technology, “Lithographic Relationships and Variables' Seminar, Technical and Education Center of the Graphic Arts, Rochester, N.Y. 9-14—International Newspaper Marketing Association'American Newspa¬ per Publishers Asswiation, Newspaper Executives Marketing Semi¬ nar, The Houstonian, Houston, Texas. About Awards 9-14—Poynter Institute, “Words & Visuals in the News” Seminar, Poynter Institute, St. Petersburg, Fla. 13-15—Knight Center for Specialized Journalism, “The Business of Sports,” University of Maryland, College Park, Md. 16- 21—American Press Institute, Advertising Executives Seminar (over 75,000 circulation), API Headquarters, Reston, Va. William Allen White Foundation Award. Louis Boc- 23-28—Knight Center for Specialized Journalism, “Politics '92,” University of cardi, president and chief executive officer of the Asso¬ Maryland, College Park, Md. ciated Press, has been selected to receive the 1992 William 23- 29—American Press Institute. News Editors and Copy Desk Chiefs Seminar, API Headquarters, Reston, Va. Allen White Foundation Award for Journalistic Merit from 24- 25—Rochester Institute of Technology, Camera Techniques Workshop, the University of Kansas. Technical and Education Center of the Graphic Arts, Rochester, N.Y. Boccardi will receive the national citation and give the MARCH annual William Allen White Day address Feb. 7 at the 13-15—Foundation for American Communications, “Economic Issues in the 1992 Elections,” Asilomar Conference Center, Pacific Grove, Calif. university. 15-20—Poynter Institute, Seminar for Senior Newspaper Executives, The award is given annually to a journalist whose work Poynter Institute, St. Petersburg, Fla. serves the profession and the country. 22-27—American Press Institute, Circulation Sales and Marketing Strategies Seminar, API Headquarters. Reston, Va. ACLU Award. The Daily News of Los Angeles recently Vol. 125, No. 3 January 25,1992 Editor & Publisher. The Fourth Estate (ISSN:0013-094X) is was honored by the American Civil Liberties Union of published every Saturday by the Editor & Publisher Co. Editorial and business offices at 11 West 19th Street.. New York, N.Y. 10011. Cable address “Edpub, New York.' Second class Southern California at the organization’s annual Bill of postage paid at New York, N.Y. and additional mailing offices. Printed at Mack Printing Co.. Rights dinner. Ebya sEt dSittoror u&d sPbuubrlgis. hPear .C 1o8.3, 0In1c. .T Aitlll ersi gphattse rnetseedr vaendd. rAegninsutearl esdu banscdr icpotinotne n$t5s 0c.o0p0y irnig thhtee dU 1n9it9ed2 The newspaper was cited for its coverage of the police States and possessions, and in Canada. All other $105.00. No claims for back issues beating of black motorist Rodney King and the investiga¬ honored after one year. tion of the Los Angeles Police Department in the after- Postmaster: Send change of address to Editor & Publisher Co., 11 West I9th Street. New York, N.Y. 10011 math of the beating. 2 EDITOR & PUBLISHER for January 25, 1992 / ,( ; UMI INCORRECT ISSUE NUMBER. SHOULD READ NUMBER 4. \ L IM; j j.. N v J r i.. \ ip D ress: Julie O uroctiJ for After Five LYCRA® spandex • IP LXEA lUPl SPANDEX CNlY by DU PONT LYCRA' IS a DuPont registered trademark for its brand of spandex fiber. Editor & Publisher Charter Member The Audit Bureau % Audit o|Circulations THE fourth ESTATE Bureau ANPA Member Robert U. Brown, President James Wright Brown American Newspaper Ferdinand C. Teubrter, Publisher Publisher. Chairman of the Board. 1912-1959 Publishers Association 6 mo. avg. circulation December 1990 — 27,635 The Oldest Publishers and Advertisers Newspaper in America With which have been merged: The Journalist established NIE influences readers March 22. 1884: Newspaperdom established March. 1892: the Fourth Estate. March 1. 1894; Editor & Publisher. June 29. 1901: Advertising. January 22, 1925. Researchers for the ANPA Foundation have found that the News¬ Editor paper in Education program has been proven effective in cultivating Robert U. Brown ftiture newspaper use among young adults aged 18-34. A two-year Managing Editor John P. Consoli study reveals there were 5% more “yesterday” readers and nearly Associate Editors half-a-day-per-week greater average reading among those who re¬ David Astor, Tony Case, George Garneau, Ann Marie Kenivin, called being in an “NIE-type” class in school. James Rosenberg Midwest Editor Researchers grant that the numbers seem small but say “the Mark Fitzgerald newspaper industry should welcome these NIE results in their Washington Editor efforts to gain young readers.” We certainly do. Debra Gersh West Coast Editor Among the findings are; M. L. Stein Greater current newspaper use by the NIE-exposed group re¬ Copy Editor George W. Anderson mained after controlling for the effects of parental use of newspapers Advertising Manager in the home. Steven A.Townsley NIE’s greatest impact occurs among minority young adults who Sales Representatives Robert N. Glassman, Richard H. Henrichs, also are those most favorably impressed with their school newspaper Robert J. Mathes, Roger J. Power Jr., Janell C. Teubner experience. Advertising Production Manager The perceived quality of the NIE class is the key to young adults’ Louise Villani future newspaper use. Those who enjoyed their classroom experi¬ Ciassified Advertising Manager Susan Strong ence are more likely to be newspaper readers today. As a result of Circulation Manager this, the researchers suggest that newspapers emphasize teacher¬ Gina Dzurenda Editorial Production Manager training programs among the services they offer the schools. Orlando Velez All of this should be welcome news for the hundreds of newspapers Photocomposition Manager Janice Zwingli that have participated in the NIE program for many years. Lack of Promotion Manager proof that progress was being made must have made some newspa¬ Deborah M. Fogel per people wonder if they were just spinning their wheels. There is OFFICES now some hard evidence of progress. In addition, an important General: 11 West 19th Street, New York, N.Y. by-product of the NIE program—the improvement of literacy— 10011; (212) 675-4380; FAX PHONE: (212) 929-1259 should produce a feeling of satisfaction among all participants. Chicago: 8 South Michigan Avenue, Suite 1601, Chicago, II. 60603; (312) 641-0041; FAX (312) 641-0043. Mark Fitzgerald, Editor; Richard H. Henrichs, Sales Representative. Libel verdict Washington, O.C.: National Press Building, Suite 1128, Washington, D C. 20045; (202) 662- 7234; FAX (202) 662-7223. Debra Gersh, Edi¬ As libel judgments go, it is small—$65,000. But as a legal prece¬ tor. dent, the attempt by an Indian politician to have a New York state Long Beach: 369 Seville Way, Long Beach, Calif. 90814; (213) 597-1159; FAX (213) 597-1776. court enforce a libel judgment by a British jury is disturbing and M. L. Stein, Editor. repugnant to U.S. and New York law. Los Angeles: 3250 Wllshire Blvd., Ste. 801,90010; (213) 382-6346, FAX (213) 382-1108. W, Mar¬ That is why major U.S. media companies—New York Times, shall—Scott, Marshall, McGinley & Doyle Inc., Time-Wamer, Newsweek, AP, NBC, News America Publishing, Advg, Reps. San Francisco: 450 Sansome St., Ste. 1420, Magazine Publishers of America, etc.—are fighting the effort. This is 94111; (415) 421-7950, FAX (415) 398-4156. not an isolated case, we find. The Times is being threatened by a suit P. Scott—Scott, Marshall, McGinley & Doyle Inc., Advg, Reps. in India and another in Uganda where it distributes one copy a day. INDEX TO ISSUE As E&P notes: “By suing in England, plaintiffs will do an end run About Awards.2 around U.S. libel law and force U.S. courts to penalize speech pro¬ Calendar.2 Campus Journalism.17 tected by the First Amendment.” It also represents an attempt to Classified Ads 38 intimidate and silence criticism. It is well known that the late Robert Editorials. 4 Fourth Estate. 2 Maxwell used the technique repeatedly. His multiple suits effective¬ Legal. 20 24 Letters.5 ly silenced potential critics and permitted his secret financial deals. News Tech.26 We must not allow our libel laws and constitutional guarantees to NSetwospceokplse .in the News.1829 be bypassed in this manner. Syndicates.... 32 Shop Talk at Thirty.44 Microfilm copies of Editor & Publisher are available in 16mm microfilm, 35mm microfilm aixJ 10^m microfiche from; University Microfilms International. 300 North Zeeb Road. Ann Arbor. Ml 48106. 4 EDITOR & PUBLISHER for January 25, 1992 Letters to the Editor Column strikes a chord A tradition Steve Doziers’s “Shop Talk at Overall, as newspeople, we have Do daily newspapers still run per¬ Thirty” column “Re-evaluation of been too much schooled in a de¬ sonals? Sure. traditional writing techniques over¬ tached, cognitive kind of writing that At least one does. The Eagle-Tri¬ due” struck a chord. consciously or unconsciously accepts bune of Lawrence, Mass., circulation As a public relations editor and some facts but excludes others, asks 60,000, has made it a Christmas tradi¬ writer, I have had a chance to step some questions but not others. tion to run notes of students and other back from the incessant grind of daily If we want to be true to real life, family members who come home for and weekly newspaper output that where real people live, we sometimes the holidays. was my life for some 12 years. 1 am have to do battle with ourselves, we The tradition starts each year with a appreciating more and more the main need to be better and more open- seminasty note to newsroom staffers thrust of what Dozier is saying about ended observers. That should mean reminding them that they each owe including emotion in newswriting. more blending of the personal and the city editor “10 Christmas Person¬ To go a step beyond Dozier’s com¬ impersonal, as in Dozier’s example of als.” ments, I think we news and feature reporting company layoffs. That also The staff pens its 10 each among writers (I still include myself in that should mean a newspaper’s not em¬ some good-natured (and not-so-good- group) can learn from some of the phasizing the reporting of daily politi¬ natured) grumbling. Some of those techniques of fiction writing—delving cal history at the expense of social who tend to that sort of thing do more into the “inside” of people, appealing history. than 10; then sell to other errant staff to the five senses, building drama, None of what Dozier says is en¬ members for $1 each. The proceeds emphasizing revealing facts—without tirely new to newswriting—the best go to the newspaper’s Santa Fund. violating objectivity and factuality. writing always drew from the heart as Proud mamas and papas send in I say that while adding a caveat: well as the mind, but Dozier does a their personals by the drove. The The big difference between fiction service by raising the issue again. tradition may sound a tad old-fash¬ and newswriting is that the fiction Eric Retzlaff ioned, but I firmly believe it helps writer is akin to God in creating his bring the community together. Union College characters (though he’s not creating The readers seem to agree. Schenectady, N.Y. ex nihilo), while the reporter is out¬ This year, the Eagle-Tribune side of people looking in. That is why printed 1,698 names of local folk Fairchild Bldg, sold objective, factual news reporting that coming home for the holidays. includes facial expressions and body The names included two dogs. language, as Dozier recommends, is Capital Cities/ABC Inc. said it has Snoopy and Skippy. I won’t bore you possible but not easy. Gestures and sold the 12-story Fairchild Publica¬ with the 1,6% other names expressions are inherently ambigu¬ tions Building at 7 E. 12th St. in New ous. York City to New York University to Daniel Warner Sr. house administrative offices. The price was not disclosed. Fairchild (Warner is editor of the Eagle-Tri¬ NEWSPAPERDOM® moved in 1990 to 7 W. 34th St. bune, Lawrence, Mass.) 50 years ago . . . James L. Kilgallen, International News Service writer, reports that news staffers in Hawaii cannot move The The West Begins” without passes. Under martial law in Fort Worth in Fort Worth. So effect since Dec. 7, Kilgallen has to does the excitement. carry these credentials; 1. Army pass; Star-Telegram 2. Navy pass; 3. police pass; 4. per¬ The Star-Telegram sonal identification card issued by the captures this vitality Honolulu Police Department; 5. Ter¬ in its daily reporting. ritory of Hawaii identification certifi¬ cate. A sixth credential is necessary if Energy ...Agriculture ...Aerospace... Sports ... you want to drive an automobile, he New York Times News Service subscribers get more of notes. America not only from The New York Times itself but from * * * our partners - The Cox Newspapers, the Fort Worth Star- E&P reports that in 1941 newspa¬ Telegram, Los Angeles Daily News, San Francisco pers carried the largest column of Chronicle and the 24 daily papers in 10 advertising since 1937. Even though states that are part of The New York automotive linage dropped 9% af¬ Times Regional Group. fected by the war, total newspaper linage gained 3.5% over the previous year. For details: Peggy Walsh 212-556-1927 or John Brewer 1-800-972-3550 229 W.43rd St.„ ninth floor, N.Y., N.Y. 10036 From Editor & Publisher January 24, 1942 EDITOR & PUBLISHER for January 25, 1992 Frank Daniels Jr., Publisher He wants maximum return on investment. □ He wants to increase ad revenues and cut costs. □ He wants to improve deadlines for news and advertisers. □ And he wants it all now. HisSysten:SII System Integrators, Inc.® Real Issues. Solid Answers.® ® Registered Trademarks of System Integrators, Inc. P.O. Box 13626. Sacramento CA 95853