PRESS KIT Heart of Denmark VisitDenmark Discover the Heart of Denmark on Ipanema Beach in Rio Daily DJ sessions, Danish bicycles, virtual reality trips to Denmark and much more(!) will form part of the ‘Heart of Denmark’ pavilion in Rio - an ambitious 20 day showcase celebrating the best of Danish culture, lifestyle, export brands and design. The event is free for all, so come discover what Denmark has to offer between 3-21 August on the iconic Ipanema Beach during the Rio 2016 Olympics. Officially dubbed ‘Heart of Denmark’, the Danish House will be packed with exciting activities and fun and interactive events during this summer’s most prestigious sports event. Building on Danish values and strengths, such as community, sustainability, innovation, urban mobility and great fashion and design, the Danish pavilion is all about sharing information and togetherness and will be accessible to all. A plethora of exciting activities and pop-up events Pavilion inspired by Brazilian architect Oscar Niemeyer Join the Danes for daily DJ sunset sessions from 5pm- Located on the world-famous Ipanema Beach in an 7pm and look out for announcements of evening concerts impressive 300m2 pavilion, the Heart of Denmark pavilion too. Share ideas on the artistic ‘Happy Wall’ outside the has been designed as a tent construction composed of four pavilion, follow all the action on giant TV screens and check sections of metal profiles covered in white canvas. The four out the cool Danish bicycles on display. Go on a virtual structures are connected by a transparent acrylic cross - a reality tour of Denmark and let your children play at the clear reference to the Danish flag - and will be illuminated associated LEGO® pavilion next door. Enjoy the innovative at night. Its open spaces permit natural light and ventilation and interactive exhibitions and take part in a variety of to flow and provide spectacular ocean views. In addition, the pop-up events from yoga classes to beer tasting, attempts Heart of Denmark pavilion will also feature an associated to make Guiness Book of World Records and fun games. 75m2 playground by Danish toy manufacturer LEGO. With lots of shareable, interactive and engaging experiences, Designed by acclaimed Danish architecture firm Henning the Heart of Denmark pavilion will be a festive meeting Larsen Architects, who also designed Copenhagen’s point for the Danish delegation where athletes will iconic Opera House and the new Moesgaard Museum in celebrate their victories with the Danish community, Aarhus, the pavilion’s simple, light and bright expression the general public and international visitors alike. The is a reference to Nordic architecture and design and Heart of Denmark pavilion will also be a platform for to Denmark’s maritime history. The design was also Danish business, culture, sports and tourism to enhance inspired by Rio de Janeiro’s hilly landscape and pays global awareness of Danish traditions, core values and tribute to Brazilian architect Oscar Niemeyer. competences as well as showcasing a variety of sectors They say that the Danes are the happiest people in the where Denmark has international prominence. world, so come along and join us and find out why! VisitDenmark #heartofdenmark | visitdenmark.com/ipanema2016 From Vikings to Bike kings Danish bicycles will take center stage when VisitDenmark and partners welcome visitors to the Heart of Denmark pavilion at the iconic Ipanema Beach 3-21 August - an ambitious 20 day showcase celebrating the best of Danish culture, lifestyle, export brands and design. Often referred to as “a nation of cyclists”, the Danes are known for their urban cycling culture, eco-conscious lifestyle, modern arts and design, and some of the best cuisine the globe has to offer. The urban cycling culture is a prime example of Denmark’s green lifestyle, with hundreds of kilometers of bike lanes and 55 percent of all Copenhageners commuting by bike. This lifestyle is integral to the day-to-day life in Copenhagen and combined with its numerous green spaces and ecological design has made Copenhagen one of the greenest cities in Europe. Freewheeling fun at the Heart of Denmark pavilion on Building a LEGO® bike - brick by brick: 6-7 August Ipanema Beach 12pm-8pm Danish fairy tale writer, Hans Christian Andersen, once said “to LEGO® originates from Denmark and the bricks are a vital travel is to live”. If Andersen had lived today, he might have part of every Dane’s childhood. The name is an abbreviation said “to cycle is to live”. 9 out of 10 Danes own a bike and of the Danish words for play and well - “LEG” and “GODT” - the bicycle is the preferred mode of transport in Denmark. and has become one of the strongest toy brands in the world Visitors to the Heart of Denmark pavilion will get a chance to by taking children’s play seriously as learning and innovation. experience Danish cycling culture first-hand exploring the cool There will be plenty of building fun at the Heart of Denmark bicycle exhibition in- and outside the pavilion showcasing the pavilion 6-7 August when Brazilian AFOLs (Adult Fans of latest innovations and trends in bicycle design. LEGO®) will attempt to build the world’s largest bicycle from LEGO® bricks. Visitors will also get a chance to get their The Bike Café hands on the colourful bricks and test their LEGO®-building skills by helping out with the creation of colourful miniature Combining two of the Danes’ favourite things; bikes and LEGO® bikes at the LEGO®-workshop 6-7 August. coffee, the Heart of Denmark pavilion’s Bike Café will be serving up sustainable craft-made specialty coffee from a Body Bike launch: 14 August traditional cargo coffee bike. Promoting the simple pleasures of city life, such as coffee drinking and bike riding, the Bike Fitness enthusiasts are also welcome to attend the launch of Café baristas will be serving Brazilian coffee from the Southern a brand new Danish indoor BodyBike when introduced at the part of Minas Gerais in biodegradable cups, and 10 % of Heart of Denmark. 3x45 minutes spinning sessions will take their sales will be donated to the urban Brazilian bike project place and if spaces are available, one is welcome to join in. Instituto Aromeiazero. Heart of Denmark pavilion Charge your phone with pedal power With lots of shareable, interactive and engaging experiences, Both innovative and sustainable, the smart bike is a great the Heart of Denmark pavilion will be a festive meeting point example of the Danish way of life. By connecting a phone to where athletes will celebrate their victories with the Danish the smart bikes on display at the Heart of Denmark pavilion, community, the general public and international visitors visitors can pedal for power and charge their phones. alike. The Heart of Denmark pavilion will also be a platform for Danish business, culture, sports and tourism to enhance Pack your suitcase and go on a virtual reality tour of global awareness of Danish traditions, core values and Denmark competences as well as showcasing a variety of sectors where Inspired by H.C. Andersen’s popular fairy tale “The Flying Denmark has international prominence. Trunk”, a green grass covered cargo bike loaded with red suitcases will offer visitors to the Heart of Denmark pavilion a As the Olympic Games in Rio conclude, Heart of chance to experience Denmark first-hand. Simply jump aboard Denmark will leave behind the 56 Danish bicycles one of the suitcases, put on a pair of Virtual Reality glasses and showcased in the exhibition to the municipal explore Denmark’s open landscapes and bike-friendly cities on a flying visit to some of the country’s most stunning sights government of Rio de Janeiro. and fascinating landscapes - a true fairy tale experience! VisitDenmark #heartofdenmark | visitdenmark.com/ipanema2016 Hygge VisitDenmark Hygge and happiness at the Heart of Denmark pavilion in Rio Hygge is a Danish word and concept that is hard to pronounce and even harder to translate but found in abundance across the country. It can be defined as the art of building sanctuary and community, of paying attention to what makes us feel alive. A feeling of belonging to the moment and celebrating the everyday. It’s in the small rituals that comfort us, make us feel at home. It’s sitting around a table sharing a meal, or beside a fire on a cold and rainy night. It’s cosiness and togetherness and one of the reasons why Denmark is often referred to as the happiest country in the world. Heart of Denmark is an ambitious 20 day showcase celebrating some of the best of Danish culture, lifestyle, export brands and design. The event is free for all and VisitDenmark and partners hope to inspire visitors to the Danish pavilion with plenty of joyful and memorable hygge experiences on Ipanema Beach in Rio 3-21 August. Join the Danes for daily DJ sunset sessions from 5pm-7pm and look out for announcements of evening concerts too. Share ideas on the artistic Happy Wall, follow all the action on giant TV screens and check out the cool Danish bicycles on display. Go on a virtual reality tour of Denmark and let your children play at the associated LEGO® playground next door. Enjoy the innovative and interactive exhibitions and take part in a variety of pop-up events from yoga classes to beer tasting, competitions and games. Heart of Denmark Exhibition: Live Together Thomas Dambo. The art piece consists of hundreds The art of living together is also about creating great cities of wooden blocks on spinners in various colours with room for people, about democratic urban spaces and and by flipping the blocks into different patterns, much more. Danish cities have on numerous occasions been you can create your own statement, drawing, word declared the best cities in the world to live in. At the Heart or expression and share what makes you happy. of Denmark exhibition on Ipanema you can experience more Together Wall about the Danish approach to building cities that are clean, safe and designed for living the good life. Art students from the NGO art and technology school Finish the sentence ‘Together we will…’ and post it with a selfie on the ‘Together We Will’-grid or share it across Send an interactive postcard from Denmark social media using @togetherwewill #heartofdenmark Send a postcard from Denmark on Ipanema Beach. Standing and #GlobalGoals. Urging people to take action, the in front of an interactive screen which can trace faces, Together Wall has been designed with inspiration from the visitors engaging with the screen will automatically be UN’s 17 Sustainable Development Goals for 2020 which placed in a typical Danish scenario visiting the world-famous aim to mobilize efforts to end all forms of poverty, fight Tivoli Gardens in the heart of Copenhagen, posing with a inequalities and tackle climate change, while ensuring that bike on the iconic new Bicycle Snake Bridge or just about no one is left behind. The seven Heart of Denmark themes to dive into the water at Islands Brygge Harbour Bath. The - live together, commute together, eat together, play interactive postcards can be shared with family and friends together, innovate together, design together and recycle via social media using the Danish Pavilion’s official hashtag together all form part of the solution and this interactive #heartofdenmark or sent to friends and family via email. installation gives people the opportunity to suggest how they think we can reach the 17 UN goals – together. Pack your suitcase and go on a virtual The Together Wall is also an interactive installation reality tour of Denmark where visitors can sum up their experience in the Inspired by H.C. Andersen’s popular fairy tale “The Heart of Denmark pavilion in a reflective and playful Flying Trunk”, a green grass covered cargo bike loaded manner through the wall’s interactive features, such with red suitcases will offer visitors to the Heart of as the spinning wheel commanding good deeds. Denmark pavilion a chance to experience Denmark first- With lots of shareable, interactive and engaging experiences, hand. Simply jump aboard one of the suitcases, put on the Heart of Denmark pavilion will be a festive meeting a pair of Virtual Reality glasses and explore Denmark’s point for the Danish delegation where athletes will open landscapes and bike-friendly cities on a flying celebrate their victories with the Danish community, visit to some of the country’s most stunning sights and the general public and international visitors alike. The fascinating landscapes - a true fairy tale experience! Heart of Denmark pavilion will also be a platform for Danish business, culture, sports and tourism to enhance Spread joy and share ideas on the artistic Happy Wall global awareness of Danish traditions, core values and The only limitation is your imagination when engaging competences as well as showcasing a variety of sectors with the Happy Wall installation - an analog interactive where Denmark has international prominence. pixel screen created by Danish artist and designer VisitDenmark #heartofdenmark | visitdenmark.com/ipanema2016 Go green with the Danes at the Heart of Denmark pavilion In Denmark, green is not the new black, it’s a lifestyle. The Danes have developed a lifestyle that puts eco-friendly living and thinking at its core. The environment plays a large part in city planning, which can be seen from the clean waterways, numerous green spaces, the Danish bicycle culture, eco- friendly design and organic foods. Learn more about Danish values and strengths, such as community, sustainability, innovation, urban mobility and great design at the Heart of Denmark pavilion on the iconic Ipanema Beach in Rio when VisitDenmark and partners put on an ambitious 20 day showcase celebrating the best of Danish culture, lifestyle, export brands and design 3-21 August. The Heart of Denmark pavilion will be a festive meeting point packed with shareable, interactive and engaging experiences, exciting activities and a range of pop-up events. Recycling-band music workshop: 5th Aug 11am-4pm Exhibition: A State of Green The only limitation is your imagination when creating State of Green, the official green brand for Denmark, musical instruments from waste and thrown out household gathers all leading players in the fields of energy, items combined with technology and electronics at the climate, water and the environment. Check out the State rubbish-band workshop 5th August. The Heart of Denmark of Green box and much more at the Heart of Denmark pavilion will be a space for creativity at this fun and away exhibition to learn more about the Danish experiences. from the mainstream music workshop where children will be taught to make groovy sound installations and to play Green capital Copenhagen reality tour of Denmark various creative instruments, such as the robot drums, As one of the world’s most environmentally friendly whilst also learning to make alternative use of rubbish. cities, Copenhagen continues to be on the forefront of environmental and sustainable practices. Denmark’s capital was named Europe’s Green Capital for 2014 by the Recycle together at the #heartofdenmark European Environment Commission after receiving the pavilion in Rio: 16-18 August 4pm-10pm INDEX: Award 2013. The Index award is the world’s largest Art students from the NGO art and technology school design award, and Copenhagen earned the recognition Spectaculu will be constructing a heart shaped art piece for their climate plan which provides a unique, robust and made from recycled cans and other reusable tableware pro-active framework for a massive influx of sustainable collected at the Heart of Denmark pavilion, such as paper design solutions in the future. Denmark’s capital is also a cups and tin cans. The construction of the art piece will frontrunner when it comes to the environment and plans take place in the pavilion on a base decorated as the to become the world’s first CO2 neutral capital by 2025, Danish flag and the heart will be exhibited on the beach having developed a lifestyle that puts eco-friendly living and after completion. The exciting art piece will be created thinking at its core – from the clean waterways and bicycle with inspiration from Director of Spectaculu, Vik Muniz’s culture, to eco-friendly hotels, and farm-to-table cuisine. international award winning documentary Wasteland. The renowned art professor Eric Fuly, whom recently created Green from the Ground Up a large Madonna sculpture out of rubbish collected on the Denmark has always been progressive in environmental Botafogo beach in Rio, where the sculpture is currently on preservation, and in 1973 it was the first country in the display, is heading up this project alongside some of his world to implement an environmental law. Ever since, the art students. Fuly is passionate about integrating young environment has played a large part in city planning. In fact, people from disadvantaged communities in Rio through Denmark aims to become the world’s first country entirely the creation of art and design from recycled materials. independent of fossil fuels by 2050. Copenhagen is also VisitDenmark #heartofdenmark | visitdenmark.com/ipanema2016 the first city in Scandinavia to have a mandatory green roof locally is second nature for the Danes, and delicious policy – making vegetation and soil a mandatory obligation locavore cuisine is available at a wide range of eateries in planning new developments. In various respects, across the city. Restaurants like Michelin-starred Noma Copenhagen is a role model for many of the world’s big and Geranium, pioneered the New Nordic movement, cities when it comes to sustainable town development. which lies in the concept of local, seasonal ingredients. Other gastronomic hotspots like BioM ensure everything Cycling Culture is environmentally friendly, from its recycled plastic chairs to organic wall paint and candles, while the Another example of Copenhagen’s green and sustainable organic hot dog stand, Døp, serves organic sausages society is the well-known biking culture which is made for fast food without compromising on high quality. accessible with cycle routes covering the city. With over a hundred miles of bike lanes and 45 percent of all Capital of Sustainable Meetings Copenhagener’s commuting daily by bike, the Danes are known for their iconic cycling culture. Copenhagen was the Copenhagen is known as the ‘Capital of Sustainable first city in the world to be named the official ‘Bike City’ by Meetings’, not only due to its impressive range of eco- the International Cycling Union, and there are up to 40,000 certified hotels and venues, but also because of the city’s cyclists crossing Queen Louise’s Bridge daily. As a visitor to green profile on the whole. The largest convention center the city, it’s easy to saddle up and cycle with the flow thanks in Denmark, Bella Center, has recently invested millions in to bike tours led by locals including Bike Mike Tours, Cycling energy-saving measures and has a massive wind turbine Copenhagen, and GPS-guided excursions with Bike the City. in its backyard, marking a focus for Denmark on wind energy as the most important renewable energy source. Renowned Farm-To-Table Dining The conference centre also has protected green areas right outside the doorstep, and is Green Key certified, The environmental friendly ambitions of the city are also a globally recognized label, which started in Denmark, reflected in the farm-to-table dining scene throughout requiring leisure organisations to meet criteria in the areas Scandinavia’s gourmet capital. With more than 60% of policy, action plans, education and communication, as of the land in Denmark cultivated for farming, eating well as the regular environmental demands of a hotel. VisitDenmark #heartofdenmark | visitdenmark.com/ipanema2016 Heart of Denmark VisitDenmark Discover Delightful Danish Design at the Heart of Denmark pavilion in Rio Design is said to be intelligence made visual, and Denmark is the epicentre of clever and trendy design. Come and visit, and be inspired by, the some of best of Danish sustainable architecture, timeless interior design, industrial design and design to improve life, cool designer bikes and much much more when Denmark takes over Ipanema Beach 3-21 August. Denmark has been granted the unique opportunity to set up a National House on the world-famous Ipanema Beach during the Rio 2016 Olympic Games in August. The über-chic Danish pavilion has been designed by acclaimed Danish architecture firm Henning Larsen Architects and will be packed with exciting activities during this summer’s most prestigious sports event. Officially dubbed ‘Heart of Denmark’, the spectacular Danish House will be decorated entirely with Danish designed furniture, arts and crafts for a fantastic 20 day showcase celebrating the best of Danish culture, lifestyle, food and design Danish Design – From High Functionality Predicted to be a popular hangout, the pavilion’s unique to High Fashion location guarantees spectacular views of the Atlantic Ocean and of the Dois Irmãos (Two Brothers Hill). The pavilion is Thanks to 1950s Danish Modern designers such as Arne one of few national houses open to the public and will be Jacobsen and Hans Wegner, who made Danish Design a a platform to share stories and know-how about Danish household term, Denmark is one of the world’s leading business, sports and tourism as well as highlighting Danish epicenters of design and architecture. Home of LEGO® culture and tradition to an international audience. and countless other innovative businesses, small and large, this design heritage continues in Denmark today, Building a LEGO® bike - brick by brick: 6-7 August influencing everything from furniture and home ware 12pm-8pm to industrial products, design to improve life, toys, architecture and fashion. The latter mentioned is also a LEGO® originates from Denmark and the bricks are a vital rapidly growing scene with high-end designers making part of every Dane’s childhood. The name is an abbreviation their mark around the world. For some of Scandinavia’s of the Danish words for play and well - “LEG” and “GODT” - best shopping, Copenhagen and Aarhus offer one-of-a- and has become one of the strongest toy brands in the world kind boutiques, well-known designer names and classy by taking children’s play seriously as learning and innovation. department stores. There will be plenty of building fun at the Heart of Denmark pavilion 6-7 August when Brazilian AFOLs (Adult Fans of Pavilion inspired by Brazilian architect Oscar LEGO®) will attempt to build the world’s largest bicycle from Niemeyer LEGO® bricks. Visitors will also get a chance to get their hands on the colourful bricks and test their LEGO®-building Located on the world-famous Ipanema Beach in an impressive skills by helping out with the creation of colourful miniature 300m2 pavilion, the Heart of Denmark pavilion has been LEGO® bikes at the LEGO®-workshop 6-7 August. designed as a tent construction composed of four sections of metal profiles covered in white canvas. The four structures are connected by a transparent acrylic cross - a clear reference How to dress like an athlete to the Danish flag - and will be illuminated at night. Its open Danish fashion company BESTSELLER has designed the outfits spaces permit natural light and ventilation to flow and provide for the Danish Olympic and Paralympic athletes competing spectacular ocean views. In addition, the Heart of Denmark at this year’s Summer Olympics in Rio and they are bringing pavilion will also feature an associated 75m2 playground by samples from the official collection to the Heart of Denmark Danish toy manufacturer LEGO. pavilion to showcase the latest in sports clothing. Several Designed by acclaimed Danish architecture firm Henning Larsen Danish athletes have been involved in the design process and Architects, who also designed Copenhagen’s iconic Opera the collection features everything from casual to formal wear, House and the new Moesgaard Museum in Aarhus, the pavilion’s including Medal Suits and the outfits worn by the athletes for simple, light and bright expression is a reference to Nordic the Opening Ceremony at Estádio do Maracanã and official architecture and design and to Denmark’s maritime history. The receptions and events. design was also inspired by Rio de Janeiro’s hilly landscape and pays tribute to Brazilian architect Oscar Niemeyer. VisitDenmark #heartofdenmark | visitdenmark.com/ipanema2016 Danish art VisitDenmark VisitDenmark #heartofdenmark | visitdenmark.com/ipanema2016