Over the past decade, social psychological research in East Asian countries has blossomed. Much of the research was directed toward testing the generalizability of theories and findings from North American psychology to the eastern context. Numerous consequential differences were identified. These cross-cultural differences have many important implications for social identity, social cognition, and interpersonal behavior. The 10th volume of the Ontario Symposia on Personality and Social Psychology focuses on East-West cultural differences and similarities and how this research can be applied to cross-cultural studies in general. Culture and Social Behavior covers a range of topics from differences in basic cognitive processes to broad level cultural syndromes that pervade social arrangements, laws, and public representations. Leading researchers in the study of culture and psychology describe their work and their current perspective on the important questions facing the field. Pioneers in the field such as Harry Triandis and Michael Bond present their work, along with those who represent some newer approaches to the study of culture. Richard E. Nisbett concludes the book by discussing the historical development of the field and an examination of which aspects of culture are universal and which are culture-specific. By illustrating both the diversity and vitality of research on the psychology of culture and social behavior, the editors hope this volume will stimulate further research from psychologists of many cultural traditions. Understanding cultural differences is now more important than ever due to their potential to spark conflict, violence, and aggression. As such, this volume is a "must have" for cultural researchers including those in social, cultural, and personality psychology, and interpersonal, cultural, and political communication, anthropology, and sociology.