Creative Industries’ Network of Entrepreneurs Lessons learned from the offering of an Acceleration Program in Portugal, Spain and Greece, to foster entrepreneurship in CCIs Coordinators: HASSID, Hassid and PORFÍRIO, José António Authors: HASSID, Joseph; PORFÍRIO, José António; CARRILHO, Tiago; POLEMIS, Michael; GILABERT, Eva; RODRIGUEZ-ARDURA, Inma December 2015 ISBN: 978-972-674-775-8 Creative Industries’ Network of Entrepreneurs Lessons learned from the offering of an Acceleration Program in Portugal, Spain and Greece, to foster entrepreneurship in CCIs Editor: Universidade Aberta, Lisboa, Portugal December 2015 Produced under a Creative Common License of the type CC BY-NC 4.0, i.e.: “Attribution-NonCommercial 4.0 international (see https://creativecommons.org/licenses/by-nc/4.0/) or detailed license available at: https://creativecommons.org/licenses/by-nc/4.0/legalcode. CINET Project ● Learning models Contents ÍNDICE INTRODUCTION ....................................................................................................................................... 4 1. ACCELERATION PROGRAM IN GREECE ............................................................................................. 6 LAUNCHING OF PILOT WORKSHOPS ..................................................................................................................... 8 SESSION 1: HOW TO FIND AND DEVELOP THE BEST BUSINESS IDEAS ........................................................................ 12 SESSION 2: HOW TO FIND YOUR BLUE OCEAN STRATEGY ...................................................................................... 14 SESSION 3: BUSINESS MODEL CANVAS ............................................................................................................ 16 SESSION 4: VALUE PROPOSITION CANVAS AND LEAN METHOD ............................................................................... 18 SESSION 5: FROM PLANNING TO DOING – THE ACTION PLAN ................................................................... 20 ANNEX FOR GREEK EXPERIENCE ....................................................................................................................... 24 PRESENTATION OF MAIN QUESTIONNAIRES RESULTS AND COMMENTARY ....................................... 25 Commentary: ....................................................................................................................................... 32 Commentary: ....................................................................................................................................... 34 ESTABLISH OWN ENTERPRISE/FIRM ................................................................................................................... 35 EMPLOYMENT PREFERENCE ............................................................................................................................. 35 REASONS FOR INACTIVE PRESENCE .................................................................................................................... 36 COMMENTARY: ........................................................................................................................................... 36 II. ACCELERATION PROGRAM IN PORTUGAL .......................................................................................... 37 MODULE 0: KICK-OFF ................................................................................................................................... 37 MODULE 1: HOW TO FIND THE BEST BUSINESS IDEAS .......................................................................................... 40 MODULE 2: HOW TO FIND YOUR BLUE OCEAN STRATEGY ..................................................................................... 42 MODULE 3: NETWORKING SESSION.................................................................................................................. 43 MODULE 4: BUSINESS MODEL CANVAS ............................................................................................................ 43 MODULE 5: VALUE PROPOSITION CANVAS AND LEAN METHOD ............................................................................ 45 MODULE 7: FROM PLANNING TO DOING – THE ACTION PLAN .............................................................................. 50 ANNEX – PORTUGUESE DATA .................................................................................................................. 54 PRESENTATION OF MAIN QUESTIONNAIRES RESULTS AND COMMENTARY ....................................... 54 III. ACCELERATION PROGRAM IN SPAIN ................................................................................................. 58 SPECIFICITIES OF THE PROGRAMME IMPLEMENTATION AT THE UOC ........................................................................ 58 PARTICIPANTS .............................................................................................................................................. 59 RECRUITMENT .............................................................................................................................................. 59 PROFILE ...................................................................................................................................................... 59 DEVELOPMENT OF THE PROGRAMME ................................................................................................................ 60 ACADEMIC ASSESSMENT AND RESULTS .............................................................................................................. 63 ASSESSMENT BY PARTICIPANTS ........................................................................................................................ 64 STRENGTHS.................................................................................................................................................. 66 WEAKNESSES ............................................................................................................................................... 67 IV. CONCLUSIONS – LESSONS LEARNT – RECOMMENDATIONS ................................................................................ 68 ANNEXES ............................................................................................................................................... 70 COURSE GUIDE ...................................................................................................................................... 71 TUTOR’S GUIDE ..................................................................................................................................... 91 UPRC ● November 2015 3 CINET Project ● Learning models Introduction The Creative Industries Network of Entrepreneurs (CINet) is a research project in innovation and creative entrepreneurship being implemented, within the Lifelong Learning Programme, Leonardo da Vinci, of the European Commission. The CINet project aims at improving business skills for creative entrepreneurs and enhancing the potential for business creation in the creative industries in three Southern European countries (Greece, Portugal, and Spain). To achieve its objectives, CINet brings together six partners (Universidade Aberta, the University of Piraeus, the Open University of Catalonia, UKWON, MediaDeals, and DNA Cascais), with expertise in entrepreneurship research and education provision for potential entrepreneurs. The course was offered in a pilot fashion, during the April – June 2015 period, and aimed to help and provide support to would-be entrepreneurs who desire to start-up in the creative sector (including arts and crafts, architecture, gastronomy, leisure, videogames, advertising, press and media, film and audiovisual activities, public relations and publishing industry, among others). After a period of conception, development and testing, this acceleration program was offered in Portugal, Spain and Greece in three different modalities: face-to-face in Greece; bLearning in Portugal; and eLearning in Spain. Although offered in the modality of face-to-face (f2f), all Greek sessions delivered at the University of Piraeus, were video recorded and posted on the Moodle platform in order to encourage possible interactions among participants and stimulate creation of new ideas. The young Greek entrepreneurs had the opportunity to meet other people sharing the same concerns about the startup and the successful result of a new business project idea. During the f2f sessions some real case study stories were presented by young “creative” entrepreneurs describing their business ideas and the development of their business models. The implementation of this acceleration program at Universidade Aberta (UAb), in Portugal, followed a b-learning model. With this option, UAb believe to have remained faithful to the University’s institutional principle of being available to everyone “everywhere in the world”, thus profiting from the advantages of e-learning, but at the same time, to have answered to the needs and idiosyncrasies of entrepreneurship education, namely promoting a stronger proximity with trainees thus providing them a closer follow-up on their activities of entrepreneurial learning and even some UPRC ● November 2015 4 CINET Project ● Learning models mentoring. Therefore, the training scheme applied combined e-learning activities with pre-defined face-to-face (either physically of virtually) meetings. The interactions developed through the e-learning’s activities, took place in the virtual classrooms provided through the open-source LMS Moodle platform with the support of an appointed trainer that gave support, guided and coached participants through virtual communication media. All the learning resources were provided online; and the number and timing established for participants’ submissions were highly flexible. UAb’s program received 21 applicants to the training and, after checking requirements and confirming effective availability to follow the program, 17 trainees were definitely enrolled as/program members. The implementation of the CINet training programme at the UOC followed a fully online model, in coherence with the University’s institutional principle of “making knowledge available to everyone, regardless of time and space”. Therefore, the training scheme applied entailed some particular elements: face-to-face meetings were minimized; interaction took place in the virtual classrooms; there was an appointed trainer that gave support, guided and coached participants through virtual communication media; all the learning resources were provided online; and the number and timing established for participants’ submissions were highly flexible. The UOC’s programme received 70 information requests from potential participants. After checking for requirements, 26 people were accepted in the training programme. UPRC ● November 2015 5 CINET Project ● Learning models 1. Acceleration Program in Greece CINet, the Creative Industries Network of Entrepreneurs, is a research project in innovation and creative entrepreneurship being implemented, within the Lifelong Learning Programme, Leonardo da Vinci, of the European Commission. Partner institutions involved in the CINet project are:  Universidade Aberta, Lisbon (Portugal) – Project Coordinator  UK WON (UK Work Organisation Network)  Universitat Oberta de Catalunya, Barcelona (Spain)  University of Piraeus Research Centre-UPRC, Athens (Greece)  Association for Education and Sustainable Development (Romania)  DNA, Cascais (Portugal)  Media Deals Association (France) Through surveys, interviews and other activities, CINet partners developed experiences and identified transferable lessons, which, with following appropriate adaptation, may be applicable to specific localities and target groups in Greece, Portugal and Spain. This will allow CINet to support the development of creative entrepreneurial networks in these three Southern European countries and potentially in others. This Report on Greece Acceleration Program contains description and results of five (5) face to face (f2f) sessions (see Table 1) conducted during the CINet project training activities’ implementation in Greece (April-June 2015). UPRC ● November 2015 6 CINET Project ● Learning models Table 1: Time schedule of the CINET seminars Date Duration Content/Topics covered Attendance Kick-off meeting - Launching of Pilot Workshops in UPRC  Presentation of CINET program  Objectives and Benefits for participants 29/4/2015 3 hours 95 persons  Presentation of Workshops methodology and procedures  Introduction to Moodle platform  Presentation of two Greek cFairsset sft2ufd Wieos rkshop  Main drivers of creativity 25/5/2015 3 hours 35 persons  Thinking out of the box  Developing new ideas Second f2f Workshop  Strategy 8/6/2015 3 hours  Porter’s five forces model 17 persons  Judo strategy  Blue Ocean Strategy Third f2f Workshop  Business model CANVAS 15/6/2015 3 hours 17 persons  Financial indicators  Financial tools Fourth f2f Workshop  Value proposition CANVAS 22/6/2015 3 hours 12 persons  Lean method  Case studies Fifth f2f Workshop 29/6/2015 3 hours  Developing of an Action Plan 10 persons  Real case studies We are deeply indebted to all of the participants of the f2f sessions for fruitful comments offered during the training sessions. UPRC ● November 2015 7 CINET Project ● Learning models Launching of Pilot Workshops “… (the) Kick-off meeting was a simultaneous/synchronous project event in the three countries involved (Portugal, Spain, Greece) with the video participation of all the other partners” UPRC ● November 2015 8 CINET Project ● Learning models The starting meeting of CINet project took place on Wednesday April 29, simultaneously, in each of the three partners’ locations: Lisbon (Portugal), Piraeus (Greece) and Barcelona (Spain). In Greece, the training activities’ launching was held in the Conference Hall (Main building) of the University of Piraeus and it was attended by 95 participants (i.e students, young entrepreneurs, academics, unemployed persons and others). This session started with a brief presentation of the project by the three main local trainers (see their CVs in the boxes below). The Greek tutors, commented on the purpose of the meeting and explained that this kick- off session should be primarily used to meet with all students/trainees and to briefly explain the way the course must work in terms of the methodology adopted, the dynamics expected for the virtual classes, the level of compromise expected and the intensity of tasks to be performed. The tutors provided all the necessary explanations on “how the course will work in Greece”. This meeting did not include interaction, but just watching the “big screen”. It was explained that all f2f sessions would be video recorded and posted on the Moodle platform in order to enhance possible interactions among the participants and stimulate creation of new ideas. The relevant material posted on the Moodle platform could subsequently be used for further research or as an e- learning tool. UPRC ● November 2015 9 CINET Project ● Learning models After a brief presentation, the kick-off meeting started by showing two videos describing the profiles, the views and the experiences of two (2) young “creative” Greek entrepreneurs interviewed, in the context of the CINet project (“180 degrees” and “Vertical planting systems” cases). These videos were available on the Moodle Platform, together with two more (“Enter Art” and “Frink” cases). The meeting lasted for three (3) hours and trainees were invited to use the Moodle platform. The brief CV of the Greek trainers are as follows: Victoria Pekka Economou is the Scientific Director of the CINET project at UPRC. She is Professor at the University of Piraeus at the Department of Business Administration, Greece. She mainly teaches Industrial Economics, Microeconomics, Entrepreneurship and Managerial Economics. She has also taught Macroeconomics and Economic Analysis and Gender Equality in the Business World. She is responsible of the University’s of Piraeus participation in the Erasmus-Socrates program incoming students from European countries. Dr. Pekka Economou holds a Ph.D. from the University of Macedonia, in Thessaloniki, Greece, and a Master’s Degree in Economics from the Victoria University of Manchester, UK. Many of her scientific articles have been published in Greek and international journals, academic issues and conferences proceedings. She has also served as a member of research teams in several European research projects. Joseph Hassid is the CINET project coordinator. He has served as Professor of Industrial Economics at the University of Piraeus, Chairman of its Economics Department and Director of the University’s Innovation and Entrepreneurship Unit. He holds a Ph.D in Economics from the University of Manchester (UK), specialised in Industrial Economics, Small Firms economics, Labour Economics and European Affairs. He is specialised in Industrial Economics, Small Firms economics, Labour Economics and European Affairs. He has more than 35 years expertise in Greece, other EU countries and Eastern Europe. He actively participates (teaching/research/consulting) in entrepreneurship education and in matters related to vocational training and life- long learning. He has coordinated and/or participated in National and EC funded projects on enterprises’ competitiveness, human resources management and development, entrepreneurship development, financial literacy programmes, creative industries’ promotion and regional administration’s innovation and entrepreneurship Development. As Senior Researcher at the University of Piraeus Research Centre, he coordinates the Greek Research Team of the CINet project and develops plans for the project’s results dissemination and valorisation in Greece and other countries. UPRC ● November 2015 1 0