Professional & Non-fiction 2017-2018 Also available as ebook ssseeeecccc www.sagepub.in Seconds with Linda Conway Correll Georgee Table of Contents and Arpan Yagnik SAGE RESPONSE Bestsellers ...............................23 Q. What is Creative Aerobics (CA)? How does of alternating left-brain and right-brain Branding & Advertising ......16-18 CA differ from traditional processes? exercises. Also, Creative Aerobics can be learned non-confrontationally in a relaxed A. Creative Aerobics (CA) is an evolutionary Business Ethics .........................7 and enjoyable environment. To shape one’s four-step ideation system that is unlike creativity to perfection, master the Creative Business Research ....................5 traditional brainstorming methodology. To Aerobics 1 to 4 from the book and thereon, begin with, it concentrates on process rather like everything else, it requires practice, Corporate Governance ..............7 than end result—producing fresh, previously practice and practice! unexplored and arrived-at creative solutions Entrepreneurship .....................14 to assignments. Secondly, at each step of the Q. We often get to hear about “Big Ideas”. way, it employs self-generated data-bases Human Resource What is your book’s take on this? that reflect the sui generis individualism of Management .......................8-10 the problem-solver, instead of cookie-cutter A. Starting small is the best way. Reach the creativity. depth to which your creativity can descend International Business .............14 and the breadth of attention-grabbing ideas Leadership .........................11-13 Q. Is CA applicable only for professionals in it can summon. In my experience, Big Ideas creative fields? start out as the fresh, small, out-of-the-box Legends in Consumer thoughts that Creative Aerobics generates. A. No. The need for creative problem-solving Behavior ..................................22 Gradually they grow up! Thereon keep adding is recognized by all phases of commercial on elements and dimensions until your enterprise today. A streamlined ideation Legends in Marketing ........20-21 thoughts scream “I’m a Big Idea now!” system that can keep up with the ever- Legends in Strategic increasing speed of business and deliver its must-haves is intrinsically valuable in Marketing ................................19 every field. Creative Aerobics, which delivers ` 395 Management .........................1-5 solutions while building extensive, custom data bases, is expressly equipped to meet Marketing ................................15 this challenge. Organizational Development .....7 Q. What are the advantages of adopting CA technique mentioned in your book? Please Self Help ............................10-11 share some of the ways to improve ones’ Page 16 Strategic Management ..............6 creativity? A. First, Creative Aerobics can be mastered SAGE SELECT quickly and the subsequent delivering results can be observed in less than an Non-Fiction ........................24-30 hour! Creative Aerobics can be mastered SAGE RESPONSE easily. Even the most creatively “challenged” 2017 • 180 PAGES INDEX ................................31-32 learners can absorb the total brain stimulation PB • 9789386446824 13th February 2017 KASHMIR MYTHS THE book  Kashmir: Exposing the narrative Kashmiri Pandits have The role of Kashmiri Pandits while ` 595 the  Myth Behind the  Narrative  by woven and how one side of the story holding forth in the media and being former civil servant Khalid Bashir is not “exposed”. The book discusses active participants in dethroning elected Ahmad centres around the idea of the pattern of governance in Kashmir, governments in Jammu and Kashmir debunking a narrative that has cast in which Kashmiri Muslims, the author adds meat to the idea behind the book. a shadow over Kashmir’s history for says, have been victims, and analyses The author looks at the constructed a long time. The book has been seen how the situation has not changed narrative in the media today and the part as a challenge to Kalhana, the author despite representatives of the majority played by the community in demonising of Rajatarangini, the historical chronicle community coming to power after 1947. the majority community in order to seek of the north-western subcontinent, the support of Hindus across India. particularly Kashmir, written in 1148 The book tries to counter C.E. As a versifier who presented the the popular narrative about An important issue the author raises existence of the valley, Kalhana is is that if Kashmiri Pandits claim that the history of Kashmir, someone no Muslim scholar in Kashmir Kashmir belongs to them, it also Pandits and Muslims. 2017 • 412 PAGES has challenged. It is on this count that belongs to Muslims who were its PB • 9789386062802 Ahmad’s book attains significance in original inhabitants. Conversion does the list of contemporary history books. The book touches upon events that not change the claim of ancestry. But if have hitherto been unknown to the the only logic is that since the Muslims Page 28 The author’s intention is to uncover how general public. It also focusses on changed their religion they lost rights a community has ruled over the majority how the demand for Panun Kashmir, over land, it is not tenable, according for thousands of years and how it has a separate homeland, is part of the to the author. The book covers issues been difficult for it to accept the reality larger agenda of right-wing Hindu that scholars and historians have so that Kashmir is a Muslim-majority organisations to reconquer Kashmir. far been silent about vis-à-vis the early State. The author tries to demolish period of Kashmir. Management WWAALK THE TALK SSYYSTEMS THINKING FOR EFFECTIVE MANAGERS Women, Work, Equity, Effectiveness The Road Less Travelled Anjali Hazarika Author, Executive Coach, Facilitator Prashun Dutta Advisor, Gaia Smart Cities, Mumbai Though half a century has passed since women first forced open the boardroom …a thought-provoking book a doors, it is indeed disappointing to compelling case for a ‘holistic’ see gender stereotypes hampering approach for decision-making in the recruitment, promotions, and organizations will appeal to both succession process for women in the the management thinker and the corporate world. An expert on leadership thinking manager. development and organizational change, Shankar Krishnan, Group Anjali Hazarika in her book provides priceless insights into how a Head – Strategy, SP Group truly inclusive and empowering organizational culture allows merit Traditional education has been extremely biased towards science, to be recognized irrespective of gender. owing primarily to the success that science has demonstrated in the Kiran Mazumdar Shaw, last three centuries. While the methods of science are greatly, if not Chairperson and Managing Director Biocon, Bengaluru fully, responsible for its success, these are grossly inadequate in the context of societal systems and the complexities that managers If we recognize that economic growth requires the efficient and leaders deal with. Systems thinking is the perfect antidote allocation of resources, then how can half of the world’s population to the stagnation that characterizes managerial theories and be prevented from making a full contribution? practices. The book presents a cogent body of knowledge woven We acknowledge that women are different, yet fail to realize their around systems thinking and its direct application to management potential as equals. We accept that women need to be empowered, of business organisations. It builds a case for such an approach yet debate who should take the lead and who the stakeholders are. by bringing to fore weaknesses of traditional management theory This book grows directly out of the personal challenges the author and practices. grappled with, the conversations she has had with women in a CONTENTS variety of settings, and the constructive debates with corporate representatives and policy planners on how the process of change Foreword by Arun Maira / Preface / My Tryst with Systems / Science-The Prima Donna / Reality-The Karmakshetra / The Leap into the Unknown / should be initiated. It asserts that the responsibility of enhancing Action Derivatives of Systems / The Stabilizing and Creative System / Self- gender diversity at the workplace does not lie entirely with the organization / Complexity and Its Management / Management Styles in a companies, although much work needs to be done by them, but Systems World / Leadership / The Last Words / Bibliography with several stakeholders—the government, NGOs, men, and women themselves—all of whom need to work together to bring SAGE RESPONSE about an equitable environment for women at the workplace. 2017 • 220 pages • Paperback (9789386446732) • `395.00 CONTENTS Preface / Equality with a Difference / The Complex Scenario with Vast Contradictions / Two Models Based on Two Assumptions / Why Differences Will Make a Difference? / Redefining Leadership / In the Shackles of ABOUT THE AUTHOR Stereotypes … Even Today / Gender Stereotyping and Its Impact on Women’s Careers / Encountering Glass Ceilings and Walls / Myths about Women Executives / Implications for Corporate Performance / A Virtue of Necessity / The Tyranny of Invisible Barriers / Will She Fit in? Challenges Prashun Dutta, a veteran with over three and a of Fitting in the Organizational Culture / Career by Chance / Is ‘Ambition’ half decades of work experience as a management a Bad Word? / The Tight Rope Circus / How Can Dreams Be Realized? consultant with the National Productivity Council / Networks as Catalysts for Change / Reflections on Formative Years of Women’s Network / Fundamental Interventions That Made an Impact and later with Tata Consultancy Services (TCS), and / Collaboration with Other Agencies / The Struggle for Sustainability / Reliance Industries, has a heady mix of management The Power of Intercorporate Network for Change / Lessons from the consulting and industrial engagement under his Intercorporate Initiative / The Skills for All Seasons / Is the Cream Being belt. A post graduate in Industrial Engineering Pushed to the Top? / The Strategies for Success / Understanding the Culture and a Fellow (equivalent to PhD) of IIM Calcutta, and Politics of the Organization / Seeking Mentors and Role Models in the Organization / Being Open to Constructive Feedback / Developing Ability he has worked in the areas of strategy, structure to Take Initiatives / Building Resiliency and Change Readiness / Honing and systems for an array of businesses and Influencing Skills / Dealing with the Challenge of Being Yourself / Defining governmental organisations. “Work–Life Balance” for Yourself / Coaching in the Rush Hour of Life / Leadership Transitions / Five Signature Themes in Live Action / Managing Emotions / Standing up to Be Counted / Ability to Deal with Trouble / The Pitfalls of Overcommitment / Developing a Strategic Mindset / When the Boss Is a Woman / Ambivalence Is Everywhere / What It’s Like to Work ABOUT THE AUTHOR for a Woman Boss? / Resistance to Women’s Leadership, Authority, and Expertise / Reclaiming One’s Own Power and Authority / Crystallizing Leadership Identity / Developing Leadership Brand / Is It Worthwhile Being on a Board? / A Case for Diversity on Boards / Creating Sanctuaries Anjali Hazarika is the author of the award-winning in Workplaces / Jumping-off the Career Ladder the Only Option? / Level book Daring to Dream: Cultivating Corporate the Playing Field / The Power of Small Change / Making a Business Case: Creativity Through Dreamwork published by Customer Focus / Different Strokes for Different Organizations / The Best SAGE (1998). She has been the Honorary Vice Practice Organizations / The Ecosystem of Empowerment / Harnessing President (APAC) of the International Association the Ecosystem / How Can Government (Policy Makers) Make a Difference? / How Can Employers Make a Difference? / How Can NGOs Make a for the Study of Dreams, USA. She has been invited Difference? / How Can WeMen and WomenMake a Difference? / How Can for addressing the annual conferences of the Civil Society Make a Difference? / Index International Association for the Study of Dreams the SAGE RESPONSE annual conference of the International Association 2017 • 356 pages • Paperback (9789386446916) • `495.00 of Process Oriented Psychology, Switzerland; and the World Congress of the International Federation of Training and Development Organizations, to name a few. 1 Management WWEAVING ANALYTICS SMARTONOMICS FOR EFFECTIVE Simple, Powerful Macroeconomic Tools for DECISION MAKING Success in an Uncertain World Arindam Banerjee Professor of Shlomo Maital Senior Research Marketing, IIM Ahmedabad and Fellow, S Neaman Institute for Tanushri Banerjee Associate Advanced Studies in Science and Professor of Information Systems, Technology, Haifa and D V R Seshadri Pandit Deendayal Petroleum Clinical Full Professor of Business, University, Gandhinagar Indian School of Business, Hyderabad One of the best primers on the ‘complex’ Smartonomics prepares a manager who subject of business analytics! And here’s wants to succeed in this globalized world. the best part they explain everything It is a must-read book. without the use of advanced math. A N R Narayana Murthy, first of its kind! Founder, Infosys Limited Sunil Raj, Group Manager, In today’s global village, every manager is a global manager. Even Titan Company Ltd (Jewellery Division) if your business is putatively 'local', with no sales abroad, you Managerial decisions and interventions are often hindered by still probably face competitors in other countries. Smartonomics misaligned data, incomplete information, incomprehensible analysis provides global managers with a simple, powerful set of and uninterpretable output. The solution lies in the ‘Art of Analytics’— macroeconomic tools, which have been rather opaque for non- creatively crafting intelligent insights from data available in a business economists until now. These tools empower managers to think environment for future course of action. Weaving Analytics for independently, swim against the tide (when necessary) and, at times, Effective Decision Making addresses how to implement this enter markets when everyone else is abandoning them. This books objective successfully, clawing through myriad issues. gives managers a holistic view of the global marketplace and the systemic risks it conceals. Numerous case studies illustrate how CONTENTS smart managers transform risk into opportunity, and action learning Foreword by Badri Veeraghanta / Preface / Acknowledgement / Part 1: exercises help readers test whether they understand the eight tools An Approach to Build Analytics Capability to Solve Business Problems / well enough to employ them to achieve important insights. Introduction: The Practice of Analytics and the Associated “Conundrum” / Where to Begin: Managing Organization’s Data Inventory for Effective Decision CONTENTS Support / Useful Approaches to Mining Information: Building Intuition of Introduction / A Country Is a Business / Ants and Grasshoppers: Analyzing Tool / Resolving Business Problems with (Predictive Analytics): Scoping National Saving / ‘Flation: It’s Like Cholesterol (Good and Bad) / Money: What the Objectives / Communicating Analytical Output: Numbers to Narratives / It Is, What It Does / Booms and Busts: What Comes Next? / Torrents of Capital From Analysis to Analytics: Building the Infrastructure / Part 2: The Analytic / The Gap / Mining for Opportunities / Epilogue / Index 'State of Affairs' / Perspectives on Knowledge Process Adoption in Emerging Economies / Appendix 1 Railroad Cleaning Service (Case) / Appendix 2 ABV SAGE RESPONSE Tyre Company (Case) / Appendix 3 Marketing Mix Modelling / Appendix 3A 2017 • 280 pages • Paperback (9789386062369) • `395.00 Note on Regression Models / Appendix 4 Logit Modelling: A Note / Appendix 5 Interview Guide for Our Industry Research / Appendix 6 Select Cases of Analytics Adoption in Indian Organizations SAGE RESPONSE 2017 • 184 pages • Paperback (9789386446763) • `395.00 ABOUT THE AUTHORS Shlomo Maital is Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, ABOUT THE AUTHORS Technion, and Professor (Emeritus) at Technion– Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Arindam Banerjee joined the faculty at IIM Management, Israel’s leading executive leadership Ahmedabad after working in the industry for over development institute, and a pioneer in action- seven years. After securing his PhD in Marketing learning methods, from 1998 to 2009, working with Sciences, Professor Banerjee was associated over 200 high-tech companies and startups. with various consulting/market research firms in the United States. During his tenure in industry, he D V R Seshadri is Clinical Full Professor of Business worked on business analytics problems in the Retail at the Indian School of Business, Hyderabad. Financial Services, FMCG/Retail and the Consumer His areas of interest are business-to-business Durable sectors. He has consulted with GE marketing, corporate entrepreneurship, and strategy. Capital, Sears Roebuck, Bank One, Miller Brewing He holds a BTech (mechanical engineering) from Company, Kraft Foods and Chase Manhattan Bank, Indian Institute of Technology (IIT), Madras, an MS among others. (engineering sciences) from University of California, San Diego, and a fellow title (doctorate) from IIM Tanushri Banerjee is an Associate Professor of Ahmedabad, with specialization in production and Information Systems at the Business School at Pandit quantitative methods. Deendayal Petroleum University, Gandhinagar. She carries 20 years of work experience divided between academia and industry. 2 Management ARE YOU A TIGER, A CAT OR A DINOSAUR? 100 Questions: How Competitiveness Influences your Life! Stephane Garelli Professor, World Competitiveness, Institute of Management Development (IMD) An absolutely delightful and insightful book on the fundamentals of competitiveness and capitalism! I really loved the innovative format of 100 nano chapters on different concepts of economic prosperity and their relevance to every walk of life. Dr Jagdish N. Sheth, Charles Kellstadt Professor of Business, Emory University, USA Competitiveness, like social networks, sustainable development or climate change, is a topic that has captured the world’s imagination. Are you a Tiger, a Cat or a Dinosaur? moves beyond academic analysis and illustrates the day-to-day realities of competitiveness. The book presents several original ideas that help understand how nations, companies, and people compete for prosperity. It connects several fields of knowledge such as economics, history, social sciences, and value systems. CONTENTS Preface / Are you a Tiger, a Cat or a Dinosaur? / PART I: COMPETITIVENESS / Are you as competitive as Usain Bolt? / Is competitiveness like playing snooker? / When was economics first recorded? / When was work rationalized? / Can we trust statistics? / Does economics have a moral side? / Did Darwin defend only the fittest? / Why care about growth? / What shape will the new economic cycles take? / Do we need the rich? / Can you be rich and useless? / Is boring competitive? / Is “societal capitalism” the future? / PART II: THE WORLD / What are the roads to prosperity? / Have women been victims of the plow? / Is the world becoming less poor? / Where do our products come from? / Should we care about “Made in”? / Can China invent? / Are low wages necessary to be competitive? / Is the South becoming more competitive? / What products do the less poor need? / Is Africa the next Eldorado? / Are you part of the middle class? / Where does the new middle class come from? / Is the shadow economy useful? / Is tourism a false friend? / Should we fear international investments? / Should an economic strategy be aggressive or attractive? / What is the longest word? / When is a product more than a product? / Is quality expensive? / What are things worth? / Is there a future for small countries? / What is the recipe for a country’s success? / PART III: LEADERSHIP / Do business leaders think? / Are we asking the wrong questions? / Is thinking dangerous? / Are you a born leader? / Should political leaders be better educated? / What makes a business legitimate? / Should managers receive honorary titles? / Does the learning organization exist? / How to avoid just doing more of the same? / Are specialists dangerous? / Should companies be in the countryside? / Do traditional sectors innovate? / Why do large companies disappear? / Who are your friends and who are your enemies? / Is ambition acceptable? / Is risk necessary? / Is failure the price of success? / What does a salesman who doesn’t sell look like? / Should we worry about details? / Do you need it or do you want it? / How can a good idea turn into a bad one? / PART IV: SOCIETY / Is austerity a vice or a virtue? / What is the legacy of corporatism? / Are you a neoliberal? / Can politicians decide quick? / Why should we be productive? / Is inflation addictive? / Can consumers also produce? / What do the Japanese think about? / Why is English so successful? / Do you belong to the third culture? / How do value systems evolve? / Are our children intelligent? / Is math dangerous? / Do you understand young people? / Is the new generation that bad? / How about parachuting a laptop? / Are inequalities dangerous? / Do we work too much? / Is water tomorrow’s blue gold? / Should we eat our dog? / PART V: YOU / How many friends do you need? / Are people easily deceived? / Famous or infamous on the Internet? / Are you mobile? / Should we get up at 5 a.m.? / Are you irreplaceable? / How to reinvent oneself? / Do you have market value? / Do you really need an office? / How should you dress at work? / Making a speech or speaking to people? / Does success have its own rules? / Can one be overeducated? / Are we honest? / Are you happy? / Were you born at the wrong time? / Are you hooked on digital? / Will you age alone? / Is divorce a good business? / Is there a future for handwriting? / Will paper disappear? / Is art a good investment? / Why not? / Index of Persons Quoted SAGE RESPONSE 2017 • 232 pages • Paperback (9789386446206) • `425.00 Sales rights restricted to South Asia only! ABOUT THE AUTHOR Stephane Garelli is a world authority in World Competitiveness, having pioneered this new field of economics. He is Emeritus Professor of World Competitiveness both at IMD business school and the University of Lausanne and the founder of the World Competitiveness Center. A former managing director of the World Economic Forum and the Davos Annual Meetings, he was also chairman of the board of the FF Sandoz Financial and Banking Holding and a member of the Constitutional Assembly of his local state in Switzerland. 3 Management Also available in Marathi NAVIGATING THE MAZE THE IMPATIENT Simple, Smarter Strategies to MANAGER Fast-track Success Walter Vieira Former Chairman, Bharat Wakhlu Sikorsky Aircraft International Council of Management Corporation and Savita Bhan Consulting Institutes (ICMCI) Wakhlu Founder Director, Jagriti Communications, New Delhi The author fills his work with many [This] is a breezy read, filled examples and anecdotes to ensure with anecdotes, short stories a painless read. [It is] a valuable and scenarios that aid young read to win. professionals in navigating the Business Line trials of working life. The rules of the corporate world are Dr Shashi Tharoor, MP (INC) now dynamic like never before. For managers, the marathon race, starting Stuck in life and career maze? Apprehensive that shortcut to success at the bottom of the pyramid and working their way upto the top may lead to a dead-end? Navigate seamlessly through this quandary in 20–30 years, is no longer a fundamental truth. With executives with both a micro and macro view of the hurdles in your career path. reaching the corner office in less than 10 years, the workplace and Fast track your way to success confidently with the help of the three its aspirations have reached a new high. Impatience is now seen as key ideas in this book— Self-mastery, Interpersonal Excellence and a virtue and this book addresses The Impatient Manager. It provides the World of Work. strategies for a faster route to corporate success and at the same CONTENTS time provides caution signs that will prevent career crashes in the Foreword by Dr E Sreedharan / Preface / Getting Ready for the Adventure! fast lane. Using his classic engaging, anecdotal technique, the / THE ESSENTIAL OVERVIEW / Self-mastery / Interactional Excellence / legendary Walter Vieira takes readers through their own success The World of Work / ADDITIONAL GUIDANCE QUESTIONS / Queries and marathon, sprinter style. Responses / Bibliography and Additional Resources CONTENTS SAGE RESPONSE Preface / A New World for the Young: The Balance Is Changing / Be Positively 2016 • 220 pages • Paperback (9789386042378) • `350.00 Impatient: Look, Observe, Study, Implement / Have a Vision: The Big Picture / Be Innovative, Be Different: Understand Consumer Needs / Add Width to Depth: Of Knowledge and Experience / Go Beyond Technology: Add EQ and SQ to the IQ / Build Networks: Most Often You Cannot Do It Alone / Enthusiasm and Perseverance: Twin Engines of Success / Managing Jealousy ABOUT THE AUTHORS and Envy: Killers from the Inside / Never Forget Those Who Helped You on the Way Up: A Way to Connect and Care / Key Lessons in Leadership: A Changing Style for a New World / The Corner Office Is Now Sometimes Temporary: So What Next? / Epilogue Bharat Wakhlu is the former Managing Director, India, for the US helicopter company, Sikorsky SAGE RESPONSE Aircraft Corporation (A Lockheed Martin Company). 2016 • 200 pages • Paperback (9789385985270) • `295.00 He is an engineer with degrees in management from IIM Bangalore, and INSEAD, Fontainebleau. Bharat worked with the Tata Group, in India and the US, Also by the same author Also available in Marathi for three decades. Savita Bhan Wakhlu is the Managing Director MANAGER TO CEO of her company, Jagriti Communications, which focuses on individual and organizational learning 9 Signposts to the Top Job and development. She is an engineer and a certified personal/executive coach from the New York Second Edition University, New York. Manager to CEO is a guide to understanding and surviving in the corporate environment. Designed to give professionals a comprehensive overview of the modern workplace, this book covers a wide range of issues that managers face in organizations as they move up the corporate ladder. ABOUT THE AUTHOR CONTENTS Foreword by K V Kamath / Preface to the First Walter Vieira is the President of Marketing Advisory Edition / Preface to This Edition / Understand the Role of Power and Politics Services Group, which he founded in 1975. He is in the Workplace / Master the Art of Managing Self / Develop the Ability to Manage Others / Understand Change: Keep Communication Channels Open presently the Chairman of the Consumer Education / Keep Calm: You Win Some and Lose Some / Make Values and Ethics the & Research Society, India. Walter Vieira served Foundation of Your Work Life / Do Not Try to Ride Alone: It Is an Airplane, Not as the President of the Institute of Management a Bicycle! / When You Have Arrived: The New CEO! / Toward a Second Career: Consultants of India (1987–92); was the Founder Plan for DisengagementNot for Retirement / Epilogue: A Tale of Two Seas! Chairman of the Asia-Pacific Conference of SAGE RESPONSE Management Consultants (1989–90); and Chairman 2015 • 224 pages • Paperback (9789351506348) • `595.00 of the International Council of Management Consulting Institutes, USA (World apex body) (1997–99). 4 Management / Business Research VALUE CREATION QUALITATIVE RESEARCH IN MANAGEMENT The Definitive Guide for Business Leaders Methods and Experiences Gautam Mahajan President, Customer Value Foundation, Inter-Link Edited by Rajen K Gupta Management Services Private Limited, New Delhi Development Institute, India (South Asia) and Richa Awasthy Assistant This book is a classic, because it Professor, Organizational Behaviour, will change managerial thinking just IMI, New Delhi like Tom Peters did "In Search of A much required adventure in qualitative Excellence". research – enriched with coverage of David Frigstad, fundamentals and deep insights from Chairman, Frost & Sullivan accomplished researchers – a must read This pathbreaking book shifts the focus for serious students of management. to Creating Value for the entire business ecosystem and not just for Mithileshwar Jha, Professor the shareholders. It will launch organizations into the world of Value of Marketing, IIM Bangalore Creation and will convert good CEOs and companies to great ones with longevity and higher profi tability. This book is the first of its kind on qualitative research in management in the Indian context. It covers the philosophy and CONTENTS practice of qualitative research, and presents the journeys of 10 Preface / Why Is Value Creation Important for CEOs? / CEOs As Value Creators management scholars who describe their experiences of doing for Business/Customers / How CEOs Can Use Value Creation for Customers qualitative research while explaining their choice of varied methods. / CEOs Can See How Their Values (and Their Company’s Values) Creates Both aspiring and experienced management researchers will find it Customer Value / Business Transformation Ideas for CEOs to Create Value an invaluable resource. / How CEOs Can and Why They Should Create Value for Employees / How And Why Cxos Such As Cfo/Marketing/HR Create Value / Value Creation CONTENTS and Customer Service/Loyalty Tips for CEOs / How CEOs Can Use Value Preface / I: PHILOSOPHY OF QUALITATIVE RESEARCH / Qualitative Creation to Enhance Pricing / CEOs Learn from Value Creation and Education Research: An Introduction Rajen K Gupta and Richa Awasthy / On Becoming / Conclusion: How CEOs Drive Their Companies to Become Leaders through a Qualitative Researcher Richa Awasthy / II: EXPERIENCES AND METHODS / Value Creation and Increase Profits through Customer Value / Appendix I: Phenomenology: Qualitative ResearchAn Odyssey of Discovery Tara Shankar Articles I Like / 82 Ways to Add Value for Customers / Excellence Is Being Basu / Semiotics: Doing an Emic Research the “Semiotic” WayExperiences Great At the Things Yours Customer Value Most / The Customer of the Future: and Challenges Sumita Mishra / Grounded Theory: My PhD Journey Finding a and Your Future / Why Training Does Not Create Great Leaders? / Appendix Method to the Madness Twisha Anand / Quasi-Ethnography: Methodological II: Short Guide to Customer Value Creation Definitions from the Book / Index Design for Exploring Knowledge Creation in Organizations Anjan Roy / Single SAGE RESPONSE Case Study: A Promenade Down the Memory Boulevard Shalini Rahul Tiwari 2016 • 340 pages • Paperback (9789351508977) • `450.00 / Single Case Study: Exploring Organizational Ambidexterity My Journey As a Qualitative Researcher Margie Parikh / Multiple Case Study: From Research Problem to Research Design in a Doctoral Setting A Student’s Experiential Musings Swanand J Deodhar / Multiple Case Study: My JourneyFrom Pure Quantitative Research to Mixed Research, and Then from Mixed Research to Pure Qualitative Research Devendra Kumar Punia / Mixed Methodology: CONTRACTS AND Researching at Any Cost Restorying My Journey into the "Unknown" Abinash Panda / Mixed Methodology: Use of Qualitative and Mixed Methods Research to Understand and Explore Organizational Phenomena in 21st Century ARBITRATION FOR Reflecting on Personal Experience as a “Research Scholar” Anita Ollapally / III: CONCLUSION / The Churning Process: Insights from the Experiences MANAGERS Richa Awasthy and Rajen K Gupta / Index SAGE RESPONSE Anurag K Agarwal Faculty, Business 2015 • 292 pages • Paperback (9789351501039) • `750.00 Policy Area, IIM Ahmedabad. Professor Agarwal has straddled business, law and academia providing his book with the rigour of a researcher, the world view of management and the REGISTER WITH US practical issues noticed by lawyers in their professional life. His multiple viewpoints to keep yourself updated on new strengthened by his interaction with industry participants at the IIM Ahmedabad (IIMA) campus give him a and upcoming titles or strong foundation on the subject which is never divorced from reality. happenings at SAGE. This is a must-read for managers, students and law professionals Follow these simple steps: who are interested in the subject. Sandeep Parekh, Founder, Finsec Law Advisors, Mumbai 1 This book presents contracts and arbitration from a business Visit www.sagepub.in perspective. The book targets managers and engineers – who do not have a formal law education– but grapple with issues related with contracts and arbitration very often. It will help them in dealing with Select Login and Create 2 these issues while making strategic business decisions. an Account CONTENTS Preface / Introduction / Contracts / Arbitration / Institutional and Ad Hoc 3 Arbitration / Liquidated Damages / Force Majeure / Arbitration Clause / Enter your details Mandate of an Arbitrator / Challenging an Award / Public policy / Interest / Epilogue / Appendix: Important Definitions / Notes / Glossary SAGE RESPONSE 4 Click Register 2016 • 252 pages • Paperback (9789351506379) • `450.00 5 Done! 5 Strategic management TTHHE SLEEPING TIGERS RISE LIKE A PHOENIX A Revival Story Scripting Corporate Turnarounds Rana Som Executive Chairman, Bengal Birbhum Coalfields Ltd (BBCL) Pradip Chanda Turnaround Management Consultant …must read for practicing managers on how to lead through In this book Pradip Chanda has adversity and break corporate distilled years of personal experience inertia to maintain excellence. into powerful lessons for leading R K Sharma, Secretary such a turnaround. Every senior General, Federation of Indian business leader would benefit from Mining Industries (FIMI) reading this book. The Sleeping Tigers reconfirms the Sunil Gupta, Edward W experiences of every successful turnaround. It not only tells a story Carter Professor of Business, of management initiatives that resulted in successful and sustainable Harvard Business School revival or rejuvenation of two large companies in India but also This book proposes a ‘frugal turnaround’ approach that can transform discovers the essential ingredients of those initiatives, which have indisposed companies into profitable entities by unlocking the value universal application. of hidden, neglected or under-valued assets, rather than effecting a turnaround by pumping money or changing top leadership. Senior CONTENTS executives faced with possible turnaround challenges will find this Foreword / Preface / Part I: The Story of Hindustan Copper’s Revival / The book provides practical takeaways. Via several real case studies, Task Assigned / The Years that Preceded / Opportunities Unfold / The Decline it explains four key components of turnaround framework – asset / Action Begins / New Strategy / Settling In / Struggle Continues / Process of utilization, cost management, renewal and rethinking business model. Stabilisation / Lessons Learnt / Part II: NMDCThe Sleeping Company Turns into a Giant / A Great Company / The Journey Begins / NMDC Expands CONTENTS into Steel Making / When Marketing Became the Key / Struggle to Expand / Managing People / Community Work / Lessons to Remember Preface / The Challenge of Turnarounds: A Day in the Life of a Turnaround CEO / Down Memory Lane: The HMV Story / A Tale of Passion: The Bharat SAGE RESPONSE Tiles Story / Early Distress Signals: Consequences of Turning a Blind Eye 2017 • 256 pages • Paperback (9789386602107) • `475.00 / The Perennial Dilemma: Turnaround or Exit / The Journey Begins: What Business Are We in? / The Building Blocks: Unlocking the Value of Under- utilized Assets / Opportunity Knocks Only Once: Sub-optimal Utilization of Assets / Who Leads the Way?: The Profile of a Turnaround CEO / People Matter: The Turnaround Organization / Core Values of a Company: Winning with Grace / Getting Ready for the Future: Sustainable Survival and Growth Strategies / Epilogue / Index ABOUT THE AUTHOR SAGE RESPONSE 2017 • 200 pages • Paperback (9789386062420) • `395.00 Rana Som is a corporate leader who has used his expertise of working in different organizations in scripting the turnaround of two huge public sector companies. He has been the architect of OUT-THINK! Hindustan Copper's turnaround and revival and massive diversification and growth of NMDC. He has How to Use Game Theory to successfully served as the Chairman & Managing Outsmart Your Competition Director of Hindustan Coppers Pvt Ltd as well as National Mineral Development Corporation (NMDC). Sumit Sarkar Professor of Economics, XLRI, Jamshedpur Out-think! is a lucidly written book on game theory and strategic thinking. I'm sure decision-makers and functional managers would find it really useful. Connect with SAGE! Sanjay Singh, Professor of Economics, IIM Lucknow Business managers make decisions in an interactive strategic environment that resembles games. ‘Out-Think’ makes game theoretic concepts usable for strategic decision-makers and functional managers. The book exposes the reader to game theory concepts using examples not only from the domain of business, but also from the fields of professional sports, parlour games like chess, poker etc., and military practices. CONTENTS Preface / What Managers Can Learn From Game Theory? / Business and Chess: Looking Forward, Reasoning Backward / Prisoner’s Dilemma / Coordination and Anti-coordination Games / Strategic Moves: Threats, Promises and Commitment / Trust, Credibility and Collusion in Repeated Games / Business Poker: Playing Games with Limited Information / Smart Negotiations / Epilogue / Bibliography / Index SAGE RESPONSE 2015 • 236 pages • Paperback (9789351505631) • `395.00 6 Corporate Governance / Business Ethics / Organizational Development Also available in Hindi & Marathi THE ESSENTIAL BOOK OF WHO CHEATS AND HOW? CORPORATE Scams, Fraud and the Dark Side of the Corporate World GOVERNANCE Robin Banerjee Caprihans India Ltd G N Bajpai Former Chairman, Securities and Exchange Board of Not only a ‘must read’ but a ‘must India (SEBI) be kept’ in one’s personal and professional library! An outstanding analysis of the Ashok Barat, CEO & MD, ramifications and ambit of Corporate Forbes & Co Ltd; Ex-President Governance. of the Bombay Chamber of S K Roy, Chairman, LIC of India Commerce and Industries This book helps organizations to This book is a definitive account of maximize wealth creation, build enduring Frauds and scams popping up in the relationships with stakeholders and be a net contributor to the Corporate World. A result of over six years of rigorous research, it economies of operated geographies. Based on extensive research, presents a deeper perspective on such incidents. The book will point CXO interviews and case studies, the book assists companies to out another very delicate and sensitive subject and that is the drugs develop their own governance best practices. we take. It will also talk in detail about Pharmaceutical Companies who have been found guilty of serious misdeeds. CONTENTS CONTENTS Author’s Note / Prologue: Tyranny of Corporate Governance / Introduction / Stakeholders of Joint Stock Companies / Raison D'etre of Joint Stock Introduction / Fraud and Scams: Mode and Style / Corporate Charlatans / Can Companies / Greed, Hubris and Delinquencies: Barriers to Good Corporate We Trust Our Banks? / Quick-rich Financing Schemes / Stock Market Swindle Governance / Fruition: Concept of Corporate Governance / Pillars of Corporate / Crime in Our Wired World / Accounting: Cheating and Creativity / Checkers Governance / Boardroom Practices / Accounting and Financial Reporting Could Be Cheaters / Do Pharma Companies Care? Do Medicines Heal? Are Standards / Related Party Transactions / Disclosures / Risk Management / Doctors Concerned? / 'The Last Words' On Frauds Yet to Be Revealed / Index Building Ethos: Ecosystem / Building Enablers of Good Corporate Governance SAGE RESPONSE / Monitoring Pyramid / Evaluation of Quality of Corporate Governance / Conclusion: Corporate GovernanceTriumph of the Enterprise / Annexure 1: 2015 • 336 pages • Paperback (9789351500612) • `475.00 Case Studies / Annexure 2: Board Allocation of Role between Board and the Management / Annexure 3: Board and Its Sub-committees Meeting Protocols / Annexure 4: Policies / Annexure 5: Charters / Bibliography / Index SAGE RESPONSE 2016 • 364 pages • Paperback (9789385985218) • `595.00 THE FRACTAL ORGANIZATION ABOUT THE AUTHOR Creating Enterprises of Tomorrow Pravir Malik Founder, Deep G N Bajpai is Former Chairman, Securities and Order Technologies Exchange Board of India (SEBI). He is a distinguished leader in Indian busi¬ness was the chairman of This book provides an insightful the Securities and Exchange Board of India (SEBI). framework for building sustainable Earlier, he was the chairman of the Life Insurance organizations. Corporation of India (LIC). Mr Bajpai is known for Kailash Joshi, Co-founder, The his visionary leadership. He has served/serves as a Indus Entrepreneurs; Former non-executive chairman and a director on corporate General Manager, IBM boards in India and other countries, received awards How does one create an organization that is sustainable in the for contribution to business and authored several long run? How can organizations be ready for uncertainties that books. He has been the chairman of the Corporate the markets place upon them? How can an organization be simply Governance Task Force of International Organization brilliant by design? This book answers these and many other of Securities Commissions and the chairperson of pertinent issues that leaders come across while creating enterprises the Insurance Institute of India (III). of tomorrow. CONTENTS List of Figures / Foreword by Dipak Jain / Introduction / I: THEORY / The Pattern / The Person Pattern / The Business Pattern / The Economy Pattern / The System Pattern / The Evolution Pattern / The Fractal Ladder / Fractal Properties / The Nature of Progress / Remaking the Business World / Creating Enterprises of Tomorrow / II–EXERCICES / Exercises 1 – The Pattern / Exercises 2 – The Person Pattern / Exercises 3 – The Business Pattern / Exercises 4 – The Economy Pattern / Exercises 5 – The System Pattern / Exercises 6 – The Evolution Pattern / Exercises 7 – The Fractal Ladder / Exercises 8 – Fractal Properties / Exercises 9 – The Nature of Progress / Exercises 10 – Remaking the Business World / Exercises 11 – Creating Enterprises of Tomorrow / Bonus Exercises: Creating Your Personal Manifesto / III : REFLECTIONS AND ANALYSES / A Personal Experience of Fractals / Reflections at the Individual Level / Reflections at the Organizational Level / Reflections on Organizational Design / Reflections on Industry Development / Reflections on Financial Crises / Reflection From the 2012 US Presidential Elections / Reflections on Various Global Political Developments SAGE RESPONSE 2015 • 360 pages • Hardback (9789351502449) • `995.00 7 Human Resource Management TTHHE LIFE OF Y WWINNING HEARTS AND MINDS Engaging Millennials as Employees and Consumers Transactional Analysis Debashish Sengupta Director, Simplified Alliance School of Business Alliance University, Bangalore Indranil Mitra Former Additional General Manager, NTPC Power This book is a must-read for Management Institute, New Delhi organizations that are looking to positively engage with the millennial ...the book also shows how to unleash generation. It boldly attempts to our own potential for achievement define the rules of engagement and growth. Truly an excellent effort. for a generation that will reshape Meenakshi Davar, Executive our future. Director (HR), Powergrid Kiran Mazumdar Shaw, The goal of Transactional Analysis can be summed up in a single Chairperson & Managing word: Autonomy—autonomy by breaking away from conditioned Director, Biocon thinking; autonomy by taking responsibility for one’s actions; and authenticity of behavior by building and sustaining meaningful This book attempts to create a deep empathy for millennials and and enriching relationships. In short, unlocking your potential to is a result of the author’s extensive research spanning almost a achieve, grow, and find happiness. Winning Hearts and Minds: decade. The book dives deep into the life of Generation Y and Transactional Analysis Simplified uses the principles of TA to seeks to create an unbiased understanding about this generation, enable the reader to learn about his or her personality, identify and thereby exploding the perceptual myths and stereotypes about them. eliminate certain recurring patterns of harmful behavior that may Based on the research, the book suggests a new strategy to engage have become ingrained in the psyche, and discover how to forge and with the millennial generation in the workplace and marketplace maintain authentic relationships and enrich existing ones. in particular,and in society in general. It provides a consultative guidance to engaging millennials seeking to replace the old models CONTENTS and designs of engagement. Foreword by Julie Hay / Preface / Introduction / While Growing Up… / Understanding Attitudes / How I Think … and How I Can Think Better / Relating CONTENTS to Others … Can I Improve? / How to Stop Hurting Others … and Myself / The Foreword by Marshall Goldsmith / Foreword by Kiran Mazumdar Shaw Script: Drama in Real Life / My Working Styles … and How to Get the Most / Preface / Part I: Unravelling Millennial Behaviour / The Misunderstood Out of Them / Dealing with Change / How I Spend My Time … and How I Can Generation! / Understanding Millennials / Part II: The Life of 'Y' / Emotional and Do Better / Becoming Authentic and Autonomous / Epilogue: The Integrated Social Wellness Paradox / Material Wellness Paradox / Physiological Wellness Adult / Selected Bibliography Paradox / Paradoxical Life and Happiness Reversal / Part III: Engaging the Millennial Generation / The New Rule of Engagement / Engaging Millennials SAGE RESPONSE at the Workplace / Engaging Millennials at the Marketplace / Engaging 2017 • 256 pages • Paperback (9789386602008) • `395.00 Millennials in the Society / Corporate Leadership and the Future of Millennial Engagement / References SAGE RESPONSE 2017 • 316 pages • Paperback (9789386602749) • `495.00 TTHHEE HHAANNDDBOOK OF COMPETENCY MAPPING ABOUT THE AUTHOR Understanding, Designing and Implementing Competency Debashish Sengupta is a dual PhD in management Models in Organizations from Central University of Nicaragua (UCN) and Azteca University, Mexico (accredited by ASIC, UK) Third Edition and holds certificates in `Social Psychology' and `Leadership Development' from Wesleyan University, Seema Sanghi Managing Director, Styrax Consultants Pvt. Ltd USA and Japan Management Association, respectively. A book that can help you take stock of your company’s strengths. Business Line This thoroughly revised third edition helps human resource managers and professionals understand, develop, manage and map competencies within their organizations. It presents the complete know-how of developing competency framework in detail. In this edition, several chapters have been expanded to provide a greater understanding of business strategies, environmental imperatives and the changing role of HR as a strategic partner. CONTENTS Preface / Introduction to Competency Mapping / Competency Models / Competency-based Applications / Issues Related to Developing Competency Models / Formation of a Competency Framework / Writing Competencies / Assessment Centres / Competency-based Interviewing / Resistance and Recommendations / Generic Competencies / Competency Model for HR / Generic Competency Model for Leadership Role in Any Organization / Leadership Competency Model for Automobile Industry / Competency Framework for Academic Institutions / Experiential Sharing / Glossary / References / Index SAGE RESPONSE 2016 • 368 pages • Paperback (9789385985157) • `550.00 8