C S r orporate oCial eSponSibility Win-win Propositions for Communities, Corporates and Agriculture C S orporate oCial r eSponSibility Win-win Propositions for Communities, Corporates and Agriculture Edited by Suhas P. Wani and K.V. Raju International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), Patancheru, Telangana, India CABI is a trading name of CAB International CABI CABI Nosworthy Way 745 Atlantic Avenue Wallingford 8th Floor Oxfordshire OX10 8DE Boston, MA 02111 UK USA Tel: +44 (0)1491 832111 Tel: +1 (617)682-9015 Fax: +44 (0)1491 833508 E-mail: [email protected] E-mail: [email protected] Website: www.cabi.org © CAB International 2018. All rights reserved. No part of this publication may be reproduced in any form or by any means, electronically, mechanically, by photocopying, recording or otherwise, without the prior permission of the copyright owners. A catalogue record for this book is available from the British Library, London, UK. Library of Congress Cataloging-in-Publication Data Names: Wani, S. P. (Suhas Pralhad), 1952- editor. | Raju, K. V., editor. Title: Corporate social responsibility : win-win propositions for communities, corporates and agriculture / edited by Suhas P. Wani and K.V. Raju. Description: Boston, MA : CABI, [2018] | Includes bibliographical references and index. Identifiers: LCCN 2018023224 (print) | LCCN 2018028768 (ebook) | ISBN 9781786394521 (ePDF) | ISBN 9781786394538 (ePub) | ISBN 9781786394514 (hbk : alk. paper) Subjects: LCSH: Social responsibility of business--India--Case studies. | Natural resources--Management--Case studies. | Agriculture--India--Case studies. Classification: LCC HD60.5.I4 (ebook) | LCC HD60.5.I4 C67 2018 (print) | DDC 658.4/08--dc23 LC record available at https://lccn.loc.gov/2018023224 ISBN-13: 978 1 78639 451 4 Commissioning editor: David Hemming Editorial assistant: Emma McCann Production editor: Shankari Wilford Typeset by SPi, Pondicherry, India Printed and bound in the UK by CPI Group (UK) Ltd, Croydon, CR0 4YY Contents Contributors vii Foreword ix Preface xi Acknowledgements xiii 1 Corporate Social Responsibility in India: Philosophy, Policy and Practice 1 K.V. Raju and Suhas P. Wani 2 A Holistic Approach for Achieving Impact through CSR 21 Suhas P. Wani, Girish Chander and Kaushal K. Garg 3 Building Soil Health, Improving Carbon Footprint and Minimizing Greenhouse Gas Emissions through CSR 35 Girish Chander, Suhas P. Wani, G. Pardhasaradhi, Mukund D. Patil and A.N. Rao 4 CSR and Climate-resilient Agriculture – A JSW Case Study 55 Kiran J. Petare, A.V.R. Kesava Rao, Mukund D. Patil, Suhas P. Wani, R. Sudi and K. Srinivas 5 Improving Livelihoods through Watershed Interventions: A Case Study of SABMiller India Project 83 Rajesh Nune, Ch. Srinivasa Rao, R. Sudi, Suhas P. Wani, Kaushal K. Garg and D.S. Prasad Rao 6 Improved Livelihoods – A Case Study from Asian Paints Limited 102 Mukund D. Patil, Suhas P. Wani, Kaushal K. Garg and Rajesh Nune 7 Improving Water Availability and Diversification of Cropping Systems in Pilot Villages of North and Southern India 119 Kaushal K. Garg, Ramesh Singh, Suhas P. Wani, O.P. Chaturvedi, Inder Dev, Mukund D. Patil, R. Sudi and Anand K. Singh 8 Scaling-up of Science-led Development – Sir Dorabji Tata Trust Initiative 145 Girish Chander, P. Pathak, Suhas P. Wani, G. Pardhasaradhi and S.K. Dasgupta v vi Contents 9 Increasing Agricultural Productivity of Farming Systems in Parts of Central India – Sir Ratan Tata Trust Initiative 161 Gajanan L. Sawargaonkar, Girish Chander, Suhas P. Wani, S.K. Dasgupta and G. Pardhasaradhi 10 Sustainable Development of Fragile Low-rainfall Regions – Power Grid Corporation of India Initiative 180 Prabhakar Pathak, R. Sudi, Suhas P. Wani, Aviraj Datta and Nagaraju Budama 11 Farmer-centric Integrated Water Management for Improving Livelihoods – A Case Study of Rural Electrification Corporation Limited 197 R. Sudi, Girish Chander, Suhas P. Wani and G. Pardhasaradhi 12 Improving Rural Wastewater Management 213 Aviraj Datta, Mukund Patil and Suhas P. Wani 13 Learnings and a Way Forward 229 Suhas P. Wani and K.V. Raju Index 237 Contributors Nagaraju Budama, Senior Scientific officer, ICRISAT Development Centre, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] Girish Chander, Senior Scientist, ICRISAT Development Centre, International Crop Research Insti- tute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: g.chander@ cgiar.org O.P. Chaturvedi, Director, CAFRI, ICAR-Central Agroforestry Research Institute (CAFRI), Jhansi, Uttar Pradesh, India. E-mail: [email protected] S.K. Dasgupta, Consultant, ICRISAT Development Centre, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: D.Swapankumar@ cgiar.org Aviraj Datta, Visiting Scientist, ICRISAT Development Centre, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] Inder Dev, Principal Scientist, CAFRI, ICAR-Central Agroforestry Research Institute (CAFRI), Jhansi, Uttar Pradesh, India. E-mail: [email protected] Kaushal K. Garg, Senior Scientist, ICRISAT Development Centre, International Crop Research Insti- tute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] A.V.R. Kesava Rao, Honorary Fellow, ICRISAT Development Centre, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: k.rao@ cgiar.org Rajesh Nune, Visiting Scientist, ICRISAT Development Centre, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] G. Pardhasaradhi, Manager, ICRISAT Development Centre, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: g.pardhasaradhi@ cgiar.org Prabhakar Pathak, Consultant, ICRISAT Development Centre, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] Mukund D. Patil, Senior Scientist, ICRISAT Development Centre, International Crop Research In- stitute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: m.patil@ cgiar.org Kiran J. Petare, Manager, ICRISAT Development Centre, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] vii viii Contributors D.S. Prasad Rao, Senior Technical Officer, ICRISAT Development Centre, International Crop Re- search Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] K.V. Raju, Theme leader, Policy and Impact, Research Program-Asia, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: kv.raju@ cgiar.org A.N. Rao, Consultant, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] Gajanan L. Sawargaonkar, Senior Scientist, ICRISAT Development Centre, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] Anand K. Singh, Research Project Staff, ICRISAT Development Centre, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India; CAFRI, ICAR-Central Agroforestry Research Institute (CAFRI), Jhansi, Uttar Pradesh, India. E-mail: amananand22@ gmail.com Ramesh Singh, Principal Scientist, CAFRI, ICAR-Central Agroforestry Research Institute (CAFRI), Jhansi, Uttar Pradesh, India. E-mail: [email protected] K. Srinivas, Lead Scientific Officer, ICRISAT Development Centre, International Crop Research Insti- tute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: k.srinivas@ cgiar.org Ch. Srinivasa Rao, Lead Scientific Officer, ICRISAT Development Centre, International Crop Re- search Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] R. Sudi, Consultant, ICRISAT Development Centre, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] Suhas P. Wani, Director, Research Program-Asia, International Crop Research Institute for the Semi-Arid Tropics, Patancheru 502 324, Telangana, India. E-mail: [email protected] Foreword Corporate Social Responsibility (CSR) partnerships are being ap- plied today on an unprecedented scale for wider social good. But we do not hear much about their role in agriculture involving small-holder farmers. Therefore, I am particularly delighted to see a consolidation of the knowledge that the ICRISAT IDC team has gained while impacting the lives of millions of farmers through its corporate and multi-stakeholder partnerships. This book, Corporate Social Responsibility: Win-win Proposi- tions for Communities, Corporates and Agriculture, imbibes ICRISAT’s motto ‘from the science of discovery to the science of delivery’. It documents various initiatives and programmes developed over the years to enable adoption of technologies by small-holder farmers. It highlights real-life case studies, enabling actors, insti- tutions, policies and partnerships that are needed for leveraging context-driven technologies to benefit farmers, particularly in dryland agriculture. The book details an innovative approach for building partnerships among various stakeholders to ensure delivery at the doorsteps of small-holder farmers through a consortium approach, bringing together public–private–people- centric partnerships (four Ps), convergence of different schemes and departments involved in knowledge/input distribution of collective action of smallholder farmers and capacity building on the ground. This approach promises to be a win-win proposition for the corporates and public-sector under- takings in terms of leveraging their Corporate Social Responsibility programmes in the area of agri- culture and synergizing with government to achieve food and nutritional security. The approach provides wider social benefits to women and youths in rural areas through skill building, creating employment and transforming subsistence agriculture into a business model using high-science tools for achieving food, nutrient and income security. I am sure that a wide segment of audience and readers, comprising policy makers, donors/ development investors, research managers, researchers, development workers and students, will benefit immensely from this book. David Bergvinson Director General ICRISAT ix