CONSERVATION, TOURISM, AND IDENTITY OF CONTEMPORARY COMMUNITY ART A Case Study of Felipe Seade’s Mural “Allegory to Work” CONSERVATION, TOURISM, AND IDENTITY OF CONTEMPORARY COMMUNITY ART A Case Study of Felipe Seade’s Mural “Allegory to Work” Edited by Virginia Santamarina-Campos, PhD María Ángeles Carabal-Montagud, PhD María De Miguel-Molina, PhD Blanca De Miguel-Molina, PhD Apple Academic Press Inc. Apple Academic Press Inc. 3333 Mistwell Crescent 9 Spinnaker Way Oakville, ON L6L 0A2 Canada Waretown, NJ 08758 USA © 2018 by Apple Academic Press, Inc. Exclusive worldwide distribution by CRC Press, a member of Taylor & Francis Group No claim to original U.S. Government works Printed in the United States of America on acid-free paper International Standard Book Number-13: 978-1-77188-401-3 (Hardcover) International Standard Book Number-13: 978-1-315-20958-6 (eBook) All rights reserved. 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Seade, Felipe, 1912-1969. Alegoría al trabajo. 2. Mural painting and decoration--Conservation and restoration--Uruguay--Case studies. 3. Cultural property--Conservation and restoration--Uruguay--Case studies. 4. Social realism--Uruguay--Case studies. 5. Art and society--Uruguay--Case studies. 6. Art and globalization--Uruguay--Case studies. 7. Sustainable tourism--Uruguay--Case studies. 8. Hospitality industry--Uruguay--Case studies. I. Carabal Montagud, María Ángeles, editor II. Santamarina Campos, Virginia, editor III. Miguel Molina, María de, editor IV. Miguel Molina, Blanca de, editor ND429.S43A44 2017 759.9895 C2017-905556-9 C2017-905557-7 Library of Congress Cataloging-in-Publication Data Names: Santamarina Campos, Virginia, editor. | Uruguay. Comisiâon del Patrimonio Cultural de la Naciâon. | Universidad Politâecnica de Valencia. Title: Conservation, tourism, and identity of contemporary community art : a case study of Felipe Seade’s mural “Allegory to work” / editors: Virginia Santamarina Campos, María Ángeles Carabal Montagud, María de Miguel Molina, Blanca De Miguel Molina. Description: Toronto; Waretown, NJ : Apple Academic Press, 2018. | Includes bibliographical references and index. Identifiers: LCCN 2017037302 (print) | LCCN 2017042123 (ebook) | ISBN 9781315209586 (ebook) | ISBN 9781771884013 (hardcover : alk. paper) Subjects: LCSH: Art and society--Uruguay--Case studies. | Heritage tourism--Uruguay--Case studies. | Mu- ral painting and decoration, Uruguayan--Conservation and restoration--Uruguay--Colonia del Sacramento. | Seade, Felipe, 1912-1969. Alegorâi al trabajo. Classification: LCC N72.S6 (ebook) | LCC N72.S6 C5924 2018 (print) | DDC 701/.03--dc23 LC record available at https://lccn.loc.gov/2017037302 Apple Academic Press also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic format. For information about Apple Academic Press products, visit our website at www. appleacademicpress.com and the CRC Press website at www.crcpress.com CONTENTS About the Editors.........................................................................................ix List of Contributors ..................................................................................xiii List of Abbreviations ...................................................................................xv Acknowledgments .....................................................................................xvii Introduction ................................................................................................1 V. Santamarina-Campos, M. Á. Carabal-Montagud, M. De Miguel-Molina, and S. Kröner PART I: CONTEMPORARY MURAL AND FELIPE SEADE ...................21 1. Contemporary Uruguayan Mural Painting, Tradition, and Relevance .........................................................................23 A. E. Sánchez-Guillén and A. A. Berriel-Benvenuto 2. Social Realism in Contemporary Mural Painting .................................49 V. Santamarina-Campos 3. Felipe Seade as the Main Figure of the Uruguayan Social Realism .......65 M. Fernández-Oscar, V. Santamarina-Campos, M. Á. Carabal-Montagud, and M. J. Guirado-Ruano 4. The Contemporary Mural Painting “Allegory to Work” .....................79 M. Á. Carabal-Montagud, V. Santamarina-Campos, M. Fernández-Oscar, and M. J. Guirado-Ruano PART II: ETHNOGRAPHIC RESEARCH OF THE PAINTING “ALLEGORY TO WORK” ....................................................................93 5. “On the Face of It”: Wall-to-Wall Home Ethnography .........................95 J. Skinner vi Contents 6. Participatory Action Research (PAR) in Contemporary Community Art.......................................................................................105 V. Santamarina-Campos, E. M. Martínez-Carazo, M. Á. Carabal-Montagud, and M. De-Miguel-Molina PART III: SCIENTIFIC RESEARCH OF THE PAINTING “ALLEGORY TO WORK” ..................................................................137 7. Physical Identification and Digital Record of Painting ......................139 J. C. Valcárcel-Andrés, M. Fernández-Oscar, E. M. Martínez-Carazo, and M. Sánchez-Pons 8. Colorimetric Characterization ..............................................................163 M. L. Martínez-Bazán, M. Fernández-Oscar, D. J. Yusá-Marco, and E. M. Martínez-Carazo 9. Study of the Chemical Composition Through Cross Sections: Optical Microscopy, Scanning Electron Microscopy, and X-Ray Microanalysis ..............................................................................181 D. J. Yusá-Marco, X. Mas-i-Barberà, M. Fernández-Óscar, and M. J. Guirado-Ruano 10. Technical Documentation Sheet of Painting: Scientific Cataloging ................................................................................195 M. Sánchez-Pons, M. Fernández-Oscar, J. C. Valcárcel-Andrés, and M. L. Martínez-Bazán PART IV: INTERVENTION PROCESS OF THE PAINTING “ALLEGORY TO WORK” ..................................................................209 11. State of Conservation .............................................................................211 J. L. Regidor-Ros, M. A. Zalbidea-Muñoz, and M. Fernández-Oscar 12. Restoration Process ................................................................................225 M. A. Zalbidea-Muñoz, J. L. Regidor-Ros, V. Muhvich Meirelles, and A. R. Benítez Alcieri PART V: MUSEOGRAPHIC AREA AND SUSTAINABLE TOURISM OF THE PAINTING “ALLEGORY TO WORK” ..........255 13. The Use and Social Enjoyment of Murals: ‘The People’s Art,’ Its Publics and Cultural Heritage .........................................................257 S. Carden Contents vii 14. Preventive Conservation Policies ..........................................................271 X. Mas-i-Barberà, M. Sánchez-Pons, and J. Osca-Pons 15. Guidelines to Stimulate Use and Social Enjoyment ............................283 M. De-Miguel-Molina, B. De-Miguel-Molina, and M. V. Segarra-Oña Conclusions: Management, Touristic Promotion, and Social Enjoyment of Contemporary Mural Painting .....................................301 V. Santamarina-Campos, M. Á. Carabal-Montagud, M. De-Miguel-Molina, and B. De-Miguel-Molina Index .........................................................................................................317 ABOUT THE EDITORS Virginia Santamarina-Campos, PhD Associate Professor, Department of Conservation and Restoration of Cultural Heritage, Universitat Politècnica de València (UPV), Spain Virginia Santamarina Campos, PhD, is currently an Associate Professor at the Department of Conservation and Restoration of Cultural Heritage at the Universitat Politècnica de València (UPV), Spain. She is also the coor- dinator of the research micro-cluster VLC/CAMPUS International “Glo- balization, tourism, and heritage,” and of the research group “Sustainable management of the cultural and natural heritage” at the Faculty of Fine Arts, UPV, Spain. She has been a visiting researcher at Italy and Mexico. Her specialization is related to conservation and Restoration of Mural Art. She received a national award for her final dissertation by the Ministry of Education, Culture and Sports in Spain. She completed her master degree in internet–intranet programming (2001); and PhD on conservation and restoration of the historic-artistic heritage (2003) at Universitat Politècnica de València (UPV), which resulted as a platform for self-learning and research of mural art in many Latin American universities. She also holds a Drone/UAV Pilot Training Certificate awarded by the Flyschool Air Academy (Spain) in the year 2015. In the last five years, she has conducted eight international R&D proj- ects supported by competitive calls and five R&D international contracts supported by public and private organizations. The results have been dis- seminated through several scientific journals and contributions to national and international congress. Currently, she is the coordinator of a European Project (Proposal: 732433 – AiRT) H2020-ICT-2016-2017.