INSIDE... Sean Rodwell: the Aero ad John Leigh: nikelab.com Designing graphics for mobile phones Hillman Curtis Research Studios Opinion: John Wozencroft Five full Photoshop fi lters (on cover CD) Facial features: draw realistic eyes Mutado Icon: the Penguin Books branding Hi-ReS! In profi le: DS.Emotion Create tiled effects All about gradients Revitalise stock images youworkforthem.com Ten best design competitions Studio AKA Psyop FIVE PHOTOSHOP FILTERS PLUS: We talk to DS.Emotion about the power of PR and meet Sean Rodwell, the man behind the Aero ad START YOUR OWN STUDIO From choosing a name to landing your fi rst client, fi nd out what you need to get your design business off the ground FREE CD INSIDE BLEND IN C$19.95UST 2005 £6 Gngreivawed idyeoenuptrt ah 2n wDd i ibtlhllue osnutdrria nttogiop tn ipss Printed in the UK AUGJOHNNY CHEUKCOVER: 2 | August 2005 CDLCEOOGOJSHCrdVoNaIatoAeGht hwTEpmnhsTnNiHAhgeaisoInvRguOEcoiC d ro“ecycdKnlpunRNlvtToT r ritd dColilAfahig:i:swumha:wtnf e.en hh wn ouJe apHrCecKBsonfRsgeaeeOtusrttrer lhpIwOi alouthi eseue dsei’egsa laHsaemievTtgnet eNanmskir ewenn“cgoaltn eauNae gwa s t hsgakdaeGadt–y row c. akdn,utc draSN aa ar nsorgt”h orh idolhmo iduKaurroas cotwd. lv mdeauYaafsew eue a srprdni“Oa ibigst onv ndadhasaetc sa rnCI e ae lfbur Nuoiidf ydeitobsos f lnomnnbecigHwtoaseoootfrsen ee mwiiGrttsgced i tndrroewrrrsEi lstosrp eCopm i laml dn ien iptg non CddroUiu-emerigomihh e. rn krrdaru afonracosnmydnKfo2ee veo a yeti eitmnottge .mh ttvr0ineliu h os rrd esfidhgsbTtmidsic ei0 aa f nttkoiius ptaia herc rlhe mstre ig1Ctvhream . naeao unai aboos,i dcaed.nma“h s tt da ntswtidwrertvmI iiyleeTeo tecehostoti eitlia ves disirunnhanitt rdueenw tyvamnraeih in hloee odetc kg fA.iuitwgtprxwaet hotrwio d anIu s nydncirvsi pluos uoeetnmott ib.aarti e ?iti golm”srttcrs fsgqe rooiclie yfy negoked,w k: aauee r i r c vg.is?ent“eP.tnser”ssor oei e Ma Ae fdo“ hert trrsllnhIflnl haoy e otu tdtilhtahk.ta t eutmis ”eokuI teetwrpe ,O saei m I t ta ta hwfdCal h’h“toslsspaoreohlceIen ro p, nbeepcsuu ie tnrteSniiaari stueatzhgiecaftsctcrnesecknfeenuocSanahyiestdah l’dar r rdmetso r cissaocyt,anesieepr y iotr omk,ftnpysswor,ea ovhydeo sTw l ioel eGdhtcs e tdllCTa ep.riOfhtiwfolfiot nc ielaeRh?a AootilsUoh s alp ogille eFotta utenAr ngotolrle“tR eeonieau irultI t scfkidsuIDcutlN brufrdvkdsaN ospohta, w“a rcrfkIamer srin D tfeo ylEes aeilioetearaT. spls sayteto kacpw dNlllaaO“ . tiShO lnoeusodt ycuiad li asTt“gwTiUipeotitt umos fi fon vPttoTstaeueod nSfnmet TerauoaanghomA rhqdrndeoim snsr losrnTtt.srMai euGl ,nin,” eian c t aldo”Oa,c Ynwthassotis t’iEdrOgit aep anotol sghekoegc et Eo s a d Rmbmunde b5a cie ne i s,rNttdscvfel rEr ery6nh r ukprmeecseskea(e lsH ey… edelao ciaAo.nanyna”seavi”daAq mh mpnrystB.tlo teftk e uN.s itsie tgSiuar nOv.)pnehAi,e. r C o d slAe yttUa esn.lohm oE ”lnns cTt ames ylodpiY eyneUc onl,aOot o odduSimcrsUmpo IekbtnNiRko pc,eye”s G t sWe tt h dOe R K August 2005 | 3 EDITORIAL | ILLUSTRATION | AUGUST 2005 Computer Arts prides itself on the quality of its contributing digital artists, designers, illustrators and photographers. If you like what you see, why not check out more of their work online? JOHNNY CHEUK Hong Kong WELCOME Johnny Cheuk has been pretty busy this month. Not only has he created this issue’s stunning cover image but also the illustration for the Start Your Own Picture this. You’re a student, just fi nishing up your Studio feature on page 32. What’s more, he’s even design course, hanging out in the student union bar and willing to reveal some trade secrets. Turn to page 56 chatting to your friends about life, the universe and how and fi nd out how adding gradients to your Photoshop the hell you’re going to make some money when you work will give 2D images an exciting third dimension. leave university. But do you really dream of the day when www.acidbird.com you’re working your butt off for some nameless company in the metropolis? Hope and pray that your boss will give you the easy, dull jobs that don’t stretch your creativity DS.EMOTION DEREK LEA and excitedly anticipate how many of your clients will ask UK Canada you to make your work “more crunchy”? Rob Scott captures Chris Derek rounds up his Of course not. Most of us dream of bursting onto the Hassell of DS.Emotion – three-part 3D Illustrator design scene, wowing everyone with our unique style of the London-based design series with this well-lit creativity, waltzing straight into a star-studded career agency with something to introduction to lighting and earning loads of money in the process. The heady shout about. and mapping. heights of owning our own studio will no doubt follow. [email protected] www.dereklea.com For many it remains a dream, but if you have real passion and drive there’s no reason why it can’t become reality. The fi rst thing you need is advice, so before you ROD STEELE MATTHEW DESMON start out, gather as much information as you can about UK USA the pros and cons of owning your own studio. Ask Transmission Central’s Font designer Matthew successful designers what they like and dislike about Rod Steele uses a tired Desmon breaks the mould running their own show, how they deal with the stock photo and a little with this new take on an business-side of things (it’s one thing being a designer, Photoshop to create this old-fashioned font style. but can you be a salesman, too?) and how much time attention-grabbing image. www.weworkforthem. they spend actually “working”. You’ll be surprised by the [email protected] com answers. Then, once you’ve decided that being your own boss really is for you, turn to our special feature starting on page 32. It’ll tell you everything you need to know. DEREK LEA GR/DD Canada UK Derek illustrates this GR/DD uses muted GILLIAN CARSON SENIOR EDITOR month’s CD tutorial with tones and an abstract [email protected] an age distressed image composition to illustrate created using fi ve the current demand for Machine Wash fi lters. mobile design. www.dereklea.com www.grdd.co.uk LINDA BERGKVIST TWELVE:TEN UK UK CONTACT In the fi rst of a three- This abstract piece Computer Arts, Future Publishing, part series, Swedish illustrates the news that 30 Monmouth Street, Bath BA1 2BW illustrator Linda UK designers are at last PHONE: 01225 442 244 Bergkvist demonstrates the skills needed to dominating the global EMAIL: [email protected] create life-like photorealistic eyes in Photoshop. design scene. SUBSCRIPTIONS: 0870 837 4722 www.furiae.com www.twelveten.co.uk OVERSEAS: +44 1858 438 794 August 2005 | 5 | READER SURVEY WIN AN iPOD ISSUE 112 EDITORIAL 01225 442244 MANAGEMENT Take part in this year’s reader survey and tell us GILLIAN CARSON SENIOR EDITOR KELLEY CORTEN publisher [email protected] DOM BEAVEN publishing director DOM HALL DEPUTY EDITOR FIONA TULLY marketing manager what you think of Computer Arts [email protected] CLARE TOVEY production manager JOSEPH RUSS SECTION EDITOR PAUL MCINTYRE group art editor [email protected] SARAH WILLIAMS software copyright co-ordinator • What do you think of our new look cover? RODDY LLEWELLYN SENIOR ART EDITOR [email protected] PRODUCTION • Which sections of the magazine do you enjoy? TINA GLENCROSS DESIGNER NOLA COKELY ad production co-ordinator SOPHIE EMBLEY PRODUCTION EDITOR KATTY PIGOTT production co-ordinator • What creative tools do you want to hear more about? [email protected] MICHELLE ROGERS operational purchasing manager DAN GOODLEFF PRODUCTION ASSISTANT [email protected] CIRCULATION & LICENSING MATT GALLIMORE SENIOR CD EDITOR JASON COMBER circulation manager [email protected] PETE STOTHARD head of international licensing Whatever your opinion, let us know by SIMON HOLLAND CD EDITOR SIMON WEAR overseas licensing director [email protected] Computer Arts has licences in China, France, completing our fi ve minute online survey Italy, Poland, and Spain CD PROBLEMS 01225 822743 [email protected] DISTRIBUTED BY Marketforce (UK) Ltd 020 7633 3333 CONTRIBUTIONS FROM 5th Floor, Low Rise Building, Kings Reach Tower, Scott Bedford, Linda Bergkvist, Michael Burns, Rob Carney, Stamford Street, London SE1 9LS Johnny Cheuk, Craig Grannell, Chris Gregory, Kai Heuser, Karl Hodge, Simon Holland, Derek Lea, Mark Ramshaw, FUTURE Chris Schmidt, Rod Steele, Richard Wentk and ROGER PARRY non-executive chairman Jon Wozencroft GREG INGHAM chief executive ROB PRICE managing director UK PHOTOGRAPHY Rob Scott JOHN BOWMAN group fi nance director PRINT William Gibbons T: +44 (0)1225 442 244 URL: www.futureplc.com SUBSCRIPTIONS Computer Arts Subscriptions, Future Publishing, Computer Arts is a member of the Audit Bureau of Circulations FREEPOST RLSC-SXSE-SKKT, Unit 4 Tower House, Jan-Dec 2004: 20,904 SSoUvBeSreCigRnIP PTaIrOkN, M QaUrEkeRtI EHSa r0b8o7r0o u8g3h7, 4L7e2ic2ester LE16 9EF CPoumblipsuhtienrg A Lrttds. iAsl lt hReig rhetgsis Rteerseedr vteradd. eAmll atrrakd oefm Faurtkusre a nd OVERSEAS SUBSCRIPTIONS +44 1858 438794 copyrights in this issue are recognised, and are EMAIL [email protected] acknowledged where possible. If we have failed to credit your copyright, please contact us – we’re happy to ADVERTISING 01225 442244 correct any oversight. Material submitted is accepted on ROSA SMITH senior advertising manager tchoen tbeanstiss ©of Fau wtuorreld Pwuidbeli srhiginhgt t2o0 p0u5b. lish in printed or electronic form. All [email protected] GEORGE LUCAS senior sales executive Future Publishing Ltd is part of Future plc. Future produces carefully [email protected] targeted special-interest magazines for people who share a passion. We REBECCA BELL-ROBINSON classifi ed sales executive areimlia tbol es aintifsofrym thaatito pna, sssmioanr tb byu cyrienagt iandgv ticitele asn odf fwerhiincgh vaarleu ea fpoler amsounree yto, read. [email protected] Today we publish more than 100 magazines in the UK, US, France and Italy. BEN PEARSON display sales executive Over 100 international editions of our magazines are also published in 30 [email protected] other countries across the world. Future plc is a public company quoted on the London Stock Exchange (symbol: FUTR). Around the world with WE’VE GONE GLOBAL! Did you know that we print Whether you’re a regular or occasional reader we’d domestic language versions of Computer Arts in several love to hear your views. And to say thanks, POLAND KOREA countries across Europe and the Far East? we’ll automatically enter you into a superb prize draw to win a fantastic 20GB iPod. • To have your say visit www.computerarts.co.uk/readerssurvey and enter the password ca2 before 31 August. We look forward to hearing from you! FRANCE ITALY CHINA REVIEWS TUTORIALS WHAT’S HOT AND WHAT’S NOT? LEARN THESE GREAT TECHNIQUES P80 FINAL CUT STUDIO P52 MODEL PHOTOGRAPHY An incredibly rich and versatile HD-ready Turn a drab stock photo into a sci-fi image solution for fi lmmakers everywhere 052 P56 USE COLOUR GRADIENTS P82 LACIE 321 LCD MONITOR Adding depth and texture in Photoshop One of the largest, most beautiful displays we’ve ever seen – but it comes at a price P59 CREATE TILED EFFECTS Reinvigorate your website with our top tips P83 EPSON STYLUSPRO 4800 Its outstanding colour accuracy and swift P60 LIGHTING AND MAPPING performance will really impress Part three of our 3D-in-Illustrator tutorial P84 CARRARA BASICS 2 P62 DRAWING EYES This streamlined take on Eovia’s Carrara Create the best digital peepers in town Pro includes 900 pre-confi gured models P66 DISTRESSED EFFECTS P84 HEXAGON Use Photoshop fi lters to add great textures This stand-alone 3D modeller enjoys a healthy toolset and is quick to pick up FEATURES P85 SWIFT3D 4.5 WHAT’S HAPPENING ACROSS New tools ensure eRain’s tool will appeal YOUR INDUSTRY? to the ambitious Flash designer 038 P85 PANOWEAVER 4 Create accurate Java-driven panoramas 010 from wide-angle shots with ease P86 DESIGNED FOR LIFE Great gadgets and techno-freakery ahoy! P89 BOOKS: 056 (A BOOK) DESIGNED TO HELP Our reviews-list winner is a charity case GROUP TEST P32 START YOUR OWN STUDIO EXPECT TEARS AS OUR FIVE CONTENDERS TAKE UP ARMS Starting up on your own? Avoid the pitfalls and make it big with our hands-on guide P38 DS.EMOTION “We’re not idiots – we charge money – but you have to be honest,” says Chris Hassell on the secrets of DS.Emotion’s success P48 THE PENGUIN BRANDING We take a look at the striking branding of one of the UK’s largest book publishers P72 GET STARTED WITH UNIVERSITY CHALLENGE DESIGN FOR MOBILES SOUTHAMPTON Demand for mobile content is high, so why P91 INDESIGN PLUG-INS not use your design skills to tap into the INSTITUTE P104 Which plug-ins will improve workfl ow? market? Karl Hodge explains all Three students respond to a And why? We rate ALAP InEffects and challenging creative brief set by InTools, Gluon ProScale ID, WoodWing P107 WILL BARRAS their tutor, and we get an expert Smart Styles and History for InDesign CS. “The computer is a tool and I try to keep it in to assess the results… that way,” says this month’s CV star 8 | August 2005 AUGUST ISSUE 112 062 ON THE CD THIS ISSUE’S CD SOFTWARE MACHINE WASH FILTERS (MAC+PC) ÁPAGE 60 Five sample Photoshop plug-ins LIGHTING from Mister Retro’s full fi lter set AND MAPPING HEXAGON (MAC+PC) Eovia’s brilliant Derek Lea uses innovative lighting tricks to bring alternative to images to life in the fi nal part of his Illustrator series hmigohd-eellnindg 3 aDp ps IMAGE © DIMENSION FILMS 2005 SWIFT3D 4.5 (MAC+PC) Create impressive Flash animations with a minimum of Flash know-how TWO PHOTOSPIN FONTS (MAC+PC) Two inspiring fonts – Duality and Echelon – worth almost $100 CYBIA PHOTOSHOP BRUSHES (MAC+PC) With this set of 1,100 Photoshop brushes you’ll cover every eventuality MOTIONISM DVD GRAPHICS (MAC+PC) Superb graphical DVD resources including menus, labels and lower thirds PAGE 28 Ë See page 102 for more details... THE AERO ADS Find out how talented designers on both SUBSCRIBE NOW! sides of the Atlantic created this beautiful Turn to page 46 for full details “bubble girl” cross-media campaign of great savings >>> August 2005 | 9