GINGKO PRESS, Inc. 1321 Fifth Street Berkeley, CA 94710 USA GINGKO PRESS Verlags GmbH Schulterblatt 58 20357 Hamburg GERMANY G www.gingkopress.com I N G K O P R E S S F A L L 2 0 1 7 GINGKO PRESS FALL 2017 Representation 1113 New Title Rights CMooakrsbhoaolkl M/ IcnLtuerhiaonr All Areas in North & South America All Areas in Europe War & Peace in the GlobTahl eV Cilulargaeted Table 256 Pages, Paperback and Asia by Marshall McLuhan and Quentin Fiore, with Jerome Agel 7 ½” x 9 ⅞” / 190 x 250 mm ISBN: 978-1-58423-074-6 Recipes and Styling for 500 Illustrations GINGKO PRESS, Inc. GINGKO PRESS Verlags GmbH the Perfect Meal ISBN: 978-1-58423-685-6 The Medium is the Massage (Pb) 1321 Fifth Street Schulterblatt 58 $35.00 / €34.90 by Marshall McLuhan and Quentin Fiore, with Jerome Agel Berkeley, CA 94710 D-20357 Hamburg GERMANY ISBN: 978-1-58423-070-0 Phone: (510) 898-1195 Phone: +49 (0)40-291 425 Fax: (510) 898-1196 Fax: +49 (0)40-291 055 The Mechanical Bride –Fe Fwo thlkinlgos rine l iofef a Iren adsu esnjtoryiaablle Mor amnemorable as a good meal Email: [email protected] email: [email protected] by Marshall McLuhan spent in the company of friends and family. Add a delectable food http://gingkopress.com http://gingkopress.com ISBN: 978-1-58423-243-8 and drink menu and inspired place settings with natural decora- Understanding Media –ti oTnsh, ean Ed xyotue anres rieoandys t oo tfa kMe iat tno the next level! The Curated Table takes out the guesswork, providing comple- by Marshall McLuhan, original edition (M.I.T. Press) Mo Cohen President, Chairman Mo Cohen President, Chairman mentary courses and inspired styling for a variety of occasions, [email protected] [email protected] Understanding Media –w hTehtheer E inxdtoeonr osri oountdso oorf a Mnd afonr any time of the day. Enjoy a by Marshall McLuhan / Edited by Wc. oTemrfroerntcaeb Gleo rredsopnite with loved ones as you share stories and a sa- David Lopes Publisher, Editor Torsten Cornils Sales ISBN: 978-1-58423-073-1 vory meal over the rustic table, entranced by your surroundings. [email protected] [email protected] The Book of Probes With simple easy-to-follow recipes and tips for cooking, plating and décor - whether for an outside dinner party or romantic snack by Marshall McLuhan, with David Carson Rick Markell VP, Sales, Marketing Michael Meyer Sales, New Markets for two, The Curated Table delivers. ISBN: 978-1-58423-252-0 [email protected] [email protected] Marshall McLuhan Unbound David Mansfield Eastern US, Special Sales Anika Heusermann Editorial, Press Essays by Marshall McLuhan [email protected] [email protected] 20 individual offprints in a box / ISBN: 978-1-58423-051-9 The Classical Trivium Lucia Moreno Nava Administration, Accounting Torben Körschkes Special Projects, Design [email protected] [email protected] Thomas Nashe and the Learning of his Time by Marshall McLuhan / Edited by W. Terrence Gordon Christl Hansman Foreign Rights/McLuhan ISBN: 978-1-58423-235-3 [email protected] Counterblast (1954 Edition) by Marshall McLuhan, with Shepard Fairey / Preface by Eric McLuhan ISBN: 978-1-58423-452-4 Distribution From Cliché to Archetype United Kingdom France Australia by Marshall McLuhan Turnaround Publisher Services Interart S.A.R.L. Books at Manic Distribution Unit 3, Olympia Trading Estate Nr. 1, rue de l’Est P.O. Box 8 ISBN: 978-1-58423-066-3 Coburg Road, Wood Green 75020 Paris Carlton North VIC 3054 LONDON N22 6TZ T: +3314 349 7232 T: 61 3 9380 5337 / F: 61 3 9380 5037 www.turnaround-uk.com www.interart.fr E: [email protected] Germany, Switzerland & Austria Spain, Italy, Portugal & Greece Japan Arvato – Verlegerdienst München GmbH Bookport Associates Nippan IPS Co., Ltd. Gutenbergstraße 1, Joe Portelli, Allessandro Corno 1-3-4, Yushima, Bunkyo-ku, 82205 Gilching Via Luigi Salma, 7, Tokyo  113-0034  Japan T: +49 (0)8105 388 605 20094 Corsico, IT T: 81 3 5842 9050 / F: 81 3 5842 9080 For foreign rights, English language subrights, permissions and E: [email protected] E: [email protected] E: [email protected] licenses in all languages contact: The Netherlands New Zealand Christl Hansman / [email protected] Jan Smit Nationwide Book Distributors Eikbosserweg 258 351 Kiri Kiri Road, Oxford, 1213SE Hilversum North Canterbury, 7495 For image rights and permissions to Marshall McLuhan contact: T: +35 621 9267 , M: 06 206 18964 T: 64 3 312 1603 / F: 64 3 312 1604 E: [email protected] E: [email protected] Mo Cohen / [email protected] Cover art © Claudio Romo Prices are accurate as of August 2017 2 New Title Craft 3 New Title Gardening / Interior Handmade Art 256 Pages, Hardcover Aesthetica Botanica 256 Pages, Hardcover 8 ¼” x 11 ¼” / 190 x 250 mm 7 ½” x 9 ⅞” / 190 x 250 mm 400 Illustrations A Life with Plants 400 Illustrations ISBN: 978-1-58423-687-0 ISBN: 978-1-58423-686-3 $39.95 / €39.90 $39.95 / €39.90 In an age where most everything is mass-produced and technol- Many have discovered the joys of living with indoor plants. They ogy has become the filter through which we experience much of contribute not only to a healthier environment, but with proper life, there is a growing appreciation of the handmade. From de- styling, add a nice element to interior design schemes. For some signer jeans to leather wallets and furniture to bicycles, we place living in more urban settings it is a matter of necessity, as home more value in goods that were crafted by hand, feeling a human gardens are rare. For others living in more rural or suburban sur- connection. roundings it is a matter of choice. Handmade Art explores the art and artists who exemplify the Aesthetica Botanica visits the homes of artists, florists, garden- movement through the skill of their craftsmanship and their cre- ers and other plant enthusiasts who exemplify green living and ative vision. Forty material experts working with embroidery and are happy to share their stories and tips on caring for and deco- felt, paper cutting or folding, linocut stamps, clay and wood to rating with plants. With handy chapters on green plants, cacti and revive old crafts or seek new ones, provide helpful tips and tech- succulents, and flowers, this book caters to any inclination provid- niques as they share the inspiration for their work. ing practical information alongside stunning photographs. 4 New Title Fashion / Skateboarding 5 New Title Music Jürgen Blümlein, Dirk Vogel, Cap10 628 Pages, Hardcover Raph Rashid 216 Pages, Hardcover Skateboarding Is 9” x 11 ½” / 235 x 295 mm Back to the Lab 9 ¾” x 9 ¾” / 248 x 248 mm 2,000 Illustrations 310 Illustrations Not A Fashion ISBN: 978-1-58423-630-6 Hip Hop Home Studios ISBN: 978-1-58423-684-9 The Illustrated History $59.95 / €59.90 $35.00 / €34.90 of Skateboard Apparel (1950s to 1984) The way apparel has been worn and created by skateboarders has Independent producers and DJs have been busy creating world had a tremendous impact on popular culture at large. In Skate- class music in bedrooms, kitchens and garages for years. Mean- boarding Is Not A Fashion, the authors have taken great effort to while, photographer Raph Rashid has traveled the globe, gaining document all aspects of this aesthetic movement; from its roots in access to these inner sanctums, one by one. The tremendous va- the 1950s as an offshoot of surfing culture, through the early 1980s riety of set-ups and layouts used by in-home producers is artfully when skateboarding “found itself” after a crucial underground pe- documented in the pages of Back to the Lab. Intimate photos of the riod of soul searching and DIY expressions of individuality. creators amongst their instruments, gear, record collections and Early generations of surfers and skaters wore coastal lifestyle ephemera offer unprecedented access. brands such as Jantzen, Hang Ten, Jams, and Hobie. As the culture Notes about the producers, their environment and “essential” progressed and developed its own distinct identity, brands core releases round out this love-letter to the undergound. Rashid’s to the scene such as Vans, Santa Cruz, Powell-Peralta, Sims, Alva, been checking his list since the publication of his bestselling Be- Jimmy’Z and many more jumped into the fray with their own ap- hind the Beat, making sure to document the old-school producers parel. Nearly every area of garment design was touched by skate he’d missed, all while keeping an eye out for fresh new talent. Fea- wear’s aesthetic – influencing the design and fashion of innumer- tured artists and producers include: Alchemist, Ant, Babu, EL-P, able media from printed T-shirts to board shorts and denim to Georgia Anne Muldrow, Jazzy Jeff, Kenny Dope, Lord Finesse, Oh track suits along the way. Telling the inside story of skate couture No and many more… in the words of those who lived it, Skateboarding Is Not A Fashion features original commentary from designers, company found- ers, and pro skateboarders who have defined skateboarding’s look for generations. Skate personalities we meet include Stacy Peralta, Lance Mountain, Tony Alva, Brad Bowman, Steve Olson, Steve Cabal- lero, Steve Van Doren, and many more. Skateboarding’s unique attitude and style have captured the imagination of millions over the decades – and Skateboarding Is Not A Fashion is the culture’s magnum opus lookbook. Photo: Craig Fineman 6 New Title Illustration 7 New Title Art / Popular Culture Sandu Publications 240 Pages, Hardcover Hannah Stouffer 336 Pages, Hardcover Kaleidoscope 8 ¼” x 11 ¼” / 210 x 285 mm Lust for Light 7 ½” x 9” / 190 x 228 mm 450 Illustrations 175 Illustrations The Art of Illustrative ISBN: 978-1-58423-689-4 Illuminated Works ISBN: 978-1-58423-681-8 Storytelling $39.95 / €39.90 $39.95 / €39.90 Similar to a kaleidoscope, a good story also employs reflection on Whether it glows lustrously from neon, eminates purely from the different elements to create a narrative or pattern that is cap- LEDs or radiates with intensity from lasers, this elemental medi- tivating to the reader. The pressure is that much greater when the um, light, fascinates artists and viewers alike. Lust for Light selects 080 / 081 storyteller is a graphic artist and has a page or less to tell the tale works by artists who have used light as a primary or catalyzing with few to no words. The result relies heavily on the artist’s abil- agent in the featured pieces. Taking a dynamic approach in its ity to turn the lens just right and capture the essentials of setting curation, the book features the use of illumination in more tradi- characterization, mood, detail, motion and more to convey the tional gallery forms as well as in three dimensional and large scale intended meaning. The artists within use traditional illustration installation pieces. techniques along with embroidery, paper cutting, carving and col- Many of the featured artists are skilled fabricators who have lage to create pieces that stand out for their low-tech charm. been honing their light-inspired works for years, while others Derived from magazines, posters, books, blogs and personal have made stunning pieces through collaborations and daring for- projects, Kaleidoscope includes interviews with six talented and ays, cross-pollinating their artistic visions with new technologies enthusiastic masters of their art. in the process. Featured artists include Yayoi Kusama, Ivan Na- varro, Jennifer Steinkamp, Laddie John Dill, Massimo Uberti, Barry Underwood, Miguel Chevalier, James Clar, Liz West. 5 / The Princess & The Goblin This illustrations are my own interpretation from “The Princess & The Goblin” by George Macdonald (1872). 6 /The Undaunted Dandelion: Relaxing 7 / Outgrowing Illustrations that I did to express the feeling of being out of my comfort zone. 7 / Outgrowing Illustrations that I did to express the feeling of being out of my comfort zone. 8 New Title Fashion 9 New Title Tattoo Art Viktor Fredbäck, Fredrik 268 Pages, Hardcover Skin & Ink 256 Pages, Paperback Ottosson and Rickard Eklund 9 ½” x 12” / 240 x 305 mm 7 ½” x 9 ⅞” / 210 x 285 mm True Fit 250 Illustrations Illustrating the Modern Tattoo 1,000 Illustrations ISBN: 978-91-98-1375-1-4 ISBN: 978-1-58423-688-7 A Collected History of Denim $45.00 / €45.00 $39.95 / €39.90 Denim jeans, perhaps the most ubiquitous article of clothing to be Traditional tattoo art is rapidly changing, moving away from time found in the world today, did not always enjoy such widespread worn or played out motifs and experimenting with new styles, appeal. Prior to the 1950’s, denim was largely worn by the work- icons and subject matter. Driven both by the artists themselves ing classes, be it farmers, construction or factory workers as a and their clients’ needs, the work is original and surprising and durable, utilitarian fabric that held up well to the elements. The runs the gamut from fine line illustration and pointillism to black- earliest proponents were likely the miners of the American West, out tattoos that take the place of clothing. The themes are varied who in the 1800’s toiled away underground, occasionally leaving from personal mantras or interests to meaningful portraits and some remnants behind for posterity. For some, this history holds memorials. Others are simply fantastic art, whether wholly cre- a deep fascination bordering on fanaticism as these archaeolo- ated by the tattooist or as homage to a favorite artist. gists of denim risk life and limb to explore abandoned mines in Combining pages of beautiful tattoos on skin, flash art and search of this elusive treasure. Piecing together their finds from all stories from the artists to create a snapshot of the evolution of a eras and brands to stitch together a picture not only of the history new iconography, Skin & Ink delivers. of denim, but also often the histories of their wearers. With beautiful fashion photography and details, vintage ads and photos, this is a must for any serious jean collector or affi- cianado. mpao nTdtIesM lisEn Sa p nWudbE sRlitcEy, lCseoHsm,A aNenGtdhIN idnGeg s atignhdnate j deha asndps en wcoitefi rcpear elnlvyoi o floourns ltgyhe ebr efeeexmnc lapuloesip vbueol adtory o.m Nr evonew.r yTit h wweiyad ses lptyao rastcsecidbe lpteot fe obdre. wporomdeunc etod wine waro dmeennim’s TRUE FIT | Nº 223 10 New Title Art / Popular Culture 11 New Title Art / Children’s Evan Pricco 224 Pages, Paperback Zebedee Helm 32 Pages, Hardcover Juxtapoz 9 ½” x 13” / 241 x 330 mm Kit and Willy’s 8” x 10 ¼” / 205 x 260 mm 180 Illustrations 30 Illustrations Black & White Guide to Art ISBN: 978-1-58423-682-5 ISBN: 978-1-58423-678-8 $35.00 / €34.90 $15.95 / €15.90 No UK & French Rights! The immutable black line; its effect is primal and direct with a lin- Author and Illustrator Zebedee Helm takes more than a dozen of eage to prehistoric cave drawings first rendered in charcoal eons the world’s major art movements and casts his delightful take on ago. Within the pages of Juxtapoz Black & White an impressive list each through the wit of his brilliant characters Kit, the Montana of artists expound upon the role monochromatic treatments play cowboy and his sausage dog, Willy. Our intrepid heroes guide chil- in their practice, with fascinating results. The paintings and draw- dren through the maze of these art movements, each prompting ings used to buttress this dialogue are lavishly presented in an a pithy summary and some important advice. You’ll find out for oversize format. instance that “Cubism was invented by artists who wanted to do A fascinating list of contributors offers a broad spectrum of lots of pictures but were short of paper. “ black and white offerings: David Shrigley, Shantell Martin, Saner, Parents will laugh and children will learn as they take a virtual Matt Leines, Carl Krull, Nicomi Nix Turner, Geoff McFetridge and tour together through rooms in a museum representing Impres- 20 more. With this lastest release, the Juxtapoz book series has sionism, Futurism, Abstract Art, Pop and Performance art and been re-designed in a new oversized paperback format for nine other riotous movements. maximum viewing pleasure. Zebedee Helms is a UK based illustrator and cartoonist whose credits include The Telegraph, The Times, The Economist, House and Garden and World of Interiors. MRZYK & MORICEAU BLACK & WHITE 24 25 BLACK & WHITE MRZYK & MORICEAU This page: Ink 9o.n5N ”p Axa Mp13eE”r Next page: Ink 9o.n5N ”p Axa Mp13eE”r 12 New Titles Children’s 13 New Title Children’s Derek & Kyle Sullivan 30 Pages, Board Book Derek & Kyle Sullivan 30 Pages, Board Book Monster ABC 6” x 7” / 152 x 178 mm Get Dressed, 6” x 7” / 152 x 178 mm 28 Illustrations 23 Illustrations ISBN: 978-0-9965787-0-7 Sasquatch! ISBN: 978-0-9965787-3-8 $13.95 / €13.90 $13.95 / €13.90 The classic ABC book gets a darkly comic makeover with Monster It’s trouble in paradise when a park ranger informs Sasquatch that ABC. Kids with an appreciation for the offbeat and spooky will love his au-naturel style will no longer be tolerated. What follows is this thorough catalog of ghouls. You know Sasquatch and the Loch a charming, humorous game of dress-up as Sasquatch and the Ness Monster, but what about Quetzalcoatl, the feathered snake ranger struggle to come up with a wardrobe fit for the monster’s god, or Xing Tian, whose face is on his belly and whose head is active lifestyle. nowhere to be seen? With warm illustrations, funny rhymes, and a silly final twist A wry description accompanies each cute illustration, making that praises acceptance, Get Dressed, Sasquatch! will have children this an indispensable bedtime book for both parents and children and parents giggling together again and again. who delight in the darker corners of the imagination. Derek & Kyle Sullivan 30 Pages, Board Book Goodnight Krampus 6” x 7” / 152 x 178 mm 20 Illustrations ISBN: 978-0-9965787-2-1 $13.95 / €13.90 As Santa prepares for his Christmas Eve flight, all is ready except for one detail: little Krampus is too excited to go to sleep! Will San- ta be able to deliver his gifts, or will he be up all night stopping the enthusiastic Krampus from making a mess? Adults will enjoy seeing the bringer of dark yuletide justice reimagined as a child who can’t wait for Christmas, and kids will love seeing their feisty sides personified as a mischievous horned beast that can’t sit still. Told all in rhyme and full of charming, ki- netic illustrations, Goodnight Krampus has all the makings of a new Christmas classic. 14 New Title Literature / Art 15 New Title Literature / Art Claudio Romo 60 Pages, Hardcover Claudio Romo 64 Pages, Hardcover A Journey in the 8” x 11 ¼” / 200 x 290 mm The Book of 9” x 9” / 230 x 230mm 23 Illustrations 30 Illustrations Phantasmagorical Imprudent Flora ISBN: 978-1-58423-693-1 ISBN: 978-1-58423-694-8 Garden of Apparitio $24.95 / € 24.90 $24.95 / € 24.90 Albinus Influenced by the likes of Jorge Luis Borges, Adolfo Bioy Casares Claudio Romo is a revelation. Simply the most exciting discovery and Francisco Coloane, Claudio Romo’s work is highly original, to come out of Chile since Roberto Bolaño, Alejandro Zambra or blending literary fantasy with adventure in a way that is never cli- Lina Meruane. Though one finds hints of Italo Calvino and a nod ché or expected. Equally talented as both writer and illustrator for to Jules Verne, he deftly combines the narrative arts of literature his works, he believes that the “two forms of narrations” combine and illustration to create a form all his own, part graphic novel, to create “a single fabric: ourselves.” part imaginary bestiary. In A Journey in the Phantasmagorical Garden of Apparitio Albinus, With stunning illustrations throughout, the book is written we explore the flora and fauna and other wondrous phenomena as a travel diary by Lázaro de Sahagún, eminent naturalist and of a miraculous garden filled with denizens as small as symbiotic explorer and concerns his voyage to a mysterious isle and sub- insects, made up of both plant and animal life forms, and as large sequent cataloguing of the astonishing life forms, each with a as a planet, Atanasius Uterinus, that contains a sun within its very unique history and mode of existence. Perhaps as Lázaro muses, core. According to Romo, the book best represents the human if the earth is a living organism as he believes, places like this is- race, “a place where different traditions and kinds of knowledge land are necessary for the planet to safeguard these marvelous interact.” Who are we to argue. species from “future periods of global decadence.” The Book of Im- prudent Flora is a codex for the new millennium, full of the wonder of discovery and the sorrow of loss. Every exemplar of this extraordinary tree is home to a city, or rather, a series of citadels. I could even go so far as to say that each tree contains a kind of nation, made up of various distinct but interrelated communities. These are inhabited by perfect but microscopic human- oids, which are visible only via a complex system of tiny mirrors. Once these creatures had seen me, and overcome the agitation caused by my appearance in The second day after disembarking, however, we noticed that the symmetry of the landscape their territory, they sent their eldest citizen to speak to me as their ambassador. During our had begun to diminish somewhat (without us having found a shred of explanation for the lmonergc hcoannvt esrhsiaptiso wn,h Iic hle ahrande dfa tlhleant vthicetsime p –eo jpulset dlieksec eunsd –ed t ofr oam to tthalel yc rdewen sme efmogb einrs tohfe aM graoguelpl aonf phenomenon). Straight, and then finally reached this island, where their descendants have lived for three hundred years. According to the old man, their ancestors had come from a remote country The Giant Automaton. As our first task, we began to analyse the seaweed on the island’s coastline. We were diligently csatallteuds Psiomrtiulagra tl,o wthheic Gh haardde nbe oefn Emdyetnh ofolor guisse.d in his people’s memory until it had assumed a He first arrived here moving extremely slowly, since his source of energy appeared to engaged in this activity when we suddenly found ourselves face to face with the colossal figure of Their change in dimension, the old man told me, had been caused by their habitual con- be on the verge of exhaustion. One evening, shortly before falling asleep, he told me a person whose height must have measured roughly twenty metres. After taking one look at this sumption of a fruit called “Lilliputian Strawberry”, whose side effect was to shrink those who tohf aSt ualleoinmga nw itthhe oMthearg naiuftiocemnatt,o nins tohf et hrea nskams eo fk itnhde ehleit eo nRcee guismeden tto offi gthhte iJna nthises aarrimesy. ahpapda mriteiaonnw, whiel efl edde ltiocawtealryd sp tlhuec kseeda . uHs ouwpe vfreor,m w et hseo owna rteecro vweirtehd hfriosm fi noguerr sin),i taias l wsheo rceka l(itsheed ghiaonwt ainteg ittr.a Tnshfeo ramdadtiicotinv eo npo twheerir obf otdhiiess ,f rtuoi tt hwisa sd asuy cthh ethya cto, ndteisnpuitee tbo efceoemd iunpg oanw iatr.e of the disturb- In many wars, his four scimitars had tasted the dark blood of exterminated armies and valiant enemies. He had fought in countless epic battles, including the conquest polite and well-behaved he was, how curious he was about us, and how pleased he was to answer of fortified Rhodes, of white Belgrade and proud Baghdad. In the midst of the fray our questions. he sang the praises of Allah, the One and the Merciful, as thousands of arrows stung Our friend – the sound of whose name reminded us of the crackle of fire caused by burning his gigantic armoured body like innocuous wasps. He had been happy, he told me, and yet… as time passed he found it ever more difficult to bear the violence, above all the dried quila1 – belonged to a community of invisible whale-riders. Apparently, the two species are slaughter caused by firearms, which was responsible for even greater carnage and for branches of the same broad family, and therefore share distant family ties. the senseless accidental butchering of innocent lives. So he had left. He had abandoned The ability to make themselves invisible, our giant companion explained, had developed from a military life and its ceaseless massacres. However, he had been unable to obtain official permission from the Sultan, and therefore had become an outcast, a deserter. very ancient hunting strategy involving body painting using pigments extracted from seaweed and So he had wandered through the world until, by pure chance, one day he heard about roots. These endowed their bodies with a permanent bluish hue that made them invisible unless this garden, where he had finally found peace. Now his body is home to flocks of birds, observed from less than four metres away, and only on bright sunny days. Pandora is a spectral plant which feeds on the suffering and anxiety surrounding it. In turn, wKhoircahn …ne sbtu at nodn lys itnhgo saen wdh liachy pthreaiirs ee gthgse ithnfeirnei. teE mveerryc ys oufn sGeto dh. e sings suras from the Ssiignnc eo fh aisu ctoummmn uthneit yg iasunftf’esr eddu tdyi rwelays dtuo rsinetg otfhf ea nindt ecnhsaes ec otlhde osfu wn inint eirt si nlo tnhgo sjeo ucrlinmeyes ,n aotr tthhwe afirdrsst, iaasPtambsat onupoadranrnodlgeir n aoipt eusua rowrb pfsra hlatkihnispehec.smh T eaem fhswt ieacesran r uwseau staaeinsosss s neeamsnti, lo ogewauednnhg behse yrn aot fotsi eut as scp nohtawgr aiumn nit sehsahplena a nwdsrece hdehnideotcss lhppy ,oea fttti hoard aliisonts u co totrphh reeadonys sta eotcm oonn uoireselnadhcrge mb biyovae,ue nra erttn lh,yc drew e cbgweoyl n,oc towwnauih igolnidhfl ettthh htteehheai eermr wtmfoeriaooonrmnsdst,. following the dark and icy tracks it left in its wake. He then ritually captured the sun, using which regulates its life-cycle. enormous ropes made of wind which every morning fettered down the blazing orb and prevented Ipnro otercdteivr et oc losttuhdinyg ,a innd ocradtearl otgou ree mana inex iemmmpulanr,e wtoe ihtsa dd etsoo lmataek eem uasnea otifo snpse.cial containers and it from abandoning the invisible whale-riders’ mysterious territory. Enevsesr yo f tmimye kIn aopwplreodagceh aint dw itthheo ufutt itlhitey n oefc emssya rmy ipseroratebcltei opnro, jIe catms. overwhelmed by the useless- That evening, before our group set off, the amicable colossus gently placed me on top of his head, so that I could admire the surrounding panorama: the whole island stretched away before my eyes, vast, marvellous and bristling with abundant vegetation. While I was up there, a dense cloud of butterflies enveloped us totally. 16 New Title Marshall McLuhan 17 New Title Photography Marshall McLuhan, Quentin 160 Pages, Hardcover Karla L. & James T. Murray 346 Pages, Hardcover Fiore and Jerome Agel 6 ¾” x 11 ¼” / 171 x 287 mm Store Front II (Mini) 8 ¾” x 7½” / 222 x 190 mm The Medium is the 100 Illustrations 250 Illustrations ISBN: 978-1-58423-441-8 A History Preserved: ISBN: 978-1-58423-677-1 Massage $24.95 / €24.90 The Disappearing Face of $29.95 / €29.90 50th Anniversary Hardcover New York Facsimile Edition On the 50th Anniversary of its initial publication in 1967, this pi- James and Karla Murray’s classic tome from their ongoing Store quant classic is being released once again in its original hardcover Front series is now available for the first time in its covetable format. The Medium is the Massage remains Marshall McLuhan’s “mini” format. most popular book, perhaps as influential as Understanding Media. The Murrays have been capturing impeccable photographs With every technological and social “advance,” McLuhan’s from the streets of New York City since the 1990s. With Store Front theories reveal how prescient his insights actually proved to be. II they’ve continued their documentation of an important cross- McLuhan’s proclamation that “the media work us over complete- section of New York’s “Mom and Pop” economy. The Murray’s ly” becomes more evident every day. In his words, “so pervasive penetrating photographs are only half the story though. Their co- are they in their personal, political, economic, aesthetic, psycho- pious background texts, gleaned largely from interviews with the logical, moral, ethical and social consequences that they leave no stores’ owners and employees, bring wonderful color and nuance part of us untouched, unaffected, or unaltered.” to the importance of these unique one-off establishments. The McLuhan’s remarkable observation that “societies have al- Murrays have rendered the out of the way bodegas, candy shops ways been shaped more by the nature of the media by which men and record stores just as faithfully as the historically important communicate than by the content of the communication” is un- institutions and well known restaurants, bars and cafes. From the doubtedly more relevant today than ever before. Stonewall Inn to the Brownsville Bike Shop and The Pink Pussycat to Smith and Wolensky, the Murrays reveal how New York’s long- standing businesses stand in sharp contrast to the city’s rapidly evolving corporate facade. The authors’ landmark 2008 book, Store Front, was recently cited in Bookforum’s 20th Anniversary issue as having “…demon- strated the paradoxical power of digital photo editing to alter ac- tual views in order for us to see more clearly what is really there.” James and Karla Murray live in New York City and were awarded the New York Society Library’s prestigious New York City book award in 2012 for their last book, New York Nights.