COMMUNICATING LINGUISTICS Increasingly, academics are called upon to demonstrate the value of linguistics and explain their research to the wider public. In support of this agenda, Communicating Linguistics: Language, Community and Public Engagement provides an overview of the wide range of public engagement activities currently being undertaken in linguistics, as well as practically focused advice aimed at helping linguists to do public engagement well. From podcasts to popular writing, from competitions to consultancy, from language creation to community projects, there are many ways in which linguists can share their research with the public. Bringing together insights from leading linguists working in academia as well as non-university professions, this unique collection: • Provides a forum for the discussion of challenges and opportunities of public engagement in linguistics in order to shape best practice. • Documents best practice through a summary of some of the many excellent public engagement projects currently taking place internationally. • Celebrates the long tradition of public engagement in linguistics, a discipline which is often misunderstood despite its direct and fundamental importance to everyday life. Breaking down long-standing divisions between universities and the wider community, this book will be of significant value to academics in linguistics but also teachers, policy makers and anyone interested in better understanding the nature and use of language in society. Hazel Price is a Lecturer in English Language at the University of Salford, UK. Dan McIntyre is Professor of English Language at Uppsala University, Sweden. COMMUNICATING LINGUISTICS Language, Community and Public Engagement Edited by Hazel Price and Dan McIntyre Designed cover image: © Getty Images First published 2023 by Routledge 4 Park Square, Milton Park, Abingdon, Oxon OX14 4RN and by Routledge 605 Third Avenue, New York, NY 10158 Routledge is an imprint of the Taylor & Francis Group, an informa business © 2023 selection and editorial matter, Hazel Price and Dan McIntyre; individual chapters, the contributors The right of Hazel Price and Dan McIntyre to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. The Open Access version of this book, available at www. taylorfrancis . com, has been made available under a Creative Commons Attribution- Non Commercial-No Derivatives 4.0 license. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data Names: Price, Hazel (Linguist) editor. | McIntyre, Dan, 1975- editor. Title: Communicating linguistics: language, community and public engagement/edited by Hazel Price and Dan McIntyre. Description: Abingdon, Oxon; New York, NY: Routledge, 2023. | Includes bibliographical references and index. Identifiers: LCCN 2022043459 (print) | LCCN 2022043460 (ebook) | ISBN 9780367560126 (hardback) | ISBN 9780367560119 (paperback) | ISBN 9781003096078 (ebook) Subjects: LCSH: Outreach programs in linguistics. | Linguistics–Public relations. | LCGFT: Essays. Classification: LCC P53.6122 .C66 2023 (print) | LCC P53.6122 (ebook) | DDC 410.1/4–dc23/eng/20221104 LC record available at https://lccn.loc.gov/2022043459 LC ebook record available at https://lccn.loc.gov/2022043460 ISBN: 978-0-367-56012-6 (hbk) ISBN: 978-0-367-56011-9 (pbk) ISBN: 978-1-003-09607-8 (ebk) DOI: 10.4324/9781003096078 Typeset in Bembo by Deanta Global Publishing Services, Chennai, India An electronic version of this book is freely available, thanks to the support of libraries working with Knowledge Unlatched (KU). KU is a collaborative initiative designed to make high quality books Open Access for the public good. The Open Access ISBN for this book is 978- 1-003-09607-8. More information about the initiative and links to the Open Access version can be found at www. knowledgeunlatched. org. CONTENTS Contributors viii Introduction 1 1 Public linguistics 3 Hazel Price and Dan McIntyre PART 1 Popularising linguistics 15 2 Principles of good research communication 17 Hannah Little 3 Podcasting: The Vocal Fries podcast 28 Carrie Gillon and Megan Figueroa 4 Blogging and microblogging linguistics for the lay reader 38 M. Lynne Murphy 5 Engaging the public and enriching language education through Babel: The Language Magazine 49 Dan McIntyre and Lesley Jeffries 6 On engaging the radio listener 60 Laura Wright vi Contents 7 Writing a ‘popular science’ book 70 Jane Setter 8 Linguistics for schools 80 Richard Hudson 9 Linguists in schools 93 Billy Clark PART 2 Communicating linguistics 107 10 Communicating lexicography 109 Danica Salazar 11 E xploring the impact of figurative communication and advertising: Reflections on a collaboration between linguistics researchers and a Midlands-based marketing agency 121 Samantha Ford and Jeannette Littlemore 12 Community projects 131 Natalie Braber 13 Communicating research on metaphor and illness 143 Elena Semino 14 P ublic engagement via consultancy: Communicating the language of mental illness 156 Hazel Price 15 Developing resources for Modern South Arabian languages 168 Janet C. E. Watson and Abdullah al-Mahri 16 P ublic engagement in audiovisual translation: The case of respeaking 180 Zoe Moores 17 Dialect coaching and linguistics 197 Brendan Gunn Contents vii 18 Language creation and engagement: A how-to guide 208 Christine Schreyer 19 Engaging with public engagement: A personal retrospective 220 David Crystal References 233 Index 248 CONTRIBUTORS Abdullah al-Mahri is an expert in, and native speaker of, Mehri, a Modern South Arabian language spoken in southern Arabia. He has worked as a researcher on the syntax of Mehri, the documentation and ethnolinguistic analysis of Modern South Arabian, and the sounds of Mehri. He has presented at numerous international aca- demic and public venues and collaborated on delivering international workshops. Natalie Braber is Professor of Linguistics at Nottingham Trent University, UK. Her research focuses on sociolinguistics, in particular language variation in the East Midlands and ‘Pit Talk’ of East Midlands miners. Much of her work engages local communities, and she has worked collaboratively with writers, artists and musicians to engage people with language as heritage. Billy Clark is Professor of English Language and Linguistics at Northumbria University, UK. He has a long-standing interest in connections between work at school and at university, including as a member of the UK Linguistics Olympiad committee (http://uklo .org) and as a coordinator of the Integrating English project (http://integratingenglish .org). David Crystal is Honorary Professor of Linguistics at the University of Bangor, Wales, and works from his home in nearby Holyhead, North Wales, as a writer, edi- tor, lecturer and broadcaster. He was previously Professor of Linguistic Science at the University of Reading, UK. Megan Figueroa is a developmental psycholinguist and research scientist at the University of Arizona, USA, and the co-host of The Vocal Fries, a podcast about lin- guistic discrimination. Her perspective is shaped by her experience growing up in a working-class, Mexican American home. She recognised her family in deficit-based Contributors ix descriptions of language development in the literature, and she endeavours to inter- rupt this narrative and broaden our collective understanding of language through outreach to the public. Samantha Ford is a Doctoral Researcher in the Department of English Language and Linguistics at the University of Birmingham, UK. With a Collaborative Doctoral Award from the Midlands4Cities Doctoral Training Partnership, funded by the Arts and Humanities Research Council (AHRC), Samantha researches figu- rative language (including metaphor and metonymy) and creativity in advertis- ing, and consumer attitude, behaviour and memory in collaboration with Big Cat Advertising Agency. Carrie Gillon is the co-host of The Vocal Fries podcast and the Language Commission Coordinator for the Squamish Nation. She is the author of The Semantics of Determiners (2013) and the co-author of Nominal Contact in Michif (2018). She is currently co-authoring two books: one about linguistic discrimination in all its forms and one about languages in Canada. Brendan Gunn completed his PhD in Sociolinguistics while teaching at the University of Ulster, Northern Ireland, after working on the ‘Tape Recorded Survey of Hiberno-English’ and the Jim and Lesley Milroy Sociolinguistic Survey of Belfast. Subsequently he left academia to work in the film, TV and theatre sector as a dialect coach, and for over 30 plus years he has coached some of the world’s most well-known actors, including many Oscar and other award winners. Richard (‘Dick’) Hudson is a retired Professor of Linguistics at University College London, UK, and an enthusiast for educational linguistics as well as for grammatical theory. He currently chairs the UK Linguistics Olympiad and is a founding mem- ber of the Committee for Linguistics in Education; he is also a Fellow of the British Academy and author of a linguistic theory called Word Grammar. Lesley Jeffries was for many years Professor of English Language and Linguistics at the University of Huddersfield, UK. Now retired, she is co-editor of Babel: The Language Magazine, her latest book is The Language of Contemporary Poetry (2022), and she leads the AHRC-funded project Hansard at Huddersfield (hansard .hud. ac .uk) which aims to make the language of the UK parliament easier to search. Hannah Little is a Lecturer in Communication and Media at the University of Liverpool, UK. Originally a linguist, her research currently investigates cognitive aspects of research communication and storytelling, and the use of science fiction and comedy as tools for public engagement. A keen science communicator herself, she is often found on stage, on the radio and in print communicating about linguistics. Jeannette Littlemore is Professor of English Language and Applied Linguistics in the Department of English Language and Linguistics at the University of Birmingham,