Includes Graphic Design Downloadable D I Color o n Now with digital color swatches! Swatches wnlclu S Cod cLreeta Ctiovliotyr Ianlld oevxe, rR aegvaisine dfo Er daintiyo np rtiunrt boor- cwheabr gper oyjeocutr. watcolora daebs With more than 1100 color combinations, updated RGB h l e e formulas, and downloadable digital swatches, this new s edition is guaranteed to help you pick the perfect color palette more effi ciently than ever before. From progressive colors to natural tones, Color Index, Revised Edition makes choosing hues for any job easy! You’ll start working with color in exciting new ways to cre- ate original, eye-catching designs that pop off the page. Just look through the book, fi nd a palette that works for your project and then import it into whatever program you’re using — Illustrator, InDesign or Photoshop. It’s never been easier. So go ahead. Explore and experiment with color. Now you’ve got everything you need, right in the palm of 0 your hand. 10 ns Other books in the Index series by Jim Krause: ver n1atio ated as TICLDPDYAOHEEYPSOLAOEOITG UROIINDNT II EDNBIDANEADE XDSIAENEIX ICXD N2SED XIENXDEX ZIIISSS6BBBNN5N--1 113049::7 891-7-184-4-104-344-040302-36-200-2266622C--66UANS5 $$223959..999999 KRAUSE ColoCr MCYoOK mabRniGd B UFFpoord r PmrWieulnbt aMneddia N A C E P JIM KRAUSE U 9 781440 302626 ZZ66551144ccmm__CCoolloorrIInnddeexxRReevv..iinndddd 11 11//2277//1100 33::0000::3366 PPMM ZZ66551144ii__11FFMM..iinndddd 11 1111//1199//0099 99::2266::3322 AAMM ZZ66551144ii__11FFMM..iinndddd 22 1111//1199//0099 99::2266::3333 AAMM JIM KRAUSE CINCINNATI, OHIO www.howdesign.com ZZ66551144ii__11FFMM..iinndddd 33 1111//1199//0099 99::2266::3333 AAMM COLOR INDEX, REVISED EDITION. Copyright © 2010 by Jim Krause. Manufactured in China. All rights reserved. No other part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems without permission in writing from the publisher, except by a reviewer, who may quote brief passages in a review. Published by HOW Books, an imprint of F+W Media, Inc., 4700 East Galbraith Road, Cincinnati, Ohio 45236. (800) 289-0963. First edition. For more excellent books and resources for designers, visit www.howdesign.com. 14 13 12 11 10 5 4 3 2 1 Distributed in Canada by Fraser Direct, 100 Armstrong Avenue, Georgetown, Ontario, Canada L7G 5S4, Tel: (905) 877-4411. Distributed in the U.K. and Europe by David & Charles, Brunel House, Newton Abbot, Devon, TQ12 4PU, England, Tel: (+44) 1626- 323200, Fax: (+44) 1626-323319, E-mail: [email protected]. Distributed in Australia by Capricorn Link, P.O. Box 704, Windsor, NSW 2756 Australia, Tel: (02) 4577-3555. Library of Congress Cataloging-in-Publication Data Krause, Jim, 1962- Color index revised edition / Jim Krause. -- 1st ed. p. cm. Rev. ed. of: Color index. 2002. ISBN 978-1-4403-0262-6 (vinyl pbk. : alk. paper) 1. Graphic arts--Handbooks, manuals, etc. 2. Color in art. 3. National characteristics in art. 4. Color computer graphics. I. Krause, Jim, 1962- Color index. II. Title. NC997.K732 2010 701'.85--dc22 2009043000 Edited by Amy Schell Designed by Jim Krause Art directed by Grace Ring Production coordinated by Greg Nock ZZ66551144ii__11FFMM..iinndddd 44 1111//1199//0099 99::2266::3333 AAMM For my son, Evan. About the Author Jim Krause has worked as a designer/illustrator/ photographer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small and is the author and creator of nine other titles available from HOW Books: Idea Index, Layout Index, Design Basics Index, Type Idea Index, Color Index 2, Photo Idea Index, Photo Idea Index: Places, Photo Idea Index: Things and Creative Sparks. www.jimkrausedesign.com ZZ66551144ii__11FFMM..iinndddd 55 1111//1199//0099 99::2266::3333 AAMM TABLE OF CONTENTS Introduction and Definitions . . . . . . . . . . . . . . . . . . . . . . . . . 8–11 1: BASICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12–43 Primary and Secondary Colors . . . . . . . . . . . . . . . . . . . . . . . 14–43 Focus on: Color Fundamentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30–31 2: ACTIVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44–71 Intense Hues, Palette 1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46–51 Intense Hues, Palette 2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52–57 Focus on: Quick Color Combinations . . . . . . . . . . . . . . . . . . . . . . . . 58–59 Intense Hues, Palette 3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60–65 Intense Natural Tones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66–71 3: QUIET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72–103 Cool Hues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74–81 Pale, Muted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82–87 Focus on: Separation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88–89 Darker Tones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90–95 Light Tints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96–103 4: PROGRESSIVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104–141 Mixed Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106–113 Progressive Naturals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114–119 Focus on: Unexpected Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120–121 Urban Chic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122–129 Fashion Inspired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130–135 Eclectic Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136–141 5: RICH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142–171 Deep Hues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144–149 Deep, Muted Hues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150–155 Focus on: Echoing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156–157 Historical Combinations . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158–165 Slightly Muted, Rich Hues . . . . . . . . . . . . . . . . . . . . . . . . . . . 166–171 ZZ66551144ii__11FFMM..iinndddd 66 1111//1199//0099 99::2266::3344 AAMM 6: MUTED . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172–203 Aged Naturals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174–179 De-intensified Urban Hues . . . . . . . . . . . . . . . . . . . . . . . . . . . 180–185 Focus on: Muting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186–187 Restrained Chic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188–195 Dull Primary and Secondary Hues . . . . . . . . . . . . . . . . . . . . . 196–203 7: CULTURE/ERA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204–241 Intense Combinations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206–213 Muted Combinations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214–221 Era: Art Nouveau and Art Deco . . . . . . . . . . . . . . . . . . . . . . . 222–231 Masters of Color: Raphael, Bruegel, Miró, Motherwell . . . . . . 232–241 8: NATURAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 242–273 Hues of Autumn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 244–251 Quiet Tones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252–257 Focus on: Printing Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 258–259 Earth and Sky . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260–265 Mixed Earth Tones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 266–273 9: ACCENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274–299 Mixed Combinations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 276–299 Focus on: Variation on a Theme . . . . . . . . . . . . . . . . . . . . . . . . . . 288–289 10: LOGO IDEAS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300–319 Color + Grey and Black . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 302–319 11: BROWSER SAFE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 320–357 Basics, Active, Quiet, Progressive, Rich, Muted, Cultural, Natural, Accent Focus on: Browser Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 340–341 ZZ66551144ii__11FFMM..iinndddd 77 1111//1199//0099 99::2266::3355 AAMM INTRODUCTION Welcome to Color Index, Revised Edition. Since its initial publication in 2001, Color Index has gained worldwide popularity (the original English version has been translated into four additional languages) and has proven to be an indispensable creativity tool for graphic designers and artists of all kinds. Given its record of popularity and success, rest assured that the original content of Color Index has not been tampered with in this edition. In addition to modest text revisions, the updates in this release affect two subtle—yet significant—aspects of the book’s presentation and functionality. First of all, this edition makes use of Adobe’s formulas for converting CMYK colors to RGB. Adobe’s conversion methods were used here for the sake of greater accuracy and because these formulas have become a worldwide standard since the time Color Index was first published. (This book’s companion volume, Color Index 2, also uses Adobe’s conversion formulas.) The other upgrade available through this release is especially noteworthy: This edition offers readers a link to downloadable digital swatches for each of its color combinations (go to www. mydesignshop.com/swatches). This gives readers an extremely efficient way of importing the book’s palettes into their Illustrator, InDesign or Photoshop documents. Who is Color Index, Revised Edition for? Graphic designers, web designers, artists, photographers, interior designers, animators, packaging specialists, sign makers and fabric designers are among the creative types that will find fuel for expression in the pages ahead. By providing over a thousand 8 ZZ66551144ii__11FFMM..iinndddd 88 1111//1199//0099 99::2266::3355 AAMM combinations of colors—assembled from hundreds of varied hues—this book offers professionals, amateurs and students of visual media a valuable resource for exploring palettes that could be applied to all sorts of projects. How is Color Index, Revised Edition structured? Color Index, Revised Edition has been divided into 11 chapters: Basics, Active, Quiet, Progressive, Rich, Muted, Culture/Era, Natural, Accent, Logo Ideas and Browser Safe. Keep in mind, however, that these labels are simply meant to organize the book’s content into general categories: they are not meant as absolutes (after all, the effects of color depend greatly on the context in which they appear and the tastes of the viewing audience). Allow your artistic instincts to play a significant role in guiding you toward effective palettes. Keep these instincts sharp by paying attention to the colors used in cutting edge advertisements and magazines, as well as in historic examples of commercial and fine arts. How can I use Color Index, Revised Edition? Simply put, the best way to use this book is however you like. Use it to explore color ideas before, during or after you begin to work on a project’s specifics; use the book’s palettes just as they are presented or as jumping-off places for palettes of your own; enter the book’s color formulas into your computer documents using your keyboard or by downloading the swatches digitally (as mentioned earlier). The main thing to remember—especially if you are using the computer to apply colors to a project—is to 9 ZZ66551144ii__11FFMM..iinndddd 99 1111//1199//0099 99::2266::3355 AAMM