Drawing on candid accounts from practitioners, producers and industry representatives, this book investigates the challenges facing today's global fair trade movement. Using new, in-depth empirical data this informative and proactive book investigates the evolution of the fair trade movement to seek insight into the workings of social and economic power in world markets. Anna Hutchens develops several new approaches to understanding power, governance and social change covering a broad interdisciplinary field of ideas in development, economics and politics in an innovative way.