Representing the BVTMB Brand Ambassador Handbook Wednesday, April 1 1 Who we are 2 Mission Why we do what we do. ! We seek to create a community of moms that support and encourage one another through the journey of motherhood. ! We strive to create a community that: *supports *connects *informs *encourages *inspires 3 Target Audience Who we are speaking to. ! Moms in all stages of parenting ! Our readers are mostly moms who are in different stages of parenting; from expectant moms up to grandmothers. They also come from all walks of life; differing incomes, marital status, age, etc. We do also have a few dads that read our blog as well as other community members who are interested in what we are writing about. 4 Brand Voice The tone we want to convey. ! We always want to communicate with a tone of encouragement and respectfulness, even when we disagree. ! We want to do whatever we can to end the “mommy wars” and provide an environment that is encouraging and uplifting. This doesn’t mean that we can’t boldly communicate our opinions, things we are passionate about, etc. It does mean that we need to always be mindful that our words have power, and we want to carefully think through how we are communicating something. 5 Our position What makes us different. ! We are a group of REAL moms communicating our real and authentic experiences in motherhood. ! We are not a corporation looking to attract moms solely for profit. We strive to have a team of diverse writers who can write about their authentic experiences in motherhood and encourage our readership on their personal journey through motherhood. 6 Our footprint The promise we make to our audience. ! Support. ! We strive to have our content leaving our readers feeling encouraged and supported while being transparent and authentic. We know motherhood can be difficult and often feel isolating, so we aim to create a community that supports and encourages ALL moms in their journey. 7 What we look like 8 Color palette 9 Fonts 10