Advance Praise for Black Faces in White Places “Black Faces in White Places is both a thoughtful reminder of the considerable progress made by African Americans in the workplace and a sobering wake-up call for how much work remains to be done. This book will undoubtedly spark dialogue, but above all, it will help to spawn much needed action to ensure that we continue to make progress.” —Dr. Johnnetta Betsch Cole, President Emerita, Spelman College and Bennett College for Women “I have a great deal of respect for Dr. Randal Pinkett and the intelligent way he approaches individual and entrepreneurial achievement. His spirit and desire to help others is truly inspiring.” —Hill Harper, Emmy-Nominated Actor, Author and Activist “Black Faces in White Placesis both timely and timeless. Pinkett and Robinson have bro- ken down everything professionals of color need to know into ten everlasting strategies.” —Mayor Cory A. Booker, City of Newark, New Jersey “Black Faces in White Places is a timeless encapsulation of everything you wanted to know about being an African American professional in the 21st century. Your success today will largely depend upon your mindset and skill set. This book is a compass to lead you into getting out of your head and stepping into your greatness.” —Les Brown, Speaker, Speech Coach, and Author “I hope readers of any race or class find valuable insights and nuances in this book that will allow them to advance and help others in the process. Our differences are something to be thankful for, and there are great opportunities within those differences for everyone to excel.” —Majora Carter, Environmental Activist “Finally, a book that addresses what all African Americans talk about in private but rarely discuss in a public forum. Black Faces in White Placesis bold, powerful, and inspiring. The content in this book confirms my approach to life: I am my best in every setting. Drs. Pin- kett and Robinson not only show us how to be successful but also how to look beyond color to reach the goal of achieving success by the merit of our work without losing sight of our true authentic selves.” —Ledisi, Grammy-Nominated Soul, R&B, and Jazz Artist “With this book a new voice of clarity and leadership has emerged for African Ameri- cans. Dr. Pinkett and Dr. Robinson provide a direct and blunt assessment of what is required for Black professionals to succeed —a road map for success —along with the knowledge needed for liberation. Leveraging lessons and context from history —along with powerful and forthright advice, there is sustenance for both the career and the soul in this book. I have never read a better personal advice book and have never seen a book that imparted more knowledge with better efficiency. Phenomenal.” —Luke Visconti, Chief Executive Officer, DiversityInc “Black Faces in White Placesdeals directly with the contemporary role of race—its sub- tleties, its nuances, and its impact—in almost every professional arena. More impor- tantly, the book offers ten proven and practical strategies to overcome the inevitable challenges.” —Sean Covey, Bestselling Author of The 7 Habits of Highly Effective Teens and The 6 Most Important Decisions You’ll Ever Make: A Guide for Teens “Black Faces in White Placesgoes beyond how to be the only person of color in an institu- tion to creating a strategy to own the institution.” —Jeff Johnson, Journalist and Author “This book is a must-read for anyone running to win in the race against racism.” —Dr. Farrah Gray, Bestselling Author and Syndicated Columnist “In the Age of Obama, African Americans are realizing an unprecedented potential to define ourselves beyond ‘otherness.’ Black Faces in White Places gives the individual a thoughtful guide to this cultural crossroad. This book needed to be written.” —Tatyana Ali, Actress, Producer, and Activist, HazraH Entertainment “Drs. Pinkett and Robinson choose to BE the message that they bring! They don’t just enumerate the problems but offer solid solutions for navigating pathways to business ownership, and the halls and boardrooms of previously ‘all white’ corporate America. Black Faces in White Placesis a necessary tool for anyone trying to make their own magic happen.” —Malik Yoba, Actor/Musician/Entrepreneur “From the time America met Randal Pinkett on The Apprentice,it was easy to see that he was an extraordinarily gifted person. He quickly showed, with his trademark intellect and style, why he has become one of the leading voices of the latest generation of busi- ness leaders. In Black Faces in White Places,Pinkett and Jeffrey Robinson share how to navigate the rough waters of the business world. They give a straightforward way for minorities to deal with the rigors and issues that can sometimes sidetrack a climb to the top of the corporate ladder or business ownership. Pinkett and Robinson give a new face on corporate America and entrepreneurship and share strategies that will allow others to become the best they can be no matter what hurdles they may face.” —Ed Gordon, Broadcast Journalist, BET News “We have all been there, we have all thought it; finally Drs. Randal Pinkett and Jeffrey Robinson have captured it in words—powerful words. Black Faces in White Placesnot only puts the issue of ‘being the only one’ in perspective, it gives us direction and skills to cope.” —Herman “Skip” Mason, 33rd General President, Alpha Phi Alpha Fraternity, Inc. “Black Faces in White Placestakes an issue out of the recesses of the minds of people of color and puts it in words to which we can all relate. Thank you, Drs. Randal Pinkett and Jeffrey Robinson for giving voice, reason, and solutions to a problem as old as the ages.” —Kevin Powell, Writer, Speaker, and Activist “Randal Pinkett and Jeffrey Robinson have produced a tremendous resource for leader- ship development and community transformation. I would highly recommend anyone in the position of leadership to read Pinkett’s book, or any student of leadership should have a copy of this book on their shelf.” —Rev. Otis Moss III, Pastor, Trinity United Methodist Church “Broad access to opportunity is the key to a truly equitable America. No matter who you are or where you grew up, Black Faces in White Places provides a blueprint to seizing opportunities at hand—and expanding opportunity for your entire community.” — Angela Glover-Blackwell, Founder and CEO, PolicyLink “Dr. King once asked the question, ‘Will you be a thermometer or a thermostat?’ Black Faces in White Placesis both. It tells us the current temperature in business and corpo- rate America for minorities—and how we can change it. For all minorities in the cor- porate world or looking to grow their own company, this is a must-read book!” —Warren Ballentine, Attorney and Nationally Syndicated Radio Host “Forget about playing the game by existing rules. In Black Faces in White Places,Pinkett and Robinson provide the tools to redefine the game and create an entirely new set of rules. A timeless book in the Age of Obama that allows everyone to win!” —Kwame Jackson, Entrepreneur/Speaker/Author; CEO and Founder, “Krimson by Kwame” Executive Neckwear “As someone who has been a Black face in a white place on the stage of Miss America to the halls of Georgetown Law School, on the gridiron as a sports and entertainment attorney, and even competing alongside my brother Randal on NBC’s The Apprentice,I can attest that the formula outlined inside this book is a must-know for people of color. Black Faces in White Placesshows that life is not about the challenges you face, which will be many. It is about how you face them. Bravo for cracking the code of conduct and challenging us all to take our talents to the next level.” —Marshawn Evans, Attorney, TV Personality, Best-Selling Author , and President of ME Unlimited “Regardless of whether you want to climb the corporate ladder and become an executive or create your own ladder and become an entrepreneur, Black Faces in White Placesis an absolutely essential tool for your professional tool belt.” —Stacie J, Entrepreneur, Jones Insurance Group and the “Stacie J Golden” Fragrance “Black Faces in White Placesis everything that business schools are too polite to teach. Whether you want to play by the rules or change the game, Drs. Pinkett and Robinson offer cutting-edge advice. Once I reached the last page, it became obvious that Randal and Jeffrey not only can see down the street, they can see around the corner.” —Dennis Kimbro, Author of What Makes the Great Great “The ten strategies found in Black Faces in White Placesrepresent the complete roadmap for people of color to transform their careers, transform our communities, and trans- form this nation. This book could not have come at a better time.” —The Three Doctors: Sampson Davis, MD; Rameck Hunt, MD; and George Jenkins, DMD “WOW, this book is a game changer. Thank you so much Pinkett and Robinson for these insights, gems, and nuggets of brilliance. You and your team have put your heart and soul into this important masterwork. I was not only informed and inspired but also empowered by your impressive research and collection of thoughts, words, and ideas. This book is a prescription for our success, and everyone can benefit from reading Black Faces in White Places. My heartfelt thanks go out to each of you for giving us this impor- tant gem.” —George C. Fraser, Author of Success Runs in Our Raceand Click “Black Faces in White Places is an indispensable resource for navigating personal and professional pathways not only to achieving success, but most importantly, achieving greatness. It is an absolute must for students, young adults and seasoned professionals alike.” —Alonzo Adams, Award-Winning Artist “There are written and unwritten rules for African Americans. . .and then there is Black Faces in White Places. This long overdue book offers the ten essential strategies that will redefine the rules and help level the playing field for people of all races, ethnicities, creeds, and colors.” —David Steward, Founder and Chairman of the Board, World Wide Technology “What distinguishes Black Faces in White Places from previous books geared toward African American professionals is that it speaks to a broad range of audiences: entrepre- neurs, academics, lawyers, teachers, politicians, doctors, ministers, corporate executives, and far beyond. It addresses how to achieve greatness in almost any field while main- taining a critical sense of identity and purpose.” —Zack Lemelle, Vice President, Infor- mation Technology, Johnson & Johnson; Chairman of the Board, Information Technology Senior Management Forum “Much has been made, and rightfully so, of the need for America’s institutions to embrace diversity and inclusion in anticipation of the ‘browning’ of America. How- ever, not enough has been provided in the way of survival and success strategies for those brown pioneers, many of them African American, who must brave and conquer frontiers their parents could scarcely dream of. Black Faces in White Places: 10 Game- Changing Strategies to Achieve Success and Find Greatness is the much-needed playbook that will empower this intrepid generation with the confidence and courage to meet the challenge.” —Alfred Edmond, Jr., Senior Vice President/Editor in Chief, BlackEnterprise.com “Black Faces in White Places is insightful, compelling, and very smartly written. Pinkett and Robinson use a contemporary voice that speaks loudly to address critical issues that nearly every professional of color must face at different points in their careers.” —Sheryl P. Underwood, International President, Zeta Phi Beta Sorority, Inc.; CEO, Pack Rat Productions, Incorporated “Black Faces in White Placesis required reading for African Americans at any stage of their career, including college students, young professionals entering the workplace, and even those who have reached the middle and upper levels of established organizations. Drs. Randal Pinkett and Jeffrey Robinson capture in words an issue that affects all people of color —and they offer viable solutions and coping skills to address the issue.” —Dr. Charles E. Jones, Founding Chair, Department of African-American Studies, Georgia State University; President, National Council for Black Studies “Dr. Randal Pinkett and Dr. Jeffrey Robinson’s Black Faces in White Places should be required reading for all of us as the nation struggles to find its way to and through the much-heralded “post-racial” era. Pinkett and Robinson invite us into the heads and hearts and lives of professionals of color whose careers require in equal measure bound- ary-crossing, modern day passing, relentless advocacy and a keen sense of survival. Through it all, Pinkett and Robinson paint a portrait of those who bear the burden and pay the price to create more hopeful futures for those who follow.” —Ralph R. Smith, Executive Vice President, Annie E. Casey Foundation “Drs. Pinkett and Robinson are geniuses whose gifts and talents are contributing to the empowerment of many others. Their writing reflects the depth of academic preparation and the practicality of user friendliness. Anyone who is attempting to expand their capacity or increase their productivity can benefit from the wisdom found in Black Faces in White Places.” —DeForest B. Soaries, Jr., Senior Pastor, First Baptist Church of Lincoln Gardens “Black Faces in White Placesis a deeply personal journey to find answers to the critical questions that almost every professional of color wrestles with at various stages of their career.” —Rey Ramsey, CEO, TechNet; Founder and Chairman, One Economy Corporation “Black Faces in White Placeswill usher in an entirely new wave of talented intrapreneurs who transform existing organizations ranging from corporations and schools to non- profit and faith-based organizations. It will also spawn a new cadre of entrepreneurs and social entrepreneurs who launch new ventures that generate wealth and empower communities.” —Gwen Kelly, Multicultural Marketing Executive “As people of color move from being ‘minorities’ to the majority of Americans, Black Faces in White Placestackles the challenges and the opportunities that emerge from this imminent reality.” —Darryl Cobb, Chief Executive Officer, Academy of Communica- tions and Technology Charter School “Black Faces in White Places will spark an entirely new conversation about the role African Americans can play in leveling the playing field for people of all races, ethnicities, creeds, and colors.” —Treena Livingston Arinzeh, Ph.D., Associate Professor, Biomedical Engineering, New Jersey Institute of Technology “The combination of proven, practical strategies along with real-world stories from accomplished African Americans offers unique insight into the subtleties and nuances of exactly what it takes to succeed in any profession.” —Dudley Benoit, Community Development Professional This page intentionally left blank Black Faces in White Places 10 Game-Changing Strategies to Achieve Success and Find Greatness RANDAL PINKETT AND JEFFREY ROBINSON WITH PHILANA PATTERSON Foreword by Roland S. Martin AMERICAN MANAGEMENT ASSOCIATION New York ◗ Atlanta ◗ Brussels ◗ Chicago ◗ Mexico City ◗ San Francisco S h a n g h a i ◗ To k y o ◗ To r o n t o ◗ Wa s h i n g t o n, D. C. Bulk discounts available. For details visit: www.amacombooks.org/go/specialsales. Or contact special sales: Phone: 800-250-5308 / Email: [email protected]. View all the AMACOM titles at: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Pinkett, Randal. Black faces in white places : 10 game-changing strategies to achieve success and find greatness / Randal Pinkett and Jeffrey Robinson, with Philana Patterson. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-8144-1680-8 ISBN-10: 0-8144-1680-2 1. African American businesspeople—Psychology. 2. African Americans—Race identity. 3. Discrimina- tion in employment—United States. 4. Success in business—United States. I. Robinson, Jeffrey, 1971– II. Patterson, Philana. III. Title. E185.625.P52 2011 650.1—dc22 2010020878 © 2011 Randal Pinkett and Jeffrey Robinson All rights reserved. Printed in the United States of America. Everything is Everything.Written by Lauryn N. Hill, Johari Jermone Newton, Tejumold Ramone Newton, and Vada J. Nobles, and performed by Lauryn Hill. © 1998 Sony/ATV Tunes LLC and Obverse Creation Music, Inc. All rights administered by Sony/ATV Music Publishing, 8 Music Square West, Nashville, TN 37203. All rights reserved. Used by permission. Imagine Me.Words and Music by Kirk Franklin. Copyright © 2006 by Universal Music—Z Songs, Ker- rion Publishing and Lilly Mack Publishing. All Rights for Kerrion Publishing Administered by Universal Music—Z Songs. All Rights for Lilly Mack Publishing Administered by EMI CMG Publishing. Interna- tional Copyright Secured. All Rights Reserved. Reprinted by permission of Hal Leonard Corporation. Imagine Me.Written and performed by Kirk Franklin. Copyright © 2005 Lilly Mack Publishing (BMI) (Administered by EMI Christian Music Group Publishing)/Kerrion Publishing (BMI) All rights reserved. Used by permission. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broad- way, New York, NY 10019 About AMA American Management Association (www.amanet.org) is a world leader in talent development, advancing the skills of individuals to drive business success. Our mission is to support the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, conferences, corporate and government solutions, business books and research. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career journey. Printing number 10 9 8 7 6 5 4 3 2 1 To my daughter, Amira Leslie. I pray that our generation will indeed “redefine the game” and create a better world for your generation and those who follow. —Randal To my children: Gabriella Imani, Michael Jeffrey, and Zachary Mason. May this book be a guide for you in your life journey. –—J.R.