BIBLIOGRAPHY Ahasanul Haque, Shameem Al Mahmud, Arun Kumar Tarofder, and Ahmad Zaki Hj. Ismail. (2007). “Internet Advertisement in Malaysia: A Study of Attitudinal Differences”, The Electronic Journal on Information System in Developing Countries Akshay Java. (2007). Online Article: Rise of Social Networking in India, http://ebiquity.umbc.edu/blogger/2007/09/03/rise-of-social-networking-in-india Andrew T. Fiore1, Lindsay S. Taylor2, G.A. Mendelsohn2, and Marti Hearst1, (2008). Assessing Attractiveness in Online Dating Profiles, School of Information and 2Department of Psychology, University of California, Berkeley 102 South Hall, Berkeley, Calif.1{atf, hearst}@ischool.berkeley.edu, 2{lstaylor, jermend}@berkeley.edu Beteille A. (1981), (1992). The Backward Classes and the New Social Order; and The Backward Classes in Contemporary India, Oxford University Press Bell, McCarthy, McNamara (2006). Variations in Language Use across Gender: Biological versus Sociological Theories, Proceedings of the 28th Annual Conference of the Cognitive Science Society (pp. 1009). Mahwah, NJ: Erlbaum. Bhatia V.K. (1993). Analyzing Genre, Language Use in Professional Settings. London and New York: Longman. Boudreau, M.C. and Watson, R.T. (2006). Internet Advertising Strategy Alignment, Internet Research Boyd, Danah, (2008). "None of this is Real." in Structures of Participation in Digital Culture (ed. Joe Karaganis), Social Science Research Council, New York (pp. 132-157.) Boyd, Danah, and Nicole B. Ellison (2007). "Social Network Sites: Definition, History and Scholarship", Journal of Computer-Mediated Communication, vol 13(1), article 11. http://jmjc.indiana.edu/vol13/issue1.boyd.ellison.html Brahmins Matrimony website: link: www.brahminsmatrimony.com Brake, David (2008), “Shaping the ‘me’ in MySpace: The framing of profiles on a social network site”, Lundby, Knut (red), Digital storytelling, mediatized stories. Self representations in New Media, Peter Lang Publishing, New York. Brown (1993). The New Shorter Oxford English Dictionary, Clarendon Press, Oxford Carl A. Bartling, Jared A. LeDoux, and Drew J. Thrasher (2005). Internet Dating Ads: Sex, Ethnicity, Age-Related Differences, and Support for Evolutionary Theory, McNeese State University Charlotte N. Gunawardena, Mary Beth Hermans, Damien Sanchez, Carol Richmond, Maribeth Bohley, and Rebekah Tuttle. A Theoretical Framework for Building Online Communities of Practice with Social Networking Tools, University of New Mexico, U.S.A. Chi (2004). Language Used by Men and Women in Personal Advertisements, University of Malaya, (PE1128 – project paper) Cook (1989). Discourse Cup. Coupland, (1996). Dating advertisements: Discourses of the commodified self. Discourse and Society 7:187-207. Courtney M. Bell, Philip M. McCarthy, Danielle S. McNamara (2006). Variation in Language Use across Gender: Biological versus Sociological Theories, University of Memphis http://csep.psyc.memphis.edu/mcnamara/pdf/Bellgender28CogSci.pdf Crystal, D. (2001). Language and the internet, Cambridge: Cambridge University Press. Creese, A. (2003). Language, ethnicity and the mediation of allegations of racism: Negotiating diversity and sameness in multilingual school discourses. International Journal of Bilingual Education and Bilingualism, 6(3-4), 221-236. Dawson, B. L., & McIntosh, W. D. (2006). Sexual Strategies Theory and Internet Personal Advertisements. Cyber Psychology & Behavior, 9(5), 614-617. Deborah Cameron (1998). The Language – Gender Interface: Challenge Co-Optation, Rethinking Language and Gender Research Deepa Mary Joesph M.A., M.Phil. (2010). Language in India, Strength Today and Bright Hope for Tomorrow, Volume 10 Dey, A. K. (2001). Understanding and Using Context. Personal and Ubiquitous Computing, 5(1), 4-7. Dieu, B., & Pauster, L. (2005). English speaking countries. Retrieved September 12, 2007, from http://members.tripod.com/the_english_dept/esc.html Donath, J. (1988). Identity and Deception in the Virtual Community, in Smith, M., and P. Kollock (Eds.) Communities in Cyberspace, London: Routledge Donath, J. Signals, Truth and Design, Cambridge, Mass.: MIT Press (forthcoming). Dontah, J. (2007). “Signals in Social Supernets”, Journal of Computer-Mediated Communication, vol 13(1), article 12. http://jmjc.indiana.edu/vol13/issue1.donath.html Ducoffe, R. H. (1996). Advertising value and advertising on the Web, Journal of Advertising Research, 36(5), 21-35. Giles, H., Coupland, N. & J. Coupland (1991). Accommodation theory: Communication, context, and consequence, In H. Giles, J. Coupland & N. Couplands (Eds.) Contexts of accommodation: Developments in applied sociolinguistics. pp. 1-68. Cambridge, UK: Cambridge University Press. Girish (2003). Language in India, Strength for Today and Bright Hope for Tomorrow, Castelect – A Critical Study, Goffman, E. (1959). The Presentation of Self in Everyday Life. New York: Doubleday, Doubleday Anchor Books, Doubleday and Company Inc. Gul Bayraktaroglu, Bilge Aykol (2008). Comparing the Effect of Online-of-Mouth Communication Versus Print Advertisements on Intentions using Experimental Design Halliday, M.A.K. (1978). Language as Social Semiotic: The Social Interpretation of Language and Meaning. London: Edward Arnold. Halliday M. A. K. and R. Hasan (1989). Language, Context and Text: Aspects of Language in a Social Semiotic Perspective. Oxford University Press. Hills M. (2000). You Are What You Type: Language and Gender Deception on the Internet. University of Otago Hogg, Michael and Dominic Abrams (1988). Social Identifications: A Social Psychology of Intergroup Relations and Group Processes. London: Routledge. Hui Ging Jeanne Sii, Genre Analysis and Cultural Variation: A Comparative Analysis of British and Chinese TEFL/TESL Application Letters http://www.paaljapan.org/resources/proceedings/PAAL9/pdf/SiiHuiGing.pdf Hymes (1961). Functions of Speech: An Evolutionary Approach, in Frederic C. Guber (ed.), Anthropology and Education: Philadelphia James D. Fearon (1999). “What is Identity (As We Know the Word)?” Department of Political Science, Stanford University Janal, S. (1997). Online Marketing Handbook: How to Promote, Advertise and Sell your Products and Services on Internet. John Wiley & Co., NY. Jiban K. Pal, (2010). Social networks enabling matrimonial information services in India, International Journal of Library and Information Science Vol. 2(4) pp. 54 – 64, Academic Journals. Joanna (Anneke) Rummens (2001). Canadian Identities: An Interdisciplinary Overview of Canadian Research on Identity, University of Toronto John M. Swales (1981). Definitions in Science and Law – evidence for subject – specific course component, and Aspects of Article Introductions, Aston ESP Research Report No1.1, Language Studies Unit, University of Aston in Birmingham, Birmingham, UK John Simpson, The Oxford English Dictionary's new edition http://members.tripod.com/the_english_dept/esc.html Joseph (2010). Language in India, A Study on the Physiological, Psychological and Spiritual Perspectives of Different Selves in a Self with Special Reference to Yann Martel's SELF, Language in India www.languageinindia.com Jitka Vlčková (1998). Language and Ideology: ‘Nationalism’ and Racial Coding in Australian Personal Advertisements Jitka Vlčková, (2003). “Personal Advertisements in a Tabloid and a Broadsheet”, In Brno Studies in English. Vyd. 29. Brno : Masarykova Univerzita, 2003. ISBN 80-210-3283-9, pp. 37-43. 2002, Brno. Koestner, R., & Wheeler, L. (1988). Self-presentation in personal advertisements: The influence of implicit notions of attraction and role expectations. Journal of Social and Personal Relationships, 5, 149-160. Martin (1985). Process and Text: two aspects of human simiosis, in Benson and Greaves (eds.): 248-74 Martin (1992). English Text: System and Structure. Amsterdam: John Benjamins. Melanie Hills (2000). You Are What You Type: Language and Gender Deception on the Internet, thesis, University of Otago M. Narasimhachary (2002). “So, you want to marry my daughter?” The Caste System: An Overview, A summary of the first lecture in the IK Foundation Lecture Series, ‘Indian Culture in the Modern World’, Oxford Centre for Vaishnava and Hindu Studies Moore, C. D. and Eldredge D. (1970). India Yesterday and Today, Edited by Clark D. Moore and David Eldredge. Nehru, J. The Discovery of India, Delhi, Oxford University Press, 1946, 1997, p. 59. Social Networking Websites in India and the United States: A Cross-National Comparison of Online Privacy and Communication (2008). Bryan A. Marshall, Georgia College & State University; Peter W. Cardon, University of South Carolina; Daniel T. Norris, University of South Carolina; Natalya Goreva, Indiana University of Pennsylvania; Ryan D'Souza, University of South Carolina Nida (1964:97). Linguistics and Ethnology in Translation Problems in Hymes, Dell, Language in Culture and Society Norton, M., Frost, J., & D. Ariely (2007). Less is more: The lure of ambiguity, or why familiarity breeds contempt. In Journal of Personality and Social Psychology 92 (1), pp. 97–105. Priyanka (2004). Searching for partners by social caste and skin tone as well as the typical demographic attributes in most dating sites. R. S. Pathak, (June 2005). Matrimonial Advertisements in India: A Sociolinguistic Profile, South Asian Language Review, Vol. XV. No. 2 Rummens (2001). Canadian Identities: An Interdisciplinary Overview of Canadian Research on Identity, An Interdisciplinary Overview of Canadian Research on Identity, Canadian Heritage Rauf, S.M.A (1988). Culture and Reading Comprehension. Forum. Vol.2, April, 44-46.