THE SOUL AT WORK SEMIOTEXT(FEO)R EIGNA GENTSS ERIES FROMA LIENATITOON A UTONOMY © 2009b yS emioteaxntd(F er)a nBceor ardi Allr ighrtess ervNeo dp.a rotf t hibso okm ayb er eproduced,i nas tored retriseyvsatleo mrt, r ansmibtyat neydm eanesl,e ctrmoencihca,n ipchaolt,o � copyirnegc,o rdOif nogt,h erwwiisteh,op urti poerr misosfit ohnpe u blisher. PublisbhySe edm iotext(e) 2007W ilshBiltved S.u,i 4t2e7 L,o sA ngelCAe s9,0 057 www .semiotexte.com Franc"oB ifoB"e rardi Spectihaaln tkosA ndreDwr abkiJno,h nE beratn,dJ asoSnm ith. PrefabcyeJ asoSnm ith Covearr bty l utKtoae rhUern,t i2t0l0e7d. , Blacakn dw hitpeh otoco8p 1y/,2X " 1 1". Courteosft yh aer tainsdtR eenSap auliFnignAser tN,Y . BacCko vePrh otogtbaypS hiym oneCtatnad olfi DesibgynH edEil K hoIti TranslbaytF erda nceCsacdae aln dG iuseppMiencac hia ISBN9:7 81--54835-076-7 DistribbuyTt heedM ITP tesCsa,m btidMgaes,sa .n dL ondoEnn,g land Printientd h Uen itSetda toefAs m erica <e> Contents PrefabcyeJ asoSnm ith 9 Introduction 21 1.L aboarn dA lienaitnit ohnep hilosoopfth hye 1 960s 27 2.T heS oualt W ork 74 TheP oisonSeodu l 3. 106 4.T heP recariSoouusl 184 Conclusion 207 Notes 223 Preface Soulo n Strike Thes ouilst hcel inaomfet nh beo dyI.ti sh owi tf alalnsd,w hat makeistf ailnlw itoht hebro diTehse.s ouilsi tgsr avTihtiyts.e n­ dencfyo cre rtain tbofo adilinlwe ist oht heirsws h acto nstiat utes worlTdh.e m ateritarlaidsitt rieopnr esebnytE epdi curaunsd Lucretpiruosp osae wdo rldlteismisen w hicbho direasi dno wn throutghhpe l umblveosissd t,r aidgohwtna nds ide-byu-nstiidle , a suddeunn,p redicdteavbilaeto iros nw erve-clinamen-leans boditeosw aornde a nothseotr h,a tth ecyo met ogetihnae l ra sting wayT.h es oudlo enso tl ibee neatthhse k iInti. s t haen glofet his sweravnedw hatth ehno ldtsh ebsoed iteosg etIhtse pra.c beosd ies, rathtehrah ni diwnigt htihne mi;ti sa montgh emt,h eciorn sistency, thaeffi nittyh ehya vfeo r aonnoet hIetir sw. h atth esyh airnec om­ mon:n eitahf eorr mn,o rs omteh inbgu,ta r hythamc ,e rtain way ofv ibratair negso,n aFnrceeq.u etnucnyi,on rgt one. Tos peaokfa s oualtw oriks t om ovet hcee ntoefgr r aviint y contempodreabrayta ebso ucto gnitive cTahpesi otuaillsn i ostm . simptlhyec apacfiotaryb stracftoitroh nes, u bsumptoifto hne particIutil saa nra .e sthoertgiaacns w eltlh,ee x posoufrt eh ought \ tot hec ontracatniddo inlsa toifos npsa cteot, h eq uickeannidn g lapsoifnt gi mTeo. s atyh e sopuultt owi osr ikst oa ffirm that the socibarla ionrg enerianlt el(lteuocs tet woo fM arxp'hsr astehsa t � 9 havseo mec urreinncr yh edseeb ariesns o)rr hep rimasroyu rocfe pagferso tmh Ge rurnidsMasresx,p okoefa t endenalc iym,pi oti nt valuienr hep roduJ.cotpnr oceRsast.h tehre s ouals a webo f int hper oceofst sh ev alorizoafct aipointt ahlei: m posspiobslsei ­ attachmaenndtt ass taetst,r acatnidoi nnsc linaTthieos nosui.ls biltihtayct a pimtiaglhc ti rcu"lwaitteh out citricmualetaa, nt" i on �ots imptlhyse e aotfi ntelloepcetruaatlbi uottn hsae,ff ectainvde infinvietleo csiutcyth,h atth pe assafgreo omn em omenitn t he libidfionraclte hsa t wteoagveet ah weorr ladt:t entivtehnee ss, circulationt oto hfne e cxawtpo iutltadal k pel aactet h"es peoefd abiltioat dyd recsasrf,eo arn da ppetaool t heTrhse.c o ntemporary thoughStu.ca"hc apiwtoaull rde tutroin t seevlefbn e fore taking subjoefcc to gnictaipviet alissmp-eBaiokfftso h ceo gnitbaurti at, leavoefi tseplafs,s itnhgr ouaglhol f i tpsh asiensa process perhatphsea rreoe t hnearm es-niosts impalp yr oduocfek rn o1w- encountenrooi bnsgt acilnae nsi ,d etailm wei thotuitm e-tihne edgaen da m anagoefrs ymboClasp.i tailsti hsmemo bilizoaft ion blindfliansgoh f a ni nstwaintth out duarc aytciclooenn t,r acting ap athaonsd t heo rganizoafta im oono di;t s suabf jieecltd, of intaop oinNto.l esasna uthotrhiatBnyi lGla terse statgheifssa n­ desiarp eo,i notfi nflefxoiaron ni mpersonatlh aactfi freccutl ates tasy-lai mipto inotf c apittaolw,a rwdh iciht s traiintss, likaer umoTrh.e c ognitcaarriraaitv e isr us. vanishpionign t-hiinBs u si@n tehsSepse eod/T hougchitt,e d by TheS oautWlo rcakl lsa inet xspeelrfi imne" npts ychopathology," Bifaos a contempofroarrmya lizoaftt hiiotnsh reshsoulmd­, andi td escrhiobwes so methiintn hgce o llescotuihlva ess e izuepd. monintgh peo ssiboiftl hicetyi rculoafit nifoonr matthiawoton u ld, Thew orlhda bse comhee avtyh,i cokp,a quien,t ransAi lgietnttl.e , Gatefsa ntasOiCzCeuasts," quicaknldny a turaaslt lhyo ugihnat darlki gshhti ntehsr outghho,u gSho.m ethoipnegn usp w itthh is humabne ing." extincotfti hopeno ssiWbel neo.l ongfeerec lo mpeltloae cdtt ,h at Theriess peeadn dt heirsse p eeIdti. sn otsi mptlhype h enom­ ist,o b ee ffectOiuvrpe a.s siavlimtoyss ete mlsi kae r eleaas e, enoonf s peaedss u tchhap tl atyhspe a thogreonlhieec r Teh.es ocial refuasda el-,a ctiovfaa ts iyosnt oefmp ossitbhlaeatsr neo to urs. factiosjt uys atsm uchg overbnyet dh dee stabielxipzeirnigoe fn ce Thep ossiibssl eeef no wrh aitti s a:ni mpositsimoont,h ering. With changienrs h ythdmffeis,r enicsneep sewd hsi,p lasrhe-olriikeen tations theec liopfst ehpe o ssiabttl hepe,o inzte roofd epreslsaipvsweee , imposoenda w orkfotrhcaietsf lexipbrleec,a rainodpu esr manently araet t imesse izbeydo uro wnp otentiaa ploitteyn:tc hya nto, on-call-eaqnudi ppweidtt hh lea teisPtho ne. orTghainsi zation Ion inv ectoofrr se alizwaatsihobenas,c okv eurs . ofw orki,nw hich just-in-tiimseo veptrsobedyeua ncp teiro­n Depresscicounr Fsr,a n"coBi foB"e rardi wahregnut ehse, manently telmapboorfrao rryci es,m irrorientd h ef ormo f speea nd plexoiftt yh fel owosfi nformation overwhelm the governcahnacrea ctoefrd iesmtoiccr iamtpiecr iasluisstma,ia nse d capaciotfti hee"ss ocbiraal)i t)no m anagteh efsleo wisn,d ucai ng iti sb ya ppealusr gteonp ceyr,m anmeonbti lizsautsipoenn,s oifo ns panitch acto nclusdheosr,tt hleyr eawfitteahrd ,e prespsliuvneg e. normgso:v ernbaync crei sriuslb,ey e xceptIitio sin m.p osstiob le Depressisis oown i desprteodaadBy i,f aor gubeesc,a utshece o n­ separate thoeft hseepc hoenroaemnsyd t hpeo littihceadslae y Isn. temporoarrgya nizoafpt rioodnu cotfis ounr plusi-svf aoluuned ed eaccha saem ,a nagdeids ortdheear d,m inistorfac thiaooTnsh .e ont hpeh enomenona-ctchuem ulatisopne-eIodnfw. e ll-known sociala npdpa tcotdsu ctivoef t throeul wdce elsf satraeat regeso ne. 10/ TiSloeual t W ork Instabiisnl oiwtt yh eo rdeorft hed ay. Disotredcehrn,io qfau e 1960psr imartiolotykw of ormIsn.t hes pheorfec onsumption, governmDeenptr.e ssstiaotrnot l so olke ss ad lriykieun pgo fd esire therwea st hef ormo fd iredcetm ocrkacnyo wnas " political" rhaan stubboirfpn a,i nfluilb,i dsilnoawld oowrns abotaag e, priciinnwg h,i cnhe ighborahnodoe dnst isreec tioofcn ist ies uni­ demobilizTahtesi oouonln. s trike. laterraeldluyct ehdce o sotfsg oodasn ds erviceass h souucsihn g, transporatnadet lieocnt roinct ihtbeya ,s oifsa c ollecdteicvies ion ThSeo autlW orwkan ttsoa nswtehri qsu estiHoonwd: i dw eg et tharte fusaendye conomriact ionianlt ihtedy e terminoaft ion frotmh pea rticfuolramorsfw orkesrtsr'u gigntl hee1 960csh,a r­ pricAetts h.pe o ionftp roducttihopenr ,i maryo fla envtearg onism acteribzyew di despread "estorfaw nogrekemfrersno tmt" h e wast hew agset rugignlw eh,i cwho rkpeorw ewra se xerciinsa e d capitalist oorfgp arnoidzuactttiiooot nnh ,e sittuoadtaiiyon,n refutsoal li nwka glee vetlops r oductiinvsiitsyt,th iewn agg be e whicwho rhka bse comteh cee ntlroaclou fsp sycahnidce motional treaatsea dn" indepenvdaernitaT bhleem .u"t atrieopnr esebnyt ed investmeevneatns, t hinse wl ibideicnoanlo my ianndeu ncteisr e thee venotfs1 977i,nw hicthh le ogoifcn eeds aanntda gonism rangoefc ollective pfartohdmoi lsoogroidfeea srt,st enttoin oenw givweasy t od esiatnedfl ighitsw, h erTehe S oualtWo rkr eally formosfd yslefxrioasm,u dden panics to mHaosws,i nd epression?b egiFnoswr.h aitsa ts taiknei tsst oirsty h ae fteromfat htimhsa ss othewro rdhsa,v wee p assferdo tmh es ociaanlt agonoifst mhse defectfiroofnma ctdoirsyc iptlhiiunsne i,l atweirtahld rfarwoaml 1960asn d1 970wsh,e wn orkpeorw ewra sp aradoxdiecfianleldy by thseo cipaalcd tr awunpb yc apiatnadil t psa rtntehruesn ,i oannsd a refuosfaw lo rki,t asu tonofmryo m ctahpei tavalliosrti zation thweo rkpearr tiinev si,eo wf" savitnhgIe"t aleicaonn oamftye trh e proceasnsdi, t osw nf ormosfo rganizatidoenf-eicttfsir oonm warI.ta skhso:w h atsh e spohfde ersei refi,e lotdfht ehi em aginary factdoirsyc ipline-to tohfet hleea xtspwteo dr eiecnacdweeh se,r e andt haef fecwthiovseae,f firmaatsi otfnhu en damefinetlaodlft he worhka bse comteh ceo roWt1efo u.ri d�fe.ntniot l yo,n geecro nomically politoinccalele dt oa collecatbiavned onmoeftn hte s pheorfe necessyaervtyi ,tt aolt hec onstitouftt ihoesn e lIf?n s horftr,o m workb,e etnr ansfoirnmtteohd pe r ivilfeogreicdnet hceo ntempo­ fleeiwnogr tko i dentifying . raroyr deotfw orkt,h ep rivilmeogmeedn itn t hep roductoifo n Somethihnagp peniend1 977.i fhoa nghsi sst oorynt his value? bDreasiitdroseg etehmeort iolnianlg,u icsotginci,at invde mutatiIotnt'.hs ey eawrh en e refuosfaw lo rkr eachae fse ver imagineanreyr gtiheaastffi rmetdh emsealgvaeistn hsrete giomfe piticnht hIet alaiuatno nommoivae metnhtye,e atrh atth leo goifc worikn t he1 960asn d1 970asr ,e futshaalit st hepna radoxically antagonainsdmw orkenre ea$-whMaatr iToro ntcia lltehde putt ow orbky c apiittaslTe hlifcs.o lonizoaftt hiseo onu aln di ts "antagowniilsoltft"i h ce proletarwiaaytt oa- l goigvoiefdcs e sire, desire-etnhteto fyt hse ouilt sienltfto h per oducptrioocne ss­ inw hicsho ciparlo ductciavnin otl yo ngbeera ccounftoeirdn spawns paraedfofexciItcttsa r.la nsfloarbmosr -pionwteworh at striecctolnyo mciact egoarnidei snw, h icthh ei nsurrectionary managerial ctahlheluo mraicne asp ihtaranle,sa snidpn ugt titnog vectnoorl so ngmearp o nttoh oel di maginoafsr oyc iwaalrT .h e wornko ta na bstrgaecnte,fr oarloc fel abobru,tt hepa rticularity, centraolfti htecy a tegoofrw yo rkneere disnt hset rugogflt ehse thuen ique comboifpn saytcihocinoc g,n iatnidva ef fecptoiwveer s 12/hT'" ul k mi;I.onb :w s lr1h�emt:iiy fistnc Igo:iletho:pa h nlfomlest w em:a hrobrssIgpoo:efj,trhrruxt o ephcemieeee,Bonnns iesccstwccte.eoaae kmrupnt a saothessetbf l ohm el'f ycrs s oeempnageetlicgneicoi tcmmz ffr yspi te dooniaecrS:'viall earit.lyf:e es .r: efo r iicptanhoypetf niew otromanrelakn-lerou orelncf fodopoa ugenrf mrtsyrso ueha giltqweloseaou etttriseeaikrii nrxoiennccipntnd dlyae,ug,ua nr r Tcsa inthes eTr,his.nhe aes cicx pesoidh. mooee pmfvnot eosholmlefooet t fpnlpha moOre elni no otgr y­ descritbhecedh angiinntge rcnoamlp osiotfit ohnev ariloauyse rs TheS oautWO! r k oft hweo rkicnlga isdse,n tiefmYeirnggsi tnrgta htaaw to ulads sume scutituset"rtreorcs nfillr. motso ceS ypuo g p.e sfn1e.Mre 1iv.a"abadtne kp rtyo- ht B xss- aa.1h'wmimsn e£,o uhheta "�0e rs solee: a bkig yelsro�tVna: fzs' th'Ocm --:- c edlmtleto hohhatl.ten0 me ds c e.n ei saoPId.mtssoal et p cscncran ae rrcoaydilt biecd r lhyirsbpo senosetmm anpaopioW'meskcsn. l lc scsiohd tcni. a t fuceTifi li adIhsblo.'op t mTyay utla hl hm.gIhtl' Sei an catpfdo halomceetwmpt ,hoioo aeirnrsft nkayirecint,torOcrnth il ileng ehoentaa ti e nsh shnmgsbseiieope.a, nm vom s gmeroopi eoltnfotsdf ay tolh in hfpiiatace srtsnhte fkoi aeme oiccl a orleayosmflslpwsfsots es roi fh d orso de dk roi wuiegffeocnra ftart nfehrkisioreFleeotzrse oirxnraa onre a:oatnctdrm tfidi i ­a o as nlt oroctTd"afSrteg,AOf.oruht(e1no�tpghnse nn naredlsfi9dtidpr.ua6Morceatytn ltne rOyt1 h terr d 0 f oetoer�ctcrg tson1� cr hceiis tcu narfut aoethtl waot'1.fNi' emc.t aorwnea htcbm e eShpdim nnep� tbenn a'dn�oooecayeep gii ono ghrhai"noac nuhesfhs pnbhctwcn fi Bgo ndc;nf"gr n,ia aedt:�etoaat g:r egnie rWna�oo uecmtnnso k lth'esosd0rsfs plevrnqigdim to ni Marp erm a s'itresic �deue f ionh(frl ga iaeatrs.�ci t l nonr o:lt ee tartuep. weot 0eaoz vsm tsr iao"shnmfsrtsrs: gdo rr tp'1de phtdmctr a altgeo1eb segrmu0ii .0)reooG UaeLPtlsni flZ niavl kb ct 'r pfa y otp r -siow fnattecbieera1 oz tJl uo1ottno.ea is1retyntosroeal9 ezTl7t."dctrklh ra t dnno tCy is hr fna e atthO3a uthuo th ianr1de otvIuea k drrohtni,iirpo o loicerThf b Str ioewtd.eh s tnod.oryuasvthoe ,oiehbSlrfona ehao oknrti wsgesge ee ai fn fsosat.as ry tgee p t: fiehnn.ax rlntsi ups enh ht rk i: mre)sexh stc b zchociognen iiaoe'daam pe ae cooaeasihesf pta seont ldeoottRxl rmstg.tu"%.hn l taPnn h en wo airof eo =Iat tc irr nd 'os a'gi ;av ihnnnutgI . 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fiiw pbotlirhidIkpeaniS a rnen nod,a ­ l asku st oc onmtpeltaet hepo ssitbyoi fla i narcisisnivsetsitcsm peinntn,ai w negbo fa bjectainoddne sp endencies 16/Th eS ou!a t\ Vork PrefaScoeu:ol n S tri/k1 e7 btohuaentxtd poo l uorroia wttnshut enhrhar anep ppri.en dseesssesisr eb-ewceo maet tacahnedd "tRheea m lolfsyrdt ea wemo nreksdie enr.gig,co. oup' stm onhgseems,i ios ssna i tttn htese anemsxteeei. rm"tpeir G(oer ncu inse-ly Gu"atHatpaBpriiifnc,oeio ssnas cf "er tdahegwasiiot ltrc e daI .nnsa ob uono"dhkc e ow rranonytad beb a onuFatetl lo,i "x drsTihepse.,6t 1 as1omk;fy t i htecca oslm)im.u nitsomc omei st hec on.s t.i touft Ion towihftim hOcepewhu.le rm a m inegethptaateadp trdhrbiy yoot stu hitrhecegalineivda,oltii n ilo nnscsan g oeing nneg ot uuei.gmtisH hponhbte t eehgtf edeiae ldit emnifnotdotue aritdil fih tles d prpo eoIll'asbaez o si.tsOfila l n "iu attTniohdBene ciso wof.mchno yaet l"telehms app powMrythase aarigrtnxciy g oam uflewtll ohas"rer ik hin azdspai rtvoi'issdodhs unuaecsaarle" elfd d­ b ecom witdhu mbi mmediabClya,na ksa ne mptpya gKea.n wta se qually percftie nverosfit ohnse c enaMrairopx r oJects-hwaboser cko me clefaoru,n dinmgo rhapilhs i losoonpt hhype r emitsheai tti sb etter thes itoefl ibidiinnvaels tmbeuntpt r,o ducpeast hol.oa gnide s ftaobu eblw etot rwreohtefyhhn eoa rpdpeoirnfv e aslstau onbe td eahh naao pnrp dyeo-rfae ftofhpeieccntisssin tt o rhnuesc ­ Tdheepc rroeensar staoiitfzoh tonehn raeo tnsfth hede armanpescedeou rntitipoacrug rasiec oq.tnoU if lhnc raoeeptoSp n mlaey s s. turbeyd aesttheexttiuacrn edts h ceo ntingeonfsc piaeacsne d t ime. defecftriootmnh aet chfaoircom f t hwea ge-iwnhi cwhes tiplrle ­ Psychoantaaluygsuhistts h ahta ppinceosmsea sta p ricaet :en un­ tentdo m easuvrael wuiet thh tei moef w ork-buuntd ertaak ing ciatoifod nr ivwehsi,c fha,fr r obma nishtihnegmm ,a ketsh etmh at laboonto urselavw eosr,k itnhgr ouogfoh u ta ttachtmeown otr k. muchn asttiuerrn,be adc akg aiunssi tnt hgeu iosfeg uialntdc ruel Theg reeapto cohft hree fuosfwa olr rke quittheawdte g oo nt he self-la.cI enrt ahteGi rounndMrairsxas dmeo,n isAhdeadmS mith offensaigvaei onustts eltvheatsth, e proldeetsatrrioaYta· sia t self focro nfusfirnege dwoimth ha ppinaensdws o rwki tnhe cesssaict­y, claasssl ,a bor-pToowdearwy.e,a rteo ltdh,ip so li0t fidceSs tr'u ctiOn rificaen ds ufferTihnigis.s t ruhee,t hunderoendlf,yr omt he isr eplabcyea dt heratphyai tsp rimaraielsyt hientn iact utrhee: perspeocftt ihvee currergeinomtfew ork,w age-laa"sbe oxrt ernally composiotfai r oefrn atihnac to nstiatt uetrersis tuobrtyr afcrtoemd forcleadb oBru.ti" fw oriksf ours s acriifitcc aeno, n ed ayb e" self­ thseo cifaalc taonrdiy t tse mporaalnidrt hiyetsh FmosrM. a rxt,h e realizatthiceoo nn)s}t�r uacntdi omna sotfoe nr'seyo wnc onditions privileexgaemdp olfer ealflryew eo rking-hapiptisne�elsfs- is ofe xistefnrceee,da ossm e lf-objectthimefia ckaitnoigfoa nw ,o rld ('compostihtceio onns,t"r uocftt hicoeon m munisscto rNeo.w e as thper oducotfit ohnse e iltfs eIlnaf s .o ciientw yh icwho riksn o knowt:h ea esthpeatriacd iogftm h ec ommunitsomc omeW ill longoerrg anibzyea d s malcll iqwuhei chha sm onopolitzheed consiinst th es ingularainzdae atliboaontr iooffn o rms-ofa- life, meanosf p roducttihorno uvgiho lecnrciem,ae n de conomrieca ­ communiwshmo sseo nwgi lflr eteh sep acienw hicihtr esonates, sonw,o rkw ilble comsee ductLiavbeo.wr i lble a ttracstaiyvse , ands preads. Marxf ollowFionugr ier, ibtie snc oal uosnegw eorr akt a lblu ti ts - JasoSnm ith negatioonv earncdo mtihnaegc ,c umulaotfji ooaynn dt hceo llec­ tivceo mposiotfia oc no mmonSsu.c hp leaswuirlnelo tb em ete plaoyrG ,o df orb"ifdu,nb ,u"wt h aMta rxca ll"sd amnseedr iousness": 18Th1e Soua!t W ork Introduction "Thwohsemo aintthataihtnse o uilcn poorraeratela lking is nonsbeencsaeuw,so eu ld bnea obttleo uapocnot r abcet ed it upoinfw eiortsfe u acn ha tbuuritena; c tubaolttihhtyjUe nsce­ tioncslr elydaa irset inigntuh icesa hosatfehb selo e"u l. -EpicurLues,tt toHee rro doptar6u.7s ', Thes oul I tiond tiesncdud sosen so th avmeu cht od ow itthh e spirIitit s.r athtehrev itbarle atthha cto nvebritosl ogmiactatle r intaon a nimated body. Iw antto d isctuhsseso uilna m ateriawlaiysW.th iactt hbeo dy cand o,t haitsi tsso uals,S pinoszaai d. Ino rdetrod escrtihbpeer oceossfse usb jecatriiosnwi intgth h e formatoifio nnd ustsroicaile Ftoiuecsa,tu ellttl hsse t oorfym oder­ nitays a disciploifnt ihnebg o dyb,u ildtihnegi nstituatnido ns devicceasp abolfes ubduitnhgeb odyt htoutghhem achinoefs sociparlo ductIinodnu.s terxipallo itdaetaiwloisnt b ho dimeuss,c les anda rmsT.h osbeo diweosu lndo th avaen yv aluieft hewye ren't animatmeodb,i lien,t ellriegaecntti,v e. Ther isoefp ost-Fomroddiesostf p roductwihoincI,hw ilcla ll Semiocapittaalkietsshm em, i ndl,a nguaagnedc reatiavsii ttsy primatroyo flostr h ep roductoifvo anl uIent. h es pheorfed igital 21 In Marxt,h ce onceopfat l ienastiigonnit fiheses p lbiett weleinf e producteixopnl,o itiaset xieornet sesde ntoinat lhlseey m iofltuixc producbeyhd u matni maetw ork. andl abotrh,es plbiett wetehnew orkeprhsy's iaccatli vity and their Iti si nt hisse ntshea wtes peaokfi mmateprrioadlu ctLiaonn­. humainttyh,e eisrs eansch eu manYso.u nMga rx,t hea uthoofrt he It�guagaen dm oneya ren ota ta lmle taphoarnsdy, e tt heayr e J8 44M anuscwrhiow patsts hme a irne ferfeontrch ere a dipchaill oso­ matenTahle.ay r neo thianngdy, e cta dno e verytthhienmygo :v e, phyo ft he1 960ast,t riabp uitveosrt oaltleo t hneo tioofan l ienation. dIsplmauclet,i ply, desttrhoseyo .u olTfS h eemyi oacraep ital. InM arxp'asr laansic neH ,e geble foarlei,e na(tEinotna usserung) Ift odawyew antto c ontitnhugeee nealowgoircokaf Ml i chel ande strang(emEenntfi'te mdaurtnewg ot) e rmtsh adte finteh sea me Foucauwelh ta,v teos hitfth feo coufst heoreattitceanltt oiwoanr ds procfesrsot mw O diffsetraenndtp .oT ihnetfi srsotn ed efintehse thea utomatoifsm mesn traela ctilvaintgyu,aa ngdei magination, senosfel osfse blytc onsciouwshneefnsa sc weidt ahn o bjeicntt h e andt heretfoowraer tdhsne ewf ormosfa lienaatnidpo rne carious­ conteoxfct a pitdaolm'isn attihosene ;c otnedr rme fetrots h ceo n­ nesosft hmee ntwaolr okc curriintn hgNe e t. frontabteitownet ehnec onsciouasnndte hsess c enoefe xteriority, andt ot hcer eatoifao nna utonomcoounss cioubsanseeosdnst he Int hibso oIkw ilelx amiannee twh Mea rxilsatn guwahgiec h refuosfia tlos w nd ependeonnwc oer k. wasd omInarnnt the 1960tsor, e etsrtyaiibntlvgsii stha wliitthy ItalWioarnk ertihsotu gohvte rtutrhneve ids ioofMn a rxism respteoct th el anguaogfpe oss t-strucstcuhriazloiasnmaa,nl dy sis thawta sd ominainntt h osyee artsh:ew orkicnlga issns o l onger cyberculture. conceiavsea d p assiovbej eocfta lienabtuitoi nn,s teaastd h e Despitthefe a ctth atth tee rm "siosnu elv"eu rs eidnt hlea nguage actisvueb joefca rt e fucsaapla boflb eu ildaic nogm munisttya rting oft hahtl s�tonpcearli oId w,a ntt ou sei t-metaphorically and ouftr oimt ess trangefmtoetmnh tie n teroefcs atpsi tasloicsiteitcy . ev�e�na b iito nicaIloYr-dietnro r ethitnhkce o roefm anyq ues­ Alienatiisto hne nc onsidenroetad s t hel ososf h uman t.In refemtnogt hei ssoufea lienaItnit ohneH. e gelviiasni on authecnittbiyu,ta se strangefmreonmct a pitailnitsetriaecns dt , thiISs siused efinebdyt he r lea t'lhO ln'psb e tweheu nm ane ssence therefaosar nee cesscaornyd itfioortn h ec onstructiao n-in anda ctivwihtiyli,en t hem aterivailsiisootfIn t alWioarnk erism spacees tranfgreodam n dh osttioll ea borre latioansnu- lotfi ­ (Ope"!roa)ia,ls ienaitsid oenf inaesdt her elatiobnesthwiepe n mately hruemlaant ionship. humatni maen dc apitalist ivsta osl auayes , trtheheia fitc aotfi on Int hec onteoxfFt r enPcohs t-Structau sriamliiolsvamer,r ­ botbho dayn d sIonut lh.He e gelian-Marxistt th2re0a tdhi tion of turnionftg h ter aditviiosnioaoflcn l inailciaeln awtaisfio nnd ing Centut�rhyce,o nc�ep"ta loife narteifoesnrp"se cifitcoat lhlreye la­ itwsa ys:c hizophcroennsiiad,be yrp esdy chioantlrayys tsheep a­ tioenX I.sgt bIetweceorporeaanldhi utmya ens senFcoerH. e gel ratiaonnd l ososf s elf-consciiosru estnheosusbg,yh Fte lix thew orda lrena,(t lEonnt ausrseefreturotns h ges) e lbfe coming Guattianrt io tanlelwyt ermSsc.h izophirsne ontit ah ep assive othetrot, h hei storanidcm auln dansee paraetxiiosntb ientgw een effeocfat s cissoifco onn scioubsuntre astsh,ae fro romf con­ thBee rnagn dt heex istent. sciousneissms u ltthiapptrl oel,i fearnadt innogm adic. Introdu/c t2i3o n 22/ T heS oualtW ork